Meeting Report:
AIC 2010 MAR DEL PLATA, ARGENTINA 12-15 October 2010
The AIC Interim Meeting “Color and Food: From the Farm to the Table” was held at Hotel Provincial, in Mar del Plata, Argentina, from 12 to 15 October 2010, organized by the Argentine Color Group. The final numbers of the Meeting show: • 139 presentations: 90 posters, 49 oral (42 oral papers, 4 invited lectures, 2 precongress seminars, 1 sponsor talk) • 202 participants from 26 countries: 97 Argentina, 19 Japan, 19 Spain, 9 Italy, 7 Taiwan, 6 Chile, 6 Sweden, 5 Brazil, 5 France, 4 United Kingdom, 3 Korea, 3 Netherlands, 2 Australia, 2 China, 2 New Zealand, 2 Portugal, 2 Turkey, 1 Canada, 1 Hungary, 1 Iran, 1 Mexico, 1 Russia, 1 Switzerland, 1 Thailand, 1 Uruguay, 1 USA October 12 was devoted to the meeting of the AIC executive committee, two precongress seminars (by Dardo Bardier and Lindsay MacDonald), and the reception cocktail together with an exhibition of fine arts organized in connection with the Meeting. The scientific sessions were developed during three complete days, from October 13 to 15. In the night of Friday 15 a dinner with a tango show was offered to the participants, and finally, on Saturday 16, there was an excursion to the hills and Laguna de los Padres. The oral presentations were divided in thematic sessions on the following topics: Food color and appearance; Psychological aspects of food color; Color in food packaging; Color in food-related architecture; Food chemistry and colorimetry; Food colorimetry, Color and food in arts and culture; Color, food properties and preferences; Color design in food environments; Color and food in culture and language; Food lighting, color imaging and appearance. Four invited lectures were delivered by John Hutchings, Angel Negueruela, Verena M. Schindler, and Daniel Lozano. The 90 posters were arranged in 11 thematic groups. There were also three meetings of AIC study groups (Color Education, Language of Color, Environmental Color Design), one commercial talk, and the commercial exhibition of companies that sponsored the Meeting: Osram, NCS, X-Rite, Verivide, D’Amico, Lovibond. Other sponsors of the Meeting were: National Agency for the Scientific and Technological Promotion (main sponsor), National Council for Research (gold sponsor), Gutenberg Foundation, Brapack, and International Association of Color Manufacturers. The Proceedings were published both in a CD and a printed book given to the participants (other interested people can buy them). The book of abstracts is freely available on the AIC 2010 website. There are plans for additions publications: 1) an