Corporate Brochure 2019 by Cadesign form as

GoVisual

We believe visuals are the most powerful tools for communication. Visuals help customers navigate in a world of information overload. And let them interact with products at the early stages of the buying process. As a visual communications agency, we help our customers develop their brand and sell their products. Go Visual with Cadesign form

Brand new buying behaviours Today the major part of most shopping experiences happens at home. Online. Even B2B-shopping is mostly done online. In later years we have seen a remarkable transformation in customer behaviour. The shopping experience starts with research at home and continues all the way to the sales counter.

What does that mean? Well, it means that your online presence needs to be perfect. The shift might make the actual sale easier, but the demands on the communication are heavily increased. You need to ensure that your products and services present themselves in the best possible way, without the assistance of salespeople. But furthermore, it means that the value of extraordinary online shopping experiences is multiplied many times. It pays dividends to go the extra mile to set yourself apart from all the decent websites and online shops out there.

81% of shoppers conduct online research before buying

75% of customers use Social Media as part of their buying process

55% of B2B buyers search for information on Social Media

Customers want to customize We see a shift in focus from mass production to mass personalization. You can use this switch to boost your brand by meeting your customers on their turf. Engage them by providing the option of interacting with your entire product range and put together their own custom solution. Based on their wants and needs. Most customers don’t mind paying a bit more for premium and personalized solutions. It’s all about creating a personal style, and by letting customers be in control of the process, from research to sale, builds trust and makes for happy – returning – customers.

We help you adapt to the new digital era. Our DNA is both digital and disruptive and has been so for over 25 years. From day one we have been pioneers constantly exploring new visual possibilities and setting the highest standards. Today, we help international market leaders benefit from the endless visual possibilities based on digital transformation. Computer-generated imagery (CGI) is still the core of our business, but itâ&#x20AC;&#x2122;s now surrounded by a vast portfolio of digital services.

Our DNA is your benefit Since the start back in 1994, Cadesign form has established a solid work culture with a strong focus on digital transformation as a strategy. We set out on a journey into 3D-digitalisation helping clients go from classic photo and film to advanced CGI.

E B R AT I N

And we still strive to be a step ahead. Always

Ye ar s

VERSA

It all starts with a high-end 3D-model of your product

The 3D-model means infinite possibilities We create one digital file, which acts as the connecting link between several stakeholders within sales, production and business partners. The information we get from the client are turned into a high-end digital model. And once we have that, the possibilities are endless. Literally. Digital product data can have a substantial impact on the success of your future sales and interaction with customers and collaborators. Centralization of your data creates synergy across media and platforms. It is cost saving and you get a lot of digital benefits when you know how to utilize the synergy.

Product digitalization

3D product data strategy High-end 3D product modeling Low poly product modeling for planner tools, webGL, AR & VR Texture creation 3D scanning & Photogrammetry

360º visual communication Based on the 3D-digital product model, we offer 360º visual communication services. We design and develop visuals across all platforms using any medium. And we do it through skilled communication and effective storytelling. We work with digitalisation, automation, customisation and visualisation, and we really thrive when we get to work cross-media.

Images

Film

Configuration

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Styling & Art Direction

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Storytelling

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Bespoke Product Configuration

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Product pack-shot

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Marketing & branding

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GoCustomTM material & color

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Interior & Exterior room set

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Product presentation

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Conceptual

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E-learning & Assembly

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Interactive Sales Tools

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Process & cut-throughs

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Processing

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In-Store solutions

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Corporate presentation

change configuration

Marketing

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GoARTM App 360º product

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GoVRTM Sales App

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Strategy & consulting

presentation

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360º realtime solutions

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Online Marketing

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Copywriting

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Website & Landing pages

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SoMe

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Print material

Residential Development

Furniture

Kitchen, Bath & Bedroom

Building Construction

Industrial

Our insight - your advantage We have carefully picked out disciplines and educated ourselves to be specialists within these over the course of more than 25 years. And we have worked with market leading clients since the beginning, which has helped shape and build our house of specialists. We have been working cross-media, across both markets and borders. That span of experience is very valuable since it lets us apply our knowledge all across the board. As a result, our clients can expect highly qualified solutions and advice. Every time.

The team â&#x20AC;&#x201C; a force to be reckoned with Being a good full-service marketing partner is all about listening and guiding. We use our knowledge and expertise, to ask the right questions and understand complexity and challenges. Ill-advised guidance is worse than no guidance at all, so through the years, we have been determined to develop and maintain our skill set. We make sure to stay on top of our game to be able to help and support our customers in the best way possible. As a result, we have +75 creative and highly skilled minds in-house, working together to form your future. Our people are everything from strategists, copywriters, coders, animators, CGI modellers, designers, concept developers, art directors, architects, construction engineers, 3D generalists to project managers, key account managers and a steady service team. All ready to strengthen your visual brand

The true power of storytelling We might be visual specialists but we are storytellers at heart. And good stories sell products. Research shows that the vast majority of consumers prefer ads that tell a story â&#x20AC;&#x201C; and that the brain process visuals a lot faster than written words. But we also know that the human attention span is quite limited. To sum up we need to tell great stories and we need to do it in a visual and appealing way. This might sound like a difficult task. But being visual experts and skilled storytellers make us more than fit to take on the challenge of capturing the attention of the modern day consumer.

See our movie here

The brain can decode images in 13 milliseconds The brain processes image 60.000 times faster than text Visual learning is 323% better than learning by text

Cadesign form in short

Founded in 1994 +75 experts within visual communication HQ in Aarhus, Denmark Subsidiaries in Karlsruhe (Germany) and Aalborg (Denmark) Sales offices in Sweden, Norway and United Kingdom Customers in most of Europe and the United States +50% export Professional board Ambitious growth strategy, following 25 years of continuous growth AAA (Highest Credit Worthiness), a reliable partner

But enough with the words.

Our work speak for itself.

Danfoss engineers technologies that enable the world of tomorrow to do more with less. Danfoss plays an active role in the main growth themes in a rapidly changing world. Infrastructure, food, energy and climate is the focus of their business â&#x20AC;&#x201C; a business that has grown and thrived for more than 80 years.

Services delivered

Product Digitalisation Corporate Visual Identity / Strategy / Website / Print / Images / Film / In-store & Showroom / Sales Tools / Customising / Virtual Reality / Augmented Reality / Collaborative focus

Danfoss is a long-term customer and together we create a vast variety of visual services within the business areas of Drives, Heating and Power Solutions.

Line of business

Industry

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When one assignment becomes a world of visual branding It started with a film and evolved from there. Danfoss took us on a journey through three of their business areas, explaining the unique selling points, target groups and the challenges they face when presenting their products to the international market. Because they introduce us to product presentations early in the process, we have a unique chance to develop the right concepts and the right storytelling techniques. Moreover, we can help Danfoss choose the optimal media on the platforms that best comply with their target audiences.

Visual communication at its best A Danfoss product is complex and their production setups are large and difficult to transport to conferences around the globe. Therefore, simplified product presentation is key. For the worldâ&#x20AC;&#x2122;s largest Drives conference, Danfoss Drives, there was only one right answer: Virtual Reality.

Together with Danfoss, we have made product presentation a memorable, educational, and fun experience through real-time VR. Not only does VR provide an insight into their products, but it also allows visitors to enter Danfossâ&#x20AC;&#x2122; world and see the products in their real surroundings. Thanks to VR, the visitors can physically reach out for Danfossâ&#x20AC;&#x2122; products, take them apart and turn them around to see every little detail.

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Complexity simplified with storytelling At Danfoss, they are brave and not only willing to take chances but intentionally seeking new and uncharted ground. They take innovative steps every day to engineer tomorrow – and luckily, we get to go with them. Together we have launched unconventional ideas. We have let the grace of a ballet act as a symbol of the excellence of the Integrated Motion Controller and created a reference to the “Transformers”-universe to explain the wonders of their Orbital motors. Our collaboration is based on trust and confidence, and we are proud to meet Danfoss’ high expectations and help them push limits.

See our movie here

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Ekornes strives to be a leading supplier of home furniture in domestic and international markets. The invention of the Stressless chair, back in 1971, was a revolution within ergonomic furniture. It was the first recliner designed to meet the bodyâ&#x20AC;&#x2122;s need for movement and support when seated. Today, Ekornes is setting new standards within a huge product range with dining furniture, sofas, home theatre seats, side tables, and of course the iconic recliners.

Services delivered

Product Digitalisation / Corporate Visual Identity / Strategy / Website / Print / Images / Film / In-store & Showroom / Sales Tools / Customising / Virtual Reality / Augmented Reality Collaborative focus

The initiating factor for our long-term business relation with Ekornes was their need forthousands upon thousands of product images for e-commerce. This has led to a broader marketing collaboration.

Line of business

Living / Furniture

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Quantity and Quality Like most customers out there, an Ekornes-customer wants to review all facets of the iconic products; every colour, every type of material, and every style combination. To meet these new demands, Ekornes needs an incalculable amount of images. We introduced them to our proprietary ImageScripting technology. We turn everything into digital 3D images, which gives us the opportunity to create film, social media videos, environment images, website visuals and just about everything, we can come up with.

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ImageScripting -Creating millions of product images based on automation

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Cibes has been inventing lift accessibility solutions for public and private buildings for more than 70 years. They make elegant, ready-made lift solutions, which hardly require any building adaptation. This means that Cibes-lifts are much faster and easier to install than conventional lifts.

Services delivered

Cibes is an exciting customer, who is open to new ideas, creative thinking, use of new marketing methods, and technical solutions.

Line of business

Industrial / Lifts

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Elevating Cibes Cibes teamed up with us because they needed a customiser. But since then things have escalated to a wider selection of visuals for marketing purposes. Most recently, we have created a product launch film to promote the new lift concept, EcoSilent. An Eco-friendly, silent and beautiful lift, which can be fitted into modern homes. By extracting the core value of the product for its buyers using atmospheric storytelling, Cibes presents more than a product. The video brings forth the unique selling points, giving Cibes a commercial that hit the mark in terms of target audience, product excellence â&#x20AC;&#x201C; all while branding Cibes as an innovative first-mover.

EcoSilent by Cibes â&#x20AC;&#x201C; a quiet revolution Lifts are becoming more and more attractive for a larger audience. However, there have been some obstacles refraining customers from buying â&#x20AC;&#x201C; space and noise being the main factors. But, not anymore. EcoSilent is the quiet revolution.

OMG! I dont know what to say - Iâ&#x20AC;&#x2122;m overwhelmed. So, so lovely! Snyft, (= Swedish for crying) so beautiful! I think I take the day off, you should do too! Thank you so much. If this was hard to read between the lines I just mean: I approve it, yes, yes, yes!â&#x20AC;?, Anna-Carin Landelius Marketing Manager, Cibes

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With 40+ years of know-how within state-of-the-art curing and marinating systems, specialist skills, and a constant desire to move forward, Fomaco creates ground-breaking and thoroughly tested curing machinery for the food processing industry worldwide.

Services delivered

Fomaco needed a redesign and strategic update and from that, it evolved into visually strong and modern communication on several platforms.

Line of business

Industry

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Corporate Visual Identity Over 10 years ago, we started making product films for Fomaco. With CGI we can bring out the hidden functions and show the processing operation in action in all of Fomacoâ&#x20AC;&#x2122;s highly complex food processing machinery.

In 2014, it was time for a visual lift. Fomaco needs to always look as excellent as they perform, so together with their management, we created a brand new Corporate Visual Identity. From brochures to work clothes, interior branding, business cards, and an all-encompassing corporate website. Not only do they now have a brand to match their global reach, they also have a streamlined marketing setup that is ready for the innovative ideas of the future.

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Nobia is Europeâ&#x20AC;&#x2122;s leading kitchen specialist with some twenty strong brands such as uno form, Sigdal, HTH, A La Carte, ewe, FM, Norema and Magnet. Every week, Nobia manufactures more than 135,000 cabinets and meet more than 60,000 consumers in their stores. They have approximately 6,100 employees and net sales amount in the double-digit billion range.

Services delivered

Nobia has very diverse visual communicational needs and it is our job to meet and exceed those needs for every brand, every product line to different target groups and diversified market positions.

Line of business

Living / Kitchen & Bathroom

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The beginning of a partnership Sometimes, struggles push us to do better and be smarter. Our journey with Nobia started out challenging â&#x20AC;&#x201C; faced with the financial crisis in 2007. Our creative approach â&#x20AC;&#x201C; doing more with less, has led to a long-term partnership based on mutual respect and trust. Together we have created high-end presentations for the many Nobia markets around the world.

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Let them customise Nobia knows its customers. And the customers know what they want. To cater for both Nobia and customers we have developed a customiser tool. The tool that is now known as the ultimate sales converter, and it is, in fact, a win-win tool. On the customer side, Nobiaâ&#x20AC;&#x2122;s customers have fun with the products, they are subject to branding, they are reassured and proud of their customised solution. And as a result they are more inclined to buy. On the other side of the counter, the sales representatives spend less time per customer as they all come well-prepared and the sales team will continuously receive valuable knowledge about which products, colours, materials, and combinations are the most popular.

Customising ewe To Austrian kitchen manufacturer ewe, and its two other brands FM and INTUO, we created three customising tools. The customisers present the kitchens in different settings and allow the user to adjust anything from cabinets and tabletops to the wooden floors.

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Making stills come alive Nobia manufactures 135,000 cabinets every week, so keeping each kitchen image fresh, innovative and unique can be quite the challenge. That is where trend knowledge, styling expertise, and creative ideas come in handy. Combined with the opportunity to make exciting rooms in diverse homes with artistic lighting and creating numerous variations in materials and textures, we can bring the perfectly tuned atmosphere and vibrant life into any still image.

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The globally operating Geberit Group is the European leader in the field of sanitary products. Geberit operates as an integrated group with a very strong local presence in most European countries, providing unique added value when it comes to sanitary technology and bathroom ceramics.

Services delivered

The main task has been to help Geberit minimise assembly errors and malfunctions. We do that through thorough and explanatory assembly films. Besides that we have created beautiful product images presenting the high quality products in a suitable fashion.

Line of business

Building Construction / Sanitary technology

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Bringing added value to Geberit For over a decade we have had a very good collaboration with Geberit to help present and support their new products to their valued customers with innovative installation and functionality films. Complementing Geberitâ&#x20AC;&#x2122;s own installation manuals, our assembly films add further insight and clarity into sometimes complex building situations that have proven to be very popular. Additionally, still imagery and film clips taken from the film productions are used for other marketing activities such as websites, apps, brochures and E-learning guides.

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Egernsund Tegl was founded in 1894 and is a merger of brickyards that represent several generations of dedication, experience and knowhow. Egernsund is a first mover in developing brick systems that meet todayâ&#x20AC;&#x2122;s requirements. They continuously work on modernizing traditional bricks to enable future building projects all over the world to benefit from the unique and natural building material that bricks represent.

Services delivered

We are working with Egernsund Tegl to constantly keep their online product presentation up to date meeting the newest standards. This means a strong focus on webdesign and customizer tools for the Egernsundcustomers to interact with online â&#x20AC;&#x201C; in combination with film and VR.

Line of business

Building / Construction

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Impressive and appealing New possibilities and expectations for website performance and design arise every single day. Egernsund Tegl knows that and they prioritize continuously updating their online appearance. They stay on top in regard to design and implement features before the visitors even notice it is needed. Egernsund Tegl remains a front runner when it comes to websites and impresses visitors with an appealing website with built-in customizers and product presentation features that is future ready.

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Customising on a new level With a vast number of different bricks with various looks and textures combined with several different bonds and mortar joints, the design outputs from Egernsund Tegl are endless. To showcase the many options, we have created a design tool as an integrated part of the Egernsund Tegl website. It's a visual customiser, which lets customers click around in all the different combinations until they find exactly the look and feel they were searching for. This provides for a great shopping experience and a much more effective sales process since customers handle two-thirds of the sales process before contacting Egernsund Tegl.

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“Beddingen” is a quality building with 43 luxury apartments – primarily for people over 50 and young ambitious couples with one or no children. Its a place for people to have light, air and living space. A vibrant and active area of the city. Near Limfjorden and overlooking the recreational area at Østre Havnebassin by the waterfront in Aalborg.

Services delivered

We have created a website, brochure and film for Beddingen, which match the high quality of the apartments. One of the main goals was to streamline everything to fit together and connect every part to the other to make a true representation of the actual building.

Line of business

Residential Development

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Synergy, scheduling and a strong identity Beddingen is thought-through from brochure to web to continuous activity on social media. We have worked to create synergy on all platforms with a high-end identity and a strong marketing strategy. Beddingen is something special, and we have created a visual identity to match this. The communication is tailored to those who can and will actually buy, and the activities are meticulously published at times and on platforms where the buyers are present.

"Great materials â&#x20AC;&#x201C; both online and physical â&#x20AC;&#x201C; give customers a realistic impression of what they are buying" Morten Dahl, owner and estate agent, Home Aalborg

"The website, brochure and film are all created in a beautiful visual design, and Cadesign Form has ensured a strict, streamlined connecting thread in all marketing materials.â&#x20AC;? â&#x20AC;&#x153;As a result, the design is as highend as the buildings we are creating. Dimension Design has met our expectations for increased attention on the project." Erik Godtfredsen, Senior Vice President, TK Development

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The Norwegian corporation, TalgĂ¸, produces and imports timber, wood supply, furniture and building materials for interior design and construction. TalgĂ¸ is a family business with a history going back more than 100 years and is driven by strong values, pride and an innovative mindset. The long history of entrepreneurship means a vast catalogue of products, services and solutions, which can be a challenge in marketing and communication.

Services delivered

The main focus in our collaboration with TalgĂ¸ has been to develop a visual appealing tool that let TalgĂ¸ show their vast catalogue of products and solution in a user-friendly, fun and engaging way.

Line of business

Building Construction

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All options in one sales tool Based on a set of rules, Talgø-customers can use our PlusConcept customizer tool to put together thousands of solutions online. Within the customiser lie a lot of complex calculations, product numbers and conditions that must be met. But it’s all handled within the system so the customer will not notice the complexity. Talgø presents all options in the customiser so customers can see what they’re building, and Talgø receives an error-free order list, which let them streamline the delivery setup. As a bonus to selling more products, Talgø gets more and happier customers because they get tailor-made solutions through a game-like configurator of building modules.

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BoConcept is not just another furniture store. They have worked with interior design for more than 60 years, and they have a strong set of beliefs that run through everything they do. One thing that is absolutely essential for BoConcept is quality. Quality products that are suited for daily use and affordable. Quality products deserve quality presentation.

Services delivered

The main task in our work with BoConcept has been to create a visual presentation of their many products and textures online. And above all a visual representation that does justice to the high quality of the products. No room for compromises.

Line of business

Living / Furniture

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What dreams are made of We helped BoConcept go from photography to CGI for their new images. So the first image you see when you visit their website is in fact CGI. The location is a fabulous terrace in a modern townhouse. With one CGI-model you get infinite possibilities. One model of the BoConcept Osaka-sofa makes it possible to create all 115.000 different configurations of the sofa, for customers to browse. We have digitized BoConcepts entire product range and deliver high-quality images of all products for their e-commerce site.

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CGI is selling a dream. And dreams sell the products The images look so real and itâ&#x20AC;&#x2122;s hard to believe the locations are not real. Our 3D artists know that itâ&#x20AC;&#x2122;s all about making the world look less perfect. Per reflex, you might want to use CGI to avoid peeling paint, cracked tiles and dirt in the corner. But actually, those are the things that make it look real and let customers relate.

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The German company, markilux, develops and produces designer awnings â&#x20AC;&#x201C; sold in more than 33 countries. As a family business in the 4th generation, they have been manufacturing awnings setting new and higher standards for almost 50 years. markilux awnings are characterised by quality, multi-award-winning designs and innovative technology.

Services delivered

Our work with markilux is dedicated to creating stunning CGI images and animations of the products and visualizations of sceneries where an awning is a great option for clients who want to make a nice living space even better.

Line of business

Living / Awnings

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Itâ&#x20AC;&#x2122;s all about context Markilux delivers customized awning-solutions for every need. But since the key selling point is what the awnings can do for the setting; the yard, terrace or garden, the visualization of the environment is very important for the presentation of the product.

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Showing all the benefits Through 3D animation and visualization, we help markilux show all functions and applications of their products. As a result, all the benefits become apparent in the perfect surroundings, and customers clearly see all the upsides of a markilux awning. As soon as the visualization is completely digital the options of viewpoints, modulation and interchangeable elements are infinite.

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RAIS develops, designs and manufactures high-quality stoves, inserts, accessories and outdoor stoves. Their focus is to create tailored solutions that create warmth, cosiness and quality of life in homes all over the world. From their facilities in Frederikshavn, Denmark, they work to create the very best product – every time. RAIS delivers Danish design that never compromises on quality, and they call it ”The Art of Fire”.

Services delivered

We have worked with RAIS to present their unique products and the mood they create in the best possible way. This means stunning CGI images and a sleek customiser tool for the RAIS-website.

Line of business

Living / Stoves

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In the mood RAIS-products are all about setting the mood. Whether it’s the warm fire in a cosy living room overlooking a rough autumn landscape or it’s a warm summer night with the magical glow from the outdoor stove. We deliver stunning CGI images that place the stoves in the settings they were built for – making it obvious for customers how a stove from RAIS can really help create the perfect atmosphere.

All available options at a glance With a nice integrated customiser on the website customers can click around and choose model, shape, size, color and materials to see their custom made stove before buying.

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Novenco is a pioneer when it comes to environmental consideration in the design and manufacturing of ventilation equipment and fans. Their resource friendly products reflect their dedication to long life spans and environmentally safe production processes. Novenco Building & Industryâ&#x20AC;&#x2122;s efficient and reliable products and systems for ventilation are part of industrial, commercial, public and residential buildings all over the world.

Services delivered

With Novenco we have worked on unique storytelling through video creating a special story that invokes emotions and lets viewers instantly relate to the brand and the innovative product.

Line of business

Industry / Ventilation

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Simplifying the complex with storytelling Novenco came to us with a need. They wanted to promote their new and environment-friendly ZerAxÂŽ fans at a trade fair. We listened. We brainstormed. We found the perfect little storyteller: A fly. Making the driver a living object is a good way to make the story relatable and make the USPs of the product almost sensuous. Good feelings like amusement cause a chain reaction; viewers subconsciously link the good feeling to the brand, thus making them more inclined to buy.

"The film has attracted and still attracts great attention, as it brings forth our message in an elegant manner. It uses storytelling not seen before in the industry" â&#x20AC;&#x201C; Katarzyna Toepler, Marketing Manager at NOVENCO Building & Industry A/S

The Swedish company Hafa has been producing carefully crafted and innovative bathroom interiors for more than 50 years. It all started out as a small carpentry workshop but quickly evolved into something more. And today Hafa means groundbreaking technology, unique designs and high-end bathrooms on another level.

Services delivered

Our focus has been to use CGI imaging to make the design sketches come to life in visualizations. Not only have we made beautiful images of the designer products, but we have also created visual representations of that perfect spa and wellness-feeling, that can really sell a bathroom.

Line of business

Living / Bathroom

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A perfect match If you have a clear idea of what the perfect product images look like, CGI is a great tool. We set out to turn Hafa’s detailed sketches into stunning visual presentations. And the match between our 3D-artists and Hafa’s high-end designer bathrooms seems to be made in heaven. With CGI we can show ’frosted’ glass, reflection in chrome and glass and the classy styling, which highlights the products in a very elegant manner. The outcome of our work with Hafa-solutions and CGI is extremely nice product images that do a good job of showing the level of quality in the products.

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The Norwegian company Hellvik Hus has been building houses and cabins for more than 70 years. With the motto â&#x20AC;&#x2DC;build with joyâ&#x20AC;&#x2122;, they work honestly and hard to make the construction of the framework for the good life a pleasant experience for their customers. Hellvik Hus takes pride in delivering long-lasting quality homes for every need.

Services delivered

Through our creative work with CGI-images or focus has been to create unique mood boards to tell the right story about Hellvik Hus-homes through stunning visuals. As well as giving Hellvik Hus customers a way of making the most of their purchase through an easy to use customiser tool.

Line of business

Residential Development

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Next level The use of CGI-images to showcase housing projects can often create an unreal almost alienating atmosphere. But with the creative approach of our 3D-artists, we have flipped the process and created a stunning atmosphere to surround the houses and match the Hellvik Hus feeling. The result is a Nordic feel to the images, which suites the houses and their future residents perfectly. Our role as stylists here enables us to take the use of CGI-imaging to a new level.

Exploring dreams Our customiser tool proves to be a valuable addition to the Hellvik Hus website. It lets future residents explore the options within the framework of their new house. The options in tract houses might appear limited at first glance, but with the customiser tool it becomes obvious just how many options you have to give the future home the perfect personal touch. But itâ&#x20AC;&#x2122;s not only a nice option for the customers. Itâ&#x20AC;&#x2122;s also a powerful sales tool, which makes it a lot easier to see why you should add that beautiful granite counter top to your new kitchen.

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Micro Matic provides beverage dispense equipment, supply chain management concepts and market knowledge to breweries in the Nordic countries. They offer high-quality equipment and customised branded solutions. Their products are the result of very close cooperation with their customers â&#x20AC;&#x201C; the breweries.

Services delivered

Micro Matic products are highly customisable, that is a cornerstone in the business. It has been a key element in our work with them to find a way to showcase just how many options their customers have. We have done that through CGI-imaging and a customiser solution.

Line of business

Industrial / Food & Beverage

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The challenge of endless possibilities Micro Matic customers can create their own custom product with different coolers, fonts, handles etc. Also, the customers have the possibility to add their own logo or other brand-related elements to the components. The possibilities are endless. It can be a challenge to appropriately communicate such a highly customisable range of products and solutions. But we agree with Micro Matic that the best way to face and overcome this challenge is with digital configuration.

The future of configuration We have worked hard to become familiar with the products and all aspects of them in order to make the visual representations true to reality. Using modern WebGL technology, working with realtime 3D, we have created a beautiful configurator for the Micro Matic website running without any plugins or other clutter and easy to use and update with new products. This new technology with the unique possibilities it offers really is the future of configuration. The result is a smooth product configurator, which is a 1:1 representation of the Micro Matic-solutions with all their tweaks and cool features.

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Grundfos is an international Danish owned company and is one of the largest manufacturer of water pumps. Grundfos has a complex and technical range of products, where updates occur regularly and where many products cut across major systems.

Services delivered

During the last couple of years, we have streamlined and digitalized the entire picture production of Grundfos and today all pictures and movies are created using CGI. Grundfos only delivers a drawing of the product, which we then transform into CGI images and -videos.

Line of business

Industry

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Simply beautiful When using CGI you can delve into the product, cut it in half, see it from different angles or completely tear it apart â&#x20AC;&#x201C; all of this staged in a unique CGI environment! It creates an exciting visual journey, which brings the customer to the heart of the product. It explains the complex in such a way that not only experts but also ordinary people can understand it.

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Grundfos turns experiences into a sales tool With Grundfos, we have created a highly participatory and visual Kinect solution, which takes Grundfos' exhibition presentation to new heights. When you talk about Grundfos, you automatically talk about water pumps. However, for Grundfos it’s not only about pumping water from A to B. It’s more about the entire journey of the water; from being pumped from the subsoil to being purified and then being pumped back into the underground. Grundfos works with systems rather than single solutions. That way it’s possible to optimize the entire process and make it as energy efficient as possible. But Grundfos faced the challenge, that this ‘journey of the water’ had to be told as an interesting story, whilst explaining the functions of the products. And finally, they wanted to equip sales staff with tools to easily paint a picture of Grundfos’ wide competences. Though they already had a ‘virtual world’-solution showing their products and how to use them, it was technically and visually outdated. Consequently, we changed the solutions completely. We made it modern, visually strong, easy for anyone to understand, and optimized it to work on all platforms. In the app Grundfos’ products and systems can be explored via five interactive islands that guide you to any information in an effortless way.

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Bygg1 sells quality doors and have been doing so for many years. They are a wholesaler working with a trusted network of manufacturers of doors and other materials. The proud Norwegian company constantly works to evolve, refine and expand the catalogue of high-quality products.

Services delivered

Our main task with Bygg1 has been to turn the very traditional craft business into a frontrunner within the field of digital marketing. The people at Bygg1 has been very brave and together we have fundamentally changed the way they sell their products.

Line of business

Building / Construction

case

It all started with one image The people at Bygg1 had a certain image in mind which we helped them realise. A dreamlike visualization showing the endless possibilities of their catalogue in a very appealing way. This image proved how the use of digital visualization can add a new and enriching dimension to the marketing of large and unhandy items. From that first image our collaboration evolved and now includes numerous product images and the memorable AR-app.

case

The true power of AR Augmented reality has been around for a while. But combined with an extensive catalogue of products from Bygg1 and curious and engaged customers, we have found amazing use for the technology. With our AR-app customers can actually see how any door from the Bygg1-catalogue will look in their home before buying and bringing it home. It makes for memorable and engaging sales pitches and very happy customers.

A nice side effect When we create an AR-app it needs to hold information about all models in all colors. The nice added value of this is that it allows us to provide product images of the entire catalogue â&#x20AC;&#x201C; by the click of a few buttons.

case

Values in effect

Everything is possible Company values may be a cliché term. However, the effect (when they are actually put into action) is tangible. Every time we face a problem and think “this is just not doable” – we know that everything is possible if we dare to take a new approach.

Quality When we’re tempted to take the easy road, we know that we are too proud and have too much self-respect to deliver anything but high quality.

Courage If the comfort zone feels a bit too warm and cosy, we remind ourselves that courage is how we stay in front and what fuels our motivation.

Passion Luckily, a strong team spirit and the joint forces of all our different competences and personalities provides us with all the passion we need to have fun with what we do.

cadesignform.dk / com / de / se We are located in Denmark, Norway, Sweden, Germany and England but we work for clients all over the world.