iNTRODUCTION In the busy and ever-changing world of fashion, there’s no space for complacency when it comes to attracting and gaining new clients. Pop up retail is the temporary use of physical space to create a lasting impression with potential customers. A pop up shop allows you to communicate your brand’s promise to your customers through the use of a unique and engaging physical environment. This proposal document will provide Ryan Lo with an exciting pop up event concept to promote his sleepwear collection in collaboration with YOLKE.
About Ryan Lo Hong Kong-born Ryan Lo has become one of London’s most loved designers thanks to his unabashedly romantic aesthetic. At sixteen he moved to London to study Fashion Design and Technology and graduated in 2011. Just a year after graduation, Ryan was selected as one of Lulu Kennedy’s Fashion East designers, and following this was awarded NEWGEN sponsorship. Romantic fantasy is the consistent theme in Ryan’s designs. Drawing inspirations from childhood nostalgia, his bold and brash aesthetic cheerfully rails against the paredback and minimalist designs so often produced by many young London designers. He describes what he does as “A hyper-romantic clothing line in a super-real world, thought up by a dreamy designer.” Motivated by the fluffy, sparkly bastions of girlishness, Ryan crafts his designs with an unconventional DIY approach having taught himself to knit from YouTube tutorials. No material is immune from Lo’s touch – tulle, tinsel and ribbons are all given new life in this designer’s hands. Ryan draws inspiration from 90’s and early 2000 pop culture. He once said “We aspire to those notions, you know, the aesthetics of Paris Hilton and Lindsay Lohan in Mean Girls. They’re our teenage dreams and even when we grow up we still go back to re-creating that.” Ryan Lo has collaborated with brands including O Thongthai and SWEAR and can be found in international stores including Net-a-Porter, Beams and Machine-A.
Target Market Ryan best describes his target market as “not a girl and not yet a woman - there’s a Britney Spears thing going on there.” The majority of his audience is generated from his London fashion week appearances. Inevitably this attracts wealthy fashion followers, with playful and eccentric styles. His designs attracts a typical ‘girly girl’. Ryan says, “For me, what I do - girlishness - it’s a no brainer. It’s not try hard, it’s not pushing boundaries. It’s just making girls pretty, cute, gorgeous and sexy.”
Client Profile Name: Delilah Age: 24 Sex: Female Favourite Movies: Clueless, Mean Girls, Legally Blonde and Bridget Jones Favourite 90’s jam: Britney Spears Go-to Sleepover Snack: Anything sugary Favourite Colour: Pink Favourite Item of Clothing: My pyjamas Favourite Childhood Memory: Learning to knit with my grandmother
Brand values
1. Romanticism 2. Nostalgia 3. Sentiment
Ryan lo x yolke collaboration Exclusively designed in collaboration with YOLKE, get sleepover ready, with these limited edition, silk printed pyjamas. Beautifully crafted and designed, these day-to-night luxe pyjamas will be available in February 2017. The collection will include three sets of pyjamas: • Rasperry Ripple £85 • Llama Drama £85 • Hey Baby! £85 Matching sleeping masks will also be available for £20.
About YOLKE Launched in 2013, YOLKE is a London based silk sleepwear and loungewear brand with a DNA in print led design. Founded by friends Ella Ringner and Anna Williamson YOLKE’s signature style of playful, contemporary prints has gained the brand a reputation as the new silk girls on the block. Not content with only wearing pyjamas at night YOLKE have refined collections to provide the perfect day/night balance. YOLKE steps away from the crowd by offering silk separates and pyjama styles tailored to be as at home in the workplace as the bedroom. Cut from the softest stretch silk pyjama styles now move with you as you sleep or go about your day. Crease resistant and much more hard wearing then non stretch silk, introducing the most comfortable and luxurious silks around.
Social, Culutral and Economic Trends
aims of the collaboration: • Increase Accessibility • Elevate Ryan Lo on to a ready to wear platform • Increase brand awareness through Synergy
pOP UP STORE We propose that the limited edition pyjamas will be sold in a three-day pop up store in the centre of London. In the past, Ryan Lo has held no large scale, experiential events for his followers to enjoy, a weakness that could become detrimental to the brand. The brand is also extremely hard to reach. His designs are sold at few stocklisters, and the brand currently does not have a fully functioning website. Allowing Ryan Lo fans to physically shop his clothes will be a hugely rewarding leap. In the future, we hope Ryan will expand into opening a concession in a leading, luxury department store, or opening a flagship store. Creating a short term pop up will allow Ryan to test out the market and potential locations.
Social AND cultural trends
In 2016 nostalgia-centric campaigns are resonating with millennial audiences. Reliving positive memories and beloved icons from the past feels good. Fond memories make us smile – like Ryan Lo. Tapping into fond memories can be an invaluable tactic. From fast food to breakfast cereals to and everything in between, the pop up will engage through retro roots.
Daytime Pyjama trend
Inspired by the louche loungewear of the Twenties and Coco Chanel, the recent street-style trend for wearing pyjamas in the daytime looks set to stick around.
Theme and Concept The Sleep-lo-ver Club
Ah, sleepovers...pedicures, hair styling, prank calls and pillow fights, photoshoots on your flip phone, magazine-flipping, crush declarations, pizza, ice cream, Truth or Dare and endless movie marathons. Slumber parties hold many unforgettable memories. Ryan Lo constantly draws inspirations from childhood nostalgia, encouraging those to escape the real world. Our pop up event will achieve this by taking you back to an old school sleepover. The event will feature a screening of our favourite childhood series, THE SLEEPOVER CLUB, a cereal bar to cure any midnight cravings and childhood games like pin the horn on the unicorn.
Z Z Z
Venue The pop up shop will be held at 14 and 18 Smiths Court, Soho. As the home of London fashion week, this area is diverse, fun loving and creative by nature. Sitting in a small courtyard, Smiths Court is right in the heart of Soho which is home to many popular shops, bars and restaurants. Throughout the week this area is dense with Londoners, tourists and avid shoppers. Number 14 will act as the shop and the experiential activities will be held in number 18.
lOCATION Piccadilly Circus Tube Station - 2 minute walk Leicester Square Tube Station - 6 minute walk Brewer Street NCP - 1 minute walk Carnaby Street - 6 minute walk Oxford Street - 14 minute walk
fLOOR PLAN
COLOUR PALETTE
Viewpoint 1 Due to their eye-catching nature, shopper’s will be drawn into the pop up by the balloon filled ceilings and window displays. Balloons often remind us of childhood parties and celebrations, immediately tapping into shoppers emotions on first arrival. Both doors will be open so that shopper’s will hear the 90’s themed music and The Sleepover Club audio. A staff member will be situated near each door entrance, greeting and welcoming customers as they enter. On the launch event, one member of staff will stand outside checking tickets. From the window you will be able to see the monogramming station and the cereal bar, two major attractions of the event.
viewpoint 2 This will be the shoppers first view of the Ryan Lo X YOLKE pop up store interior. At eye level their first point of contact will be the screening of The Sleepover Club series, projected onto the wall. Below will sit giant pink bean bags for people to relax on, whilst watching the screening. Surrounding the walls will be waterfall fairy lights (a necessity for any sleepover). Balloons will fill the ceilings to create a party style atmosphere. The Cereal Killer Cafe bar will be located on the left side of the room, where guests can enjoy a colourful bowl of cereal, a milkshake and other sweet treats.
Viewpoint 3
When exiting the store, shoppers have the chance to play ‘pin the horn on the unicorn’. One member of staff will cover this area, encouraging everyone to play. Staff will tend to customers needs, in their Ryan Lo X YOLKE pyjamas. Certain members of staff will also be wearing usherette trays filled with sweet treats. On the launch event champagne will be added to the tray.
viewpoint 4
As guests enter the following room they will spot the monogramming station. This will cause a point of interest, in addition to providing shoppers with an incentive to buy a product. The monogramming specialist will work and complete jobs live, which is a perfect sales tool. This area will become busy during the launch event and peak shopping times. Sufficient health and safety procedures will be put in place to minimise risks.
viewpoint 5
Three clothing rails will be located in the centre of the room. Each style of pyjama will be hung and 2 of each size will be displayed. Restocking will occur every hour in order to maximise sales. The till will be situated around the corner, ensuring the queue will not disrupt fellow shoppers or the monogramming station. One member of staff will be stationed at the till point. This will change depending on how busy the shop is.
Sensory experience Touch The pyjamas will be hung on clothing rails in the centre of the room, allowing customer to feel and touch the fabric. The sleeping masks will be stored in pick’n’mix style jam jars, offering customers an interactive shopping experience.
smell
Various sugary scents from the cereal bar will linger around the rooms, making it smell like a real life sleepover. Both shop doors will be left open, ensuring constant ventilation, to prevent scents from becoming overpowering.
Hearing
Customers will hear the audio from The Sleepover Club, in addition to the 90’s and 2000’s playlist on repeat. On the launch event, Ryan Lo and YOLKE founders will hold a Q&A and a live DJ will perform.
Sight
In-store visuals will include the balloon filled ceilings, The Sleepover Club screening, the products and the monogramming specialist at work.
taste
The Cereal Cafe Killer will be providing the food to cure any midnight cravings, in addition to the Ryan Lo X YOLKE team handing out sugary treats.
Typical customer experience
day plan Thursday 9th March 2017 set up + marketing (9-5) Friday, 10th March Set up + training + launch event (9-8) Saturday, 11th march Open to public (10-5) Sunday, 12th march Open to public (10-5) Monday, 13th march International Napping Day (Shop closed)
Launch Party
A launch party for the collection and collaboration will take place on the Friday. Handpicked guests will be invited to the store to view and buy the collection. A monogrammer will be in-store to personlise purchases. A live DJ will perform and re-runs of the Sleepover Club will play in the background. Staff with usherette trays will walk round the venue, handing out complementary glasses of champagne and good old fashioned sleepover snacks. The cereal bar will also be open and each guest will recieve a token to spend there. Games like pin the horn on the unicorn will be played and a short Q&A will take place during the event by Ryan Lo and YOLKE founders.
guests
100 guests will be invited to the pop up launch event. We are prepared for a 10% drop out, leaving 90 guests at the party. We have taken the size of the venue into consideration and believe this would be the perfect amount of people to create a relaxed and fun eviroment. Elite fashion bloggers, writers and personalities will be invited.
Guests include:
Susie Bubble, Pandora Sykes, Billie JD Porter, Sarah Harris, Anna Williamson, Ella Ringner, PURPLE PR, Bip Ling and Felicity Kay.
invites Launch party guests will recieve an invite a month prior to the event. Inside will hold a Ryan Lo X YOLKE sleeping mask, which can be personalised free of charge at the monogramming station. It will then be filled with party poppers, glitter and streamers, as well as a selection of old fashioned sweeties. Guests will need to bring the card invite placed inside, in order to enter.
Staffing We will hire six members of staff over the duration of the pop up. As an events management team we will be required to work over the four days. In addition to this, we will employ three Central Saint Martins students, the establishment where Ryan found his flare for design. We are aware of the high volume of fashion students who are seeking experience within the fashion industry, so we have no doubt that we will find fun and enthusiastic candidates for the job. The students will be paid an hourly rate of ÂŁ5.55 recieve a full reference at the end of the job. It be store policy that staff must wear the Ryan Lo pyjamas. These will be provided by the company and will be allowed to keep these after the pop
and will will also X YOLKE employees up.
staff roles will include:
1-Concierge:
One team member will welcome and greet guests as they arrive at the event. This role will only be completed on the launch event. As the launch is invite only, this member of staff will also be checking valid invitations. This individual will carry an iPad with a list of the guests and will alert staff of any security breaches.
5- In House Staff:
Five members of the Ryan Lo team, who have a deep knowledge of the brand and the upcoming collection will assist with the selling, the running of games, handing out sweets and champagne, set up and tidying. They will be spread across both venues.
1-Photographer:
On the night of the launch party, a photographer will capture moments from the night. They will be uploaded via Facebook the next day, for guests to share.
1-Senior Fashion Designer:
Ryan Lo, head of the brand, will make a guest appearence at the launch event, as well as the YOLKE founders. He will hold a short and intimate Q&A session about the collection.
2- Removal Staff:
These individuals will assist in the setting up and removal of furnishings and decorations.
Monogramming service YOLKE offers a classic monogramming service on all of their products. They work with Hand & Lock who have been producing the world’s finest embroideries since 1767 from their London atelier. We will bring this personal touch to the pop up and will welcome Hand & Lock to the store. Customers and guests will be able to personalise their purchases on the day. If demand is high then we will offer customers the chance to get it delivered free of charge within the week.
Catering
Cereal killer cafe The Cereal Killer Cafe is the Worlds first International Cereal Cafe. They sell over 100 different types of cereal from around the world. During the pop up the Cereal Killer Cafe will be providing the midnight sleepover snacks for guests and shoppers to consume. The company will provide all food, staff and utilties. The menu will include a selection of American cereals such as Fruit Loops, Reece Puffs, S’mores. British cereals such as Coco Pops, Frosties and Honey Cheerios. A selection of toppings can then be added. These will include Oreos, Malteasers, strawberries, chocolate chips, 100s and 1000s and freeze dried marshmellows. Cereal cocktails like Unicorn Poop and Chocopottomus will also be available.
PLAYLIST We are going to take guests back to the 90s and early 00’s with our throwback playlist. This will include: • Britney Spears -Hit Me Baby One More Time • B*witched-C’est la Vie • Lou Bags-Mambo No5 • Steps-5,6,7,8 • Spice GirlsWannabe • Hanson- MMMBop • Peter AndreMysterious Girl • TLC- Waterfalls • Destiny’s ChildBootylicious
• Gwen StefaniHollaback Girl • SClub 7- Bring It All Back • Backstreet Boys- I Want It That Way • Los Del RioMacarena • Avril LavigneSk8er Boi • Christina Aguilera- Genie In A Bottle • J-Lo-Jenny From The Block
Packaging We are aware of the importance of packaging and the promotion benefits it can provide. When shoppers buy a product they will recieve a free Ryan Lo X YOLKE fabric tote bag. Inside will be confetti and tissue streamers.
Digital marketing A month leading up to the pop up opening we will post regular updates on The Sleep-Lo-Ver Club Instagram account. Ryan Lo and YOLKE founders will also personally take over the account for a day. A snapchat geofilter will be designed for the event. Guests and the general public will be able to share their experience through this. Influential bloggers like Liv Purvis will provide a good source of promotion as they will showcase their monogrammed pieces on Instagram.
Guerrilla marketing Before the store opening we will be completing guerrilla marketing. Two members of staff will walk around Carnaby Street and Soho area, handing shoppers ‘Z’ baloons with the store information on.
Hazard
Possible Risks
Waterfall Fairy Lights
• •
Balloons
• •
Projector
• •
Till System
Risk assessment A health and safety risk assessment has been drawn up to ensure we are aware of all the possible incidents that could occur during the pop up. It is vital that every staff member and the venue will be safe and the venue Before, during and after the vent we listed to prevent any
every customer who enters with remain undamaged. will take the measures hazards.
• •
Cereal Bar
• • •
Monogramming Station
•
People affected
Level of Risks
Preventative Risks
Tripping over wiring Overheating
Staff and customers
MEDIUM
Premature bursting Obstacle for customers Electrocution Tripping hazard
Staff and customers
LOW
• •
Staff and customers
MEDIUM
• •
Trapped hands Overheating
Staff
LOW
• •
Choking hazard Liquids spilling Allergies
Staff and customers
MEDIUM
• •
Injuries from the machine
Staff and customers
• •
•
• • HIGH
• • • •
Overcrowding
• • •
Medical Emergencies
Tripping risks Spillages Hazard incase of fire -
Staff and customers
LOW
• •
Staff and customers
MEDIUM
• • •
Fire Emergency
-
Furnishings such as bean bags and clothing rails Working at a height
•
Tripping risks
Staff and customers
LOW
•
Staff and customers
MEDIUM
• • •
•
Falling
Staff
MEDIUM
• •
Handling and moving stock
• •
Injuries from lifting Injuries from contact with sharp edges
Staff
MEDIUM
•
•
All wires will be covered Securely attached to the walls PAT tested Filled with the safest/correct amount of helium Kept at ceiling height All USB ports and wires will be covered Manned by a member of staff at all times PAT tested Manned by a member of staff at all times PAT tested Manned by a member of staff at all times All children must have parental permission Allergy notice clearly displayed Constant manning When not in use, machine will be turned off Warning ‘DO NOT TOUCH’ sign will be visible Machinery has been PAT tested Crowd control from members of staff Exits are always clear Ensure there are first aid kits on sight At least one member of staff first aid trained Clear signage of where the first aid kit Is stored All staff have been fire emergency trained and are aware of where the nearest fire exits are Fire exits clearly labeled Staff constantly manning the area High level of lighting Check that the ladders are stable before use Training on how to use ladder correctly Staff have been correctly trained on how to handle and move stock Appropriate equipment must be used
Budget
budget
PREDICTED INCOME Revenue
£14,475
TOTAL REVENUE
£14,475
MONEY OUT Venue (Including Utilities)
£966
Transportation (Removal Van plus 2 Man Set Up)
£200
Food and Beverages
£250
Staff
£350
Entertainment
£485
Invites Staff Uniform
£51 FOC
Balloons
£325
Tills & Card Devices
£195 £75
Snapchat Filter
Budget
Monogramming Service Hire
£300
Bean Bags
£280
Clothing Rails
£120
PartyRevenue Poppers
£14,475£40
TOTAL REVENUE Stickers
£14,475£80
PREDICTED INCOME
£350
Photographer
This comes £3,534 Budget pop minus up total collaboration in under the 10,000 budget, expenses leaving some additional cost for any last minute requirements or unexpected emergencies. We have considered all major Income/Expenses costings including venue hire, staff payment, decorations and catering. £3,534
We are expecting to earn an income of £14,475 from selling the pyjamas and sleeping masks. This amount will be split between Ryan Lo £6,466 £14,475 and YOLKE. We have kept costings low by adopting a DIY and simplistic approach. The venue costing SUR is PLUS TOTAL EXPENSES low when compared to otherEXPECTED REVENUE locations in the centre of SUR PLUS REMAINING London. This has in turn Budget minus total us to be £3,534 allowed leniant with expenses what we buy and how much we spend. 1
MONEY OUT Venue (Including Utilities)
£966
Transportation (Removal Van plus 2 Man Set Up)
£200
Food and Beverages
£250
Staff
£350
Entertainment
£485
Invites Staff Uniform
£3,534
FOC £325
Tills & Card Devices
£195
£14,475
£6,466
£75
Monogramming Service Hire
£300
Bean Bags
£280
Clothing Rails
£120
Party Poppers
£40
Stickers
£80
Photographer
Income/Expenses
£51
Balloons
Snapchat Filter
Strategic Implementation
SUR PLUS REMAINING
SUR PLUS TOTAL EXPENSES EXPECTED REVENUE
£350 1
Below shows a brief plan of when we need to purchase and hire utilities and services.
Venue Staff Transportation Entertainment Invites Balloons Till points Snapchat filter Inventory Monogramming service Stickers Speakers Photographer Caterers (Cereal Killer Café) Clothing rails Helium cylinders Tote carrier bags Extra food and beverages Party poppers Coat hangers Bean bags Projector Till Point Indoor lighting Usherette trays Pin the horn on the unicorn Bar table Bar chairs Wi-Fi Extra decor Tote carrier bags Clothing Rails
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next steps
The success of the pop up store will allow Ryan to confidently expand his brand. This experience will provide him and his team with more knowledge of opening a store and will hopefully inspire him for future collaborations and collections. ultimately the store will be an opportuntiy for the brand to build on its identity, allowing it to boldly position itself to the front of the queue for all that is pink, girly and nostalgic.
Image referencing Introduction http://www.dazeddigital.com/fashion/gallery/22464/1/ryan-lo-archive-show About Ryan Lo https://i-d.vice.com/en_gb/topic/ryan-lo https://s-media-cache-ak0.pinimg.com/474x/18/a9/8d/18a98d6b7c0b28e776cdfb782c91fc3c.jpg Brand Values http://www.dazeddigital.com/fashion/gallery/22464/5/ryan-lo-archive-show Ryan Lo X YOLKE collaboration http://lingerielafemme.com/wp-content/uploads/2015/12/12-sleeps-till-xmas-christmas-sleepwear-editorial-Yolke-silk-London-pyjamas-nightwear-sleeping-beauty-gifts-for-her-lingeriela-femme-11.jpg About YOLKE http://theneotrad.com/wp-content/uploads/2015/08/yolke-pajamas-1.jpg http://cdn.shopify.com/s/files/1/0209/0594/collections/marble_cf4528ca-355e-43e0-92c05659b5c2cf1c.png?v=1467320089 http://cdn.shopify.com/s/files/1/0209/0594/products/Yolke_Glenn_12.041264_A_2048x2048.jpg?v=1461852764 https://s-media-cache-ak0.pinimg.com/736x/21/59/6e/21596e2d7673a51e2bfcb01ec5e74495.jpg Aims of the collaboration https://cdn.fashiola.co.uk/L323015669/women-pyjamas-missguided-piping-detail-short-pyjama-set.jpg Trends https://s-media-cache-ak0.pinimg.com/236x/ee/a9/f1/eea9f12c480238035cc4d99644f47491.jpg https://s-media-cache-ak0.pinimg.com/564x/da/02/53/da02530a9e5cd92fd9765612941f2bce.jpg http://wheretoget.it/look/1675273 https://s-media-cache-ak0.pinimg.com/564x/5a/a5/c1/5aa5c1771d2f6a8138ffae775232cfcf.jpg https://s-media-cache-ak0.pinimg.com/564x/d4/9e/66/d49e6651df64371bc77f637c52fdbeb2.jpg http://cliqueimg.com/cache/posts/201236/tk-outfits-that-confirm-you-can-wear-your-pjs-allweekend-1880215-1472048171.600x0c.jpg http://www.fashionvibe.net/wp-content/uploads/2016/02/london-fashion-week-saint-laurentbag-gucci-loafers-white-look.jpg https://s-media-cache-ak0.pinimg.com/564x/dd/ba/94/ddba942453b330fca49a270361f86ce1.jpg http://www.violetandwren.co.uk/lifestyle/2015/9/7/lets-go-outside https://s-media-cache-ak0.pinimg.com/originals/e4/f1/6a/e4f16a3106254bb68ef9ecaabf9c2e45. jpg Theme and concept http://4.bp.blogspot.com/-pd03IKBf7FM/UPgf2FhuIrI/AAAAAAAABb4/k7wsKahCtTE/s1600/Olivia-von-Halle-01.jpg Theme moodboard https://s-media-cache-ak0.pinimg.com/736x/7c/8a/26/7c8a26a2b1e10bc84e9c995eb66dc5c8.jpg http://www.kika.de/der-sleepover-club/sendungen/bilder/bild19718_v-tlarge169_w-600_zcbe147c57.jpg?version=50665 http://www.thisisglamorous.com/wp-content/uploads/2016/02/1.png http://salespot.com.au/assets/productimages/large/Sleeping-Beauty.jpg https://media1.popsugar-assets.com/files/thumbor/gfyIfL8gbQPUEjkNI0cCjk9WQtw/fit-in/2048xorig/filters:format_auto-!!-:strip_icc-!!-/2015/08/11/957/n/1922507/86a140ad39ca9e19_dreamsdocometrue-fullsize/i/Dreams-Do-Come-True.jpg Venue http://www.breckergrossmith.co.uk/find-a-property/property.php?id=8 http://www.breckergrossmith.co.uk/uploaded-files/property/9/images/170/front-back-large.jpg
Location http://www.ph.ucla.edu/epi/snow/drummer/regentoxfordbrewerpump.gif Colour palette https://s-media-cache-ak0.pinimg.com/564x/cd/45/20/cd4520304fc3eee27fc45da58f8c5dbe.jpg Sensory experience https://s-media-cache-ak0.pinimg.com/originals/74/5c/73/745c739c2846ff8e54b2dfa632a12a9a. jpg Typical customer experience https://s-media-cache-ak0.pinimg.com/564x/f5/41/43/f54143d8d7eda1492356faa85808a267.jpg http://cosmouk.cdnds.net/14/47/1600x800/nrm_1416493452-unicorn-emoji-new.jpg https://upload.wikimedia.org/wikipedia/commons/f/fc/Froot-Loops-Cereal-Bowl.jpg Launch party http://supermancooks.com/pink-senorita-unforgettable-cinco-de-mayo-cocktails/ Guests http://theurbanspotter.com/wp-content/uploads/2014/03/pfwaw14day8-94601.jpg https://2.bp.blogspot.com/-23DkKIrPHcs/V59ukY4dqfI/AAAAAAAD6PE/bT52ddZSVj8Hydob3wF8pFwAgvS6PfOQQCLcB/s640/480x640--assets-elleuk-com-gallery-27466-day-2-london-fashion-weekstreet-style-ss16-victoria-adamson-20-jpg.jpg http://www.pandorasykes.com/wp-content/uploads/2015/06/PAMPELONE-1323x1000.jpg https://s-media-cache-ak0.pinimg.com/236x/11/f8/af/11f8afe254c8bec5fd7418c0adbf2f35.jpg Invites http://www.stylemepretty.com/living/2016/09/01/pancakes-and-pajamas-a-k-a-the-bestsleepover-party-idea-ever/ Monogramming service http://ecdn1.shoptiques.net/products/wildfox-kiss-forever-pajamas-white-37b895cc_l.jpg Catering http://studiodiy.com/wp-content/uploads/2015/03/Lucky-Charms-Donuts1-600x900-1.jpg http://www.cerealkillercafe.co.uk/wp-content/themes/cereal-killer-cafe/images/logo.png Playlist http://40.media.tumblr.com/52681324c8305fa6cf5da35e40c33f61/tumblr_ntvmhjGTTd1s57185o1_1280.jpg Packaging http://www.bespoke-bride.com/wp-content/uploads/2016/11/Pin-Flair-Wrapping-Paper-Gift-WrapFree-Printable-Colourful-Christmas-Modern-Fun-Badges-2-800x1200.jpg Marketing https://londonlifestyledotnet.files.wordpress.com/2013/04/carnaby_street_edward_hoover.jpg http://www.cssauthor.com/wp-content/uploads/2014/01/Transparent-Iphone-6-Wireframe-PSD.jpg http://balloonshopnyc.com/wp-content/uploads/2014/08/Jumbo-Foil-Silver-40-inch-Letter-ZBalloon.jpg https://s-media-cache-ak0.pinimg.com/236x/f0/c6/96/f0c696565dba22fa6a3453b8058a9eb9.jpg Next steps http://www.hellowonderful.co/ckfinder/userfiles/images/rainbow-unicorn-bark.jpg Eye at the top of each page https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjX2KW73-XQAhUH1BoKHaQyAGYQjBwIBA&url=https%3A%2F%2Fimage.freepik.com%2Ffree-icon%2Fno-translate-detected_318-47846.jpg&bvm=bv.141320020,d.ZGg&psig=AFQjCNEHXPj3eGCSBpU33NUA8Z9KclsTWA&ust=1481325978800421&cad=rjt
Sweet dreams The Sleep-Lo-ver Club