China Cafe Industry
Media Kit 市场推⼴广资料
2015 “Building on the already expanding China Cafe Market” “建筑在已然腾飞的中国咖啡餐饮市场上”
CAFE CULTURE INTRODUCTION Cafe Culture 介绍 CAFE CULTURE INTERNATIONAL ENTERED THE MARKETPLACE IN AUSTRALIA IN 2001 Cafe Culture International 从2001年进⼊入澳⼤大利亚市场 THE ANNUAL CAFE INDUSTRY EXPO CAFE BIZ STARTED SINCE 2003 2003年开始主办咖啡餐饮⾏行业展览会 Cafe Biz The first dedicated cafe expo in Australia
是第⼀一次在澳⼤大利亚的专注于咖啡餐饮⾏行业的展会
COMMENCED FIRST CAFE INDUSTRY TRADE JOURNAL CAFE CULTURE MAGAZINE SINCE 2004 2004年开始出版咖啡餐饮⾏行业经贸⽅方⾯面的杂志 Cafe Culture Magazine +12,000 distribution direct to cafe owners and suppliers
直接投放咖啡馆所有者和咖啡餐饮⾏行业供应商，发⾏行量每期超过12,000册
THE ANNUAL GOLDEN BEAN AWARDS STARTED SINCE 2006 2006年开始主办⾦金⾖豆杯烘培⼤大赛 Worldwide biggest coffee roasting competition 全球最⼤大的咖啡烘培⼤大赛
CAFE CULTURE INTRODUCTION (Cont’d) Cafe Culture 介绍 （续） SPONSORED OVER 20 BARISTAS FOR INTERNATIONAL COMPETITIONS 曾经赞助过超过20名咖啡师参加国际咖啡师⼤大赛 ASSISTED IN WRITING THE COFFEE INDUSTRY BARISTA STANDARDS 帮助撰写咖啡⾏行业咖啡师的标准 SEEN THE CAFE TRENDS STARTING TO FORM IN THIS EXCITING MARKET AND WANTED TO BE PART OF THIS GROWTH AT THE GROUND LEVEL WITH PIONEERING EDUCATION 洞察这个令⼈人兴奋⾏行业内刚刚萌芽的新趋势，从最初阶段就积极参与 CAFE CULTURE’S MAIN MOTIVATION IS TO STOP CAFE BUSINESSES FROM FAILURE DUE TO POOR INDUSTRY SUPPORT AND MARKET KNOWLEDGE Cafe Culture热衷帮助由于缺乏⾏行业和市场经验的咖啡餐饮经营者远离失败 ONGOING CONSULTANT TO CAFE INDUSTRY 持续不断的提供咖啡餐饮⾏行业咨询 SUPPORTING SPONSORS AS AN ACTIVE MEDIA PARTNER 作为活跃媒体，全⼒力⽀支持⾏行业赞助商
THE GROWTH OF CHINA MARKET 中国咖啡餐饮市场的飞速增长 6,800 28.8 万吨
288K tons
60,000
20B
14.8 万吨
2,600
1,200 亿 RMB
148K tons
11.2万吨
112K tons
31,000
USD
3,500
13,500
2011 2013 2020
2011 2013 2020
2011 2013 2020
2011 2013 2020
Coffee consumption 咖啡消费量
Number of Roasters 烘培商数量
Number of Cafes 咖啡馆数量
Value of Industry ⾏行业产值
2020 Forecast is based on common understanding of current situation and an estimated increase of 10% . Just for your information.
WHAT DOES CHINA MARKET NEED? 中国市场需要什么？ PEOPLE’S EVER-INCREASING AWARENESS OF HEALTHY DRINKING & FOOD ⼈人们⽇日益增长的对健康饮品和⾷食物的需求 A GOOD UNDERSTANDING AND BETTER KNOWLEDGE OF DECENT COFFEE & CAFE FOOD 对优质咖啡和咖啡餐饮产品的良好理解 AN UP-TO-DATE KNOWLEDGE OF CAFE INFORMATION AND WORLD-WIDE CAFE INDUSTRY TRENDS 对咖啡餐饮信息及世界咖啡餐饮⾏行业趋势了解的不断更新 AN ACCESS FOR CAFE PROFESSIONALS TO COFFEE KNOWLEDGE & BREWING METHODS ⼀一个⽅方便咖啡餐饮从业者更新技术和补充咖啡知识的便捷通道 A FAIR AND TRANSPARENT PLATFORM FOR SUPPLIERS TO GROW THE CHINA MARKET WITH THEIR CAFE PRODUCTS WITH CONSISTENT REASONABLE PRICE & GOOD QUALITY ⼀一个为咖啡餐饮⾏行业供应商建⽴立的，以⼀一贯的物美价优的产品， 在⾼高速发展的中国咖啡餐饮市场上所需的公平和透明的平台
OUR ROLES IN CHINA MARKET 我们在中国市场上起到的作⽤用 ENTERED IN TO CHINA COFFEE AND CAFE MARKET FROM RESEARCHING SINCE THE MIDDLE OF 2013 从2013年中期起开始进⼊入中国并⼴广泛了解中国咖啡餐饮市场 SET UP A B2B PLATFORM TO CONNECT COFFEE & CAFE PROFESSIONAL AND MARKET SUPPLIERS 建⽴立B2B平台，将咖啡餐饮专业⼈人员与咖啡餐饮⾏行业各类供应商紧密联系在⼀一起 DEEP UNDERSTAND CHINA CAFE INDUSTRY AND MARKET TRENDS 深度了解中国咖啡餐饮⾏行业和市场发展趋势 SHARE INTERNATIONAL ADVANCED COFFEE & CAFE KNOWLEDGE WITH LOCAL MARKET PLAYERS 同本地咖啡餐饮从业者分享国际先进咖啡餐饮知识 AS MEDIA, WE PROVIDE A GATEWAY FOR DOMESTIC AND OVERSEAS SUPPLIERS PRODUCTS TO CHINA MARKET AND WITH FULL SUPPORT 作为媒体，为⽆无论国内还是国外的供应商和产品提供进⼊入中国市场的途径， 并提供全⾯面媒介服务 PROVIDE TIMELY CAFE INDUSTRY CONSULTATION IN A TIME OF EXPANSION 在这个迅速扩张的时代，提供及时的⾏行业咨询 ASSIST TRAIN CHINA COFFEE AND PROMOTE THE CAFE MARKET 协助中国咖啡培训的普及和带动中国咖啡餐饮市场的发展
WHAT WE HAVE ACHIEVED SO FAR 2014 ? 我们2014已经做到了什么？ TWO CHINESE VERSION ISSUES OF CAFE CULTURE MAGAZINE WERE FULL OF CAFE EDUCATION & TRAINING KNOWLEDGE HAVE BEEN SUCESSFULLY LAUNCHED. WE HAVE RECEIVED VERY POSSTIVE COMMENTS FROM CAFE PROFESSIONALS & SUPPLIERS 富含培训知识和教育概念的 Cafe Culture 杂志中⽂文版已发⾏行两期，收到来⾃自咖啡餐饮⼯工作者和各类供应商的如潮好评 FULLY COMPLETED A +40,000 CAFE DATA BASE OF CHINA COFFEE AND CAFE MARKET WITH AN UPDATE EVERY HALF YEAR 每半年更新⼀一次的中国⼤大陆市场咖啡餐饮市场从业者超过40,000家的完整数据 PRINT MEDIA “TRADE ONLY” MAGAZINES ARE DISTRIBUTED QUARTNERLY TO COFFEE & CAFE PROFESSIONALS ALSO A FLIP BOOK IS AVAILABLE FOR FREE ON-LINE PRE PRESS PRINT. ALL VERSIONS ARE PROVIDED FOR FREE 注重贸易经营的杂志每季度通过直投⽅方式直接送达咖啡餐饮购买决策者⼿手中，电⼦子图书则在⽹网站上提前公布，皆为免费提供 LAUNCHED NEW SECTIONS BEING CULTURED PRODUCTS, COFFEE NOTES & CAFE REVIEWS IN MAGAZINE. ALSO ON-LINE TO BRING COFFEE & CAFE EDUCATIONAL KNOWLEDGE TO PROFESSIONALS, CONSUMER AND COFFEE LOVERS 杂志中包含了咖啡⽂文化产品、咖啡品鉴和咖啡馆探访，提供相关培训内容的知识，同时线上内容⾯面对的不仅仅是咖啡餐饮专 业⼈人⼠士，也包括普通消费者和咖啡爱好者 LAUNCHED THE JULY 2014 CHINA 1ST CAFE CULURE SURVEY WITH COMPREHENSIVE UNDERSTANDING ALL ASPECTS OF THE OPERATION OF A CAFE AND SUPPLIER BRAND MARKET SHARES 2014年7⽉月进⾏行了第⼀一次 Cafe Culture 中国咖啡餐饮市场调查，获得了咖啡厅经营的全⽅方位数据 和主要类供应商的市场份额信息 SUCCESSFULLY LAUNCHED WECHAT FROM JULY 2014 AND WE HAVE MORE THAN 5,000 FOLLOWERS UNTIL NOVEMBER. THE AVERAGE PAGE READ FOR FIRST DAY IS MORE THAN 3000 + SHARING 建⽴立了微信平台，从今年7⽉月份到11⽉月中旬，粉丝数量已超过5,000⼈人，平均每篇⽂文章的 ⾸首⽇日阅读量超过3,000次
SUMMARY OF CHINA COFFEE, TEA & CAFE MAREKT PLAYERS 中国咖啡餐饮市场从业者概况 CHINA COFFEE AND CAFE MARKET PLAYERS 中国咖啡餐饮市场从业者
Cafes (咖啡厅) Tea Houses & Shops (茶馆) Roasters (烘培商)
Total Numbers 数量
31,733 5,877 415
Western Restaurants (西式餐馆)
1,926
4 + Star Hotel with Coffee bar (4星级以上酒店的咖啡吧)
1,737
Suppliers, traders and distributors (供应商、经销商和分销商)
1,029
Sweetness shops, bakeries and other bars (甜品、烘培和其他休闲吧等)
2,672
Coffee Bean planters (咖啡种植商)
23
Coffee AssociaYons (各类咖啡协会)
14
Coffee Accredited Training schools (各类咖啡培训学校)
28
China Total (中国大陆地区总计)
45,454
WHAT’S NEXT ? MIX OF CONSUMER & SUPPLIER FOCUS 接下来我们还要做那些？不仅关注供应商，同时关注消费者 IMPROVE OUR WECHAT TO INCORPORATE SUPPLIERS SUCCESS AND PRODUCT USAGE STORIES, LOCAL CAFE & COFFEE LOVER FOCUS EVERY DAY 进⼀一步丰富微信平台内容，增加成功的咖啡餐饮供应商、产品使⽤用报告和本地咖啡餐饮及爱好者的故事 LAUNCH AN ON-LINE TRAINING CENTER TO PROVIDE AN EASY ACCESS TO BOTH CAFE PROFESSIONALS AND COFFEE LOVERS 建⽴立⼀一个⽹网上培训中⼼心，提供咖啡餐饮专业⼈人员和咖啡爱好者⼀一个学习的便利平台 LAUNCH eNEWS TO CHINA MARKET CAFE SUPPLIERS AND COFFEE TRADERS EVERY TWO WEEKS 启动eNews，每两周⼀一次提供给各类供应商和经销商 WORK CLOSELY WITH LOCAL SHOWS TO LAUNCH SPECIALITY TEA BREWERS CUP EVENTS 和本地展商⼀一起紧密合作，为启动精品茶叶的杯测标准和相关活动做准备 LAUNCH GOLDEN BEAN STYLE COFFEE JUDGING COMPETITIONS IN CHINA IN FUTURE 在未来在中国地区举办⾦金⾖豆杯形式的咖啡品鉴赛事 CONTINUE SOURCING NEW & EXCITING PRODUCTS FOR CHINA MARKET 继续为中国市场寻找新产品 OPPORTUNITY FOR CAFE STUDY TOURS TO CHINA AND OVERSEAS 提供国内和海外的咖啡餐饮培训之旅的机会
OUR 2015 MEDIA SERVICES 我们的媒体服务形式 QUARTERLY TRADE MAGAZINE HELPS YOUR BRAND / SERVICE GAIN EFFECTIVE EXPOSURE TO THE CAFE DECISION MAKERS, ROASTERS & COFFEE PROFESSIONALS. AD, SUPPLIER DIRECTORY, CULTURED PRODUCTS AND SUPPLIER TRAINING STORIES ARE AVAILABLE FOR UNIQUE SUPPLIER / AGENT BOOKINGS. 每季度⼀一期的注重经营⾯面的杂志，将贵公司的品牌和服务全⾯面展现给咖啡餐饮⾏行业的订购决策者：烘培商和咖啡餐 饮专业⼯工作者。现在，⼴广告、企业名录、咖啡⽂文化产品和供应商培育消费者的故事等众多推⼴广形式虚位以待 DAILY POSTING OF A SUPPLIER STORY ON WECHAT TO GAIN ATTENTION OF BOTH COFFEE AND CAFE PROFESSIONALS AND / OR ORDINARY CONSUMMERS 微信每天都将推出⼀一篇供应商故事，进⼀一步吸引咖啡餐饮⼯工作者和或普通消费者的⽬目光 SHARE 2014 CHINA CAFE SURVEY REPORT TO ENHANCE YOUR 2015 CAFE STRATEGY PLANS 分享2014年咖啡餐饮市场调查报告，帮助您强化贵公司经营策略 SPONSORSHIP PLACES NOW AVAILABLE FOR COFFEE NOTES, TRAINING COURSES IN ON-LINE TRAINING CENTER AND EVENTS ORGANISED BY CAFE CULTURE TEAM 成为 Cafe Culture 旗下咖啡品鉴、⽹网上培训课程和 Cafe Culture 主办的 其他活动的赞助商 ADVERTISEMENT CREATIVE DESIGN 创意⼴广告设计 ATTENTING MAJOR CHINA CAFE TRADE SHOWS & MEDIA PARTNERSHIPS 成为中国主要咖啡餐饮⾏行业展会和媒体的合作者
MEDIA RATES 2015 2015年媒体服务价⽬目表 MAGAZINE AND ONLINE ELECTRONIC MEDIA
RMB
USD
AUD
(per issue)
（EX rate: 6.0 : 1)
(EX rate: 5.5 :1)
Strip, Quarter page landscape or portrait （1/4 页，横、竖，细长条）
5,830
972
1,121
Third page landscape （1/3 横页）
6,996
1,166
1,345
Half page landscape or portrait （1/2 横页或竖页）
9,328
1,555
1,794
Full page （整页）
13,992
2,332
2,691
Inside cover double page （内部连续两页）
24,486
4,081
4,709
Inside front cover （封二）
16,837
2,806
3,238
Inside back cover （封三） Back cover （底页）
16,324 18,073
2,721 3,012
3,139 3,476
Directory (1/8 pages) （企业名录，1/8 页）
1,680
280
323
AD design per page（广告设计 / 每页）
1,680
280
323
800
133
154
4,800
800
923
Product education video per minute on on-line training center for 3 months （网上培训中心培训视频 / 每分钟 / 每3个月） Cafe China Market Report Survey Results 2014 （分享2014年中国咖啡餐饮行业市场调查报告）
NOTE: THE EX RATE FOR USD AND AUD WILL BE CHANGED: EITHER QUARTERLY OR EX RATE CHANGE IS MORE THAN 5% 注：美元和澳元对⼈人民币汇率会进⾏行调整，调整时间为：1）每季度，或，2)汇率变化超过5% 时
CAFE CULTURE EVENTS IN 2015 Cafe Culture 2015年活动 COFFEE AND CAFE STUDY TOUR TO BEIJING & SHANGHAI CHINA IN LATER MARCH AND EARLY APRIL 中国咖啡餐饮文化之旅，地点：中国上海和北京；时间：2015年3月底，4月初 CAFE BIZ 2015 AT BRISBANE IN AUSTRALIA 23-24 MAY 2015 咖啡餐饮用品展览会，地点：澳大利亚布里斯班；时间：2015年5月23-24日 THE WORLD’S RICHEST BARISTA COMPETITION IN BRISBANE WITH 1ST PRIZE OF $50K BRISBANE AUSTRALIA, 23-24 MAY 2015. 世界上奖金最丰厚的咖啡师大赛，第一名奖金5万澳币，地点：澳大利亚布里斯班；时间：2015 年5月23-24日 COFFEE AND CAFE STUDY TOUR IN AUSTRALIA 澳大利亚咖啡餐饮文化之旅，地点：澳大利亚；时间：2015年5月21-27日 GOLDEN BEAN USA ROASTING COMPETITION IN PORTLAND OHIO IN USA IN JULY 2015 金豆杯咖啡烘培大赛美国俄亥俄州 Poland 站，时间：2015年7月 GOLDEN BEAN ROASTING COMPETION IN GOLD COAST AUSTRALIA OCTOBER 2015 金豆杯咖啡烘培大赛澳大利亚黄金海岸站，时间：2015年10月
THANK YOU ! ⾮非常感谢!
CONTACT US
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