5 Reasons Why Ecommerce Sites Fails
4/1/2019
www.buyyourkart.com
Why Ecommerce sites sometimes leads to failure? Ecommerce offers great revenue opportunities, the ability to be open 24/7 and traditionally fewer overheads when compared to bricks and mortar retailing. Yet, despite the fact that more than 12 million Australian consumers shop online, and we are experiencing year-over-year double digit growth in online shopping - a huge number of ecommerce businesses are struggling to be profitable, or in many cases, survive.
4/1/2019
www.buyyourkart.com
5 Reasons why Ecommerce site fails Poor quality images and description Missing contact information Complicated Checkout Online marketing Targeting wrong audience 4/1/2019
www.buyyourkart.com
1- Poor quality images and description When shopping online, customers are unable to pick up a product and take a good look at it. Instead, they rely on the images your store provides, along with matching descriptions. If you have poor quality photos or offer limited descriptions, you’ll almost definitely lose sales. Always offer photos that display the product from multiple views, using only high quality images, and be sure to include unique detailed descriptions. 4/1/2019
www.buyyourkart.com
2- Missing contact information It seems like a small issue, doesn’t it? By not displaying full contact information, or trying to bury it deep in the site, is a major trust barrier for potential customers. Before they buy, they will look for this information, as they want peace of mind that if they need to contact you, they can. If you refuse to show location and contact information - including a phone number - you are going to have a hard time establishing trust with potential customers. 4/1/2019
www.buyyourkart.com
3- Complicated checkout A complex, multi-step checkout process is a frustrating experience for customers, and they’ll likely give up before completion. Therefore, avoid frustration by offering a very short checkout process. Also, don’t require registration for checkout. Let customers go through the process and choose the option to register and save their details at the end, in case they want to come back.
4/1/2019
www.buyyourkart.com
4- Online Marketing You might have an industry leading ecommerce store, backed by outstanding customer service, however, without targeted traffic, you’ll not reach the heights you desire, or possibly not make enough sales to sustain the business. Creating an inbound marketing funnel will deliver leads from social media, Google organic and paid results and referral sources.
4/1/2019
www.buyyourkart.com
5- Targeting Wrong Audience You may have organic and paid search campaigns on the go, along with comprehensive social media management. However, this is all wasted if you aren’t targeting the right audience. In addition, constant ongoing review and tweaking is required to ensure you are making the most of your budget.
4/1/2019
www.buyyourkart.com
Information contributed by Buy Your Kart, one of the leading Ecommerce Development Platform. To know more visit www.buyyourkart.com & launch your eCommerce website or app in one click.
4/1/2019
www.buyyourkart.com
To discuss your Ecommerce details, you can directly connect with us at:Contact:+91 (120) 414-4455 (India) +1 (248) 565-4747(USA) E-mail: sales@tekshapers.com Visit: http://buyyourkart.com/
4/1/2019
www.buyyourkart.com
You can also follow us on Social Media Platform: • https://www.facebook.com/buyyourkart/
• https://twitter.com/buyyourkart
• https://www.linkedin.com/showcase/ecommerceapplication-buyyourkart/ 4/1/2019
www.buyyourkart.com
THANK YOU
4/1/2019
www.buyyourkart.com