SWOT ANALYSIS ‘SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment.’ (SWOT Analysis - Definition, Advantages and Limitations, n.d.)
STRENGTHS • Spoiled Nation are clear about who their target demographic is. • The communication throughout the team was good and all content was uploaded on schedule • There is a good variety of topics covered by writers.
OPPORTUNITIES • As Spoiled Nation is a university magazine, there is potential for collaboration across modules and different subjects e.g., photography, styling, fashion design and film to diversify and create imagery specifically for the magazine as opposed to gathering all images from free image sites - This could also promote local talent. • Through digital marketing Spoiled Nation has the opportunity for an increase in their follower count which would lead to an increase in the overall readership. • The print copy of Spoiled Nation could be distributed through local independent bookstores such as Village.
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WEAKNESSES • As there is no set art director or visual style guide, print articles lack consistency in the types of heading and body fonts used. • The publication hasn’t got a consistent tone of voice. • The publications Instagram page hasn’t been updated since 2019 and has a following of only 33.
THREATS • Spoiled Nation is an annual publication and readers might sway to competitors that publish more frequently as the information within the issue might be more relevant. Furthermore, this also expands to the website and the lack of relevant and frequent uploads could hinder SEO. • The industry is saturated with publications that have a focus on fashion, art and current affairs meaning that Spoiled Nation has a high number of competitors. • The majority of consumers choose to read editorial content online - The print copy needs to have a USP to entice consumers into continuous purchasing.
