BAGC Module ADG5002 Communication Design: Sustainable:ME ?
Sustainable Graphic Communication is not simply about being ‘Green’ What, therefore, are the characteristics of ‘Sustainable’ Graphic Communication?
Working in your allocated groups you will embark on a journey of new discoveries. You will begin with thought-provoking activities which will encourage creative approaches to design challenges, and which will result in design proposals which bring benefit to ‘People’, to ‘Planet’ and to ‘Profit’ (Society, Environment, Economy). It will be necessary for you to bring to this project the communication principles you have already learned during your first year – such as letterform personality, typographic characteristics, page-layout, narrative, sequence, imagery and symbolism. Yet, although building upon those principles, you are required to challenge (even when necessary to abandon) your pre-conceptions about design outcomes and to leap headlong into an unexplored world of creative, sustainable design…
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Sustainable:ME? – Project objectives 1. to demonstrate sound understanding of letterform personality, typographic characteristics, page-layout, narrative, sequence, imagery and symbolism; 2. to develop and sustain self-motivation, becoming personally responsible for acquiring pertinent information and knowledge; 3. to manage and schedule your time efficiently and productively, in order to complete the required tasks and to meet deadlines; 4. to form critical-analysis of existing graphic design components and characteristics, then to explore the unexplored, setting-aside unsustainable practice; 5. to communicate sustainable design proposals which bring benefit to ‘People’, to ‘Planet’ and to ‘Profit’, using well-chosen media which efficiently reach the intended audience/s.
Sustainable:ME? – Fulfilling the Objectives Fulfilling Objectives 1 and 3 Although you will be working together in your respective groups, each one of you will be required to produce a separate ‘Sustainable:JOURNAL’ which reflects your journey of discovery into sustainable graphic communication. This journal will itself be a welldesigned object, and can be of mixed-media which can include handcreated elements, but must demonstrate your sound understanding of letterform personality, typographic characteristics, page-layout, narrative, sequence, imagery and symbolism. Typography must have a sound hierarchy, fit optimum line-length criteria and specify point-sizes suitable for readability. For this reason, computer-generated pages designed for print-output must form part of the journal’s content. You are also encouraged to create as part of your ‘Sustainable:JOURNAL’ screen-based elements - e.g. animation, video and interactive objects. Give due consideration to how these screenbased elements may form a cohesive part of your print-based journal. The ‘Sustainable:JOURNAL’ will form part of the Sustainable:ME? body-of-work to be assessed at the end of this project.