6 Tactics for Ecommerce Growth
5/8/2019
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How Ecommerce has been growing in 2019? 2019 is just around the corner, and we knew it is time to gather data and assess the current behavior of ecommerce companies, their strategies, and how it affects consumer behavior. Search engines and easy access to customers have only become more competitive, making it even more essential for businesses to be aware of how they measure up.
5/8/2019
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6 Major tactics to perform for Ecommerce Growth Prioritize mobile traffic
Optimize mobile first indexing
Utilize SERP feature
Diversify your backlink profile
Invest in technical SEO
Implement AMP on key pages
5/8/2019
www.buyyourkart.com
1- Prioritize mobile traffic We have officially reached the point where far more traffic is coming from mobile devices than desktops. Your site must be properly indexed and formatted to be competitive in the SERPs. Invest in a fully responsive, mobile-optimized site that can give visitors the quality experience they would get on desktop. The researches have clearly indicated that mobile traffic is dominating ecommerce overall, regardless of the individual industry or the country in which the searches originated.
5/8/2019
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2- Optimize mobile first indexing Start focusing on your ecommerce site’s mobile users. Make them your priority for the year ahead, rather than thinking of desktop as the primary platform. More traffic is coming from mobile devices, and if your site can’t match mobile users’ needs, you could lose sales. Optimize now for mobile-first indexing and you could see your overall site traffic and sale increase as a result.
5/8/2019
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3- Utilize SERP features SERP features are becoming more valuable. They increase your visibility, authority, and, as a result, sales. As highlighted by SEMrush’s research data, the top search results often display a variety of SERP features, with the most common across the globe being reviews, site links, carousels, and images. Researches have indicated that the “Reviews” SERP feature is most common; this makes sense, given that reviews are one of the most powerful tools you can use to increase sales.
5/8/2019
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4- Diversify your Back link profile When deciding which sites to prioritize in the algorithm, Google looks for signs of quality and credibility. Backlinks to your site from high authority domains will indicate that you have credible content and will help you to rank higher in the SERPs. Pay attention to your competitors’ tactics and analyze which backlink types appear most frequently. By following their example, you can effectively grow and build a diverse backlink profile for your own site.
5/8/2019
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5- Invest in Technical SEO Your site must technically sound to find SEO success. If a search engine has difficulty crawling and understanding your site, how can it serve to people in its results page? It has been found that most of the top ecommerce sites included in the research did well with performance overall. Desktop sites scored 80% for crawlability, 85% for performance, 88% for international SEO, and 91% on HTTPS implementation. That being said, there is always room for improvement.
5/8/2019
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6- Implement AMP on Key pages AMP is essential in helping web pages load faster on mobile devices, improving the user experience significantly. Faster load times increase the likelihood that users will stay on your site, engage with it, and potentially purchase from it. AMP won’t be a strong choice for all sites, particularly those that rely on dynamic pages or site features, but the majority of ecommerce sites should consider implementing it.
5/8/2019
www.buyyourkart.com
Information contributed by Buy Your Kart, one of the leading Ecommerce Development Platform. To know more visit www.buyyourkart.com & launch your eCommerce website or app in one click.
5/8/2019
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5/8/2019
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