Selling your home Why list with the BYRNE REAL ESTATE Group
Experience Matters
illiams R Keller WKeller Williams
THANK you! YOU: thank j • i
2 0 1 3 L i s t i n g
Thank you for the opportunity to present our qualiďŹ ications and comprehensive marketing plan. In response to the more challenging market we have experienced over the years, we have become more determined and assertive with marketing and technology. This has allowed us to be very successful in securing results for our clients. Thank you for the privilege of allowing us to show you our active marketing strategies, the most important step in which we can help you achieve the highest dollar value for your property. The most important step in the sales process though is choosing the right Realtor to effectively and profitably represent your interests.
Clay Byrne Clay@Byrne-Austin.com 512-942-7880
P a c k e t
Keller Williams Realty SD3.893.2022
2
Table of Contents: j • i
Thank you! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
. . ®. ... ... ... . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . 2.4 IThank WORKyou: FOR.YOU.
It’s All You . . we. DO . . more!”. . . . . . . . . . . . . . . . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . ... ... . .. .45 “We sellAbout more because
What We more Deliver: RESULTS . . DO . . . .more!” . . . . . . . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . ... ... ... 5 .6 “We sell because we
About Our Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
What We Deliver: RESULTS . . . . . . . . . . . . . . . . . . . . . . . . . . 6
What Our Clients Say . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
About Our Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Why Keller Williams Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
What OurSelling Clients Say . –. Getting . . . Ready . . . to . List . . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . ... .. . .. . .. .10 8 The Home Process
Why Keller Williams 9 Staging Your Home. . . . Realty . . . . . . . .. . .. . .. . ... ... ... ... ... . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. .11 The Home Selling Process Determining Property Value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
– GettingYour Ready to List Marketing Property
. . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Comprehensive .14 StagingAYour Home. . .Multi-Media . . . . . Marketing . . . . Plan . . . . . . . . . . . . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . . 11
Determining ValueService . . . (RMLS) . . . .. . . . . . . . . . . . . . . . . . .. . .. . .. . .. . .. . .. . .. . .. . .. . .12 • RealtorProperty Multiple Listing .15 Determining Property Value . . . Exposure . . . . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . ... ... . 13 • Using Multi-Media to Maximize .16 Marketing Your Property • Syndication on Real Estate Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 A Comprehensive Multi-Media Marketing Plan . . . . . . . . . . . . . . 14 • Maximizing Your Reach
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18
Marketing Your Property . . . . .Listing . . . . . .Service . . . . . . . (RMLS) . . . . . . . . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .15 .19 • Postcards Realtor Multiple
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 • E-Magazine Marketing Your Property . . Maximize . . . . . . . . . Exposure . . . . . . . . . ... ... . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . . . . . . . . . . . .16 .21 • Email Campaigns .to Using Multi-Media
• Prospecting For Buyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Marketing Your Property Maximizing Online Presence . .. . .. . . . . . . . . . . . . . . . . . . . .. . .. . .. . .. . .. . .. . .. . .. . .17 The Home Selling Your Process: Closing & Beyond .23
Marketing Questions Your Property Homework: For You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Prospecting For Buyers High Profi le Networking. . . . . . . . . . . . . . . . . . . . . . . . . 18
Homework: Property File . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Q & A With a Prospective Real Estate Broker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
The Home Selling Process: Closing & Beyond . . . . . . . . . . . . . . . . 19
Preparing for the Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Homework: Questions For You . . . . . . . . . . . . . . . . . . . . . . . 20
Reference Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28
le . . . . . . . . . . . . . . . . . . . . . . . . 21
Preferred Vendors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29
Q & A With a Prospective Real Estate Broker: . . . . . . . . . . . . . . . . 22
I WORK FOR YOU.® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Preparing for the Marketing . . . . . . . . . . . . . . . . . . . . . . . . 23
Keller Williams Realty SD3.893.2022
3
2 0 1 3 L i s t i n g P a c k e t
I WORK FOR YOU.® j • i 2 0 1 3 L i s t i n g
Our real estate business has been built around one guiding principle: I WORK FOR YOU.®
Your needs Your needs Your dreamsYour fi nances Your concerns Your dreams Your questions Your concerns Your fi nances Your questions Your time Your time Your life Your life Our focus is on your complete satisfaction. In fact, we work to get the job done so well that you’ll want to tell your friends and associates about us. Maybe that’s why more than 70 percent of our new business comes from repeat customers and their referrals. Good service speaks for itself – quite simply, I WORK FOR YOU.® We’re looking forward to the opportunity to earn your referrals too!
P a c k e t
Keller Williams Realty SD3.893.2022
4
“We sell more because we DO more!â€? j • i We are experts. We have sold more than 400 homes in the Austin area, grossing more than $260 million in sales.
We earn our Sellers more money. We sell our listings for 98% of asking price. Based on our average sales price, this means we put more than $22,000 in our sellers pockets than the average broker in Austin.
We save our Sellers time, which is more money. We sell our listings 56% faster than other brokers do!
We love our clients & our clients love us! More than 70% of our new business comes from referrals and repeat clients.
Keller Williams Realty SD3.893.2022
5
2 0 1 3 L i s t i n g P a c k e t
WhatWe We Deliver: Deliver: RESULTS What RESULTS j • i
Communication
2 0 1 3 L i s t i n g P a c k e t
Your needs always come first. Our full-service team approach ensures seamless service and communication throughout the entire listing, marketing and selling process. We provide the service we agree to, and we’ll keep you posted every step of the way - in the ways that work for you.
Experience and Expertise We are experts at selling homes! After 18 years selling real estate, we've negotiated more than 400 real estate contracts! Most agents sell 10 homes per year. We sell more than triple that! With this level of experience, we understand the complexities of your real estate transaction, and capably remove potential challenges before they have the opportunity to even appear.
Multi-Media Aggresive Marketing Your home will get the exposure it deserves. Our proven Comprehensive Marketing System maximizes your property’s exposure to buyers. Neighborhood tracking tools allow us to instantly reach active buyers who want to know more about your listing.
Pricing We will price your home right, adjust it as needed, and sell it quickly- for TOP DOLLAR. In fact, we sell our homes 56% faster than the average realtor sells homes in Austin. We sell so many homes that we simply have a more accurate perspective and understanding of the Austin marketboth as a whole and on the neighborhood level. We use this insight and market data to price your home right, ensuring it sells at the highest price possible in a time frame that fits your needs.
Staging We will work with you to be sure your home will put its best foot forward. Homes sell because of correct pricing and great presentation. We know what it takes to make the terrifi c fi rst impression that will get your home sold.
Satisfaction We’ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and our cancellation guarantee protects your right to end our relationship at any point if you’re disappointed. Remember, our goal is to earn your referrals.
Keller Williams Realty SD3.893.2022
6
About Our Team j • i Clay Byrne began his real estate career in Austin, Texas more than 18 years ago, and today the Byrne Real Estate Group team includes: 1 full time Listing Specialist, a full time Listing Coordinator, 1 Buyer's Specialist and a Transaction Coordinator.
Having negotiated more than 400 real estate contracts, we are able to navigate even the most complex real estate transactions and situations. As a team, we are committed to continuing education and technology training as well as networking within the international Keller Williams real estate community.
2 0 1 3 L i s t i n g
CLAY BYRNE Lead Agent & Listing Specialist
STEPHANIE HANSEN Transaction Coordinator
Kller W ealty SD3.893.2022
7
P a c k e t
What Our Clients Say j • i 2 0 1 3 L i s t i n g P a c k e t
We believe the greatest measure of our success is how our clients feel after working with us. We take great pride in the fact that 70% of our new business comes from referrals and repeat business. We are happy to provide references and numerous additional testimonials. Clay is very thorough and knowledgeable. He took very good care of us when we were selling the house. It was almost seamless. I would definitely use his services again and recommend him to anyone. – Dave B. I have worked with over 25 agents over the last 30 years and I can say that Clay is unequivocally the BEST real estate agent period. He under promises and OVER delivers, opposite of almost every other agent we have used. He is an agent for life, not a part time wannabe and gets the job done as expected. You will be very happy I am but pleased with everything about younothing chose Clay to represent you on either side of your company and methodology. The areas that the table. I was most satisfi ed with were your complete– Robert R.
ness and exacting to detail style. All through the process I was waiting for you to drop the ball somewhere and you did not. When it came to negotiate the buyer did not lose your Clay didwith a great job you of walking us through a objectivity and you kep my needs in mindout over complicated transaction. He looked for our your commission and I thing that is the fi rst time best interests and was positive throughout the that has happened all my real and estate process. His stafftoisme wellin organized efficient. dealings. We highly recommend using Byrne Real Estate.
– Jason R.
In our household we like to call Clay our “Real Estate Rock Star.” He is prepared, knowledgeable, and very easy to work with. Most importantly, Clay is so very patient. He helped us to buy a new home and sell our old one in record time. We are looking forward to doing business with Clay in the future. – B.H. Clay does a fantastic job throughout the entire buying cycle. He knows every agent in the area on a first name basis and has a great reputation for service and professionalism. I highly recommend Clay. – Brad S. Clay helped us with our recent home purchase and numerous we cannottogive enough praise. One Too count, we are grateful for of all our top priorities was resale value or rentability those details you took care of so conscientiously,of our property a few yearsthanks, down the timely and often withour youroad. madeHe thiswas whole processinsopointing easy andout much less stressful very helpful features that may than add anticipated. rental value or items that could be of potential concern in the future. As first time home buyers, he answered so many questions for us about every step of the process and helped to keep the bank and HOA on track to meet deadlines. I look forward to working with Clay for all of our future real estate needs! – Stephanie N.
SD3.893.2022
8
Why Keller Williams Realty j • i Technology Leading-edge tech tools and training give us the edge in effectively marketing your home. Teamwork Keller Williams Realty was designed to reward agents for working together, based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests. We are confi dent that every Keller Williams professional shares the common goal of serving you, our client, in the best way possible. Knowledge With a world-wide presence, Keller Williams Realty helps us stay ahead of trends in the real estate industry. Through its comprehensive, industry-leading, award-winning training curriculum and research resources, it’s what prepares us to provide you with unparalleled service. Reliability Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces our belief that our success is ultimately determined by the legacy we leave with each client we serve. Track Record We are proud to work for the fastest-growing and largest real estate company in North America. It’s proof that when you offer a superior level of service, the word spreads fast.
Keller Williams Realty SD3.893.2022
9
2 0 1 3 L i s t i n g P a c k e t
The Home Selling Process – Getting Ready to List j • i 2 0 1 3 L i s t i n g P a c k e t
It can feel like the details are endless when you’re selling a property. It is our job to streamline the process for you, ensuring everything is completed as quickly and efficiently as possible. Here’s an overview of the steps we’ll be taking along the way. Communication makes all the difference. You’ll always know what’s going on behind the scenes while your property is listed. We check Web traffic and all showing activity throughout each day. We continuously follow up with each agent who shows your home until we know what their client thought of your home. We know our marketing works. What we must test in the first few weeks of your listing is price. We will work together with you to formulate a price adjustment strategy that sees us through your listing period. We always watch the market daily and report feedback to you.
Preparing for success: Prepare your home for the sale. We will evaluate the current state of your property and discuss home staging strategies. Any repairs or improvements needed to maximize your home’s value and appeal will be identified and scheduled. We will work with you to prepare your home for the photography ensuring the photos highlight the very best features of your property. When everything’s in place, we’ll put the sign up and let the fun begin!
Keller Williams Realty SD3.893.2022
10
Staging Your Home j • i Three things to remember: 1. You don’t get a second chance to make a fi rst impression. 2. A review of over 2800 properties in 8 cities found that staged homes, on average sold in half the time that non-staged homes did. 3. Most buyers make decisions about the property they see within the fi rst 15 seconds of entering a home. What can staging do? Adding cost-effective amenities and improving the general cleanliness and condition of the home is what we call “staging.” We will tour your home with a “buyer’s eye” and make recommendations to you to help your home look its best and stand out from the competition. Should you want professional home staging services, we have highly experienced and effective home staging companies to recommend. Location
Cannot be changed
Size
cult to change
Amenities
Can be changed
Condition
Can be changed *Based on the national best-seller SHIFT: How Top Real Estate Agents Tackle Tough Times
Always do the easy things: PAINT, CLEAN & DECLUTTER
Keller Williams Realty SD3.893.2022
11
2 0 1 3 L i s t i n g P a c k e t
Determining Property Value j • i Let’s begin with this direct statement:
2 0 1 3 L i s t i n g P a c k e t
We do not decide how much your home is worth - and neither do you.
The market does.
It tells us exactly where to price your property to sell and how to approach the marketing of your property. This is where our experience and knowledge of the Austin market is paramount. Because of the volume of homes we list and sell, we have an understanding of today’s market that other agents simply can not have. Here are the factors that will affect the value of your home in today’s market:
Price
Pricing your home properly from the start is the deciding factor on how long it will take to sell it.
Location
Location is the single most important factor in determining the value of your property.
Condition
The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, fi rst impressions are important. We’ll work with you to optimize the physical appearance of your home to maximize the buyer’s perception of value.
Competition
Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value, based on properties that are listed or have recently sold in the area.
Timing
Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the fi rst 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.
Keller Williams Realty SD3.893.2022
12
Determining Property Value j • i
Pricing Misconceptions Pricing Misconceptions It is critical to price your property at competitive market value. Buyers and sellers value. otherproperty words, the value of your property determined by what a Itdetermine is critical to priceIn your at competitive market value.isBuyers and sellers deterbuyervalue is willing to paywords, and athe seller is willing to property accept in isTODAY’S market. Buyers makeis mine . In other value of your determined by what a buyer their pricing based on comparing your property to other properties SOLD in willing to pay decision and a seller is willing to accept in TODAY’S market. Buyers make their pricing your area. Historically, and statistically speaking rst offer is usually best. decision based on comparing your property to your otherfi properties SOLD your in your area. HisYour home’s value is NOT determined by the following:
2 0 1 3 L i s t i n g P a c k e t
Keller Williams Realty SD3.893.2022
13
Marketing Your Property j • i 2 0 1 3 L i s t i n g P a c k e t
A Comprehensive Multi-Media Marketing Plan Aggressive, proactive, intelligent and tasteful describe our effective marketing plan. The amenities and beauty of your home will speak for themselves, but attracting buyers to your door is where our comprehensive approach is key. The following outlines just some of the techniques we employ when selling homes. We will: 1. Price your home strategically so you’re competitive with the current market and current price trends 2. Make recommendations to you for staging your home to cast a positive light on the features most important to buyers: uncluttered rooms and closets, fresh paint and terrifi c curb appeal. 3. Strategically place “for sale”signage complete with a text rider easily accessible to drive-by prospects. 4. Optimize your home’s internet presence by posting accurate and detailed information and property photos in the Keller Williams Listing System as well as local and global MLS systems. 5. Highlight your home in our online newsletter sent to our database of more than 3,500 people as well as email campaigns and social media. 6. Network and target our marketing to the top-producing real estate brokers in town. 7. Actively prospect by phone daily for Buyers for you. 8. Produce a Virtual Tour of your home, placing it on the top websites to attract both local and out of town buyers with. We get updates weekly of how many buyers have viewed your tour! 9. Create an open house schedule to promote your property to prospective buyers and aggressively market those open houses. 10. Target active buyers and investors in our expansive database who are looking for homes in your price range and area. 11. Provide you with regular updates detailing our marketing efforts, including comments and feedback from the prospective buyers and agents who have visited your home, and the latest news on the market.
Keller Williams Realty SD3.893.2022
14
Marketing Your Property j • i Realtor Multiple Listing Service (RMLS) Buyers make split-second decisions while viewing homes on the web. The photos, Virtual Tour, property description, and the accuracy of the information provided will determine what homes Buyers want to visit.
We will input the maximum of 40 professional-quality photos showcasing your home’s best features.
Architectural photographs showcased in an E-Magazine and optional 3D Tour
A link to a comprehensive Virtual Tour offers Buyers an insider’s view of your property.
Maximum use of space to highlight your home’s most important features. The quality of the words we use attracts Buyers. Our team is easy to reach ensuring we service each Buyer who is interested in your property.
Keller Williams Realty SD3.893.2022
15
2 0 1 3 L i s t i n g P a c k e t
Marketing Your Property j • i Using Multi-Media & Social Media forExposure Maximize Exposure Using Multi-Media & Social Media for Maximize
2 0 1 3 L i s t i n g P a c k e t
PROFESSIONAL ARCHITECTURAL PHOTOS
KW MOBILE APP
YOUTUBE VIDEO
FACEBOOK UPDATES
TWITTER ALERTS
LINKEDIN POSTS
Keller Williams Realty SD3.893.2022
16
Marketing Your Property j • i Syndication on Real Estate Sites Photos of and information and remarks about your home is pushed out to dozens of real estate websites.
2 0 1 3 L i s t i n g P a c k e t
Keller Williams Realty SD3.893.2022
17
Marketing Your Property j • i 2 0 1 3 L i s t i n g P a c k e t
Text Riders Information about your home is always featured on your For Sale Sign for potential buyers.
3D Floor Plan
For larger properties, we will do an interactive floor plan to provide the potential customer with a simple, fun, engaging experience.
Keller Williams Realty SD3.893.2022
18
Marketing Your Property j • i Postcards We send mailings to our database of thousands to get the word out about your property.
2 0 1 3 L i s t i n g P a c k e t
Keller Williams Realty SD3.893.2022
19
Marketing Your Property j • i E-Magazine
2 0 1 3 L i s t i n g P a c k e t
We take the beautiful architectural photos of your home and compile them in a digital book that is published online in order to reach potential customers worldwide.
! D L O S
11029 Arroyo Canyon @ The Madrones Austin, Texas 78736
Simply elegant Luxury surrounding you Inside and outside
Keller Williams Realty SD3.893.2022
20
Marketing Your Property j • i Email Campaigns Weekly Delivery to Thousands of Subscribers
2 0 1 3 L i s t i n g P a c k e t
Keller Williams Realty SD3.893.2022
21
Marketing Your Property j • i Prospecting For Buyers The key to our marketing plan and what really differentiates us from other agents, is the daily contacts we make to prospective buyers and to top agents in the area who have buyers for your home. Traditional methods of waiting for buyers to come to us (passive marketing like Open Houses or Brokers Tours) are not nearly as effective as physically contacting potential buyers or their agents and convincing them to look at your home. Our call center prospects daily and each sales associate on our team calls for 8 hours looking for potential buyers for our listings EVERY day!
High Profile Networking After 18 years of selling real estate and hundreds of successful transactions in the Austin area, Clay Byrne and his associates have relationships in the industry and a reputation for excellence that we are able to put to work for you! So what does this mean for you? Not only are we able to spread the word about your property to a large network, the other agents take notice! Other agents want to work with our team and trust that our listings are priced right. These relationships and our reputation of expertise prove key when it comes to negotiating the terms of your sale.
Speed to Reach Buyers We have someone on standby from 8 AM- 9 PM every day to answer incoming texts and phone calls about your property.
Keller Williams Realty SD3.893.2022
22
2 0 1 3 L i s t i n g P a c k e t
The Home Selling Process: Closing & Beyond j • i 2 0 1 3 L i s t i n g P a c k e t
Coordinating Your Sale to a Successful Closing Each offer will be presented and discussed with you. We will point out the pros and cons of each offer and highlight potential issues based on our experience. We will negotiate on your behalf the details and terms of your transaction with the other agent. We have negotiated more than 450 home sales and this experience and market knowledge enable us to earn the best possible results for our sellers. Closing will be prepared, coordinated and fi nalized for you.
Beyond The Sale How can we help you in your relocation? Would a moving checklist help you? We are happy to refer you to great providers of other real estate-related services. We only work with and recommend the best! We’re here to make the sale of your home as smooth and stress-free as possible. Professional Referrals 1. Provide excellent service 2. Fair price and 3. Stand behind their work
Keller Williams Realty SD3.893.2022
23
Homework: Questions For You j • i Your answers to these questions will guide us in how to best serve you. We’ll discuss them at our listing meeting:
What is the most important thing you are looking for in your listing agent?
What prior real estate transaction experiences have you had?
How would you like to be primarily communicated with? Email? Phone? Text? Other?
How frequently would you like an update on marketing and showings?
Please list what is most important to you about the marketing and selling process:
Keller Williams Realty SD3.893.2022
24
2 0 1 3 L i s t i n g P a c k e t
Homework: Property Profile j • i 2 0 1 3 L i s t i n g P a c k e t
To make our time together more efficient and productive, please have the following ready (if available) at the time of our appointment together. Prior title policy Prior year tax bill Survey Any recent appraisals 1 copy of key to the front door 1 copy of any other keys that may be needed (shop, storage etc.) Invoices for major repairs of improvements to the property Lien waivers for any work done by a contractor in the previous 6 months Declarations, covenants, restrictions (if applicable) Copies of recent utility bills Information on special assesments (if applicable) Homeowners Association information (if applicable) Fees Management Company Contact Name & Phone Number Mortgage Information Inclusions (appliances, etc) Exclusions (window coverings, etc) Escrow taxes & insurance Floor Plan Builder Upgrades
Keller Williams Realty SD3.893.2022
25
Q & A With a Prospective Real Estate Broker: j • i Are you a full-time or part-time agent?
CB: Full-time. In fact, we’ve got a team of full time employees to provide seamless service for every client. Other Agents:
What is the average number of days your listings are on the market before selling?
CB: We sell our homes signifi cantly faster than other agents in Austin – in fact our listings sell 56% faster than other homes on the market! Other Agents:
How many sellers and buyers are you currently representing?
CB: We will sell more than 50 homes this year! We currently have more than 20 active listings and we are actively working with more than 20 buyers as well. We know the market! Other Agents:
What is your Internet marketing program?
CB: We provide an extensive internet marketing program where we advertise our properties on more than 350 web-sites! We also use social media, email, and the phone to target our listings to fi nd just the right buyer for your home. Other Agents:
What is your policy on responding to phone calls/emails/text messages? CB: We pride ourselves in being available to our clients whenever they need us. We promptly return phone calls, emails and text messages. In fact, we have a full-time Listing Coordinator to help service just our sellers! Other Agents:
How much of your business is generated by referrals? CB: We love our clients and our clients love us! More than 70% of our business is generated by eferrals. We want our service to speak for itself and we work to earn every client’s referral. Other Agents:
Do you offer an “easy exit” listing so that I can end our agreement if I am not satisfied?
CB: We do. If you are dissatisfi ed with our services, we will release you from the terms of our contract with no penalty. Other Agents:
Keller Williams Realty SD3.893.2022
26
2 0 1 3 L i s t i n g P a c k e t
Preparing for the Marketing j • i 2 0 1 3 L i s t i n g P a c k e t
We want to show your home at its best! We know that most buyers choose which homes they want to visit based on photos and information they view on the Internet. Please complete the following information for us prior to our photo shoot so we can be sure we’re advertising the best features of your home and providing the most accurate information possible. Photo Shoot Tips:
Clear all clutter and small appliances off of kitchen counters (even if just temporarily.) Make all beds & open all draperies and blinds Consider adding fresh fl owers in key rooms (one bouquet can be moved from room to room) Clear all clutter from tabletops such as magazines, papers and books If necessary, mow the grass and rake any leaves or debris from all exterior hardscapes. What’s Important to You? Are there specifi c features you’d like highlighted in the photos? __________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Are there rooms or features you’d like us to not include in the photos or Virtual Tour? _________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Typically the lockbox is hung on a nearby railing, doorknob, gas pipe or other unobtrusive, yet easily accessed location . Do you have a preference of where your lockbox is placed? ________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________
Keller Williams Realty SD3.893.2022
27
reference sheet j • i 2 0 1 3 L i s t i n g P a c k e t
Listen to what others have to say about us! Dimitri Hammond
512-922-0930
dimitri@lovedhomes.com
Colin Hill & Julia Chapman
914-216-8676
Colin.m.hill@gmail.com
Arobind & Supriya Velagapudi
858-413-6745
arobindvelagapudi@yahoo.com
Chris & Evy Cordero
512-731-5833
Christopher.n.cordero@gmail.com
Shayna & Adam Pond
832-472-3421
sloebig@gmail.com
Dan South
254-423-0173
Dan_6130@yahoo.com
Abe Howland & Jessica Larson
847-721-5702
Larson.jess@gmail.com
Bud & Joslyn Holtfort
512-897-9062
holtfort@att.net
Chris & Michele Justice
512-657-2345
megajustice@gmail.com
Janet Shefelbine
651-529-2051
jshefelbine@gmail.com
Jerrod & Belinda Harrison
512-626-2791
diveprincess@yahoo.com
Matt & Donna Zafuto
919-576-4342
mattzafuto@gmail.com
Jason & Lisa Ruley
512-468-6515
Ruley32@gmail.com
Scott & Gena Wright
512-750-3078
gasman@swbell.net
Jody Horton & Regan Lenehan
512-694-6649
jody@jodyhorton.com
…and from some of our business partners Joe Bob Everett, Advantage One Mortgage Vicky Wilhelm, Gracy Title Pamela Beauchamp, Austin Title
512‐219‐7746
joebob@aomaustin.com
512-306-1120 512-329-0777
Vicky.wilhelm@gracytitle.com Pamela.beauchamp@austintitle.com
Keller Williams Realty SD3.893.2022
28
Preferred Vendors j • i Timmons Insurance Agency
2 0 1 3 L i s t i n g P a c k e t
We are an independent insurance agency, we sell homeowners, auto, life and business insurance. We write insurance with over 20 different insurance carriers, so we can shop the insurance for the clients. Saving them time and money.
Heather Grissom
Alva Timmons
Blake Sieck
Timmons Insurance Agency 1310 RR 620 S. Suite A11 Austin, TX 78734 www.timmonsinsuranceagency.com
Austin Title Austin Title has been providing title insurance and escrow services for both residential and commercial transactions in Austin and around the country since 1953. Austin Title is a member of the largest title insurance company in the nation, Fidelity National Financial, Inc. (NYSE: FNF). The FNF family of title companies is comprised of the following underwriters: Chicago Title Insurance Company, Fidelity National Title Insurance Company, Commonwealth Land Title Insurance Company and Alamo Title Company. Keller Williams Realty SD3.893.2022
29
Preferred Vendors j • i Advantage One Mortgage
2 0 1 3 L i s t i n g P a c k e t
• Let us help you get pre-approved • Free credit report with pre-approval • We want to make you so happy that you will become “Customers for Life” • We have helped over 6,000 families in our 24 years of business Joe Bob Everett, President (RMLO #305373) Advantage One Mortgage 1907 Cypress Creek Road, Suite 103 Cedar Park, Texas 78613 512-219-7746 Apply online at: www.aomaustin.com
Skinny Wimp Moving Skinny Wimp Moving Company is one of Americas fastest growing moving companies for 3 reasons: 1. Our Quality is top tier, it is our business plan and is something everyone in the company prides themselves on. 2. Hard work is a way of life, you will never see Skinny Wimps standing around. We take pride in hustling. 3. Friendliness is our main motto, we realize moving is stressful, and we want to bring comfort, happiness, and a big smile to your move.
WE ALWAYS HUSTLE!
You will never catch our guys walking while their hands are empty
Locally Family Owned & Operated!
www.SkinnyWimpMoving.com
FREE
CAL P.U.C. T-190997 USDOT 2431800
1/2 HOUR OF MOVING
MINIMUM 6 HOUR MOVE Not valid with any other offers or specials.
We know that a happy customer is the best form of advertisement and we invest all of our resources in that. The mission of Skinny Wimp Moving Co. is to continuously strive to exceed customer expectations in value and high standard of satisfaction. Our movers take pride in everything they do, they will protect every piece of furniture you want protected and they will always hustle when not carrying your items. You will know at the end of the move that it couldn’t have got done any faster than what we did.
5 % OFF
!
r Guys Meet Some of Ou We Are Fast As Lightning
We Hustle 100% of the Time
YOUR TOTAL MOVE
Not valid with any other offers or specials.
5 STAR RATED We Always Smile
Luke was born and raised in Indiana. After high school he decided to chase his
We are Very Careful with Your Belongings dream of living and surng in California. Luke is our hardest worker. He would work 12 hour days 7 days a week if we
would let him. We think he likes working more than surng.
Keller Williams Realty SD3.893.2022
30
Cory is our most technical mover. There isn’t anything he can’t disassemble or reassemble. He accounts his building skills to being a helicopter mechanic in the Marines for 8 years. He would work all day everyday if we would let him.
I WORK FOR YOU
2 0 1 3
You know, we’re old fashioned…our success is built on results, service, and trust within our team and with our clients. Once you take our hand, we just never let go.
j • i Third Expectation You’ll feel so comfortable and confident in your experience with us, that you’ll want to refer your friends, neighbors, and coworkers to us and give us a positive 5-star online review. Doesn’t that sound great?
Please contact us at: 512-942-7880
Keller Williams Realty SD3.893.2022
31
L i s t i n g P a c k e t
I WORK FOR YOU.®