May 2019

May 2019 | C2C DAILY | 817-705-0686

BEY'S STRAIGHT TALK MARKETING JOURNAL

May 2019 Issue

Contents

If you don't know who Ken McCarthy is, you are in for a treat. Ken is an Internet pioneer and founder of the System Seminar. Take a few minutes to read this article and learn from a marketing master...

Special Interest Articles

Deviousness Is Not Intelligence

We all Know someone 1

Some marketers think that marketing is a game of "getting over" on their customers. And they infect their students with this same shady lunacy.

Creative Critiques

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Our Sponsor

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Here's an article I wrote 14 years ago...

It questioned the premise then being popularized by a bunch of sleaze bags who were hard at work polluting the Internet with their trash advice. It's 14 years later...and I'm still here, "fat, rich and happy" (well, not too fat, but the other two apply.)

Where are the bozo frat boys who 14 years ganged together to (cont on page 2)

We all Know Someone who????

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Bey:s Straight talk

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BEY'S STRAIGHT TALK MARKETING JOURNAL (CONT FROM PAGE 1) "school" Internet marketers on how to

Check out Ken's "The System Club"

rip off the public?

This is a long game folks and here is my not-so-humble two cents about the

Written by: Day-Star Communications

smart way to play it - now proven by 14

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years of experience.

Article:

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Deviousness Is Not Intelligence Ken McCarthy The System Club

Replace this text with a quote from the document or a summary of an interesting point. You can position the text box anywhere in the document.

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Inside Story Headline One benefit of using our newsletter as a Creative Critiques

Creative Critiques To create anything is to put yourself on the line, and it’s hard.

To do so consistently and around people with any number of opinions on your work is even harder. And often, when people give us criticism, we tend to react defensively. We dig our trenches, resolving to not budge an inch. After all, to accept criticism or a creative critique is to admit fault, and who wants to be wrong?

But when you’re in a collaborative workspace, and your creative decisions affect your fellow creators, rigidity just isn’t an option. To refuse to even listen to your coworkers isn’t just a sign of immaturity, it’s counterproductive. Office gridlock wastes time, which when you’re working on a tight content calendar becomes a scarce resource.

It’s important to tell the difference between the types of critique that exist. When you ask your editor for an opinion on a piece of copy, they’re reading it to see how it fits with the publication as a unit. It’s about collaborating to create something bigger and better.

promotional tool is that you can reuse content from other marketing materials, such as press releases and market studies. While your main goal of distributing a newsletter might be to sell your product or services, the key to a successful newsletter is making it useful to our readers.

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