Cake Review

AWARD!

AWARD! Cannes Lion Best Use of Special Events IKEA

AWARD! Marketing Week Engage Best Use of Social Media IKEA

Published by Cake 2012 www.cakegroup.com

2012:

Inside: stories from

The Story So Far

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Cake commissioned by Coca-Cola to create global Olympic music anthem for London 2012, curated by Mark Ronson The documentary

Shooting the advert

The single

The athletes in action

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The dining lounge, decked out in the style of an aeroplane interior

Cake creates pop-up restaurant, cinema and art gallery in the heart of Shoreditch to champion British Airways’ London 2012 sponsorship The gallery

The launch night

The 30-seater cinema

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EVENTS

Celebrating 15 years of Orange’s BAFTA partnership with a behind-the-scenes event, VIP hospitality and overseeing the Orange Wednesdays Rising Star Award

Keeping over 20,000 punters refreshed at the Isle of Wight festival, with VIP-style showers and plenty of cold pints in the Carling Refresh Rooms

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Taking over Battersea Power Station to stage Sony’s annual retail event for 800 customers

Keeping 6,000 boarders refreshed at Snowbombing in Mayrhofen, Austria on behalf of Coors Light

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PR

Welcoming millions of visitors to London 2012 on behalf of British Airways, with a giant Jessica Ennis mural beneath the Heathrow flight path

Persuading the British Board of Film Classification to give the first ever age rating for a theme park ride, to launch Alton Towers’ Nemesis Sub-Terra

Launching LEGO Friends - the new range for girls through launch events, product trials and blogger relations

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Taking Sony UK from 40,000 to half a million Facebook fans... in just seven months

Driving 15,000 extra click throughs to IKEA’s online shop through the IKEA 3D bedroom YouTube campaign. The app combined users’ Facebook identities with their own bedroom needs to create a bespoke online 3D showroom, complete with their own photos on the walls

Promoting Carphone Warehouse’s full product range with ‘Wonderland’ - a stylish find-theproduct game housed on the brand’s Facebook page. Named Best Game and Best Small Campaign at the 2012 SABRE Awards

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Client Wins 2011

2012

Awards Winner: Cannes Lion Best Use of Events IKEA

Contact To find out how Cake

Winner: SABRE Award Best Game Carphone Warehouse

can help make your brand famous through PR, social media or experiential activity, contact Lizzy Pollott on

Winner: Marketing Week Engage Best Use of Social Media IKEA

Winner: SABRE Award Best Small Campaign Carphone Warehouse

Winner: PRCA Technology Award Confused.com Accident Avenue

0207 307 3155 / lizzy@cakegroup.com