Cake Group

We are an ideas company that make brands become part of peoples’ lives. We call this ideas incorporated. We make it happen via PR, social media and experiential marketing. The days are over of brands telling people how to live, or worse, disrupt their lives. The power has shifted to consumers to edit, ignore or even campaign against brands. Brands need to find a way to be of use, to add value or to entertain – in order to get invited in.