Branding you through endless visual possibilities
We help you look your best We help our customers develop their brand, promote and sell their products, and train and motivate their employees. We believe in visuals being the most powerful communication tool, allowing customers to navigate in a world of information overload and to interact with the product at the earliest stage of the buying process. We are a visual communications agency Through highly skilled communication and storytelling competences, we design and develop visuals across all platforms and any medium. Digitalisation, automation, customisation and visualisation are among our preferred methods when we are executing in stills, motion and interactivity, and our very best results are generated when we are allowed to work cross-media. If we are sharing the same values on quality and ambition, and if you are looking for a professional partner to guide you, challenge you, and to push you forward, we would love you to join us on the visual journey of endless possibilities.
Go visual with Cadesign form
Chase Galliardo
Jacob Hansen
Stylist
Senior Art Director
Kim Jensen Senior Developer
The team - a force to be reckoned with
Anne Sofie T. Meltvedt Concept Developer, Copywriter
Wencke V. Pedersen Project Manager
Being a good full service marketing partner is about listening and guiding. In order to understand product complexity, communicational challenges and ask the right questions, we need knowledge and expertise. Ill-advised guidance is worse than no guidance at all, so through the years we have been determined to obtain and develop the right set of competences to ensure our customers that we know what we are doing. As a result, we now have almost a hundred creative and highly skilled minds in-house, working together to form your future. We consist of everything from strategists, copywriters, coders, animators, CGI modellers, designers, concept developers, art directors, architects, construction engineers, 3D generalists to project managers, key account managers and a steady service team, all ready to strengthen your visual brand.
Torben E. Christensen Tobias Nielsen
Director of Photography
3D Graphic Artist
Poul Henrik SkrĂŚ Architect, Project Manager
One product - endless visual possibilities
From a CGI object to every visual presentation imaginable Let us take you through the world of digital visualisation. Once we have transformed your product into a 3D model, we can present it in any way, shape, form and setting, and we know exactly what will work for your audience. So whether your product is a pump, a kitchen, a building, a window, a stove, a carpet, a valve, or an entire universe of diverse products or services, we can bring it to life. Join us on a journey of endless possibilities through the wonders of visual digitalisation - we give you the story of a chair...
Dissolve and assemble...
Change the colour and material as you like...
Understanding how a product works and how to assemble it is essential. Whether it is an assembly film to users or installation workers, a still to display quality in every component, or an interactive customizing feature, CGI makes it possible.
If you have a product that comes in 1,000 different colours, 100 different fabric types, and 10 different underframe materials - no problem. You can even present the million combinations too.
Show all the hidden details and functions Is the brilliance of your invention hidden deep inside the product? Make the product see-through and show off the essence of its functions.
In whatever suitable setting - real or unreal
CGI and reality combined Photography?
If a cliff or a heap of snow is the
Live action film?
best setting for your product
CGI film or generated images?
presentation, so it shall be. With CGI, we can create whatever
It is not a question of one
setting, dtay or night, sunshine or
or the other. Real footage
rain, realistic or magical... Unlock
and CGI can be combined
your imagination!
seamlessly.
Needless to say... you can use it anywhere! Digitalisation means no boundaries. So whatever visual presentation you choose, it can be adapted to the suitable platform.
Succes is in the long-term collaborations with ambitious customers
Everything within marketing communications Whatever the target audience, you cannot just endow them with the perfect product image – context is king. Our most noble goal is presenting your service or product in the best possible way now and in the future. That is why we ask and listen, we guide and recommend, and we follow up and adjust to your ever-changing marketing situation. From hands-on strategy, concept development, production of images, VR, interactive tools, websites, and film and animation, to campaign planning, implementation, publication, tracking, and readjustment – we are your go-to-person.
Danfoss engineers technologies that enable the world of tomorrow
Collaborative focus
Danfoss is a long-term customer and together we create a vast variety of visual services
to do more with less. Danfoss plays an active role in the main
within the Drives, Heating and Power Solutions' business areas.
food, energy and climate are the foci of their business – a business
Services delivered
Corporate Visual Identity / Strategy / Website / Print / Images / Film
that has grown and thrived for more than 80 years.
/ In-store & Showroom / Sales Tools / Customising / Virtual Reality / Augmented Reality
growth themes in a world that is rapidly changing: Infrastructure,
Line of business
Industry
case
When one assignment becomes a world of visual branding It started with a film and evolved from there. Danfoss took us on a journey through three of their business areas, explaining the unique selling points, target groups and the challenges they face when presenting their pro-ducts to the international market. Because they introduce us to product presentations early in the process, we have a unique chance to develop the right concepts and the right story telling techniques. Moreover, we can help Danfoss choose the optimal media on the platforms that best comply with their target audiences.
Visual communication at its best A Danfoss product is complex and their production setups are large and difficult to transport to conferences around the globe. Therefore, simplified product presentation is key. For the world’s largest Drives conference, Danfoss Drives, there was only one right answer: Virtual Reality.
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DANFOSS
DRIVES
CONFERENCE
2017
Realtime VR has been the centre of attention at the Danfoss Drives Conferences. The reason is obvious: Not only does it give an insight into their products – it allows visitors to enter Danfoss’ world and see the products in their real surroundings. Thanks to VR, the visitors can physically reach out for Danfoss’ products, take them apart and turn them around so all the details are visible.
Together with Danfoss, we have made product presentation a memorable, educational, and fun experience.
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Complexity simplified with storytelling At Danfoss they are brave and not only willing to take chances but intentionally seeking new and uncharted ground. They take innovative steps every day to engineer tomorrow – and luckily, we get to go with them. Together we have set out on exciting journeys launching unconventional ideas. We have let the grace of ballet act as a symbol of the excellence of their IMC Integrated Motion Controller and created an inter-contextual reference to the “Tranformers” universe to explain the wonders of their Orbital motors. The journeys are based on trust and confidence, and we are proud to meet their expectations and keep their trust.
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A Danfoss product is as finely tuned and operates with the same synchronized perfection as a ballet duo.
Nothing but green turns into a symphony of product storytelling.
Sophisticated equipment, a huge green screen and a talented crew make it happen.
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With an intertextual reference to a popular sci-fi universe the multiple
forces of a Danfoss product come to life...
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Ekornes strives to be a leading brand name supplier of home furniture in
Collaborative focus
The initiating factor for our long-term business relation with Ekornes is their need for
domestic and international markets. And they are well on their way. The
thousands upon thousands product images for e-commerce. This has led to a broader
invention of the Stressless chair, back in 1971, was a revolution within
marketing collaboration.
need for movement and support when seated. Today, Ekornes is setting new
Services delivered
Corporate Visual Identity / Strategy / Website / Print / Images / Film
standards within a huge product range with dining furniture, sofas, home
/ In-store & Showroom / Sales Tools / Customising / Virtual Reality / Augmented Reality
Line of business
Living / Furniture
ergonomic furniture as it was the first recliner designed to meet the body’s
theatre seats, side tables, and of course the iconic recliners.
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Quantity and Quality Like every commerce customer out there, an Ekornes customer wants to see all facets of the iconic products; every colour, every type of material, and every style combination. To accommodate this explosively evolving tendency, Ekornes needs an incalculable amount of images. We introduced them to our proprietary ImageScripting technology. And from there it has luckily expanded to other marketing visuals. The ImageScripting gives us the opportunity to create film, social media videos, environment images, website visuals and just about everything, we can come up with.
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IMAGESCRIPTING
– creating millions of product images
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Cibes invents lift accessibility solutions for public and private
Collaborative focus
Cibes is an exciting customer, who is open to new ideas, creative thinking, use of new
buildings and has been in the lift business for more than 70 years.
marketing methods, and technical solutions.
any building adaptation. This means that their lifts are much faster
Services delivered
Corporate Visual Identity / Strategy / Website / Print / Images / Film
and easier to install than conventional lifts.
/ In-store & Showroom / Sales Tools / Customising / Virtual Reality / Augmented Reality
Line of business
Industrial / lifts
They make elegant, ready-made lift solutions, which hardly require
case
Elevating Cibes Cibes teamed up with us because they needed a customizer. That was two years ago and like their lifts things escalated to a wider selection of marketing materials. Most recently, we have created a product launch film to promote their new lift concept EcoSilent. It is an Eco-friendly, silent and beautiful lift that can be fitted into modern homes. By extracting the value of the product for its buyers in an atmospheric storytelling, Cibes presents more than a product – they present the dream that the product unfolds.
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EcoSilent by Cibes Lifts are becoming more and more attractive for a larger audience. However, there have been some obstacles refraining customers from buying, where space and noise are the main factors. But, not anymore... EcoSilent is the quiet revolution offering a silent and easy to install lift for private homes. With clever storytelling we brought out the unique selling points, giving Cibes a commercial that hit the mark in terms of target audience, product excellence and branding Cibes as an innovative first-mover.
OMG! I dont know what to say - I’m overwhelmed. So, so lovely! Snyft, (= Swedish for crying) so beautiful! I think I take the day off, you should do too! Thank you so much. If this was hard to read between the lines I just mean: I approve it, yes, yes, yes!�,
Anna-Carin Landelius Marketing Manager, Cibes
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With 40+ years of know-how within state-of-the-art curing and marinating
Collaborative focus
Fomaco needed a redesign and strategic update and from that, it evolved into visually
systems, specialist skills, and a constant desire to move forward, Fomaco
strong and modern communication on several platforms.
Services delivered
Corporate Visual Identity / Strategy / Website / Print / Images / Film
/ In-store & Showroom / Sales Tools / Customising / Virtual Reality / Augmented Reality
Line of business
Industry / Machines
creates ground-breaking and thoroughly tested curing machinery for the food processing industry worldwide.
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Corporate Visual Identity Over 10 years ago, we started making product films for Fomaco. With CGI we can bring out the hidden functions and show the processing operation in action in all of Fomaco’s highly complex food processing machinery.
Combining three very different target groups is no easy task, but we managed to deliver specified information to both the meat, poultry and fish industry. www.fomaco.com
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In 2014, it was time for a visual lift. Fomaco needs to look as excellent as they perform, so together with their management we created a brand new Corporate Visual Identity. From brochures to work clothes, interior branding, business cards, and an all-encompassing corporate website. Not only do they now have a brand to match their global reach, they also have a streamlined marketing setup that is ready for the innovative ideas of the future.
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Nobia is Europe’s leading kitchen specialist with some twenty strong brands
Collaborative focus
Nobia has very diverse visual communicational needs and it is our job to meet and
such as uno form, Sigdal, HTH, A La Carte, ewe, FM, Norema and Magnet.
exceed those needs for every brand, every product line to different target groups
The operation consists of developing, manufacturing and selling kitchen
and diversified market positions.
meet more than 60,000 consumers in their stores. Nobia has approximately
Services delivered
Corporate Visual Identity / Strategy / Website / Print / Images / Film
6,100 employees and net sales amount in the double-digit billion range.
/ In-store & Showroom / Sales Tools / Customising / Virtual Reality / Augmented Reality
solutions. Every week, they manufacture more than 135,000 cabinets and
Line of business
Kitchen / Living
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The beginning of a partnership Sometimes, struggles push us to do better and be smarter. Our journey with Nobia started out challenging with the financial crisis in 2007. Doing more with less and taking the creative approach has led to a long-term partnership based on mutual respect and trust – creating high-end kitchen presentations to the many Nobia markets around the world.
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Customising ewe To Austrian kitchen manufacturer ewe, and its two other brands FM and INTUO, we created two customising tools.
Let them customise
The customizers present the kitchens in different settings and allow the user to adjust anything from cabinets and tabletops to the wooden floors.
Nobia knows their customers. Their customers know what they want. To melt the two together you develop a customisation tool. It is the tool that is known as the ultimate sales converter, and it is in fact a win-win tool. On the customer side, Nobia’s customers have fun with the products, they are subject to branding, they are reassured and proud of their customised solution, and hence, more inclined to buy. On the sales side, the sales representatives spend less time per customer as they all come well-prepared and the sales team will continuously receive valuable knowledge about which products, colours, materials, and combinations are the most popular.
Fitted to a home and a dream A customizer enables the customers to design a kitchen that looks good in itself, but they can also make sure it is a fit to the style in their home.
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Bringing life to a still Nobia manufactures 135,000 cabinets every week, so keeping each kitchen image fresh, innovative and unique can be quite the challenge. That is where trend knowledge, styling expertise, and creative ideas come in handy. Combined with the opportunity to make exciting rooms in diverse homes with artistic lighting and creating numerous variations in materials and textures, we can bring the perfectly tuned atmosphere and life into any still image.
Making Magnet digital Cadesign form digitalised Magnet’s products, and made it possible for Magnet to visualise the ocean of opportunities that they can offer their customers, giving Magnet the opportunity to mix and match the colours, shapes and content of the image.
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The globally operating Geberit Group is the European leader
Collaborative focus
Helping Geberit minimise assembly errors and malfunctions through thorough and
in the field of sanitary products. Geberit operates as an
explanatory assembly films and creating beautiful product images have been the main
integrated group with a very strong local presence in most
foci in our partnership with Geberit.
Services delivered
Corporate Visual Identity / Strategy / Website / Print / Images / Film
/ In-store & Showroom / Sales Tools / Customising / Virtual Reality / Augmented Reality
Line of business
Building Construction / Sanitary technology
European countries, providing unique added value when it comes to sanitary technology and bathroom ceramics.
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Bringing value to Geberit For over a decade, we have helped Geberit look good and perform their best. We are proud of having contributed to their clean and sophisticated look, but we are even prouder of the value we bring to the organisation through the many assembly films, we have made over the years. It is now a documented fact that the thorough assembly guides help reduce incorrect installations and errors in fittings. In turn, the assembly time is shortened, the installation price lowered, and the customer satisfaction heightened.
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Join us on an exciting branding journey
We hope you feel inspired. We hope you feel motivated to experience more. We hope you will join us and start a new and thrilling journey upwards and onwards. CGI, reality and everything in between visual communication is in our DNA. We would love nothing more than to be your marketing partner – with emphasis on partner. Brilliance is in the collaborative approach where your experience, market knowledge and passion for your product fusion with our strive for innovative solutions, use of new technology and branding expertise.
Contact us Cadesign form Denmark / .dk
Cadesign form Germany / .de
Rosensgade 26
Alter Schlachthof 15
DK-8000 Aarhus C.
D-76131 Karlsruhe
T:+45 8730 0000
T: +49 (0) 1577 4082387
E: info@cadesignform.dk
E: info@cadesignform.de
Cadesign form United Kingdom / .com
Cadesign form Sweden / .se
2 Chantry Grove Upper Poppleton
Rรถnnviksgatan 13
York - YO26 6DQ
SE-213 74 Malmรถ
T: +44 (0) 7970 655 189
T: +46 31-304 56 41
E: info@cadesignform.com
E: info@cadesignform.se
Rosensgade 26 DK-8000 Aarhus C T: +45 8730 0000 info@cadesignform.dk cadesignform.dk