AWARD!
AWARD!
AWARD!
Winner: PR Week Award Most Innovative Use of Social Media IKEA
Winner: SABRE Award Excellence in Content Creation vitaminwater
Winner: Event Award Creative Event of the Year British Airways
Published by Cake
www.cakegroup.com
Published by Cake 2013 www.cakegroup.com
Cake Clients In The Spotlight... On Both Sides Of The Atlantic
Inside: stories from
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Cake Review 2013
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Encouraging fans to pin their ideal road trip through ‘Volvo Joyride’ turned Volvo into the number one car brand on Pinterest. Search ‘Volvo Joyride’ on Pinterest
As Yahoo!’s content team at interactive festival SxSW, we captured and shared hundreds of videos during the five day event. Search ‘Yahoo! SxSW’
Launching the Sony NEX-5R camera with three photo exhibitions, with the images appearing in realtime as the evening progressed.Visit Sony UK on Facebook for more
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Cake continues to manage one of the longest running sponsorships in the arts: the EE (formerly Orange) BAFTAs
Cake Review 2013
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Getting EE’s 4G service into the hands of hundreds of thousands of shoppers around the UK through an interactive digital installation
Getting a car’s toughest critics – kids – to review the latest models in our latest content campaign for Volvo. Search YouTube for ‘Volvo Backseat Drivers’
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Cake Review 2013
Creating the first ever floating market on London’s Regent’s Canal to launch IKEA’s latest range
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Cake Review 2013
What are your Mobile Memories? Take a nostalgic tour of your handsets past and present with our interactive Facebook campaign for retailer Carphone Warehouse at Facebook.com/ CarphoneWarehouse
Taking over Times Square with a Valentine’s Day installation by artist Tracey Emin, across 15 of the area’s largest digital displays
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Cake Review 2013
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Cake masterminded Rihanna’s takeover of London Fashion Week for River Island with a show-stopping catwalk and content campaign. The high street retailer received three times the social buzz of its competitors
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Cake Review 2013
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Cake Review 2013
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To launch the new Platinum Cashback card from American Express, we staged the first ever ‘Cashback Gig’, allowing ticket holders to get their money back, or donate it to charity. See more by searching ‘Cashback Gig’ on YouTube
Baffling people around the UK with mysteriouslybranded sheep to launch the latest rollercoaster from theme park Alton Towers
Supporting charity War Child in its historic 20th anniversary year by promoting its lifetime achievement award from the UK’s BRITs, as well as staging an exclusive Muse gig
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Cake Review 2013
Online fashion store BooHoo.com brought Manchester’s iconic Hacienda club to Manhattan for one night only. We helped make it famous across the social web. Visit Facebook.com/boohoousa for more
Creating Sony’s content programme to tie in with the launch of the latest Bond epic, Skyfall. See more at Facebook.com/SonyUK
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Cake Review 2013
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Ramping up pain reliever Nurofen’s Facebook fan base with a content campaign championing people’s ‘big lives’
Launching OppenheimerFunds’ philanthropy initiative ‘The Right Way’ on Facebook, with an interactive app to help spread word amongst the mutual fund company’s employees
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Cake Review 2013
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Taking Make Up For Ever on the road with the Make Up Bag Remix Tour, teaching women across America how to use the contents of their own make up bags. Sales at local Sephora stores shoot up by as much as 300%
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Cake Review 2013
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Recent Wins
Awards Winner: JFAM Financial Awards Best Financial Media Strategy OppenheimerFunds
Winner: Event Award Creative Event of the Year British Airways
Winner: PRCA Award Digital & New Media IKEA
Winner: SABRE Award Excellence in Content Creation vitaminwater
Winner: Eurobest Award Best Integrated Content Campaign Coca-Cola
Winner: PR Week Award Most Innovative Use of Social Media IKEA
Contact To find out how Cake can help make your brand famous through social media, PR or experiential activity, contact Lizzy Pollott (London) on 0207 307 3155 / lizzy@cakegroup.com or Greg James (New York) on +1 (646) 587 5059 / greg@cakegroup.com For a daily dose of something stimulating visit: dailyespress.tumblr.com