I WORK FOR YOU.速 www.Byrne-Austin.com 512.942.7880
I WORK FOR YOU.® | BYRNE-AUSTIN.COM | 512.942.7880
Clay, we can’t thank you enough for the effort you’ve put into selling our house. It’s hard to believe that so much has happened in the last two weeks! The advertising and photography were especially effective and professional, and your daily+ updates were great. Now to work on finding a home for us.” R. & M. Aldrich
I WORK FOR YOU® … What it means for you Thank you for inviting me out to your home to talk about getting your home on the market and sold! This is a big decision for you and we also understand that your time is very valuable. Please take a look through this brief prelisting package. It will help you understand our process, answer some questions you may have about getting your house ready for the market, and learn more about working with the Byrne Real Estate Group. The last 3 pages are small homework assignments that will help us be efficient in our listing appointment and streamline the marketing process once you list your home for sale with us. Our focus is on your complete satisfaction. In fact, we work to get the job done so well, that you will want to tell your friends and associates about us. Maybe that’s why more than 65 percent of our business comes from repeat customers and referrals. Good service speaks for itself. We look forward to the opportunity to earn your referrals too! Please contact me anytime with thoughts, comments, and questions. I WORK FOR YOU. ® Clay Byrne Byrne Real Estate Group (512) 769-2251
I WORK FOR YOU.速 | BYRNE-AUSTIN.COM | 512.942.7880
You know, we are old-fashioned... our success is built on results, service and trust amongst our team and with our clients. Once you take our hand, we just never let go. Pat Tedrow (512) 589-0146 tedrow0129@yahoo.com
Jay Stoudemire (512) 944-8836 jaystoudemire@gmail.com
James and Gretchen Pachlhofer (512) 431-4081 GretchenPachlhofer@gmail.com
Marianne Crowley (512) 632-9706 marianne1958@yahoo.com
Steve and Phyllis Youngdahl (512) 619-4009 smyoungdahl@gmail.com
Bill and Mary Ellen Dodds (419) 423-1401 bdodds4025@aol.com
Steve Noto (512) 466-0988 noto138@yahoo.com
Warren and Hylka Hanners (512) 514-4959 c_warren_hanners@yahoo.com
Gail Page (512) 587-8070 gail@gailsummerspage.com
Ben and Liz Warriner (512) 771-6701 Ben.Warriner@Level3.com
Brad Schmerbeck (512) 680-9836 lamf_0009@hotmail.com
Scott and Gena Wright (512) 750-3078 gasman@swbell.net
John and Alexa Rabb (512) 799-1554 johnrabb@gmail.com
Jay and Sonya Brock (512) 789-8102 goofy41320@aol.com
John and Marcy Youngdahl (512) 796-7708 John.Youngdahl@kci1.com
I WORK FOR YOU.® | BYRNE-AUSTIN.COM | 512.942.7880
Testimonials Thank you, Clay, for being on top of everything 24/7 and for making our first home buying experience FUN and way too EASY!” R. and S. Doherty
Byrne Real Estate is the best real estate company I have ever worked with!” S. Green
Your professionalism and follow through won our business – Thank You!” J. Gates and D. Smith
Thank you a million times for all that you do! You and your team are true professionals and we are honored to have you represent us in selling our home and the purchase of our new one!” G. Pachlhofer
You always do a great job for us!” J. Ryan
Byrne Real Estate blew me away with all that they did to sell my properties! Thank you so much!” D. Papafote
Clay treated our listing as if it were his only listing…He is a top performer!” C. Eason
Clay guided us through some tough negotiations and got us exactly what we needed.” J. Crabtree
I WORK FOR YOU.® | BYRNE-AUSTIN.COM | 512.942.7880
What We Deliver Communication Your needs always come first. We provide the service we agree to, in the ways that work for you, whether once a week, once a day, by phone, e-mail or text message. That’s how we’ll do it. You’ll always be kept in the loop. From listing to closing, you’ll know the status of our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted. We’ll agree on the communication method that works best for you. Experience and Expertise The complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, we will capably remove many potential challenges before they have the opportunity to appear. Marketing Your home will get the exposure it deserves. My marketing systems maximize your property’s exposure to buyers. Neighborhood tracking tools and automated buyer calling systems allow us to reach active buyers who want to know about your listing.
Pricing Your home will be priced right, adjusted as needed, and will sell quickly. With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at our fingertips. Staging Your home will put its best foot forward. Homes sell because of correct pricing and great presentation. We know what it takes to make the terrific first impression that will get your home sold. Satisfaction We’ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and our cancellation guarantee protects your right to end our relationship if you’re disappointed.
I WORK FOR YOU.® | BYRNE-AUSTIN.COM | 512.942.7880
Many thanks to Clay Byrne who sold my lake property in such a short time and for more than the previous agent had it listed. Clay – you are awesome!” M. Ratliff
Plan of Action and Marketing 1. Sign the listing agreement 2. Fill out disclosures 3. Homework 4. Prospect from 8:30 to 11:30 AM each morning We Go the Extra Mile Architectural Photographer Create Marketing Magazine Order Floor plan (square footage calculation) Coming Soon Sign and Rider - Capture today’s buyers - Generate excitement - Gather leads Publish Marketing Magazine online Alert title company – networking Alert mortgage company – networking Alert top producing Austin area agents networking Call current buyers about your home Network with the top 10,000 realtors in the US and Canada – inform them about your home LinkedIn Advertising
7 Level Open House - Meet the neighbors - Call around - Invite neighbors and past clients via color post card - Internet advertising - 10+ directional signs on open house day! - Organized information about home and neighborhood - Follow up on all leads Mail list (200-250 people) in your neighborhood for invitations and post cards Call list (200-250 people) and tell them about your home Launch Keller Williams eEdge marketing - Personalized iPhone and Droid App Enhance internet real estate sites - Realtor - Zillow - Trulia - Yahoo
I WORK FOR YOU.® | BYRNE-AUSTIN.COM | 512.942.7880
Typical agent’s plan to sell your home Typical Agent Marketing (Put sign in yard; Put in MLS, Pray for sale) Take photos with camera phone Enter into MLS Install - Brochure Box (sometimes) - Sign - Lockbox Schedule Area Property Tour E-blast agents Regular open houses Post for sale on Facebook Internet syndication
I WORK FOR YOU.® | BYRNE-AUSTIN.COM | 512.942.7880
Getting Ready to Sell Let’s begin with this direct statement: We are not the ones who decide how much your home is worth. The market does. It tells us exactly where to price your property to sell and how to approach the marketing of your property. Here are the factors that will affect the value in today’s market: Price Pricing your home properly from the start is the deciding factor on how long it will take to sell. Location Location is the most important factor in determining the value of your property. Condition The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on an emotion, first impressions are important. We will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value. Competition Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value, based on properties that are listed or have recently sold in the area. Timing Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 21 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.
I WORK FOR YOU.® | BYRNE-AUSTIN.COM | 512.942.7880
Immediately Increase the Value of Your Home Time = money. The less time you spend on the market, the more money you save! These 7 steps are guaranteed to shorten the time you spend you on the market. 1. De-clutter, de-clutter, and de-clutter some more. 2. Organize closets and garage. This makes them look bigger. 3. CLEAN. 4. Pre-staging. Replace light bulbs; open walkways; I’ll discuss furniture placement with you. 5. Neutralize the inside. Put the wall-of-fame pictures away. 6. Keep landscaping and pools groomed and spotless. 7. Add color to your landscaping.
Staging 83% of homes purchased were in either good or excellent condition. When you’re ready to sell, the condition of your home may make or break your chances. While you may hope buyers will overlook the imperfections in your home that you’ve grown to love, the numbers say they’re more likely to buy a home that needs a little less TLC. We can help you determine where your property stands in comparison to the competition down the street. As your agents, our job is to help you maximize the bottom line, so we’ll also make recommendations about the most cost-effective improvements you could make.
I WORK FOR YOU.® | BYRNE-AUSTIN.COM | 512.942.7880
The Dangers of Overpricing Many potential buyers won’t even look, thinking it’s out of their range. Those buyers who do look are shopping by comparison and looking at your home may convince them to make a bid on a different property. Since an appraisal is often required in financing a property, it’s futile to price a property for more than it’s worth. Properties left on the market for extended periods of time usually become “shopworn”, causing many to believe something is amiss. Overpricing tends to dampen the other salesperson’s attitude, making it less likely to be shown. Overpricing lengthens marketing time, and invariably results in a lower selling price than would have been otherwise obtained.
I WORK FOR YOU.® | BYRNE-AUSTIN.COM | 512.942.7880
Standard Showing Instructions Interior Ceiling fans on low Soft music Vacuum sweep marks in carpet The more natural light, the better Thermostat on 72 degrees Olfactory senses… cookies, gingerbread, pumpkin, chamomile/lavender… but not too heavy Lamps or soft lighting instead of overhead lights (especially lights on ceiling fans) where possible Pick up objects used daily and stash them such as toys, remotes, newspapers, pens, clothes, small appliances, etc. Exterior Mow the lawn Keep lawn watered/green Plant colorful flowers Keep patios clean and neat Clear hoses, sprinklers, toys, tools, etc. from yard Pool – KEEP IT CLEAN AND SPARKLING Hide Valuables Pharmaceuticals Things you don’t want others seeing
I WORK FOR YOU.® | BYRNE-AUSTIN.COM | 512.942.7880
At the Byrne Real Estate Group, we put our
clients first. Our dedicated professionals offer local expertise, and keep you several steps ahead of the game. We walk you through every detail and empower you to make informed decisions. Our team customizes buying strategies, conducts skilled negotiations, and manages property investigations and planning. We’ve successfully managed over 500 property sales, totaling over $100 million in value. We strive to make the process effortless for you, with paperless transactions, luxury-level marketing strategies, and expert vendor negotiations.
Clay Byrne, an Austin native, has nearly 20 years of
experience with local properties. Our team is founded on client trust and exceptional service. Our passion is in the basics. We believe in creating, cultivating and nurturing your success. It’s not a “numbers game” at Byrne Real Estate Group. We are old fashioned... our success is built on trust, service and loyalty amongst our team and with our clients.
I WORK FOR YOU.速 | BYRNE-AUSTIN.COM | 512.942.7880
You know, we are old-fashioned... our success is built on results, service and trust within our team and with our clients. Once you take our hand, we just never let go. - Clay Byrne
Since 1997
I WORK FOR YOU.速 www.Byrne-Austin.com 512.942.7880