Welcome to the world of Brandactivism.
Brandactivism is about unleashing the power of data and tech to create compelling connections that deliver both marketing eectiveness AND brand growth.
What actually is Brandactivism? Brandactivism is all about ensuring your marketing delivers a positive brand experience. Not just short term promotional oers, bribes and inducements. A whizzy ash alone can never build positive sentiment, deep engagement and repeat custom. No matter how much clever personalised content you serve. The customer experience has to deliver the charm. The humour. The warmth, personality, humanity, surprise and intrigue. Data and tech have helped brands drive immediate response by optimising promotional advertising or programmatic comms with a relevant oer or discount. But all the evidence shows, this is not driving long-term brand growth.
We don’t think that’s a surprise. In fact we believe, left unchecked, it will kill brands. And that’s why we believe every communication and customer experience has to make a positive connection with the brand in the mind of every recipient. Not just tyre-kickers who want to take up the offer - regardless of any brand engagement, loyalty or love. So that’s why we become activists on behalf of the brand across every customer experience. We produce work and content that creates a direct connection with your brand’s purpose, values and personality. It’s honestly time to move beyond just tiresome, repetitive, one-dimensional and regressive promotional offers or machine-generated personalised templated chaff. Amen.
Well,
broadly, customer comms
and content. And everything and
anything in between. We create and
produce acquisitional campaigns, DM,
What does Brandactivism deliver?
CRM, emails, ďŹ lms, sites, online customer
journeys, better CX, telly, digital ads, contact strategies, products, promotions, innovations, brand i.d. brand-responsive comms and ideas. All driven by data and enabled by tech. All compelling. All connected. And all created to generate real, hard results. That’s what it delivers.
How Brandactivism works. “We need to achieve greater ROI on our marketing investment”. “We must drive and sustain brand growth”. Sound familiar? Heard it all before? Together, we will actually get your marketing to be both a driver for growth - AND to produce hard results. Seriously. We believe it’s about unrivalled CX. Not just the stuff once consigned to the call centre and staff training but the sort of
customer engagement that has a critical role in all your comms, offers, brand material and real world touchpoints. We call them compelling connections. And they’re the lifeblood of Brandactivism. And of live.
Brandactivism and Brandactivation. So, we reckon it’s a fair assumption that you’re already looking to deliver better Brandactivation and
CX through one or a combination of four ways.
Serious investment in the ‘oh, so fashionable’ must-have of automated tech platforms (adtech and martech). The de rigueur data transformation programme. We hate to use the word, but, pivoting (sorry) to the brave new world that is “pull” marketing. And the hoary old chestnut of brand rejuvenation or perhaps even brand reinvention.
Well, because sometimes, companies get hamstrung by existing business models,inherited working methodologies,
legacy IT systems, silos, culture and mismatched skillsets which all clip the wings of the CMO when attempting to
fully explore the strategies to deliver the holy grail of proďŹ table growth.
Ok, most of these programmes are conceived in a spirit of radical innovation. But more often than not, they appear to be designed and delivered in a process of, well, incremental caution. So that’s why you need to believe in Brandactivism.
Only 1/3 of all brands that have invested in MarTech are using it to its full potential. Tech platforms are delivering short term results at the expense of long term growth. Just 3% of marketers would label their ability to act on insights derived from customer data as ‘excellent’, with more than half (54%) labelling it either ‘poor’ or ‘very poor.’
hard
We are unhindered by legacy constraints, caution and politics. And so we’re better placed to work hard with you to make better connections between, brand, data, tech and the channels. Then providing creative solutions, campaigns, content, ideas and executions that’ll make your investment work that much harder. Exciting connections Deeper connections
Memorable connections Enduring connections
Engaging connections
Innovative connections
Compelling connections And, you know what? Then every single experience will be worth the customer’s time. And effort. That’s what.
In a connected world,
the dierence between success and failure is
the dierence between
the connections made or retained
and those missed or lost.
Data & Insight
Strategy & Planning
Creative
Innovation
Tech Enablement
live. Nurturing a new generation of Brandactivists. We’ve been busy putting together our academy. At the moment, we’ve got all manner of young, emerging and exciting talent working
around us, among us, in sheds, up mountains, with us, without us. Whatever. We don’t believe creative work and creative solutions are
purely the responsibility or domain of traditional creative types. So we’ve got videographers, producers, promoters, animators, artists,
developers, designers, techies, thinkers, planners, PRs, musicians, magicians, directors, deliverers, deejays, writers, editors,
entrepreneurs, journalists, jewellery designers, games designers, futurists, photographers, fashion designers, story tellers,
helpers, hackers, strategists, general weirdos, geniuses and even a poet. But all committed Brandactivists.
They help us keep things fresh, Relevant. Energetic. And, where needed, challenging and even dangerous.
And we keep them busy. Trained. Mentored. Exposed. Excited. Productive. And in avocados and almond milk.
It’s a revolutionary but heady and wonderful mix of new, old, tried, untested, revolutionary and ridiculous. Not tied to desks, timesheets
or restrictive archaic office hours. They are revered and rewarded for their output. Not their time.
And, yes, it’s all about passion. And brilliance. And, you guessed it, about making compelling connections. Which is handy.
Don’t fight it. Invite Brandactivism into your world. We don’t believe in keeping all our Brandactivists to ourselves. Whether you like it or not. We’re more than happy to lend you our problem solvers, magicians, alchemists and geeks when you need them. To guide your in-house teams. To help them. To direct them. To lead them. Or just to work alongside them. Or even work for them. We believe the closer our people are to you, the closer they’ll be to your customers.
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As senior Brandactivists, we have over 60 years collective experience in marketing, advertising, direct marketing,
CRM, data, tech & product & service innovation. All four of us have cut our teeth at either Omnicom and WPP. Or
both. Three of us went on to set up and sell our own agencies. All four of us are multi award-winning polymaths
and problem solvers hungry to be at the vanguard of change in an industry that is changing beyond all recognition.
Just a taster of some of the senior clients live’s Chief Brandactivists have worked with in the past.
Brandactivism. Open to all. Before we get to solving problems, we always begin with a couple of questions. Where is your start point? What do want to start to commercialise? Data & tech?
Brand Identity & creative execution? Innovation & ideas?
Customer journey planning?
Need a hard-working answer to any or all of these? You’ll make harder decisions...
If you like what you’ve read and fancy a look at live’s creds or just to have a good natter, why not contact Chris Ward today? chris.ward@klive.agency +44 (0) 797 354 8766