September 20 2021 Edition

C2C DAILY SEPTEMBER 20, 2021

-------------------------------------------------------------BEY'S STRAIGHT TALK MARKETING JOURNAL -------------------------------------------------------------Don't Be Afraid to Fail, Be Afraid Not to Try A Personal History Lesson Some experts say that over 95% of all home businesses fail within their first 90 days. Back in 1991 when I first got started in my home based mail order business, these people were called "90 Day Wonders" by those in the mail order business.

Before the Internet, there were several home business monthly magazines. Most of these publications were targeted to people who wanted to make extra money from home. And most of the people who read these magazines had low wage paying jobs, were already in debt, and were looking for a way to ease their financial pain.

The ads in these magazines told people what they wanted to hear - that there was a quick fix to all of their money problems... People sent in their money for these money making opportunities such as work at home jobs, envelope stuffing offers, chain letter programs and any number of other money making schemes. It would only take them about 90 days to lose their small investment, get disappointed, and give up.

There's another group of opportunity seekers who don't stop. They go on to seek out another wealth building plan that they think will make them rich. Most of these opportunity seekers will go on for years bouncing from program to program, doing the same thing and making the same mistakes over and over again, hoping against hope that they will find some get-rich-opportunity that is just right for them. But they never seem to hit the mark.

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As one who has failed many times I know how hard it can be to keep pushing ahead regardless of what your friends, co-workers or family may say about you. Leverage Your Failures into success When you

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There's a third group of opportunity seekers. They are a small percentage of people who fail also, but they learn from their experiences, and don't make the same mistakes again. In fact they will fail many times - but they don't let it discourage them. They pick themselves up, dust themselves off, and use what they have learned to move themselves closer to success...

learn from your failures, and avoid making the same mistakes you've made in the past, you WILL move closer to success.

There's an old saying, "Experience is the Best Teacher" I have found it to be true for me. It took me years to understand that for the most part, there is no such thing as overnight success. There is no quick fix.

When I studied successful entrepreneurs I found that they all had many failures on their road to success.

I learned that you can't win if you don't stay in the game. The longer you stay in the game, the better your chances of winning.

Use Failure to Push Yourself Toward Your Goals If I had stopped and given up when I failed the first time, I would never have gained the knowledge and experience I have today. I have accomplished things that I thought I never could do. I have accomplished these things because I didn't let failure hold me back or cause me to stop.

However, I couldn't have done these things without help from many other people I met along the way. If I had quit, I never would have met these people. And I wouldn't have gotten the help I needed to reach the point that I am now.

The help I've received from others has inspired me to in turn help others who might benefit from what I have learned over the past twenty plus years. So you see, failure is merely a learning tool. And you can use it to your advantage. It can bring you closer to success as long as you don't give up.

Until next time, Happy Marketing.

Greg Bey P.S. Need some Straight Talk, No Hype advice to help you reach your goals? Go here Now and take advantage of this special invitation: Straight Talk Mentoring If you would like more info. about my Mentoring services just call me at: 1-412 244-0448, Greg

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The pandemic changed work for millions. Here are three steps to help you love your job again David G. Allan, CNN

Our work-life balance has, to borrow a term we all learned in the 2020 Olympics, been feeling "the twisties" during the pandemic. So many had to adapt to working from home, adjustments and accommodations, mass layoffs, career pivots and rehiring.

Even if you managed to keep your job, it likely changed in some significant way. And change doesn't always mean for the better.

Even before COVID-19, more than half of Americans found their job unsatisfactory, according to an annual survey by the Conference Board research group. The nation had been hovering around the halfway mark of job dissatisfaction since at least 2000.

That statistic means half the people you work with every day are living a work life that Henry David Thoreau would have described as one of "quiet desperation."

Job-life happiness Many of us also unhelpfully conflate our self-worth with our career. Our job unhappiness becomes life unhappiness, which raises the stakes.

Wouldn't it be nice to stop being envious of those who love their jobs and become one of those people?

There is a lot of career advice out there about how to ask for a raise, get a promotion, deal with a difficult boss, manage others and so on. But very little addresses the fundamental issue of your dayto-day happiness at work.

The factors that can tip the scales one way or the other for job happiness can boil down to our innate desire for three things: control over our lives, positive daily connections, and joy and meaning in how we spend our waking time (half of which is at work, for most people).

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The way to integrate our need for control, connection and meaning — while on the clock — is by "job crafting." That's the term used by Yale University psychologist Amy Wrzesniewski and University of Michigan professor of business administration and psychology Jane E. Dutton. It's about "taking control of, or reframing, some of these factors," they wrote in a study on the topic.

The problem is not the job People who don't like their jobs may suffer and grumble day to day. They may even be chronically stressed, a state that has serious medical consequences, from hypertension and cardiovascular disease to decreased mental health, according to a meta-analysis of studies by the Stanford Graduate School of Business and Harvard Business School.

There are also factors connected to job happiness that we have little control over, such as your boss.

About half of people who quit their job did so "to get away from their manager," according to a recent Gallup poll. Salaries are important as well.

But we don't usually decide who our boss is, and they can suddenly change (for good or bad). As for money, studies have shown it has only a short-term effect on happiness.

Many U.S. workers have contemplated quitting their jobs, study says So that leaves you with one powerful recourse: Take matters into your own hands.

Wrzesniewski and Dutton's research focused on three main factors of deeper workplace satisfaction that are within your sphere of influence: 1) Refining your job to add parts you like and remove parts you don't. 2) Building better relationships with your colleagues. 3) Reframing your job to add meaning and purpose.

Wrzesniewski distilled them nicely on the excellent social science podcast The Hidden Brain. Their research isn't just theoretical. They wrote an instruction manual on how to job craft.

For a more DIY approach, here are exercises that could help you get into better work happiness shape.

1) Hack your job Start by making three lists. (Do this over a nice cup of coffee or tea in a quiet place, during work hours, even if it's in your own living room.) One list is all the things you currently like about your job, big and small. The second lists all the hassles and headaches of your job, from the petty to the systemic.

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Now, it's time to systematically attack items on the second two lists. Go for a few easy wins first.

Some things you can start adding and subtracting today; others may take months. Some may require buy-in from your boss (who will hopefully be amenable to increasing your workplace happiness), but many won't. Some changes will be directly related to your job, while others will just be ways to increase happiness or reduce stress while there.

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And the third lists things you'd like to be able to do in your job that you currently don't — even if they have nothing to do with what you're paid to do. You can add "take more solo brainstorming coffee breaks" to it if you like.

It's all progress.

Rossen Reports: Tricks to land a job in the age of artificial intelligence Be imaginative with these lists. Creativity is itself a well-being booster.

Over time, your lists will grow and, as you cross off items, shrink. But make sure that when you remove an item from the second list (things you don't like) and third list (what you want to add), you record the change on the first list (things you like about your job). Every new item on that first list is another rung in the ladder of work happiness, and it's good to look down every so often and see how high you've reached.

2) Enjoy your work neighbors You can't do much to change the cast of characters with whom you work. But you can enhance every one of those relationships.

Learn more about what others want and help them achieve it, even if you aren't their boss. Make meetings more fun or engaging. Help reduce the length, mandatory attendance and frequency of those meetings. Try inserting humor throughout the day.

Just getting to know your colleagues better — which is no harder than asking them questions — deepens your connection to them. The more you're connected, the more you're going to look forward to working with them every day. And if you look forward to interacting with your co-workers, you're going to like your job a lot more as a result.

The added benefit of this second effort is that it increases happiness for your colleagues too, perhaps helping them to tip their scale into the "satisfactory" side and beyond.

'I don't have to choose between lifestyle and career': How remote work changed these lives

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Wrzesniewski and Dutton's research focused, in part, on a group of hospital cleaning staff. It's a job that most people, without having done it, might assume would be unsatisfactory. Cleaning bed pans and interacting with the sick and dying is few people's dream job.

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3) Create a new job title in your head

But what they found was that a significant factor among those who reported liking their job was how they cognitively reframed it. The work was the same for everyone, but while some thought it was comprised of uncreative tasks, those who liked the work thought of themselves as playing a critical role in healing patients. One hospital worker considered themselves an "ambassador."

And it's not just thinking differently, because that has limited effect when nothing else changes.

Thinking differently altered the way they performed the job, as well.

"It's more than just a change of mindset," Wrzesniewski explained to me. "It's a change in your behavior approach to your job. If you think 'I'm an ambassador to the hospital,' it changes what you do."

For example, you may be cleaning bedpans, but if you think of yourself as a caregiver, you may be looking at what's in the bedpan for signs of health problems to alert to a nurse. "You don't think, 'I can't do that,'" said Wrzesniewski. "That's where the action really comes in."

By shifting the paradigm around their job and adding meaning and purpose, the hospital staff made the tougher parts of their job tolerable, even important, and changed their behavior to support that purpose.

Hospitals work to help doctors struggling with mental health issues Can you do that with your job?

Think about the part you play in a larger framework that has a positive effect on others, or culture, or the environment. You may do data entry in a cubicle, but what's that data used for? And how is your commitment to accuracy and detail vital to the effectiveness of that data? You may perform rote tasks in a factory, but are you helping build something that people need or brings others joy?

How might your actions change when you start seeing it that way?

Beyond whatever the job itself accomplishes, there is also meaning and purpose with what you do with your wages. Providing for your family, for example, is fundamentally important to their ability to thrive. It is important — particularly when you are stressed, put out or otherwise unhappy — to remind yourself of the security and opportunities garnered from your wages. That alone may give you strength in difficult moments at work.

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"Onboarding" is the term human resources folks use when someone starts at a new company, to get them prepared.

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Onboarding

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It's now time for you to get on board with your new start. You're prepared. You are the human resource you've been waiting for.

Here's the last takeaway: These factors — improving how you spend time, connecting with those around you, adding meaning to your tasks — are just as vital for your non-working hours.

Generation Z: The post-9/11 generation is speaking up

By Matt Cudahy To them, 9/11 is less of a day and more of an idea. It’s an indicator of why so many things in life are the way they are.

Last month, 13 U.S. service members died in a terrorist attack at Kabul Airport as America ended its nearly 20-year war in Afghanistan. One of the things that stood out about the tragedy was the age of the victims, particularly how young they were.

Five of them were only 20 years old. And of the remaining eight, only one was older than 25.

These service members paid the ultimate price for a conflict that started when they were in diapers.

They were young men and women who suffered the consequences of a world they largely had no hand in creating.

Their deaths were a stark reminder of how deep the effects of Sept. 11, 2001, run. It’s a day that has had, and continues to have, an immeasurable impact on the world, from wars to air travel to politics and more. Some have noted that it may be more accurate to think of 9/11 as an era rather than a single day.

As we reach the 20th anniversary of the attacks on the World Trade Center, a new generation of Americans are speaking up about their experience living in a post-9/11 world — Generation Z, defined by those born after 1996. Though they can’t recall where they were when the second tower was hit or reminisce about the innocence of pre-9/11 days, Generation Z does have thoughts about the America they inherited.

The Post-9/11 Generation Julia Heming doesn’t remember how old she was when she first heard about 9/11. It’s an event that has always existed in her mind.

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Heming, a 19-year-old sophomore at Stony Brook University, is from Hampton Bays, New York, a small town on Long Island, about an hour outside New York City.

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Her father was in the naval reserves at Fort Schuyler, located in the Bronx, on Sept. 11, 2001. He responded to Ground Zero that fateful day. However, he didn’t talk about it much in the years after. It wasn’t a memory he liked to relive.

“I’ve watched documentaries and things, but I learned most of what I know about that day from visiting the museum at the World Trade Center,” Heming said. “I went with a club from high school, it was the first time I ever really got to look at everything and the impact of it all, and I cried.”

Like Heming, Noah Ford, a 21-year-old junior at Creighton University, doesn’t remember when he became aware of 9/11.

Ford, who lives in Omaha, Nebraska, said the first 9/11-related event he remembers taking notice of was the death of Osama bin Laden in 2011.

“He was this bad guy, this evil guy that I had heard about for so long. So much so, I remember playing different games like hide-and-go-seek with neighbors as a young kid, and we would call the bad guy in our game ‘Osama,’” Ford said. “It’s kinda problematic now, but that’s how much we heard about him and how bad he was when I was a kid.”

In Heming, Ford and most of Generation Z’s case, they don’t hold the same emotional attachment to the events of Sept. 11, 2001, as the older generations. They didn’t witness the visceral images or experience the raw feelings of that day.

To them, 9/11 is less of a day and more of an idea. It’s an indicator of why so many things in life are the way they are.

“I watch older movies or TV shows, and I’ll see a scene where someone runs up to a gate at an airport and professes their love to someone,” Heming said. “And they didn’t have to go through the TSA or anything.

“I see that and I just think about how that doesn’t happen anymore because of 9/11,” Heming said. “I never experienced what it was like to go straight to the gate, to smoke on an airplane, not to have to go through a ton of security. That’s always been my reality.”

'Don't focus on the hate': Americans come together as nation marks 20 years since 9/11

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Heming pointed to the Patriot Act, a law signed by former President George W. Bush in the wake of the terrorist attacks, which, in the name of national security, drastically increased federal law enforcement’s surveillance capabilities and emphasized counter-terrorism efforts.

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But it’s not just the obvious example of airport security which Heming thinks about. She also wonders what it would be like to live in a world where you’re not being tracked 24/7.

“I think that law is the perfect example of the shift in America’s mindset after 9/11, that lack of trust not only in other countries but in our own people,” Heming said. “I don’t know a world where the (National Security Administration) doesn’t monitor your movements, whether online or in other ways.”

Heming said she understands why so many Americans at the time supported a law like the Patriot Act, but added that, nonetheless, 9/11 permanently distorted our perception of privacy.

“The way I view privacy is very different from how someone older than me views it. I don’t know what real privacy feels like; it's never really existed for me,” Heming said.

Ford, who grew up in a very conservative, midwestern household, said he had to unlearn many beliefs and narratives fed to him at a young age. It wasn’t until more recently he started doing his research and forming his own opinions on the fallout of 9/11.

“It’s been a very dramatic shift in my beliefs, mostly within the past few years,” Ford said.

He said his most striking change of opinion is his view on war. He considers himself anti-imperialist and anti-interventionist, opposing the wars in Iraq and Afghanistan.

“I think a lot of the perception of 9/11 and the wars has led to the dehumanization of other people, and I find that very dark and depressing,” Ford said. “We’ve continued these endless wars, and it just feels like so many people continue to use the cover of a national tragedy to justify these power grabs for oil and influence.”

GALLERY: 20 years later, America remembers 9/11 The events of 9/11, and subsequently the wars in the Middle East, also produced the rapid spread of Islamophobia in America, Ford added.

Emily King, a 21-year-old junior at Emerson College in Boston, said that she believes Islamophobia is one of the more evident negative consequences to come out of the response to 9/11.

“Unfortunately, I think that some people in America don’t view Muslims and people in the Middle East for who they actually are,” King, a native of Providence, Rhode Island, said. “I think beliefs have been passed down, and I think it’s led to people to misunderstand the religion and the people.”

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“It’s incredibly important to honor the people that we lost,” King said. “Remembering the day gives people the opportunity to grieve still, it gives them the opportunity to find support in others, and I think it brings us closer together.

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Despite all the negatives, King, who is organizing Emerson’s annual 9/11 vigil this year, said that she believes there are still opportunities to turn the darkness of that day into light.

“There’s a lot of division in our country, and we have put up these barriers,” King said. “Any time we can break those barriers, I think it’s good.”

The Digital Generation Another aspect that defines Generation Z is its relationship to technology. Having been born either right before or after 9/11, most of them only know a world of 24-hour news cycles, social media and smartphones.

Ford said that growing up with an overload of information at his fingertips has made him skeptical of what he reads and hears. He said he thinks many from his generation feel the same way.

He added that he never settles on just one source for his news. He uses multiple platforms, like Twitter, YouTube and print, to stay updated, and he always verifies information before coming to any conclusions.

“I think 9/11 really did have an impact on the media. It reinforced the 24-hour news cycle and it kind of created this state of constant breaking news and sensationalism on TV,” Ford said. “I respect journalism greatly, but when it’s done correctly.

“I don’t go to places like CNN or MSNBC too often because I don’t trust the incentives of cable television, building up stories for ratings,” Ford said. “I’d rather go to Twitter where I can find independent journalists whose intentions I can more trust.”

'It was something out of a movie': Former lead for NYPD counter terrorism unit shares scene at ground zero As for how today’s modern media landscape would have affected the coverage of Sept. 11, 2001, and the days after, Heming said she believes it would have made the situation a lot worse.

“Even now, there are a lot of conspiracy theories about 9/11, that it wasn’t a terrorist attack or it was an inside job, which I think is bogus,” Heming said. “It’s not a lot of people who believe these theories, but I think had social media existed when the towers fell, I think those kinds of conspiracies would have spread faster and wider.”

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“Just look at the news now, I think it’s clear that social media fuels this kind of thinking,” Heming said.

“There are always people online who are going to give a different narrative, and blame the government and provoke things just for the sake of it, and people will follow.”

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Heming pointed to the present state of politics and the news to showcase how social media has affected discourse in our country, using the 2020 presidential election and the COVID-19 pandemic as prime examples.

Heming went as far as to say that she is unsure whether the country would have actually survived the events of Sept. 11 had social media existed.

“I think the lack of social media, in some way, allowed the country to be unified because everyone watched the same thing, they saw the towers fall on their morning or evening news, they heard the stories about the first responders,” Heming said.

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“With social media, there would have been a lot more misinformation and lies that spread, it would have made things dangerous, and I think the country wouldn’t have survived the attacks had we not unified.”

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