STYLE IT AS YOU WANT
SHOWBOOK • SPRING 2015 PIXIE CLIPS
NEW
TABLE OF CONTENTS IMPORTANT INFORMATION.................................3 CONCEPT...............................................................4 PATH TO PURCHASE RECOMMENDATIONS........5 WINDOW DISPLAYS..............................................6 Classic Large window...........................................................7 Classic Medium window.......................................................8 Classic Small window...........................................................9
STORE ENTRANCE..............................................10 Alarm cover........................................................................11 Classic kakemono Pixie Clips..............................................12 Classic kakemono Pixie Clips Aeroccino..............................12 Classic kakemono Offer only..............................................12 Kakemono double sided.....................................................13
NESPRESSO AREA...............................................14 Kit for Central Island..........................................................15 Machine Pack display.........................................................16 Mega card.........................................................................17 Pack Cover Pixie Clips.........................................................18 Pack Cover Pixie Clips and Bundle Aeroccino.......................18 Pallet cover.........................................................................19 Suspended mobile..............................................................20 Banner generic...................................................................21 Standard cube.................................................................22 Standard cube generic offer................................................22
PROXIMITY MATERIALS...........................23 Temporary shelf display...........................................24 Temporary shelf display Aeroccino..........................24 Hang Tag................................................................25 Proximity material generic offer...............................26 Rotating vertical card..............................................27 Take Out and voucher holder..................................28 Take Out................................................................29 Voucher..................................................................30 Shopping bag.........................................................31 PROXIMITY MATERIALS FOR PERMANENT POSM Totem dressing........................................................32 Back visual..............................................................33 COFFEE COMMUNICATION Vertical coffee board Alter Ego...............................34 Vertical coffee board Mansoon Malabar..................34
OTHER.......................................................35 Web banners..........................................................36 Trade AD................................................................37
SHOWBOOK • SPRING 2015 PIXIE CLIPS
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IMPORTANT INFORMATION
This sign means that you strictly have to follow the indications given
NEW
This sign indicates new materials of this campaign
POSM WITH OFFER
This tag is used to notify which materials are displaying the offer
FOCUS ON
This sign precises on what the text focuses on
Text written in this box gives important information on material
Warning: • The Pixie Clips campaign mainly shows the C range. • Delivery: Materials have to be checked immediately upon receipt to control their conformity! • Materials: Please strictly follow the information given in this showbook regarding materials usage.
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CONCEPT
Pixie is bringing style to the next level with Pixie Clips. No matter if your Pixie will be Authentic, Graphic, Techno or Fun, you can now play with the colors, the texture and the patterns. Thanks to its clever and simple clipping system, Pixie clips offers a wide range of interchangeable panels. It has never been easier to find the Pixie that fits perfectly to your whishes. Nespresso allows the customers to discover the dressing of Pixie Clips through an intimate atmosphere and premium materials all along the path to purchase: Show Windows, Machine pack display, Nespresso corner, Proximity Materials, etc. Pixie Clips reveals its collection of panels on hangers, wardrobe or shelves. Discover all the trade communication materials that will drive sales during the Spring campaign.
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PATH TO PURCHASE RECOMMENDATIONS To create an impactful path to purchase, we recommend the following materials as a minimum:
Entrance
Alarm Cover
Nespresso Area
Kakemono double sided
Suspended mobile
Central Island
Mega Card
Standard Cube
Proximity Material
Temporary self display
Rotating vertical
Shopping bag
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WINDOW DISPLAYS
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LARGE WINDOW DISPLAYS NEW
POSM WITH OFFER
SIZE 3000 x 2200 x 720 mm (w x h x d) KIT COMPOSITION
2
4
3
5
1
Back scenary, Pixie Clips, headline and New printing
2
Logo in volume
3
Two Shelves with suspension bar
4
Two Shoes boxes in metal (small and large)
5
Eight differents oversized panels on a hanger
6
Offer on a hanger
7
Oversized machine (C range) with fake cup (coffee recipe) Oversized fake capsule (Volluto)
7 8 6
8 9
1
9 10
Cabinet furniture fixed on the back scenary with piles of panels inside Floor (wood parquet imitation)
Provided with an instruction note 10
Be Careful: Please strictly follow the instructions given to assemble window displays.
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MEDIUM WINDOW DISPLAYS NEW
POSM WITH OFFER
SIZE 2000 x 2000 x 720 mm (w x h x d) KIT COMPOSITION 2
1
7
6
8 3
1
Back scenary, Pixie Clips, headline and New printing
2
Logo in volume
3
Shelf with suspension bar
4
Shoes box in metal (small)
5
Eight differents oversized panels on a hanger
6
Offer on a hanger
7 8
Oversized machine (C range) with fake cup (coffee recipe) Oversized fake capsule (Volluto)
9
Floor (wood parquet imitation)
Provided with an instruction note
5 4 9
Be Careful: Please strictly follow the instructions given to assemble window displays.
SHOWBOOK • SPRING 2015 PIXIE CLIPS
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SMALL WINDOW DISPLAY NEW
POSM WITH OFFER
SIZE 1000 x 2000 x 720 mm (w x h x d) KIT COMPOSITION 2
2
Back scenary, Pixie Clips, headline and New printing Logo in volume
3
Shelf with suspension bar
4
Shoes box in metal (small)
5
Eight differents real panels on a hanger (panel provided by Nespresso)
6
Offer on a hanger
7
Floor (wood parquet imitation)
1
1 6
Provided with an instruction note
3
5
4
7
Be Careful: Please strictly follow the instructions given to assemble window displays. The real machine is not supplied with the small window display. SHOWBOOK • SPRING 2015 PIXIE CLIPS
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STORE ENTRANCE
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ALARM COVER POSM WITH OFFER
SIZE 2 parts 840 x 1650 mm (w x h) Mounted in volume : 715 x 1650 x 75 mm (w x h x d) MATERIAL Coated cardboard 170 g PRINTING CMYK FINISHING Satin lamination Provided with an instruction note
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CLASSIC KAKEMONO : POSTER POSM WITH OFFER
3 MODELS Classic kakemono Pixie Clips Classic kakemono Pixie Clips Aeroccino Classic kakemono Offer only STRUCTURE Size: 550 x 1800 mm (w x h) Material: Aluminium structure POSTER Size: 700 x 1975 mm (w x h) Material: Jet 201 Printing : CMYK digital
The structure should be ordered separately
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KAKEMONO DOUBLE SIDED POSM WITH OFFER
STRUCTURE Size: 550 x 1800 mm (w x h) Material: Aluminium structure POSTER Size: 520 x 1800 mm (w x h) Material: PVC with magnet Printing : CMYK digital
Metallic perennial structure to be ordered separately. The high quality of this material allows it to be re-used for following campaigns. Easy utilisation. SHOWBOOK • SPRING 2015 PIXIE CLIPS 13
NESPRESSO AREA
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KIT FOR CENTRAL ISLAND NEW
POSM WITH OFFER
SCREEN TRYPTIC Size :1390 x 1900 x 20 mm (w x h x d) Material: Coated cardboard 390 g Printing: CMYK Finishing: Lamination satin FLOOR Size: 1600 x 60 x 500 mm (w x h x d) Material: cardboard with wood finish aspect Printing: CMYK front only Finishing: satin lamination 2 TOTEMS Size : • Large model : 345 x 650 x 250mm (w x h x d) • Small model : 345 x 600 x 250mm (w x h x d) Materials: Cardboard, wood and plexiglass for the feet Finishing: Matt lamination SHOES BOX Size: 370 x 150 x 420 mm (w x h x d) Material: metal Printing: 2 colors white and gray Finishing: Lamination satin OFFER ON A HANGER Size: 350 x 405 x 8,6 (w x h x d) Material: to be confirmed Color: 1 color (red) Finishing: Matt lamination
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MACHINE PACK DISPLAY SIZE 1.75 m (height) MATERIAL Wood and plexiglass PRINTING CMYK FINISHING TBC
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MEGA CARD POSTER Size: 270 x 1550 x 20mm (w x h x d) Material: Coated paperboard 360 g Printing: Offset Finishing: Satin lamination PLEXIGLAS BASE Size: 400 x 270 x 20 mm (w x h x d) Material: PMMA cristal Printing: Vitrophanie 1 color
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PACK COVER POSM WITH OFFER
2 MODELS Pack cover Pixie Clips Pack cover Pixie Clips and bundle Aeroccino SIZE 191 x 283 x 382 mm (w x h x d) MATERIAL Croated card PRINTING CMYK MATERIAL Satin lamination
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PALLET COVER POSM WITH OFFER
SIZE 2 sides 1200 x 800 x 500 mm (w x h x d) Side 1: 800 x 500 mm (w x h) Side 2: 1200 x 500 mm (w x h) MATERIAL Coated card 230 g PRINTING CMYK MATERIAL Satin lamination
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SUSPENDED MOBILE Front
POSM WITH OFFER
SIZE Suspended with machine: 500 x 800 mm (w x h) with square cutting shape (240 x 240 mm) Suspended offer with offer: 500 x 650 mm (w x h) with rectangular cutting shape (300 x 380 (w x h) mm) MATERIAL Coated card 315 g PRINTING CMYK MATERIAL Satin lamination
Back
Provided with a steel color rope with two alligator clips length 1350 mm
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BANNNER GENERIC SIZE 500 x 1000 mm (w x h) MATERIAL TBC PRINTING CMYC MATERIAL TBC
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STANDARD CUBE POSM WITH OFFER
2 MODELS Standard cube Pixie Clips Standard cube Generic Offer SIZE 380 x 380 x 380 mm (w x h x d) MATERIAL Coated card 315 g PRINTING CMYK MATERIAL Satin lamination
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PROXIMITY MATERIALS
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TEMPORARY SHELF DISPLAY 1
Temporary shelf display : Backdrop, base, stoyak with panels
2
Aeroccino Module to add (to order separatly)
SIZE Wardrobe Size Support: 110 x 240 x 180 mm (w x h x d) Temporary shelf display Fronton: 500 x 395 x 20 mm (w x h x d) Base: 500 x 20 x 310 mm (w x h x d) Module Aeroccino Shelf: W100 x H20 x D100mm Base: TBC COMPOSITION TBC
1
PRINTING CMYK 2
FINISHING Satin lamination
We recommend to display the machine with a different panel on each side (white and coral) in order to highlight the customisation principle.
The quality of this material allows it to be used as semi-permanent display. The Aeroccino module should be ordered separately to complete the Temporary shelf display. SHOWBOOK • SPRING 2015 PIXIE CLIPS 24
HANG TAG NEW
POSM WITH OFFER
SIZE Size Pannel: 65 x 65mm (w x h) Size Hanger: TBC MATERIAL Material Pannel: Cardboard or other TBC Material Hanger: TBC PRINTING Pannel: 1 color printing (Red) MATERIAL Satin lamination
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PROXIMITY MATERIAL GENERIC OFFER SIZE TBC MATERIAL TBC PRINTING CMYK
# Work in progress
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PORTE TAKE-OUT ROTATING VERTICAL AND CARD VOUCHER HOLDER POSTER Size: 3 sides of 78 x 330mm Material: Coated cardboard 320 g Printing: CMYK BASE Size: 75 x 380 mm (w x h) Material: Epoxy black
The poster can be ordered separately
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TAKE OUT AND VOUCHER HOLDER SIZE 160 x 250 x 160 (w x h x d) TBC MATERIAL Wood and plexiglass PRINTING CMYK FINISHING TBC
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TAKE OUT SIZE TBC MATERIAL Coated cardboard 350 g PRINTING CMYK FINISHING TBC
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VOUCHER SIZE 85 x 190 mm (w x h) MATERIAL Paper 250 g PRINTING CMYK
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SHOPPING BAG SIZE 450 x 320 x 490 mm (w x d x h) MATERIAL Bag: Coated white 170 g Handles: String braided cotton PRINTING CMYK FINISHING Satin lamination
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PROXIMITY MATERIALS FOR PERMANENT POSM
TOTEM DRESSING
1 1 2
2
1
Covering Posters
2
Wardrobe with panels
POSTER SIZES AA‘: 255 x 390 mm (w x h) DD‘: 255 x 305 mm (w x h) BB'/CC‘: 255 x 388 mm (w x h) MATERIAL Vinyl, rolled on a magnetic support PRINTING CMYK
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PROXIMITY MATERIALS FOR PERMANENT POSM
BACK VISUAL SIZE TBC MATERIAL TBC PRINTING CMYK FINISHING TBC
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COFFEE COMMUNICATION
VERTICAL COFFEE BOARD 2 MODELS Vertical coffee board Alter Ego Vertical coffee board Mansoon Malabar (coming soon) BASE Size: 125 x 34 x 47 mm (w x h x d) Material: PVC Printing: Nespresso logo un 1 color white BACKDROP Size: 98 x 232 mm (w x h) Material: PMMA cristal POSTER Size: 98 x 232 mm (w x h) Material: Paper 250 s
Vertical coffee board Mansoon Malabar (coming soon) Vertical coffee board Alter Ego
Local printing only
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OTHERS
# Work in progress
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WEB BANNERS SIZE 120 x 600 pixels 160 x 600 pixels 300 x 250 pixels 728 x 90 pixels
# Work in progress
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TRADE AD FORMAT Vertical and horizontal SIZE On demand
This product is not included on the ordering platform. Please contact MRM for any request.
# Work in progress
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