SELLING RUSSIA’S BESTE BIKE MAGAZIN
Speed up your growth!
Mountain Bike is Russia’s best-selling mountain bike mag
“Mountain Bike” is the official Russian version of Mountain Biking UK (under the license of Future plc). It is published by mediasign PH which is the leader in the Russian special interest magazines’ market.
GENERAL INFO Launched: March 2005 Regularity: 10 issues per year Circulation: 45 000 copies AIR: 222 200 people * Distribution geography: whole Russia and CIS countries Web: www.m-bike.ru * PH mediasign estimation, 2008-II
OUR MISSION
Mountain Bike
“Mountain Bike” is absolutely for everyone who rides a mountain bike. It is passionate about mountain biking and is packed with the most exciting action, the newest bikes and kit, the biggest stars, stunning photos and the hottest news, plus tons & tons of testing.
That’s why we attract so many new readers, and are Russia’s best selling bike magazine Over the last 2,5 years our team have tested over 1000 products Since our start there have been 23 events and competitions organized by the editorial team Over past 8 years we have joined over 320 contests in various disciplines as sportsmen During the last 30 months there have been published 364 technical pieces of advice for our readers Now “Mountain Bike” is the best bike mag in the world for about 220 000 Russian mountain bikers
Mountain Bike
We love riding bikes as much as our readers do! We inspire and excite the most enthusiastic mountain bikers to ensure that each reader gets more out of their riding.
Maxim Malkin editor-in-chief
Hobby: Answering readers questions late at night Job: Passing readers questions to the editorial team
Arthur Karalov art director
Hobby: Making something beautiful from anything ugly Job: Making something beautiful from things which are beautiful enough - mountain bikes, for example
Christina Salakhutdinova production editor
Hobby: Being a blonde Job: Making perfect bike product but, contrary to others, from paper, and not from aluminium or steel
Ivan Smirnov technical editor
Hobby: Looking for rare bike parts and getting them home Job: “I’m not a Muzzy but I also like to eat good mechanical stuff�
editorial team
readership “MOUNTAIN BIKE� READERS... 96% male and over 48% are over 18 years old Half of readers intend to buy a new bike in the next 12 months Over 20% of the readers spend over $700 on their main bike About 50% of readers reside in Moscow and Moscow region Average income per household: $11,530, which is above the national average of $5,350
Mountain Bike
Mountain Bike Inspiration Our mountain biking enthusiasm frequently crosses into the mildly insane. We feel ourselves more to inspire people than to teach them.
Saving body organs Inspiration of our readers may turn dangerous if we do not remind them on safety, safety and once more safety ‌.
MOUNTAIN BIKE – EDITORIAL SECTIONS
Best tests Every type of components, kit, clothes for every type of rider tested and rated by the best testers in the business.
Mountain Bike Wrecked & Rated
Experience
“Mountain Bike” only includes products in Wrecked & Rated that have been properly tested.
The worldwide “Mountain Bike” Wrecking Crew have more than 100 years of experience riding and testing bikes and bike gear.
Top stars
“Mountain Bike” has unprecedented access to mountain biking’s top stars.
More depth
In the “Mountain Bike” Biketest more space is devoted to each bike than any of its competitors.
Always improving
“Mountain Bike” readers are continually seeking to improve their riding. The magazine has more technique pages than any other.
MOUNTAIN BIKE – EDITORIAL SECTIONS
Mountain Bike
ADD DEPTH TO YOUR MARKETING!
Creative solutions Mediasign offers a unique marketing solutions service that can help you cost-effectively produce almost any promotional material. As one of the largest purchasers of print and multimedia in Russia, we can help keep production costs low for you, gaining more value from your marketing budgets. We can also create content – either bespoke or by replicating existing magazine content. So, if you need advertising materials, brochures, catalogues or flyers we will write, design and print them to the highest standards.
POSTERS Our experienced in-house designers can work with your brief to create highly effective and retainable posters. COVERMOUNTS Great discounted rates aren’t just limited to buying paper and print, we can also source any type of covermount imaginable.
DISC CREATION/DUPLICATION Just like print, mediasign ph are experts in creating and producing high quality multimedia.
BROCHURES We can create a bespoke brochure solely covering your products and services, a perfect way to distribute information on your products and gain the association with the most respectful magazine in the industry.
Mountain Bike
ADVERTISING RATES & MORE Advertising position Regular positions* Double-page-spread Page A4 Half of a page A4
Frequency discount
Price USD, VAT excl.
3 issues
5 issues
10 issues
$9 500 $5 000 $3 500
5% 5% 5%
10% 10% 10%
20% 20% 20%
$6 500 $10 000 $8 000 $12 500
5% 5% 5% 5%
10% 10% 10% 10%
20% 20% 20% 20%
Covers and prime positions Inside back cover Outside back cover Inside front cover 1-st double-page-spread
*Special positioning: Facing editorial plus 50% Guaranteed right-hand page plus 10%
NB: Prices are given in USD. all prices quoted are subject to VAT. Payment conditions – 100% pre-payment for each ad placement. 10% discount if full contract payment received with order. For more information, please, contact our team – find contact details on the back cover.
Production Schedule 2008 June 2008
July 2008
August 2008
AD MATERIAL DUE
Preview 2008 Season Opening 2008 April 2008 30.10.2007
06.02.2008
06.03.2008 09.04.2008
May 2008
08.05.2008
06.06.2008
10.07.2008
September 2008 October 2008 November 2008 06.08.2008
03.09.2008
02.10.2008
Preview 2009 30.10.2008
ON-SALE DATE
13.12.2007
21.02.2008
25.03.2008 25.04.2008
28.05.2008
27.06.2008
25.07.2008
22.08.2008
19.09.2008
24.10.2008
12.12.2008
PRODUCTION INFORMATION All advertising materials should be supplied in accordance with the guidelines below. ACCEPTED FILE FORMATS FILE TRANSFER We accept EPS, TIF and JPEG. We can receive files via our FTP site or disk. For FTP access please contact our team – details on the ACCEPTED APPLICATIONS left. We accept PageMaker 6.5, QuarkXPress 4.0 or InDesign You can supply your advert on (incl. fonts and images); Illustrator 7.0 (fonts based on CD–R/RW, DVD–R/RW disks. curves, images embedded); Photoshop (resolution 300 We can accept Mac or PC versions. dpi, no fonts, coating and alpha-channels) DISPLAY ADVERTISING SIZES SIZE DPS Full Page 1/2 V 1/2 H
TYPE (MM) 291х414 204х291 98х291 142х204
TRIM (MM) 297х420 210х297 104х297 148х210
BLEED (MM) 303х426 216х303 110х303 154х216
Mountain Bike
PROMOTION ACTIVITIES What we have done in 2007 to reach more readers and give them extra-drive and inspiration for mountain biking: Underground Jam 2007 – winter park contest
“Mountain Bike” community on www.livejournal.com
Fun Jumping 2007 – the most punk “anti-contest” of the year
2007 самые панковские несоревнования в России!
“Mountain Bike Awards 2007” party is planned for winter ’07-08 All-year-round web promotion campaign Promotion at all Russian and CIS special exhibitions
“Twisted Wheels” DVD release – the first Russian professional mountain biking video
Mountain Bike
mountain biking in russia enjoy it right now with us
CONTACTS mediasign PH 4-th Magistralnaya Street, H.11 123007 Moscow Russian Federation Tel: +7 495 510 1525 Active Sport Group Publisher Alexandra Lagutina lagutina@mediasign.ru Marketing Director Evgeniya Tsoy tsoy@mediasign.ru MOUNTAIN BIKE Editor-in-Chief Maxim Malkin malkin@mediasign.ru MOUNTAIN BIKE Art Director Arthur Karalov art@m-bike.ru Web: www.m-bike.ru E-mail: m-bike@mediasign.ru