BAGC Module ADG5002 Communication Design: Sustainable:ME ?
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ADG5002 Communication Design Introduction and overview Module aims Assessment criteria Reading list Communication, or information, design covers a huge range of digital, interactive and static graphic forms – for example books, magazines, newspapers, signing-systems, timetables, charts, diagrams, instructional texts, etc – published in print or on screen-based devices. You have already explored the organisation of information, (relating to both function and aesthetic) during your first year. For this module you will consider these issues practically, working as groups and as individuals. You will explore the theme of sustainable practices in graphic design, allowing time for your understanding and opinions to be established, as well as encouraging the incorporation of sustainable -practice into your own design working-method. You will begin to consider aspects of professional practice – specifically by working with a client, by taking and developing a brief, by scheduling your time, by collaborating with and working within a team, by applying commercial production techniques and by applying presentation techniques.
Sustainable:ME?
Module aims
1. t o explore the function and flexibility of grids and house-style; 2. to consider the strengths and limitations of static and digital graphic outcomes; 3. to examine the editorial and organisational role of a graphic communicator; 4. to develop the ability to produce artwork for print and screen; 5. to introduce the designer–client relationship.
Following the first two-weeks of activities, training and research, you will meet your client, and together you will consider the requirements of the brief. On behalf of your client, in creative groups and as inspired individuals, you will be asked to produce design proposals that will raise awareness of the extent of sustainablepractice, or lack of it, throughout the graphic-design community… Presentations will take place at the end of the period of study. You will be asked to peer-assess the design-proposals in order to develop your ability to critically-analyse the project-engagement and the work-output of your colleagues.
BAGC Module ADG5002 Communication Design: Sustainable:ME ?
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You will be given links to on-line and podcast resources in which it will be essential for you to continually engage, using your own initiative, and from which you will need to gain understanding and application of the software technologies and of sustainable practice for this project. In addition, we expect you to regularly view contemporary design magazines – Eye, Creative Review etc – and on-line articles in order to become increasingly self-motivated and as well-informed as possible about the requirements of this project. We do not expect you to read all the titles listed below, but do encourage your wider engagement with this subject.
Assessment criteria 1. Q uality of communication design (evident in the consistency of house-style, layout, narrative and navigation of content throughout the print- and screen-based group design proposals) 2. Quality of research, experimentation and document format (evident in the content and layout of individual journal) 3. Understanding of sustainable graphic-design practice (evident in the researched-content and design-rationale throughout the print- and screen-based group design proposals) 4. Studentship (evident in the application of professionalpractice such as initiative, timemanagement, attendance, contribution to the group and presentation skills)
Reading list Braungart M., McDonough W. Cradle to Cradle, Vintage, 2009 Campbell, A. The Designer’s Handbook, MacDonald, 1996 Collier, D. Collier’s Rules for Desktop Design and Typography, Addison-Wesley, 1991 Dougherty, B. and Celery Design Collaborative. Green Graphic Design, Allworth Press, 2008 England, Elaine, Managing Multimedia : Project Management, Addison Wesley, 2001 England, Elaine, Managing Multimedia : Technical Issues, Addison Wesley, 200 Evans, H. Pictures on a Page, Heinemann, 1979 Flanders, V. Son of Web Pages that Suck : Learn Good Design by Looking at Bad Design, Sybex, 2002 Gold, E. The Business of Graphic Design, Watson-Guptill Publications, 1985 Hughes, Bob, Dust or Magic, Addison Weslely, 1999 Hurlburt, A. Layout : the Design of the Printed Page, Watson Guptill, 1977 Jedli˘ cka, W. Sustainable Graphic Design : Tools, Systems and Strategies for Innovative Print Design, John Wiley & Sons Inc., 2010 Murray, R. How to Brief Designers & Buy Print, Business Books Ltd, Hutchinson,1983 Niederst, Jennifer, Web Design in a Nutshell, O’Reilly, 1999 Nielsen, Jakob, Designing Web Usability, New Riders, 2000 Pipes, A. Production for Graphic Designers, Lawrence King, 1992 Sherin A. SustainAble : A Handbook of Materials and Applications for Graphic Designers and their Clients, Rockport Publisher Inc., 2008 Spiekermann, E. Stop Stealing Sheep, Berthold, 2003 Swann, C. Language & Typography, Lund Humphries, 1969 Tschichold, J. The Form of the Book, Hartley & Marks, 1991