September 2023 California Cattleman

LASTING LEGACIES AND HOW TO BUILD ONE PROGRESSIVE PRODUCERS OF ALL AGES CAL POLY BULL TEST & SALE

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CALIFORNIA REPRESENTATIVES

Jake Parnell .......................... 916-662-1298

George Gookin 209-482-1648

Rex Whittle.......................... 209-996-6994

Mark Fischer ....................... 209-768-6522

Kris Gudel 916-208-7258

Steve Bianchi ..................... 707-484-3903

Jason Dailey ........................ 916-439-7761

Brett Friend

510-685-4870

Tod Radelfinger .................. 775-901-3332

Bowdy Griffen ....................530-906-5713

WEDNESDAY WEEKLY SCHEDULE

AUCTION MARKET

12495 E. STOCKTON BLVD., GALT, CA

Office........................................... 209-745-1515

Fax 209-745-1582

Website/Market Report ... www.clmgalt.com

Web Broadcast ...... www.lmaauctions.com

1968-2023

SALE EVERY WEDNESDAY

CLM FALL

SPECIAL WEDNESDAY

FEEDER SALES

SEPTEMBER 13

SEPTEMBER 27

OCTOBER 11

OCTOBER 25

NOVEMBER 8

FALL ANGUS BULL SALES

Friday SEPTEMBER 8

Dixie Valley Angus Fall Bull Sale

Saturday SEPTEMBER 16

Arellano Bravo/Diablo Valley Production Sale

Tuesday SEPTEMBER 26

Thomas Angus Ranch California Bull Sale

CLM ANNUAL REPLACEMENT FEMALE SALE & PARNELL’S

‘WORLD OF BULLS’ SALE

Saturday NOVEMBER 4

SEPTEMBER 12 – OGALLALA, NE

OCTOBER 26 – COTTONWOOD, CA

DECEMBER 5 – RENO, NV

VOL. 106, ISSUE 8

CALIFORNIA CATTLEMEN’S ASSOCIATION

3841 North Freeway Blvd., Suite 130 Sacramento, CA 95834

PRESIDENT

Steve Arnold, Santa Margarita

FIRST VICE PRESIDENT

Rick Roberti, Loyalton

SECOND VICE PRESIDENTS

Sheila Bowen, Glennville

Frank Imhof, Pleasanton

Mike McCluskey, Red Bluff

TREASURER

Beverly Bigger, Ventura

EXECUTIVE VICE PRESIDENT

Billy Gatlin

VICE PRESIDENT OF GOVERNMENT AFFAIRS

Kirk Wilbur

DIRECTOR OF FINANCE & EVENTS

Lisa Brendlen

DIRECTOR OF COMMUNICATIONS

Katie Roberti

ASSOCIATE DIRECTOR OF COMMUNICATIONS

Maureen LaGrande

OFFICE ADMINISTRATOR

Katherine Dickinson

PUBLICATION SERVICES

OFFICE & CIRCULATION

CCA Office: (916) 444-0845

Fax: (916) 444-2194

MANAGING MAGAZINE EDITOR

Stevie Ipsen | (208) 996-4922 stevie.ipsen@gmail.com

ADVERTISING SALES/FIELD SERVICES

Matt Macfarlane | (916) 803-3113 m3cattlemarketing@gmail.com

BILLING SERVICES

Lisa Brendlen lisa@calcattlemen.org

SERVING CALIFORNIA BEEF PRODUCERS SINCE 1917

Bolded names and businesses in editorial represent only current members of the California Cattlmen’s Association or California CattleWomen, Inc. For questions about membership status, contact the CCA office at (916) 444-0845. The California Cattleman (Publication #8-3600) is published monthly except May/June is combined by the California Cattlemen’s Association, for $20/year, or as part of the annual membership dues. All material and photos within may not be reproduced without consent of publisher.

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POSTMASTER: Send address changes to: California Cattleman, 3841 North Freeway Blvd., Suite 130 Sacramento, CA 95834

SEPTEMBER 2023

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UPCOMING EVENTS

Plumas-Sierra Cattlemen’s Association Fall Dinner

Calpine | Sept. 9

Napa-Solano Cattlemen’s Association Fall Dinner

Dixon | Sept. 9

Humboldt-Del Norte Cattlemen's Meeting and Dinner

Ferndale | Sept. 9

Mendocino County Cattlemen's Fall Meeting

Potter Valley | Sept. 12

Cattle-PAC Fundraiser

Paso Robles | Sept. 16

Siskiyou County Cattlemen's Fall Meeting

Butte Valley | Sept. 23

107th CCA and CCW Convention

Sparks, Nev. | Nov. 29 to Dec. 1

ASSOCIATION PERSPECTIVES

10 14

CATTLEMEN’S COLUMN Calling to help

BUNKHOUSE Climate change education

DUES DOLLARS AT WORK

CCA members on the front lines to share California ranching perspectives

COUNCIL COMMUNICATOR Putting your dollar to work and stretching it further than ever

38

NATIONAL PERSPECTIVE

Pushing back against federal regulation and government overstep

VET VIEWS

Turning out new bulls

BEEF ABROAD

Midyear mark shows beef exports still down from 2022

ON THE COVER

This month's cover photo was taken by Mary McPhee Miller at McPhee Red Angus in Lodi. To read the complete feature on the past and future of this longtime Red Angus operation, see page 44.

Angus ranch Angus Female Sale

Selling 100 Angus Females

SAT., OCTOBER 7

BRUNCH: 10 a.m. SALE: 11 a.m.

EZ Angus Ranch Headquarters, Porterville, CA

EZAR Rita 2236 20376325

SIRE: T/D Doc Ryan 049 DAM: Paf Rita 7096 (Confidence Plus)

Offering a direct daughter of the $420,000-valued Paf Rita 7096 sired by the $525,000 T/D Doc Ryan. This big-bodied, stout-made, spring-bred heifer has dynamic birth-to-yearling spread and still ranks in the top 10% for both Marbling and Ribeye EPDs. She sells safe in calf to the $132,500 EZAR Step Up 9178 that was leased to Select Sires this past year.

Over 30 spring-bred heifers sell serviced to Virginia Tech Statesman, Basin Jameson 1076, EZAR Step Up 9178, as well as the $170,000 EZAR Gettysburg 1061. Direct daughters out of our top donors sell, including daughters of the $220,000 Basin Lucy 4261 and the $420,000-valued PAF Rita 7096 donor.

A large offering of fall-calving females with calves at side sell, sired by the $600,000 Basin Jameson 1076, Virginia Tech Statesman, EZAR Gettysburg 1061, as well as VAR Creed 1555 – the second high-selling fall bull from the Vintage Bull Sale last fall.

EZAR Rita 2133 20347766

SIRE: EZAR Step Up 9178 DAM: Paf Rita 7096 (Confidence Plus)

Here is another daughter of the 7096 donor that is a maternal sister to the $170,000 EZAR Gettysburg 1061. She pushes elite growth figures inside the 2% of the breed and ranks inside the top 25% for Docility, Claw Set and Foot Angle EPD. She is a massive-middled, broody individual that sells due to calve to the $50,000 VAR Creed 1555.

More than 30 fall-born, yearling heifers sell sired by T/D Doc Ryan 049, LAR Man In Black, EZAR Step Up 9178, EXAR Grenade 9152B and more. The females in this group will have an average $Combined Value of more than +323.

26 elite spring heifer calves – many out of the heart of the ET program – sell sired by SG Salvation, Basin Jameson 1076, Basin Safe Deposit 9324, EXAR Guru 8719B, EZAR Step Up 9178 and the $80,000 PCC Horizon 025. Nothing has been held back –including daughters out of our top donors!

Fall Pairs

EZAR Rita 1502 20302044

SIRE: Basin Safe Deposit 9324 MGS: Connealy Confidence Plus Stout, square-hipped female with extra body and a quality look. She sells with a fall calf at side sired by VAR Creed 1555.

Bred Heifers

EZAR Blackcap 1467 20296473

SIRE: EZAR Step Up 9178 MGS: Summitcrest Complete 1P55

This powerful female is a maternal sister to $90,000 EZAR Gold Rush 6001. She sells with a fall calf at side by VAR Creed 1555.

EZAR Blackcap 1387 20296449

SIRE: EZAR Step Up 9178 MGS: Summitcrest Complete 1P55

This deep-sided, powerfully built, fall-calving 2-year-old sells with a fall calf at side sired by Virginia Tech Statesman.

EZAR Fanny 2086 20347755

SIRE: EZAR Step Up 9178 MGS: Bar R Jet Black 5063

Long-bodied, wide-based, spring bred heifer that traces back to the Mile High 9360 donor. She sells bred to Basin Jameson 1076.

Fall Heifer Calves

SIRE: GB Fireball 672 MGS: V A R Legend 5019

Huge carcass female here that is top 1% for Marbling, $Beef and $Combined Indexes. She sells bred to Basin Jameson 1076.

SIRE: Basin Safe Deposit 9324 MGS: V A R Legend 5019

High index-ranking female here that in the top 3% for Marbling and Foot Angle and top 1% for Claw Set. She sells bred to Virginia Tech Statesman.

EZAR

SIRE: PCC Horizon 025 MGS: Bar R Jet Black 5063

Attractive, well-built Horizon daughter that is balanced across the board and has a top 15% ranking for $Maternal with top 2% for $Combined.

EZAR LUCY 2385 20569416 This female is a direct daughter of the $210,000 Lucy 9156, the only full sister to the $132,500 EZAR Step Up 9178.

SIRE: PCC Horizon 025 MGS: G A R Big Step K715

SIRE: DVAR Huckleberry 871 MGS: EXAR Denver 2002B

This maternal sister to EZAR Step 9178 ranks in the top 10% for Marbling, top 5% for $Maternal and top 1% for Ribeye EPD and $Combined Index.

EZAR Blackcap 2056 20350553

EZAR Rita 2145 20350557

Fanny 2380 20569413

EZAR LUCY 2379 20571458

CATTLEMEN’S COLUMN ANSWERING THE CALL

by CCA Second Vice President Frank Imhof

As someone who works in a variety of agriculture enterprises from weed abatement and hay brokerage to running our own herd of mother cows at home in Alameda County, it isn't unusual this time of year to get calls about other farmers and ranchers in need due to environmental emergencies. Flood, drought and of course fires are something none of us are strangers to. Calls for assistance face my hay business frequently. Though it isn't always possible to ship hay to those in need, I always wish I could lend a hand. As a Californian, I know many friends who have been on the frontlines of catastrophe and have been on the receiving end of much-needed help in the wake of tragedy.

So when my phone rang the week of August 12 regarding hay that desperately needed to be shipped to Hawaii, I was reminded that it wasn't very long ago that our state's livestock producers were the ones in need. Fortunately, this time I was in a position I could help.

As I have spent much of the last couple weeks helping getting clearance and inspections and getting hay and mineral on shipping containers en route to Maui, it has been a strong reminder that when we are able, we should step in to help. You never know when we might be on the other end once again.

During my time as a member of my local cattlemen's association and later as a member and officer of our state association I have seen time and time again examples of our CCA leadership being the right people in the right place at the right time. From Tom Talbot, DVM, being at the helm of CCA during major animal health issues in our state to Dave Daley being in state and national leadership as he and others dealt with monumental wildfire disasters, we are so fortunate to have had the right people delivering our message and educating our members when it really mattered.

Early in my time as a CCA member, what really caught my attendion is the amount of information available through our state association. Sure we pay our dues and pay attendance fees for meetings — but the information we gain is literally invaluable to our operations and worth so much more than the dues we pay. There is a saying that I share occasionally with members and potential members. "You can't stand in the shade and expect people to keep bringing you water." Now, I think it is clear that I am a caring and giving person, as I know all of you are. But I share this anecdote to illustrate that when we are able to make a difference and help ourselves, we should. There are times when the situation is completely out of our

control and for those times we may rely on the help of others.

As we approach CCA's annual convention in a couple of months, I hope you will all take the time to attend. Register to go, pay for the hotel room, take a couple days away from the ranch and seek the invaluable information and resources that are available to help better your businesses.

I have no doubt that when disaster strikes, there will be people willing to help lighten the load. But in the meantime, we owe it to ourselves and we owe it to each other to not just improve our own operations, but also improve and grow our organization so it can keep benefitting people like you and me for generations to come.

As we keep the people of Hawaii in our thoughts and prayers and approach the peak of fire season here on the west coast, may we all be mindful of those facing disaster and work together to find solutions, push for more change in Sacramento and Washington and when the situation is our of our control, be there to lighten one another's burdens.

A crew in Alameda County helping load a shipping container with hay bound for livestock owners in Hawaii.

DIVING INTO COUNTY CLIMATE ACTION PLANS

by Rancher Technical Assistance Program’s Noah Lopez

It seems increasingly difficult to avoid the word “climate” in California today. At every level of government and in nearly every issue that comes up there seems to be a focus on climate change. For ranchers, we see this at the federal level in programs like the Natural Resource Conservation Service’s (NRCS) new Climate-Smart practices and at the state level in programs like the California Air Resources Board’s (CARB) newly updated Climate Change Scoping Plan. While it’s easy to focus on the effects that these federal and state programs could have on producers, local government actions should not be ignored.

Across California, county governments are working on local climate action plans (CAPs). CAPs are comprehensive planning documents that estimate greenhouse gas (GHG) emissions and outline reduction strategies to achieve a GHG reduction target. While the goals and reasons for developing CAPs come down from the state, the CAPs themselves take a local approach to emissions sources in the county.

The development of these plans matters to ranchers for several reasons. First, CAPs often include emissions from cattle. However, in some cases, the information used to estimate emissions from cattle can be inaccurate or

incomplete. For example, the data may overestimate the number of head in the county or fail to take into account the seasonal movement of cattle. Further, the scientific method used to calculate GHG emissions from cattle may also be faulty.

Second, the reduction strategies and policies suggested in the CAP may not be feasible for ranchers. These strategies range from everything from incentivizing electric ag equipment to suggesting voluntary feed additives that purportedly can reduce GHG emissions from cows.

Because of these reasons (ensuring accurate data and workable policies), it’s important that ranchers are tracking their local county CAP process and engaging when this process includes cattle. As we all know though, engagement can be difficult. It takes time and energy to even find information about CAPs

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online, let alone review the information and provide feedback to county staff and consultants.

That’s why it was so encouraging to go visit Allison and Bryce Fender of the “Flying F Ranch” in San Diego County at the beginning of August. Allison invited CCA’s Director of Communications Katie Roberti and me out to participate in a tour of her ranch with San Diego County staff to discuss San Diego County’s CAP update currently in the works.

Allison is a great example of how to engage on local CAPs. She opened her ranch up to the county planners to answer questions and provide feedback on how ranchers and rangelands could fit into the CAP. It was clear that the county staff walked away with a better understanding of how a cattle operation works and a new personal connection to a rancher.

Correspondence, discussions, and tours like this can have an outsized effect on the way that cattle and ranching are included in these plans. Often, just making the connection goes a long way in facilitating collaboration between the planners and the people the plans impact. It’s encouraging to work in an industry in which so many producers are willing to do the work of engaging on issues that matter to them.

To hear more about what led Allison to engage with the county of San Diego on updating their CAP and more about how to participate in planning in your county, listen to the recent episode of Sorting Pen: The California Cattleman Podcast “Sorting through Climate Action Planning.”

If you have any questions on Climate Action Planning in your county, don’t hesitate to reach out to myself or Jack Rice with the Rancher Technical Assistance Program at (916) 409-6902 or rtap@wrstrat.com.

YOUR DUES

AT WORK

CCA PUSHES INCLUSION OF GRAZING IN 2024 CLIMATE BOND

by CCA Vice President of Government Affairs Kirk Wilbur

Legislators returned from Summer Recess on Aug. 14 with exactly one month left to dispense with their 2023 workload before Session ends on Sept. 14. In addition to the hundreds of bills to be considered in appropriations committees and debated in floor votes, legislators this year are considering an ambitious – and expensive – slate of bond bills to put before California voters on the March primary election ballot and November general election ballot.

Legislators have proposed a slew of bond bills this year addressing issues such as mental health and homelessness, climate change and education. The proposals are partly spurred by this year’s budget deficit, which resulted in lawmakers reining in spending on these priorities as they negotiated the 2023-24 State Budget.

Governor Gavin Newsom has expressed his priority that a $4.7 billion bond seeking to address homelessness by investing in behavioral health treatment stand alone on the March primary ballot, making it likely – though not certain – that any other bonds would be pushed to the November general election ballot. For a bond to appear on the March ballot, it would need to be passed by twothirds of the Legislature by Sept. 14 and approved by the Governor. Legislators have a little more time to consider bond bills for the November election, with negotiations potentially spilling into the second year of the 2023-24 legislative session.

As representatives of ranchers stewarding the state’s natural resources, CCA has been particularly invested in this year’s discussions surrounding a climate resiliency bond. At least five climate bond proposals have been working their way through the Legislature this year.

Assemblyman Carlos Villapudua (D-Stockton) introduced Assembly Bill 305, the $4.5 billion

California Flood Protection Bond Act of 2024. Assemblyman Eduardo Garcia (D-Coachella) filed AB 1567, a nearly $16 billion bond proposal addressing virtually every facet of climate policy. Senator Ben Allen (D-Santa Monica) authored Senate Bill 867, a similarly-sweeping $15.5 billion proposal. And Senator Susan Talamantes Eggman (D-Stockton) has pushed SB 638, the $6 billion “Climate Resiliency and Flood Protection Bond Act of 2024.”

Finally, there’s CCA-supported AB 408, a $3.65 billion proposal by Assemblymember Lori Wilson (D-Fairfield) titled the “Climate-resilient Farms, Sustainable Healthy Food Access, and Farmworker Protection Bond Act of 2024.”

There is absolutely no appetite in Sacramento to confuse voters with a slate of competing climate bonds in 2024, meaning that lawmakers are likely to negotiate a final climate bond proposal cobbled together from existing provisions of the five proposals currently pending in the Legislature. Legislators are actively negotiating the contours of the climate bond proposal throughout the final month of the 2023 legislative year.

CCA’s priority is to ensure that any climate bond put before voters in 2024 recognizes the value that livestock grazing has for fire-fuels management, carbon sequestration, wildlife habitat and other ecological purposes.

This recognition of grazing’s benefits is what led CCA to support Asm. Wilson’s AB 408. That bill proposes $80 million in funding to the California Department of Food and Agriculture to fund “grants for livestock and dairy producers to reduce their methane emissions and increase carbon sequestration,” including via prescribed grazing. The measure also proposes that $35 million be

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...CONTINUED FROM PAGE 18 made available to CAL FIRE to fund “grants for equipment and infrastructure to support prescribed grazing” to achieve a host of environmental benefits, including “reducing the risk of wildfire by reducing fuel loads.” Finally, the bill would render “livestock grazing in open space” eligible for some of the $40 million it would allocate to CDFA for communitybased healthy food production.

(It should be noted that both Asm. Garcia and Sen. Allen’s bond proposals also recognize the ecological benefits of rangelands by funding stewardship projects on “grazing land” to improve wildlife habitat and climate resiliency.)

But as mentioned above, AB 408 is unlikely to make it on the 2024 ballot in its present form. To ensure that grazing is advanced in the climate bond put before voters, CCA has taken a broadbased approach to our advocacy. During the summer recess, CCA issued a letter to Governor Newsom, Senate President pro Tempore Toni Atkins (D-San Diego), Assembly Speaker Robert Rivas (D-Hollister) and each legislator who authored a climate bond bill this year. The letter extolled the virtues of grazing for fire-fuels suppression, carbon sequestration, invasive plant control and wildlife habitat and urged legislators and the Administration to retain funding for grazing and grazing infrastructure in the final climate bond negotiated by lawmakers.

In recent weeks, CCA has followed up by meeting directly with legislative staff and advisors in Governor Newsom’s office.

Fortunately, with some significant prodding by CCA, policymakers in recent years have widely come to understand the vital climate resilience role of grazing, particularly in the wake of 2020’s devastating fire season and subsequent academic research into the fire-fuels suppression benefits of grazing.

Governor Newsom highlighted grazing during a press conference in which he unveiled his proposed budget in January 2022, and recent state budgets have allocated grant funding to prescribed grazing to

establish and maintain wildfire resilience.

Natural Resources Secretary Wade Crowfoot recently went on record remarking that “grazing is one of the…single best things we can do for wildfire resilience across the state” and spoke to the importance of an “increasing amount of funding –wildfire resilience funding – getting into sustainable grazing to keep those grasses low.”

Even the California Air Resources Board, not known for its deference to California’s livestock sectors, noted in its 2022 Scoping Plan for Achieving Carbon Neutrality that “grassland management strategies, like prescribed grazing…support soil carbon sequestration, biodiversity and other ecological improvements.”

SCIENCE MINDED

COWLEY’S FOUR DECADES OF UCCE COLLABORATIONS ADVANCE RANCH PRACTICES

by Pamela Kan-Rice, assistant director of news and information outreach, University of California Agriculture and Natural Resources

Siskiyou County rancher Jack Cowley, 91, joyfully recalled the special Christmas gift that delighted his seven children in the 1960s. Cowley, then a practicing eye doctor in Sacramento, and his late wife Barbara surprised the children with a white quarterhorse, which they named Silver.

“That's how it all started!” exclaimed Cowley, reflecting on the gift horse that would eventually lead to a 40-year collaboration with University of California Agriculture and Natural Resources (UCANR).

Silver was the impetus for his family's involvement with the 4-H Youth Development Program, a part of UC ANR. Cowley also would later transition to a second career in cattle ranching, and collaborate with UC Cooperative Extension on research projects ranging from weed control to cow genetics.

“Jack has been an extremely committed supporter of UCCE,” said Grace Woodmansee, who became the UCCE livestock and natural resources advisor for Siskiyou County in 2021. “He has worked with UCCE extensively and contributed a lot of time and resources to supporting local and statewide projects.”

Lately Cowley and his son David have been working with Woodmansee and Gabriele Maier, DVM, UC Cooperative Extension specialist in the UC Davis School of Veterinary Medicine, on a cow deworming study.

Not only has Cowley allowed UCCE scientists to study his cattle over the years, he has been willing to personally share information with scientists and cattle producers across the country and internationally.

“It is important to foster exchange and linkages, said Dan Drake, UCCE farm advisor emeritus in Siskiyou County, who collaborated with Cowley for 30 years. “He went to so many meetings, especially with the early and uncharted areas of cattle

genetics. Jack was on a first-name basis with the leaders from other states and the relationships were important in both directions. Frankly, I think many of those folks were jealous of the great cooperator we had in California.”

BREEDING FOR BETTER BEEF

After retiring from his Sacramento ophthalmology practice in the 1990s, Cowley settled in Montague in Siskiyou County, 246 miles north of the closest UC campus. There he met then-UC Cooperative Extension farm advisor Steve Orloff and Drake. Orloff advised him on alfalfa production and pasture management while Drake offered counsel on animal health records, organizing breeding, animal nutrition and water issues.

Drake explained to ranchers that by selectively breeding cows based on genetics, they could improve the production and quality of beef so that it's healthier for humans.

“My medical background helped me understand animal genetics,” Cowley said. “We can modify the genetics to improve the quality of the beef to make it more heart-healthy.”

In 2009, Drake introduced Cowley to UC Cooperative Extension specialist Alison Van Eenennaam, who studies animal genetics at UC Davis.

“I was looking to set up a research trial where we would follow cattle from the ranch all the way through to the Harris Ranch processing plant in the Central Valley,” said Van Eenennaam, who worked with Cowley on a three-year project.

Using DNA samples from Cowley's cattle, they evaluated the data they received from processor Harris Ranch of the beef characteristics – such as tenderness — to compare the different breeds.

“I really thought I knew what I was doing and my cattle graded terribly,” Cowley said.

...CONTINUED FROM PAGE 22

Since beginning the genetics project, his beef quality steadily improved.

“We're now up to where all of our animals are graded anywhere from 20% to 40% Prime and the rest Choice,” said Cowley, adding that he stopped striving for higher grades because the buyer said there was a limited market for the more expensive meat.

Cowley takes pride in knowing breeding practices developed from the research he and UC Cooperative Extension conducted have been adopted globally by dairy producers and beef producers.

“The type of research we were doing there has eventually evolved to now we have these genomic tests that you can use that genetically predict the performance of animals,” Van Eenennaam said. “Nowadays people just take an ear tag and send it in and get their genetic prediction.”

Van Eenennaam credits Cowley for allowing research on his large herd. “Jack was very patient with things that take a long time. When researchers come onto your ranch, that could slow you down.”

She added, “Genetic improvement, of course, is a huge component of sustainability because the more efficient cattle are, the less feed they consume and the less time they take to finish, which ultimately lessens their environmental footprint.”

GROWING UP IN UTAH

Looking back, Cowley marvels that he has been fortunate to do what he wanted to do in life.

“I was interested in ranching when I was probably seven or eight years of age,” said Cowley, who delivered the local Deseret Newspaper on horseback as a boy. “I grew up in Utah, you know, a little town in Utah called Holladay. It was not a ranching community.”

After serving four years in the Air Force during the Korean War, he returned to Utah to find the cute girl he met in first grade had graduated from college and was still single. He married Barbara in 1956. When he was accepted at George Washington University medical school, they drove with their three-week-old baby from Utah to Washington, D.C. He got a job in the Senate office building as an elevator operator working from 5 to 11 p.m., which enabled him to study, meet influential people and finish medical school without debt.

“I actually got to meet Khrushchev,” he said, recalling his encounter with the Soviet leader.

After finishing his ophthalmology residency at UCLA, Cowley established his practice in Sacramento and later taught a few classes at UC Davis Medical School.

BECOMING A CATTLEMAN

One Saturday afternoon, after Silver the horse joined the family, Cowley and his oldest daughter, Kathryn, were driving in Placerville and saw a ranch for sale. He bought the 90 acres. For two

summers, Barbara and the children lived at the ranch and Cowley joined them on weekends.

“Of course, I had to have a few cows to play with,” he said with a chuckle. “Basically, I thought I could make some money off of 50 cows.”

As his herd grew, he moved it to Corning, 50 miles south of Redding, and finally to the site in Montague that could accommodate several hundred head of cattle. “That's when I really became interested in animal genetics,” Cowley said. “That was back when we had slide rules to do our calculations. It was pretty crude, but it was a start.”

In 1990, Cowley was honored as the California Beef Cattle Improvement Association's Seedstock Producer of the year and, in 2007, was named Siskiyou County's Cattleman of the Year. He has served as president of the Siskiyou County Cattlemen's Association, on the Cattlemen's Beef Board, as well as on committees for the National Cattlemen's Beef Association.

“Jack spent countless hours traveling to the Midwest and other beef research institutions to share knowledge, learn more and plan for needed information,” said Drake, emeritus UCCE livestock advisor. This made for better Extension work, better research and recognition of UC Cooperative Extension work nationwide.”

In 2011, when Van Eenennaam and Drake presented their research at an international genomics conference, he joined them in Australia to learn from other researchers. They also visited Australian producers to learn their practices.

“We really rely on cooperators like Jack to enable our research to have translation to farmers and ranchers,” Van Eenennaam said.

In recent years, Cowley has handed the ranch reins over to his children David, Brian, Brent and Kathryn, who live in Siskiyou County.

David, who retired from a nearly 40-year career as a software engineer, plans to continue working with UC Cooperative Extension advisors and specialists.

“Any time you have questions, you can call and they're more than happy to help you,” he said.

Beef industry advocate and California rancher Jack Cowley has worked with UC Cooperative Extension on a range of research projects from genetics to weed control.

MEET. EDUCATE. CONNECT.

CALIFORNIA CATTLEMEN’S FOUNDATION

HIRES DIRECTOR OF EDUCATION

by CCA Director of Communications Katie Roberti

As a state with a population of more than 39 million, California is home to people with diverse lifestyles—ranchers included. A day in Los Angeles County could range from visiting Universal Studios Hollywood to walking on the Santa Monica Pier to riding horses at Diamond W Land & Livestock with rancher and California Cattlemen’s Foundation board member Mike Williams. Cattle ranching is not a way of life most Californians get to partake in or experience— outside of maybe watching the Dutton family try their hand at it on Yellowstone

For those who know nothing about the cows they pass on the pastures parallel to Interstate 5 or little about the locally-sourced beef they order at their favorite restaurant, there's a connection missing to the people preserving those open spaces and raising the livestock they pass. The immense diversity in this state brings the need for California’s ranching community to proactively communicate the significant value of cattle production in the country’s most populous state. With the addition of Lisa Brendlen serving as the Foundation’s Director of Education in a full-time staff position, the California Cattlemen’s Foundation (Foundation) is aiming to fill that very need, specifically for agency officials and staff.

Brendlen has worked for the California Cattlemen’s Association for more than a decade, most recently as the Association’s Director of Finance, Membership and Events. She’s led the charge for putting on almost a dozen Feeder Meetings, annual CCA & CCW Conventions, Steak & Eggs Breakfasts and numerous other gatherings. At the same time, Brendlen has also managed membership and the financials for CCA and other affiliates. She is no stranger to ranching practices in the West and knows firsthand the passion and pride ranching families in California hold in caring for the land and livestock.

“A decade-plus of serving in membership,

events and finance roles for the California Cattlemen’s Association has given me an understanding of the industry and led me to deeply care about the people who make this way of life what it is,” Brendlen said. “I am honored to have the opportunity to continue serving producers in this new facet and am excited to share my love for and knowledge of the industry with agency officials wanting to learn about all the incredible ways cattle ranching contributes to this state.”

Following the Foundation obtaining funding from the California Cattle Council to engage in this type of work, the position, primarily funded by the Council, was posted in June. Brendlen says she saw the work as an opportunity for her to do something new in the industry and make the most of the skills and knowledge she’s been building on throughout her time at CCA. After discussing her interest in the position with CCA Executive Vice President Billy Gatlin, CCA’s officer team and the Foundation’s board of directors, it was determined Brendlen was the best candidate for the job.

“From my perspective, it was a clear and easy decision to have Lisa take on the Foundation's Director of Education position," Gatlin said. “However, the decision was not made lightly or without the consultation of Foundation leadership and CCA leadership. All engaged in this process enthusiastically support Lisa assuming this new role.” ...CONTINUED

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In California, urban and suburban agency officials often lack familiarity with animal agriculture, rural economies, rangeland ecology and the numerous benefits of well-managed cattle grazing. Instead, these officials are usually presented with cherry-picked or misleading studies, anecdotes and opinions that unfairly capture who California cattle producers are and the benefits of the beef they produce. The overall purpose of the California Cattlemen’s Foundation – and the Director of Education specifically – is to educate agency officials about the benefits of cattle ranching to California’s environment and economy.

“The Foundation was formed to promote the voice of the California cattle industry. We have sought to create bold objectives to share the significant role grazing plays in managing our state’s natural resources with key officials and the general public,” Foundation Chair and Sacramento County cattle rancher Pat Kirby said. “We are fortunate to have Lisa heading up this position and the work she has already started doing to bridge the gap and connect with officials on the value of grazing and ranching in California is a huge step forward in the Foundation fulfilling its purpose. I encourage all of our members to help engage and support Lisa’s efforts—this is an important task we have in front of all of us.”

A crucial part of Brendlen’s new role will be meeting with officials at offices, agency buildings, ranches, community buildings and relevant events. Through collaboration with the California Cattle Council’s public affairs team and the Foundation's communications staff, materials are currently being created to directly deliver and reinforce positive messages about ranching in California that include the ecological, environmental and economic benefits of the state's cattle industry. The factsheets, infographics and multimedia developed will be available online and used in meetings and events.

Drawing from Brendlen’s knowledge and experience in event planning, executing multiple ranch tours a year to host agency officials, Foundation leadership, Cattle Council leadership, ranchers and other relevant parties is another job priority. Individual meetings with officials will assist Brendlen in facilitating these opportunities for getting key officials out on ranches and connecting with California ranchers.

In addition to education, Brendlen will also play a critical role in advancing the Foundation's priorities of supporting ranchers through advocacy and research. These priorities are centered on improving and sustaining California's diverse rangelands – the foundation of every ranch. The organization has made tremendous growth in the last few years in executing projects to meet these priorities with support from the California Cattle Council and the California Cattlemen’s Association. With new episodes released every other week, the Foundation’s Stories from California Cattle Country podcast, produced by the Foundation's Associate Director of Communications Ryan Donahue, is a medium to share about ranching in California and an opportunity for anyone to learn more about the people and practices of ranches in the state. Likewise, since the spring of 2021, the Foundation’s Rancher Technical Assistance Program (RTAP) has helped numerous ranches and producers stay ahead of the latest regulatory requirements by providing technical assistance, enabling them to understand and navigate complex regulatory, environmental and business issues. RTAP fills a need by allowing producers to spend less time researching and tackling regulations and more time ensuring their lands and businesses will continue to prosper and benefit all Californians. The podcast and RTAP will continue to be a focus for the Foundation as the director of education's work gets underway.

At the time of press, CCA is in the process of hiring a membership and events coordinator to manage the organization's memberships and coordinate CCA events. Brendlen will train the selected candidate on the position to make the transition as seamless as possible.

“Gaining a team member dedicated to increasing membership and communicating the benefits of joining CCA is a huge opportunity for the Association,” Brendlen said. “I look forward to working with the selected candidate and to all the fresh and innovative ideas they will bring to the position and CCA."

Brendlen can be reached at lisa@calcattle.org or (916) 409-6902. To keep up with the Foundation's work and priorities, visit: https://calcattlemenfoundation.org. The Foundation is in the process of finalizing a strategic plan which will be shared on the site in the weeks to come.

your tickets now for

SATURDAY, SEPT. 16TH

CATTLE-PAC AUCTION + DINNER

With your support of the 2023 Cattle-PAC fundraiser we will secure more victories in Sacramento! See you on Sept. 16th at the Paso Robles Event Center.

RESERVED TABLE

$1,500 for 10 tickets

Includes table in premiere location, elevated wine on table, dinner, hosted bar and entertainment

TICKETS

$100 per ticket | $175 per couple

Includes dinner, hosted bar and entertainment

Check out the live auction items, buy your tickets and reserved tables, and secure a sponsorship package that includes tickets at www.calcattlemen.org/events.

FARMS PROGRAM CONTINUES TO NURTURE NEXT GENERATION OF CALIFORNIA FARMERS

Thirty years ago, a Yolo County walnut farmer named Craig McNamara thought it would be a good idea to invite city kids to a farm and educate them about where their food comes from. To that end, the Winters farmer helped found the FARMS Leadership Program, which today is a key component of the programs offered by the Center for Land-Based Learning (CLBL).

Leticia Hernandez, the alumni and internship manager for the program (which stands for Farming, Agriculture and Resource Management for Sustainability), said the program is designed to introduce, train and recruit about 200 high school students from major farming regions in the Central Valley, Northern California and the Central Coast each school year for college and career opportunities in agriculture and environmental sciences. The program’s motto is “inspire, educate, cultivate.”

However, the program has evolved over the years.

“Today, we focus on supporting the industry by teaching FARMS students professional development skills,” Hernandez said. “We provide hands-on opportunities for students to practice their leadership skills while in the program. Students practice speaking publicly and working with new people almost every field day. We hold mock interviews and encourage and teach them how to be better professionals while introducing them to career possibilities.”

Career paths for participants include obvious ones such as harvesting and packing, but also human resources, marketing, research and development, gene editing and breeding. The key component of the basic program is the monthly field days, which give students hands-on experience on a farm.

“Each session involves about five students per school along with their teacher. By bringing smaller groups, it allows students to participate in networking, working with all kinds of people, team building and leadership activities. But the most important part of the field day is to get them working with people on their jobs, learning about crops along the way,” she said.

Promoting and preparing for the future of California agriculture is a top priority for Farm Credit associations operating throughout California, said Keith Hesterberg, President and CEO, Fresno Madera Farm Credit.

“Nurturing the next generation of farmers and ranchers is vitally important to ensure California’s agricultural industry continues feeding the nation and the world, and CLBL does a tremendous job encouraging high school students to adults to consider careers in agriculture.

“Farm Credit is proud to be a strategic partner for CLBL and we look forward to continuing to work

with them for many years to come.” Hesterberg noted, adding that collectively, Farm Credit associations collaborate annually to prioritize giving to nonprofits active in California that encourage young people to consider careers in the field.

Farm Credit also strongly supports programs to increase diversity in the industry, said Kevin Ralph, California State President for AgWest Farm Credit.

“Farm Credit is committed to encouraging diversity and inclusion in the industry, and it’s encouraging that 78 percent of the students in the FARMS Leadership Program are black, indigenous and people of color,” Ralph said. “Encouraging young people from all backgrounds to consider the full range of career opportunities bodes well for the future of farming here in the Golden State.”

Farm Credit associations AgWest Farm Credit, American AgCredit, CoBank and Fresno Madera Farm Credit are proud supporters of the FARMS program and the Center for Land-Based Learning. These organizations are part of the nationwide Farm Credit System – the largest provider of credit to U.S. agriculture.

NCBA LAUNCHES ESTATE TAX SURVEY FOR CATTLE PRODUCERS

The National Cattlemen's Beef Association is launching a survey of members and affiliates to gather information on the impact of the federal estate tax, also known as the Death Tax, and other certain tax provisions used in their estate planning and business operations. While some cattle producers receive relief from the estate tax and certain businesses tax provisions secured in the 2017 Tax Cuts and Jobs Act, that relief is not permanent.

Beginning in 2026, only estates valued less than $5 million (adjusted for inflation) will be exempt from the federal estate tax, exposing many producers to greater risks of facing the 40 percent estate tax. Likewise, many of the business tax provisions NCBA advocated for in 2017 are set to expire at the end of 2025. NCBA will conduct the tax survey through the end of 2023 and use the survey information to advocate for tax relief for the next two years leading up to the scheduled tax hikes.

Dan Rorvig, the chair of NCBA’s Tax and Credit Committee and a cattle producer from North Dakota, is encouraging NCBA members and affiliates to take the time to fill out this survey and tell their story.

“Working in the cattle industry and financial sector for the last 30 years, I have witnessed family farms and ranches navigate the complexity of the burdensome U.S. tax code only to face the agony of the estate tax with the loss of a loved one. We

have fought hard to secure the tax relief we have currently, but the estate tax and other business taxes are scheduled to increase significantly in 2026 unless we act soon,” he said.

In addition to your participation in the tax survey, NCBA is also seeking your personal stories detailing issues with the Death Tax and highlighting some of the problems you have faced with other sections of the tax code. In the lead up to the 2017 Tax Cuts and Jobs Act, NCBA launched the Cattlemen for Tax Reform campaign which included stories about how harmful the Death Tax can be. These stories helped secure estate tax relief for our members, and NCBA is using the same strategy again as we fight the estate tax and push for greater relief. Cattle producers face different tax burdens than the average American family, and we need your assistance with these stories so we can show Congress once again, how burdensome the estate tax can be to farmers and ranchers.

As Rorvig said, “It is our responsibility to educate Congress and provide direction on how the tax code affects each of our families and our operations. We need your participation in this survey to gather information so we can use it as a tool to make the tax code better for cattle producers. Your input will help shape our grassroots policy efforts on the tax code for years to come.”

You can fill out the survey by visiting ncba.org/policy.

Tulieve ®

(tulathromycin injection)

Injectable Solution

Antibiotic

100 mg of tulathromycin/mL

For use in beef cattle (including suckling calves), non-lactating dairy cattle (including dairy calves), veal calves, and swine. Not for use in female dairy cattle 20 months of age or older.

CAUTION: Federal (USA) law restricts this drug use by or on the order of a licensed veterinarian.

DESCRIPTION:

Tulieve® Injectable Solution is a ready-to-use sterile parenteral preparation containing tulathromycin, a semi-synthetic macrolide antibiotic of the subclass triamilide. Each mL of Tulieve contains 100 mg of tulathromycin, 500 mg propylene glycol, 19.2 mg citric acid and 5 mg monothioglycerol. Sodium hydroxide or hydrochloric acid may be added to adjust pH.

Tulieve consists of an equilibrated mixture of two isomeric forms of tulathromycin in a 9:1 ratio.

The chemical names of the isomers are (2R,3S,4R,5R,8R,10R,11R,12S,13S, 14R)-13-[[2,6-dideoxy-3-C-methyl-3-Ο-methyl-4-C-[(propylamino) methyl]α-L-ribo-hexopyrano-syl]oxy]-2-ethyl-3,4,10-trihydroxy-3,5,8,10,12,14hexamethyl-11-[[3,4,6-trideoxy-3-(dimethylamino)-β-D-xylo-hexopyranosyl]oxy]-1-oxa-6-azacyclopentadecan-15-one and (2R,3R,6R,8R,9R,10S,11S, 12R)-11-[[2,6-dideoxy-3-C-methyl-3-Ο-methyl-4-C-[(propylamino)methyl]α-L-ribo-hexopyrano-syl]oxy]-2-[(1R,2R)-1,2-dihydroxy-1-methylbutyl]8-hydroxy-3,6,8,10,12-pentamethyl-9-[[3,4,6-trideoxy-3-(dimethylamino)β-D-xylo-hexopyranosyl]oxy]-1-oxa-4- azacyclotridecan-13-one, respectively.

INDICATIONS

Beef and Non-Lactating Dairy Cattle

BRD-Tulieve Injectable Solution is indicated for the treatment of bovine respiratory disease (BRD) associated with Mannheimia haemolytica, Pasteurella multocida, Histophilus somni, and Mycoplasma bovis; and for the control of respiratory disease in cattle at high risk of developing BRD associated with Mannheimia haemolytica, Pasteurella multocida, Histophilus somni, and Mycoplasma bovis IBK-Tulieve Injectable Solution is indicated for the treatment of infectious bovine keratoconjunctivitis (IBK) associated with Moraxella bovis

Foot Rot-Tulieve Injectable Solution is indicated for the treatment of bovine foot rot (interdigital necrobacillosis) associated with Fusobacterium necrophorum and Porphyromonas levii

Suckling Calves, Dairy Calves, and Veal Calves

BRD-Tulieve Injectable Solution is indicated for the treatment of BRD associated with M. haemolytica, P. multocida, H. somni, and M. bovis

Swine

Tulieve Injectable Solution is indicated for the treatment of swine respiratory disease (SRD) associated with Actinobacillus pleuropneumoniae, Pasteurella multocida, Bordetella bronchiseptica, Haemophilus parasuis, and Mycoplasma hyopneumoniae and for the control of SRD associated with Actinobacillus pleuropneumoniae, Pasteurella multocida, and Mycoplasma hyopneumoniae in groups of pigs where SRD has been diagnosed.

DOSAGE AND ADMINISTRATION

Cattle

Inject subcutaneously as a single dose in the neck at a dosage of 2.5 mg/kg (1.1 mL/100 lb) bodyweight (BW). Do not inject more than 10 mL per injection site.

Swine

Inject intramuscularly as a single dose in the neck at a dosage of 2.5 mg/kg (0.25 mL/22 lb) BW. Do not inject more than 2.5 mL per injection site.

CONTRAINDICATIONS

The use of Tulieve Injectable Solution is contraindicated in animals previously found to be hypersensitive to the drug.

WARNINGS FOR USE IN ANIMALS ONLY.

NOT FOR HUMAN USE.

KEEP OUT OF REACH OF CHILDREN.

NOT FOR USE IN CHICKENS OR TURKEYS.

RESIDUE WARNINGS

Cattle

Cattle intended for human consumption must not be slaughtered within 18 days from the last treatment. This drug is not approved for use in female dairy cattle 20 months of age or older, including dry dairy cows. Use in these cattle may cause drug residues in milk and/or in calves born to these cows.

Swine

Swine intended for human consumption must not be slaughtered within 5 days from the last treatment.

PRECAUTIONS

Cattle

The e ects of tulathromycin injection on bovine reproductive performance, pregnancy, and lactation have not been determined. Subcutaneous injection can cause a transient local tissue reaction that may result in trim loss of edible tissue at slaughter.

Swine

The e ects of tulathromycin injection on porcine reproductive performance, pregnancy, and lactation have not been determined. Intramuscular injection can cause a transient local tissue reaction that may result in trim loss of edible tissue at slaughter.

ADVERSE REACTIONS

Cattle

In one BRD eld study, two calves treated with tulathromycin injection at 2.5 mg/kg BW exhibited transient hypersalivation. One of these calves also exhibited transient dyspnea, which may have been related to pneumonia.

Swine

In one eld study, one out of 40 pigs treated with tulathromycin injection at 2.5 mg/kg BW exhibited mild salivation that resolved in less than four hours.

Approved by FDA under ANADA # 200-723

Tulieve® is a registered trademark of Norbrook Laboratories Limited

Made in the UK

Manufactured by:

Norbrook Laboratories Limited, Newry, BT35 6PU, Co. Down, Northern Ireland

To report suspected adverse drug events, for technical assistance or to obtain a copy of the Safety Data Sheet (SDS), contact Norbrook at 1-866-591-5777. For additional information about adverse drug experience reporting for animal drugs, contact FDA at 1-888-FDA-VETS or http://www.fda.gov/reportanimalae.

Revised Feb 2022

For additional Tulieve product information call:

1-866-591-5777 or go to NorbrookFA.com/Tulieve

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(tulathromycin injection) delivers the same single shot, rapidly absorbed, long acting, broad-spectrum activity as Draxxin injection) Injectable Solution, and thanks to our exclusive plastic bottles, less risk of product loss. Available in 1L and 500 mL plastic hanger bottles, as well as 250 mL and 100 mL plastic bottles for beef, non-lactating dairy and swine.

Ask your veterinarian or animal health provider about Tulieve®, the latest addition to our comprehensive portfolio of anti-infectives. Or visit norbrook.com

IMPORTANT SAFETY INFORMATION FOR CATTLE: Do not use in female dairy cattle 20 months of age or older, including dry dairy cows. A pre-slaughter withdrawal time has not been determined for pre-ruminating calves. Effects on reproductive performance, pregnancy, and lactation have not been determined. Tulieve has a pre-slaughter withdrawal time of 18 days. Tulieve should not be used in animals known to be hypersensitive to the product.

IMPORTANT SAFETY INFORMATION FOR SWINE: Tulieve has a pre-slaughter withdrawal time of 5 days. Tulieve should not be used in animals known to be hypersensitive to the product.

COUNCIL COMMUNICATOR

MAKING EVERY PENNY COUNT

CBC STRETCHING YOUR DOLLAR TO ENTICE CALIFORNIA BEEF CONSUMERS

by California Beef Council Director of Producer Communications Makenzie Neves

Inflation affects every single industry, and the beef industry is no exception. One dollar from 1985 is only worth approximately 35 cents today. What does this mean? Because the checkoff assessment has not changed since its inception in 1985, Beef Checkoff programs and efforts have had to become increasingly efficient, hyper-targeting predetermined consumer audiences with beef messaging. This is why many producers may no longer see as many Beef Checkoff ads as they did in the past. Some of the following campaigns are a few ways the California Beef Council has stretched your dollar to make the highest impact with California consumers.

Tacos, Tequila, y Más

In a partnership that combines three key retail categories—meat, dairy and spirits—the California Beef Council (CBC), the California Milk Advisory Board (CMAB)/Real California Milk, and E. & J. Gallo’s Camarena Tequila partnered for a co-branded Cinco de Mayo promotion. Dubbed “Tacos, Tequila y Más,” the two-month campaign ran April 1 through May 31 and provided consumers with product offers and savings, recipes, videos and other taco and margarita-inspired content on the single hub, TacoTimeCalifornia.com.

The TacoTimeCalifornia.com site featured five new recipes for 2023:

· Flank Steak Tacos

· Beef Sheet Pan Nachos

· Carne Asada Vampiro

Tacos

· Beef Chile Colorado

· Salpicon Tostadas

In addition to these and a dozen other taco and margarita recipes on the site, taco lovers could also access product offers, cooking and lifestyle videos, learn more about Hispanic-style cheese and crema, and discover the world of tequila through a variety of margarita recipes.

Results for the media portion of this campaign included 2.6 million broadcast impressions, 2 million+ Over the Top (OTT) Television impressions, 600,000 location-based display ad impressions, 74,500+ store visits attributed to OTT & location-based display ads, and a 96.99 percent video completion rate

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for television spots. Because OTT is internetconnected TV, our commercials aired across connected platforms like Amazon Fire TV, Sling TV, Apple TV, YouTube TV, Hulu and more. Spots were targeted at adults 21-49 who are wine drinkers and meat eaters, airing during various programs.

Product offers varied from partner to partner: the CBC offered a cashback rebate on beef through the Checkout 51 mobile app and online; CMAB/Real California Milk had instore coupons for Hispanic-style cheese and crema; and Camarena Tequila offered in-store bottle-necker savings. The CBC’s Checkout 51 offer garnered 24,347 impressions and 9,011 redemptions for a total ROI of $5.31 for every $1 invested by the CBC.

Sizzled in California

In June, the CBC kicked off its sixweek summer grilling “Sizzled in California” campaign. This included 15-second broadcast spots, geo-fenced mobile locationbased display ads and a summer grilling sweepstakes. All media drove consumers to the SizzledInCalifornia.com campaign landing page, which included a link to the CBC’s moneysaving beef offer. Consumers earned $2 cash back on a $10 or more purchase of beef cuts for summer grilling through the Checkout 51 mobile app and online. In addition to the offer, the landing page also housed videos, recipes, and a sweepstakes entry portal. The campaign targeted adults 18-49 and ran in seven major markets across California. In addition, the CBC partnered with inMarket to deploy clickable fullscreen takeover mobile ads to grocery shoppers in-store and at-home meat purchasers via location-based targeting data.

As part of the California Beef Council’s retailer activation for the summer grilling campaign, the CBC also partnered with Smart & Final from July 1218. The partnership included: 15-second Sizzled in California in-store announcements across all 239 California locations, Facebook posts on Smart & Final’s Facebook page, and Instagram and Facebook stories. All strategies drove Smart & Final customers to an online shoppable digital beef aisle on the retailer’s website, as well as to the CBC’s campaign landing

page, SizzledInCalifornia.com.

The CBC is eager to share campaign results with producers after the summer grilling season!

Western States

On behalf of the national beef checkoff, the National Cattlemen’s Beef Association (NCBA) ran a Western States Regional Campaign from June to August that capitalized on the peak summer grilling season. This campaign aimed to inspire consumers in the Western U.S. to choose beef for their outdoor grilling meals and prioritize beef as their top protein choice over other meats and plant-based proteins. The campaign mirrored the national Beef. It’s What’s For Dinner. (BIWFD) Summer Grilling Anthem Campaign, which took place during the same time.

The campaign included audio streaming ads on platforms such as iHeart, Spotify, and Pandora; connected TV ads on popular channels such as ESPN, HGTV, Discovery, and Food Network; and native advertising, which involved placing existing BIWFD content and article links on popular and reputable news, environment, health and fitness, and food-related websites. The audio, video, and digital ads were targeted at highly populated areas in California, Arizona, Nevada, Oregon, Washington, Idaho and Montana. However, the campaign was funded by state beef councils from Iowa, North Dakota, Oklahoma and Montana.

Funding for this campaign kept beef topof-mind for California consumers during the summer grilling months and enabled the CBC to utilize state-level producer checkoff dollars in other areas. Campaign results will be provided as we receive them from NCBA.

NATIONAL PERSPECTIVE

RUNAWAY FEDERAL OVERREACH

by National Cattlemen's Beef Association President Todd Wilkinson

It seems our year thus far in advocating for farmers and ranchers in Washington, D.C., has been fraught with attempts by this administration to end animal agriculture. When I took the helm of NCBA, I had a feeling this would be the case and have made it my mission to fight for all of us as effectively as possible. I’m proud to say we have a few wins under our belt, but we can’t turn our backs for a second and must continue to stand up to regulators and activists whose main agenda is to put us out of business.

Let’s start with the good news. The Supreme’s Court decision on the WOTUS rule in the Sackett v. EPA case cemented a historic victory for cattle producers against shockingly bad federal overreach. We have been fighting against the WOTUS rule for more than nine years and on similar Clean Water Act issues for decades before that. This was a big win in a long-running fight but one of the first things we needed to do after the Supreme Court decision was file a motion in court to force EPA to rescind their now unconstitutional WOTUS rule. Yes, you read that right, we needed to fight in court just for a federal agency to listen to a ruling from the highest court in our country. What is remarkable to me is that the EPA is so committed to their “woke” agenda that when faced with a 9-0 Supreme Court decision they did not repeal their proposed rule. We are forced to spend producer

dollars to protect this government overreach from impacting our property rights.

Just as soon as we set a path forward on WOTUS, the administration decided to propose onerous rules in other areas including the Bureau of Land Management’s Public Lands rule which would limit grazing cattle on federal lands. It would also add multiple new Endangered Species Act rulemakings that would significantly increase regulatory burdens on producers. The BLM rule has the potential to limit access to grazing on public lands and set the doors open for radical environmentalists to advance their agendas against the ranching community. This attempt to elevate conservation to the level of grazing is contrary to established law. Once again, we are going to be back in the courtroom fighting for producers’ rights.

Recently, government approval of lab-grown chicken to be sold in grocery stores has received significant media attention but, thankfully, due to NCBA’s work during the rulemaking process,

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all lab-grown protein needs to be inspected by USDA before it can be sold. These fake meat companies wanted to be inspected by the FDA because that would mean their products would not be inspected as closely or as often. This stuff being fabricated with live animal cells is subject to the same rigorous USDA inspection protocols as real beef. We won the battle for who inspects these products, but now we must continue our work to ensure these products are labeled clearly. It’s vital consumers understand they are buying something that was created in a petri dish and not on a ranch.

Regulatory overreach at the federal level is only increasing because these agencies want to widen the scope of their authority, and the bureaucrats who write these regulations have never set foot on a ranch with no clue about the negative impact these decisions will have on our industry. As we have seen again and again, the regulations they draft will almost always filter down to hurt cattle producers and rural communities the most. That is why we fight so hard against these rulemakings.

Federal overreach is made worse by radical environmental groups and animal activists who have weaponized the federal rulemaking process. They know it is their best chance to have the federal government exert more control over our operations, which will help them meet their goal of ending animal agriculture. This strategy is on full display with the listing of wildlife under the Endangered Species Act. The science has shown many species that are listed as threatened have long since recovered but due to the fact it is easier to list a species than delist one, producers are left to deal with increasing numbers of apex predators, like grey wolves, on their operations. Those radical groups celebrate this problem and fight against any attempts to delist a recovered species. Despite the goal of listing a species to help recovery, these activist groups will never admit a species is recovered. They are in the business of putting us out of business, and they see our government’s broken rulemaking process as a tool to reduce the amount of cattle on working lands.

Ultimately, we find success in fighting constant overreach by the federal government because of NCBA members submitting public

comments, signing onto letters, and calling their elected officials. This grassroots action is always the first point our team mentions when they meet with agency officials and members of Congress to advocate for producers. When thousands of NCBA members from across the country make their voices heard, policy makers in Washington listen. I am proud of the work we have done in pushing back against this runaway federal overreach, and I want to thank everyone who answers NCBA’s calls to action when one of these rules gets introduced. It can be tiring to constantly push back against the federal government, but we can never give up. The silver lining to all this is that for each regulation we are successful in beating back, we take one step closer to ensuring the cattle industry will live on for many generations to come. That is all the motivation I need to keep moving forward in this fight against overreaching federal regulations.

VET VIEWS

MANAGEMENT OF A NEW BULL SETS THE STAGE FOR PERFORMANCE SUCCESS

by Rhonda Brooks for the Bovine Veterinarian

Young beef bulls new to their jobs on the farm or ranch often need extra time and attention to get acclimated to their environment and roles. During a recent Beef Cattle Institute podcast, livestock experts at Kansas State University addressed how to best manage a young bull, thanks to a cattleman who submitted this question: “I just purchased a relatively expensive yearling bull and am preparing to turn him out with my herd. What are your tips to making sure we have a successful year with this bull?”

“I'm going to say really pay attention to him,” advised Robert (Bob) Larson, DVM and professor of production medicine at the university.

“This is not a proven bull, so make sure you consider all things about his health. Body condition score, feet and legs soundness – all the types of things that can cause a bull to have health problems and structural problems,” Larson said. “Monitor all of that pretty closely because he's young, and he's just getting to know his way around the operation.”

Turnout duration is an important management decision. Young bulls tend to run themselves a bit ragged, and producers need to take that into consideration in their management, according to Bob Weaber, Extension beef specialist at K-State.

“We can control that by not leaving him out with the cows for the entire breeding season,” Weaber said.

The benefits of not pushing a young bull to perform throughout a long breeding season are at least two-fold. The first is the producer is better able to maintain that animal’s well-being. Second, the producer can minimize the potential for having a bunch of open cows, because the yearling bull was new to his job.

Weaber said he would use the yearling bull for about half the breeding season and then bring in another bull to finish the season.

“I’d turn out multiple bulls, though maybe not at the same time so you can minimize the potential for social dominance problems,” Weaber said. “In a multi-bull pasture a concern that arises is injury due to the bulls fighting and aggression.”

Weaber said when the young bull is pulled out of the herd, it’s important for producers to have the ability to place him somewhere else on

the farm or ranch, so he’s not over-worked or in competition with other working bulls.

Brad White, production medicine director for the Beef Cattle Institute and host of the podcast, said he would assume the yearling bull in question had had a breeding soundness examination prior to being purchased. He asked what Weaber and Larson would watch for during the breeding season, specifically related to the bull’s ability to breed.

Larson reiterated that regardless of age and experience, some of the main things to evaluate during the season are a bull’s feet and legs.

“Foot rot, injury, anything that affects mobility is going to affect his ability to follow the cows and breed them, and it can impact sperm production as well,” he said.

Larson recommended that producers schedule a specific time every two to three days to check out how well the bull is moving. “Pencil it on your calendar to get out and check how he’s walking. Make sure he’s healthy in that way,” he said.

Good body condition during the breeding season is important. “Body condition for a bull tends to change slowly and the only reason it would likely drop is if he's really in trouble, but it’s something to watch,” Larson noted.

Weaber said taking the ratio of bull-to-cow numbers into consideration can help maintain body condition for a young bull. As a rule of thumb for a young bull, Weaber recommends allowing the bull to service one cow per month of age at turnout.

“So, if he's 15 months old, for instance, when you turn him out he can cover 15 cows for a 45- to 90-day breeding season,” Weaber explained.

For cattlemen with a two-season calving strategy, the team encouraged allowing extra recovery time for a young bull between breeding seasons.

“Make sure he gets plenty of recuperation time. And because he’s still trying to grow, put some extra feed into him so he’s in good shape at turnout for fall covers,” Larson said.

The complete podcast discussion is available to watch online at: https://www.youtube.com/ watch?v=74BKlImFWTk

A LASTING LEGACY

MCPHEE FAMILY CARRIES ON RED ANGUS TRADITION

by CCA Associate Director of Communications Maureen LaGrande

Running a livestock operation that carries on from generation to generation is no easy feat. Obstacles, changes and triumphs are faced daily. The McPhee family of McPhee Red Angus, Lodi, have persevered over the years and to this day Roy and Nellie McPhee’s children continue to run their family’s Red Angus operation carrying on their legacy.

Roy McPhee grew up in St. Joseph, Mo. on an Angus cattle operation up until he left for the Navy. Once he served his time, Roy McPhee planned to return home and run cattle with his father. But once he got off the boat and stepped foot on the West Coast, he never made it out of California. While planting his roots in the Golden State, Roy McPhee met his wife Nellie and found a career as an agriculture production credit banker in Stockton. With a job, wife and four children, the family made their home in the Lodi area.

Rita McPhee, Roy and Nellie’s daughter shares that her parents always had cattle for as long as she can remember, and in 1971 they purchased five Red Angus females and a Red Angus bull at a dispersal sale. From there the McPhees continued to expand and grow their herd of red hided cattle over the years. Aside from the good temperament, mothering ability and resistance to heat, Roy’s likeness to the Red Angus breed was due to the high standards that the Red Angus Association of America (RAAA) held. To register an animal, the RAAA requires breeders to submit whether a female did or didn’t calve that year and document the birth

and wean weight of the calf.

About 10 years after the McPhees started their Red Angus operation, they hosted their first sale in the early ‘80s. For the first three years of the sale only females were offered for purchase until the family realized that if they sold all their good females, they wouldn’t have any left behind to continue building their genetics. With this in mind, the following year the family decided to start offering up both bulls and females to ensure they would still have breeding stock. To this day, the sale continues to take place at the McPhee’s home ranch. McPhee shares her father always wanted buyers to be able to see where the animals they were purchasing were raised and what better way to do that than host a sale where the cattle grew up.

With both Roy and Nellie passed, their children are now the operators of the family ranch. Rita McPhee shares how she, two of her other siblings and her son Royce work full-time on the ranch. Royce serves as the next generation of the ranch’s future. “We’re a team, and completely support one another,” said McPhee.

In her interview on the Stories from California Cattle Country Podcast, McPhee talks about how her father had a detailed plan in place for the family and ranch when he would no longer be around to run things. That strong plan has allowed the family to still proceed with the operation and have all their ducks in a row. She shared her father had the plan set up so well, her mom was able to run the ranch for 15 more years after his passing. With Nellie’s passing last June,

the family continues to move forward and provide their buyers with the best quality stock possible. “We have a huge obligation to our customers, carrying on the operation,” says McPhee.

Having enough bulls for the number of buyers is always a challenge to think about. Many repeat customers have operations where they need to purchase more than one bull and at times are looking for “quantity and quality” shares McPhee. “If you’re not marketing over 100 bulls, some buyers who are looking to purchase 10-plus animals may pass up on the sale over the worry of not having enough animals to purchase,” said McPhee.

But with the need for a large quantity of bulls offered, the potential of having too many and not selling them all is another problem to think about. “You have to find the balance in between,” said McPhee.

About five years ago, the McPhee’s added outside consignments from Bianchi Ranches to their sale. The inclusion of the consigned livestock was due to the like-mindedness of the Bianchis and their standards combined with regard for their livestock. With this consignment addition, an increase in the number of stock for sale was also met. Erica (Bianchi) Pirnik, Gilroy, shared how the families have known one another for years, attending shows together and fostering relationships within the beef industry. “It is a unique opportunity to be a part of the McPhee’s sale, since it is their own, we are the only ones consigning and knowing that they have devoted buyers who are happy with their program is neat,” said Pirnik.

Another challenge, that at times can be pricey, is the advertising of an operation and any events that go along with the ranch. The use of advertising plays a crucial role in getting the word out about sale offerings. “You have to keep your name out there, make sure producers know that you are still around,” says McPhee. “It’s a big expense, but you just have to do it.” The California Cattleman, Western Cattleman, Western Livestock Journal and Ag Reporter are just a handful of publications the McPhees have utilized to promote and market their animals.

While hurdles are jumped to reach the finish line, the repeat customers who turn into friends and being able to see the same faces year after year in the sale stands are triumphs for

the family, shares McPhee. “We have pride and gratitude towards them, knowing that they have faith in our program,” said McPhee. The McPhees also make an effort to get to know their buyers and learn about their unique operations. All the animals sold are delivered to their new homes within seven days of the sale by the McPhees themselves. “We just hustle, that was my dad, he’d rather have someone come to the sale in a car and he’d get the bulls to them the following week,” says McPhee.

McPhee says the consistency and quality of their animals are what customers appreciate about the McPhee Red Angus Sale. “We consider our buyers to be friends, not just customers,” said McPhee. The final sale of an animal isn’t the end of communication between the buyer and seller. “They are good to their customers, reaching out to them and making sure that the animals are a good fit into their operation,” adds Pirnik.

Carissa Koopmann Rivers, Livermore, has been attending McPhee’s annual sale for a number of years along with her father Tim Koopmann, Sunol. In 2001, Rivers purchased her first three breeding open heifers from the sale. As a buyer, certain aspects are looked for when figuring out where to purchase a bull or females. Rivers always looked for trusted breeders from word of mouth and other ranchers.

“The McPhee’s operation was family-oriented, with loyal buyers, I even take my kids to the sale for the atmosphere and good people there,” shared Rivers.

Something unique that McPhee feels is brought to their sale is their bull offerings. “We’ve done a good job producing multi-functional bulls who will work for both cows and heifers in

...CONTINUED ON PAGE 46

Rita McPhee, Col. Rick Machado, Mary McPhee Miller on the auction block at the annual McPhee Red Angus Production Sale in Lodi.

...CONTINUED FROM PAGE 45

a producer’s herd,” said McPhee. Yearling bulls make up 95 percent of the bulls offered at the annual sale. McPhee feels that the bulls sold at this age tend to hold up better their first year out with the cows. With such a strong generational operation, McPhee details how the ranch has been focused on raising cattle for the commercial cattleman, and with that in mind, the McPhees have worked hard to breed durable, fertile and nurturing animals that can be turned out and withstand elements, allowing the buyer to have a stable animal in their herd.

“We’ve worked on incorporating many traits over the years, I take pride in that,” said McPhee.

The most recent and scariest change for McPhee to the annual sale is the switch from running the bulls through the ring to fully transitioning over to a video sale. With the sale being solely run by family and friends with no hired employees, McPhee shared that no family members have ever been able to sit in the stands during the sale. The switch to presale recorded video, finally gave the family the opportunity to sit in the stands and watch their sale. “My sister and I are always up on the auction block. It was fun looking out into the crowd and seeing my family sit amongst the buyers,” said McPhee.

The switch from bulls selling in the ring to a video provided positive reviews from buyers. Customers shared with McPhee in the weeks following the sale that they felt the bulls better adapted to their new environments by not being exposed to the loudness of speakers and crowd surrounding the sale ring. This year’s sale will once again be in a video format, due to last year’s success.

Having integrity and standing behind their animals, is what McPhee believes has contributed to the family’s continued success with sales for 40-plus years. Continuing to build their operation, herd and relationships amongst their buyers have helped to get the McPhees to where they are today. “I think Rita’s parents worked hard to promote the Red Angus breed and be innovative,” said Pirnik.

Roy cared more about selling every animal that went through the sale ring at a decent price than just having one high-priced selling animal his daughter says. Even if you don’t have a high sale average, if you’re making a profit, “don’t worry about keeping up with the Joneses,” added McPhee.

As a family who has made their mark in the sale ring over the last 40 plus years, McPhee shares to those who are considering hosting a

sale of their own to “jump in with both feet, you’ve got to just go for it.” She added that first-time sales shouldn’t worry about their sale averages compared to other sales and should just focus on making ends meet.

The family says they will continue to build upon their genetics and the passion they all have for the Red Angus breed. “We aren’t going anywhere,” said McPhee. The Annual McPhee Red Angus Bull and Female Sale will take place on Saturday, Sept. 23, 2023, at the McPhee Red Angus home ranch. To learn more about their upcoming sale visit their website: www.mcpheeredangus.com.

To learn more about the McPhee family and their Red Angus Operation, listen to the Stories from California Cattle Country Podcast, Season 2, Episode 25: Learning about Red Hided Angus and Cattle Brands w/ Rita McPhee of McPhee Red Angus Ranch at https://calcattlecouncil.org/ stories-from-california-cattle-country/.

Though many of Roy and Nellie McPhee's children and grandchildren have taken career paths in agriculture, those currently working on the ranch are (L to R): Helene Dondero, Mary McPhee Miller, Rita McPhee, Rose McPhee, Becky McPhee Nunez and Royce McPhee-Bayha.

Buyers at the annual bull sale are treated to a first-class feast between the sale of females and bulls on sale day.

DALEY ADDRESSES CONGRESS ON WILDFIRE FRONT

On Aug. 11, Dave Daley, Ph.D., a former CCA President, California Cattle Council Chairman, Public Lands Council and National Cattlemen’s Beef Association member testified before the House Natural Resources Committee in a field hearing titled “Conservation in a Crown Jewel: A Discussion About Wildfires and Forest Management.”

“In the wake of historic wildfire seasons in recent years, even this state has taken note of the value livestock bring to wildfire resilience,” Daley testified. “Wildfire resilience practices such as livestock grazing work, and confronted with the very real threat of worsening wildfire conditions, there ought to be bipartisan consensus endorsing these effective tools.”

Daley’s testimony focused on the need for the federal government to look holistically at land management and recognize that livestock grazing is an important tool for reducing the risk of catastrophic wildfires. He also recommended that Congress utilize federal legislation, like the forestry title of the 2023 Farm Bill, to strengthen tools like grazing, prescribed fire, timber thinning, and other effective forestry management practices.

In addition, Daley acknowledged the need for federal agencies to conduct post-fire operations, the importance of federal use of fuel breaks, and historic management failures that have hampered the federal government's ability to make meaningful improvements in landscape resiliency.

“Cattle producers are in a unique position to help reduce the threat of wildfire if the federal government only acknowledged their critical role and relied on their land management expertise,” said NCBA Vice President of Government Affairs Ethan Lane. “NCBA appreciates the House Natural Resources Committee traveling away from Washington to see conditions on the ground and hear from local producers like Daley.”

“Decades of mismanagement have left the West ravaged by catastrophic wildfires, especially as federal agencies ignore one of the most helpful tools at their disposal—livestock grazing,” said Public Lands Council Executive Director Kaitlynn Glover. “The Public Lands Council is proud of our Ecosystem and Environment Committee Chair Daley for delivering the message to Congress that federal agencies should work with ranchers and local land managers to protect these landscapes across the West.”

“The Daley family experienced the devastating impacts of a catastrophic wildfire three years ago when their cattle herd and the forest lands they love were decimated by the Bear Fire,” CCA Vice President of Government Affairs Kirk Wilbur said. “We appreciate policy makers taking the opportunity to visit California, hear Dr. Daley’s firsthand experience with wildfire, and discuss solutions. We urge decisionmakers to include grazing and California cattle ranchers in the toolbox of solutions for mitigating extreme wildfires."

Daley's complete testimony can be found online by visiting: https://www.ncba.org/Media/ NCBAorg/Docs/2023_8_11-daley-hnr-yosemitefield-testimony.pdf

Dave Daley Ph.D., testifies on behalf of cattle producers, sharing his perspective on the personal devastation of wildfire and how it can better be managed on public lands.

Against

Costing the industry more than $10 million annually, Foothill Abortion — formally known as Epizootic Bovine Abortion, or EBA — has robbed profits from ranchers for almost 100 years as the leading cause of calf loss in affected areas of the Western United States.

Until now.

After years in development and testing, the new Foothill Abortion Vaccine is available from Hygieia Biological Laboratories. The Foothill Abortion Vaccine has been shown to protect more than 95% of animals from the disease when administered as directed. Administration is safe, simple and proven to give your heifers a strong start for greater productivity.

Contact

Jenna Chandler

T: 530-661-1442 | | hygieialabs.com

The Ritchie Ripple Effect

Every Saved Drop Matters

The benefits of adding a Ritchie to your operation extend far beyond saving you time, money, and water. By choosing Ritchie, you’ll conserve water, protect the land, and reduce energy to promote a healthier environment for generations to come. Learn how a more sustainable future starts with a drop of water at ritchiefount.com/sustainability.

Trust Liphatech Ag for the in-field experience and on-farm knowledge that solves problems. Registered in California, Rozol Ground Squirrel Bait solves pest challenges like yours.

BEEF ABROAD

AT MIDYEAR POINT, BEEF EXPORTS UNDER 2022 LEVELS

from the U.S. Meat Export Federation

While well below the record pace established in 2022, June beef exports topped $900 million in value, pushing first-half export value to nearly $5 billion.

U.S. beef’s presence in Mexico continued to expand in June, with shipments climbing 20 percent from a year ago, while value soared 33 percent to $97.9 million. First-half exports to Mexico were 14 percent above last year’s pace, while value increased 19 percent to $557.5 million. Mexico is the largest volume destination for U.S. beef variety meat, with first-half exports increasing 16 percent and variety meat value climbed 21 percent.

While June exports of beef variety meat were below last year’s large volume (25,683 mt, down 3 percent), export value increased to $104.5 million – the highest since October. In addition to the increase to Mexico, variety meat exports more than doubled yearover-year to South Africa, South Korea and Indonesia and increased sharply to Gabon, Angola, Central America and the Dominican Republic. First-half exports of beef variety meat were 5 percent below last year at 143,294 mt, while value fell 12 percent to $552.7 million.

For the second consecutive month, beef exports to Taiwan performed exceptionally well in June. Exports climbed 27 percent year-over-year to 7,258 mt – the largest since April 2022 and the third highest on record. Export value was also the highest since April 2022 at $67.7 million, up 3 percent from a year ago. First-half exports to Taiwan were 9 percent below last year at 33,792 mt, valued at $327.6 million, but the recent rebound in demand is very encouraging.

Other first-half export results for U.S. beef include:

As noted above, beef exports to South Africa continued to strengthen in June. Shipments consisted entirely of variety meat, climbing 126 percent above last year to 1,733 mt. June export value was $1.7 million. First-half exports to South Africa were 134 percent above last year at 10,413 mt, with value up 88 percent.

Beef exports to Canada also followed a strong May performance with a solid June total of 10,165 mt, up 13 percent from a year ago. June export value increased 20 percent to $90.3 million. First-half exports to Canada were steady with last year at 51,964 mt, valued at $417.6 million.

Exports to leading market Korea totaled 21,410 mt in June, down 14 percent from a year ago, while export value fell 19 percent to $186.9 million. First-half exports to Korea were 11 percent below last year’s record pace

at 133,775 mt, valued at $1.09 billion.

First-half beef exports to China/Hong Kong totaled 119,810 mt, down 12 percent from a year ago, while value declined 17 percent to $1.04 billion. But exports to Hong Kong have strengthened in 2023, partially bolstered by a long-awaited uptick in tourism and business travel. First-half exports to Hong Kong increased 28 percent to 19,526 mt, valued at $201.3 million.

June beef exports to Japan remained significantly below last year but improved from the previous month. June shipments totaled 20,685 mt, down 25 percent, while export value was $166.4 million – down 20 percent from a year ago but notably higher (up 21 percent) than in May. First-half exports to Japan were down 17 percent year-over-year to 129,044 mt, valued at $924 million.

Despite taking a step back in June, first-half beef exports to the European Union, including product for use by cruise lines, increased 8 percent from a year ago in both volume (10,890 mt) and value ($143.2 million).

The Dominican Republic took larger beef volumes in June, bringing the first half total to 4,894 mt, up 6 percent. Export value climbed 10 percent percent to $53 million, reflecting strong demand in the tourism sector. Beef export value equated to $407.12 per head of fed slaughter in June, down 9 percent from a year ago. The first-half average was $394.39, down 17 percent. Exports accounted for 14.3 percent of total June beef production, down from 15.5 percent a year ago, while the ratio of muscle cuts exported fell only slightly to 12 percent. First-half ratios were 14.4 percent of total production and 12.2 percent for muscle cuts, each down about one percentage point from the first half of 2022.

CCA AFFORDING OPPORTUNITIES TO YOUNG CATTLEMEN MEMBERS

The application period for the 2023 California Cattlemen’s Association Scholarships is open, and CCA encourages you to apply! In 2022, over $59,000 was awarded to students pursuing a degree within an agricultural field.

CCA scholarships not only support students with their education and future goals, but help connect them to others involved in the industry. University of California, Davis graduate, Sharissa Anderson, Dunnigan a past scholarship recipient sais, “The CCA Scholarship that was awarded to me has provided support in such a way that has allowed me to work less outside of my academics and focus my efforts on my master’s program as well as my research. This has allowed me to acquire and strengthen the tools that I strive to utilize in the future as a supportive member of the beef cattle industry.”

Scholarship interviews will take place on Tuesday, Nov. 28, at the 107th CCA Convention at the Nugget Casino Resort in Sparks, Nev.

CCA’s annual convention provides opportunities for college students to partake in the operational processes from event direction, registration and tradeshow by serving as a convention intern. Interns help with onsite operation, run the CCA tradeshow booth and other tasks at the event. Opportunity to attend general sessions, select meetings and access to the tradeshow comes with this complimentary registration. “I think students should apply to be a CCA intern if they are interested in the cattle industry-especially in regard to legislation. This internship is a fun way to be able to network with amazing cattlemen and vendors from across our state and have a lot of fun doing it,” said past convention intern Lea Thomas.

To apply to be a convention intern send a resume and cover letter explaining why you’d like to serve as an intern to Associate Director of Communications

Maureen LaGrande.

“From this internship, I gained connections with different people throughout the state and gained lots of knowledge,” shares Audrey Cockrell, a past convention intern. “Students should apply to be an intern because it’s an amazing opportunity! As an intern you get to meet lots of people in the cattle

industry, learn about different topics and make connections that play a major role in your future.”

All young, regular or feeder members are eligible to apply for both the internship and scholarships. Past scholarship recipients and interns are eligible to reapply. To apply to be a convention intern visit the CCA/CCW Convention page. If you are not currently a CCA member and would like to join visit https://calcattlemen.org/join. Applications for both the internship and scholarships must be typed and returned in full to Maureen LaGrande at maureen@calcattlemen.org. Scholarship applications are due by Sunday, Oct. 1, at 11:59 p.m. PST. Required materials for applying to be a convention intern must be sent in by Tuesday, Oct. 10 at 11:59 p.m. PST.

APPLICATIONS FOR THE 2023 CCA SCHOLARSHIPS ARE BEING ACCEPTED NOW THROUGH OCTOBER 1, 2023. APPLY TODAY!

Learn more about the 2023 requirements for applying & download the CCA Scholarship application at calcattlemen.org/scholarship.

In 2022, CCA awarded over $59,000 in scholarships to students studying agriculture.

Gardiner Angus Ranch’s six decades of total AI and ET breeding discipline, embracing the science to make dramatic change in the beef cattle population, and aggressively pursuing value-added marketing systems have helped deliver historic opportunities to the beef industry. MAKING BEEF BETTER starts in your pastures with proven genetics and ends with consumers’ exquisite eating experience. MAKING BEEF BETTER is our lifelong pursuit. Won‘t you join us?

FEEDING FOR THE FUTURE CAL POLY IMPLEMENTS CHANGES TO BENEFIT CONSIGNORS AND BUYERS

The Cal Poly Bull Test and Sale is incorporating innovative feed bunks as they look to change future feeding efficiency.

Bull Test Advisor and Cal Poly Professor, Zach McFarlane, San Luis Obispo, shares how conversations around the equipment started. “The discussion first began with Jeff Clark at C-Lock, Inc. after meeting up with him at the American Society of Animal Science. As a former Bull Test manager, Jeff agreed with me that the test needed an upgrade,” McFarlane said regarding the improvment for the Cal Poly Bull Test. “I wanted feed efficiency equipment that provided highly accessible data from a company on the cutting edge.”

Because the program received a USDA Capacity Building Grant for Non-Land-Grant Colleges of Agriculture Program (NLGCA), opportunities for investing in better technology presented themselves.

Clark is in business development with C-Lock Inc. and worked as a former Bull Test General Manager in 2010. Watching the industry change over time, Clark understands the relevance and importance of updating the Cal Poly Bull Test and Sale for modern day consignor expectations.

“All bulls in the program have an electronic identification (EID) tag in their ear. The feed bunks

have a radio frequency identification (RFID) unit that reads each of the EID tags every time a bull’s head passes the plane of the headgate. Load cells underneath the feed bunk collect a weight every second so that an individual feed intake can be collected,” explains McFarlane. Each plastic bin attached to the feed bunks can hold up to 800 pounds as the load cells provide data to a hundredth of a pound change in feed.

Feed efficiency helps organize management strategies and breeding decisions. McFarlane adds, “The data provided allows us to determine the number of visits a bull takes to the feed bunks, the duration of the feeding bout, and the amount of feed consumed.”

New, smart feed bunks in the Cal Poly Bull Test and Sale are striving to meet industry expectations. Embracing Cal Poly’s motto, “Learn by Doing,” the student management team is excited to see how this modern feeding technology and data collection will improve their consinger’s operations.

Clark concludes by explaining, “These students are being trained in this precision livestock management equipment. This equipment adds to the long term sustainability and reliability of the Cal Poly Bull Test and Sale.”

For more information about the sale, visit bulltest.calpoly.edu or our Instagram @cpbulltest.

by California Polytechnic State University students Tatum Sitz and Kaylen Jaime

Also watch for these other all-around test performers from our programs!

BRINGS ANOTHER STOUT SET!

CATTLECON24 REGISTRATION OPEN

Registration and housing are now open for CattleCon24, the cattle industry’s largest event of the year. It’s “Onward to Orlando” where cattle producers from across the country will gather, Jan. 31-Feb. 2, 2024 for business meetings, educational sessions, engaging speakers and family fun.

“By opening registration early this year, we hope to give producers the ability to plan a family vacation in conjunction with CattleCon,” said Kristin Torres, executive director of Meetings and Events with the National Cattlemen’s Beef Association (NCBA). “Orlando and the surrounding areas offer a variety of family-friendly activities, and we want attendees to take advantage of this great location.”

CattleCon attendees can look forward to a variety of educational opportunities including the CattleFax Outlook Seminar, weather and industry updates, grazing management workshop, sessions featuring guest speakers on the NCBA Trade Show floor and the 31st annual Cattlemen’s College. Cattlemen’s College is being reimagined in 2024 with classroom sessions and hands-on demonstrations throughout all three days of CattleCon. Also new are trade show cooking demos and a beef culinary tour.

PREDICTABLE PRACTICAL PROFITABLE

GENETICS FROM SPLIT CREEK RANCH

The cattle industry will be hard at work guiding both Beef Checkoff and NCBA policy programs. The National Cattlemen’s Beef Association, the Cattlemen’s Beef Board, American National CattleWomen, CattleFax and National Cattlemen’s Foundation will hold annual meetings during the event.

Leaders in sustainability, quality and cattle feeding will be recognized during the Environmental Stewardship Award Program reception, Beef Checkoff-funded Beef Quality Assurance Awards program and Cattle Feeders Hall of Fame Banquet. CattleCon24 will conclude at Universal Studios for “Cowboys and Coasters” where producers can wind down the week with friends and family and experience theme park thrills.

CattleCon24 is designed to offer value for producers attending with their families. Discounted tickets for area theme parks and multi-day cruises before and after the event are available to attendees. Kids 12 and under will also be admitted to the NCBA Trade Show for free.

A variety of ticket packages are available, as well as payment plan options. For more information and to register and reserve housing, visit www.ncba.org.

2023 CCA & CCW ANNUAL CONVENTION & TRADESHOW

NOV. 29 - DEC. 1 | NUGGET CASINO RESORT | SPARKS, NEV.

2023 TENTATIVE SCHEDULE

TUESDAY, NOVEMBER 28TH

WEDNESDAY, NOVEMBER 29TH

THURSDAY, NOVEMBER 30TH

FRIDAY, DECEMBER 1ST

CDFA URGES PRODUCERS TO STAY ALERT TO CASES OF VESICULAR STOMATITIS VIRUS

Multiple cases of concerning oral lesions and vesicles in horses consistent with Vesicular Stomatitis Virus (VSV) infection have recently been reported and confirmed in California, Texas and most recently Nevada. Clinical signs of VSV include excessive salivation, vesicles (blisterlike lesions), erosions or ulcerations around the mouth, tongue, nostrils, teats, feet and coronary bands. As VSV is highly contagious among susceptible species (primarily equids and cattle, but also camelids and small ruminants, and occasionally swine) as well as potentially zoonotic, ensuring proper personal protective equipment and biosecurity measures are in place on your facilities is essential to prevent spread. While VSV is rarely fatal, it is highly contagious and can cause severe discomfort and significant production losses in affected individuals. The lesions are clinically very similar and indistinguishable from those associated with the devastating Foot and Mouth disease. Vector mitigation (specifically black fly and sand fly control) is critical in containing a potential VSV outbreak. Please ensure adequate fly protective measures are in place on your facilities; such as insecticide use on animals and around facilities, manure management and reduction of fly breeding areas. Any suspect lesioned animals should be immediately isolated upon detection. As VSV can also be transmitted via contaminated surfaces;

extra precautions should be in place on dairies to avoid transmission of VSV to other animals or personnel during milking.

Please reach out to your local CDFA district office for additional information on vector mitigation strategies, biosecurity recommendations and movement requirements. Please notify your CDFA district office immediately if animals with consistent lesions are observed.

Vesicular Stomatitis Virus

For the latest situational reports on VSV cases in California visit https://www.cdfa.ca.gov/ ahfss/Animal_Health/VS.html. SYMPTOMS

1. Excessive Salivation

2. Lesions in the mouth & nose

3. Reduced appetite

4. Teat lesions or sloughing

5. Lesions around the feet and coronary band

6. Lameness

lEaDERS LEADING

ANGUS BREEDERS

EMBRACE UNIQUE LEADERSHIP EXPERIENCE

This summer, myself along with 21 Angus enthusiasts from across the country, Canada and Uruguay ranging from 25 to 45 years of age attended the Beef Leader Institute (BLI) hosted by the American Angus Association and funded by the Angus Foundation and Certified Angus Beef® brand (CAB®) that took place June 13-17. BLI provides Association members the experience of learning the beef value chain from pasture to plate.

For more 50 years my family has maintained our unique breeding program in Copperopolis, supplying bulls via private treaty and at local consignment sales. For the last decade and a half, I have managed our family's registered Angus herd. I have established an agreement for the balance of our bull calves to be marketed cooperatively with a larger registered Angus operation in California. Our heifers and cows are offered to cattlemen, finished steers go to local customers and steers/bred heifers become youth projects. This has given me the ability to see how well our genetics are doing all the way to the dinner table. I have such a passion for Angus, with constant thought on what I can do to improve our herd and beyond. I have worked with vets to gain a better understanding from a medical and health perspective. When possible, I try to answer any questions others might ask about beef. I understand the immense influence we carry as breeders within everything we do. Aside from managing the ranch I am employed full-time at our family’s telephone company.

Applications for BLI become available in November and close Feb. 15 each year. Selection is based on the application along with association membership, leadership activities and outside activities. The first time I applied for BLI I was selected as an alternate. Although they were impressed with my application, the committee advised that I could benefit from more experience and encouraged me to reapply.

While the world was occupied with COVID-19

I continued to dive deeper into what the Angus Association has to offer. As a lifetime member, I took the opportunity to attend a convention and made more connections within the industry.

Submitted! There are definitely some nerves involved when waiting to hear if you are selected. The day I got the email I was so excited and nervous. It is such an honor to be selected because since I was a youth in the show ring, I have wanted to take part in this amazing educational opportunity. It is a great way to build leadership skills and gain a better understanding of the Association and all aspects of the beef industry from pasture to plate. Additionally, there is the opportunity to meet others attending from similar but different backgrounds and create industry connections.

The week was jam packed with tours and lots of time to get to know the other attendees. The journey began at the Angus Association Headquarters in St. Joseph, Mo. The morning began with an address from the CEO Mark McCully and presentations about current programs including Performance Programs, Angus Genetics (AGI), Angus Link and Angus Media. Then we took a tour and met with some of the staff and learned about their departments, experiences and history. The day ended with a wonderful dinner (steak of course) and then a long bus ride to Dakota Dunes.

Tuesday morning started with our tour of Tyson Fresh Meats Dakota City located in Sioux City, Iowa, which has had few tours since COVID. We started minutes after the kill floor and ended with the primal cuts in the box. It was a sight to see the innovation to run a plant that can harvest 5,530 head and process over 4,530 cattle each day. Once the animal is hung, the rail is continuously moving. Throughout the plant numerous workers are completing a specific task as the animal continues to efficiently move. This plant ...CONTINUED ON PAGE

by California Angus Association Member Amelia Tower for the California Cattleman

...CONTINUED FROM PAGE 66

employs over 4,000 members and represents up to 35 different languages. It is awe-inspiring to see part of the process to feed the world at this scale. After lunch we toured Weborg Feedyard in nearby Pender, Neb., where most of the yard was filled with heifers and has a max capacity of 25,000. Pen after pen was stocked with differing stages of finishing cattle and most are hauled to the Tyson plant when ready.

Wednesday started at Buckhead Toledo in Northwood, Ohio, where we experienced the preparation of value-added CAB products. The primals such as the finished product of the day before are received, then aged (wet or dry) and leave as individual cut steaks. The company precision cuts the steaks to the same size based on orders mostly to restaurateurs.

Next stop was ST Genetics in Tiffin, Ohio, where we explored the impact of genetics in the beef industry. The lab here has multiple machines with the sole purpose of sexing semen. They were also able to show us a few of the recent additions to ST Genetics bull battery. Before dinner it was a short stop at a newly opened Meijer Store in Wooster, Ohio, where we saw the final CAB® product that is offered to the public.

Thursday and Friday were at the CAB® Culinary Center in Wooster, Ohio, where we learned the science behind the brand’s 10 standards for an animal to qualify for the brand premium and the research supporting the marketing strategy. Next was understanding the true value of the carcass and how much more a premium carcass is worth overall. Here at the culinary center, they are constantly trying to find ways to make a better cut and add value to the consumer market by adapting to changing tastes and techniques. Then we did a “taste the difference” with Executive Chef Venoy Rogers III and Dr. Daniel Clark where we sampled grilled steaks at each grade and then explored why one of the standards that must be met is midChoice and above. The days were rounded out by connecting what we saw during the week to what we do at home. Our experiences were emphasized by the delicious meals and learning to “Perfect Your Sizzle” with Chef Rogers by grilling our own steak.

This experience is so unforgettable because the people that put the event on have the same passion as we do for our industry. I find it worthwhile because of the incredibly committed people and our shared experiences. From the nights gathered in the hotel lobbies to the bus

rides, we gelled as a group and it showed with our full attendance to the Wednesday night celebration. It is these connections that build a better breed and industry. With the knowledge gained from this unique experience on how the chain of events that are our beef industry work, I know it will help myself as a breeder and those I have the pleasure of being in contact with.

BLI participants at the Weborg Feedyard in Pender, Neb.

Touring the association headquarters in St. Joseph, Mo.

Having a culinary experience at Certified Angus Beef Headquarters in Wooster, Ohio.

The American Hereford Association (AHA) launched a new publication in August — Baldy Advantage — highlighting the experiences and insights of commercial cow-calf producers using Hereford-sired baldy cattle to their benefit.

“Heterosis is tough to beat and harder to ignore in commercial cow-calf production,” says Bill Goehring, AHA president. “Commercial producers’ firsthand experience across decades backs up the research documenting the many production and economic benefits of hybrid vigor. The same can be said of research and experience verifying the added value of using Hereford genetics to optimize direct and maternal heterosis.” Goehring and his family raise Hereford seedstock, run commercial cows and operate a sale barn near Libertyville, Iowa.

Direct heterosis in first-generation (F1) crossbred cattle offers multiple advantages compared to the average of straightbred parents. Among them: increased survivability to weaning, increased feed efficiency, weaning weight and yearling weight.

Maternal heterosis benefits shine even brighter when comparing F1 breeding females to the average of straightbred parents. Among them: increased longevity, calving rate, number of calves and cumulative weaning weight of calves weaned.

Breed choice in complementary crossbreeding can extend the advantage of maternal and direct heterosis even more. Besides its unique genetic strengths, Hereford is the least related of the Bos Taurus breeds, according to the U.S. Meat Animal Research Center. This offers added hybrid punch, another reason why commercial cow-calf producers commonly tout the virtues of venerable Hereford-sired F1 baldies.

“The commercial producers we serve recognize the extra production

efficiency and added market leverage that come with Hereford-sired baldy calves,” explains Wyatt Agar, AHA vice president. “Baldy Advantage furthers AHA’s commitment to the commercial producer. It’s an opportunity to share more information about baldy cattle, be they black baldies, red baldies or tiger stripes.” Agar and his family raise Hereford seedstock, run commercial cows and operate a backgrounding operation near Thermopolis, Wyo.

Each issue of Baldy Advantage includes news, industry analysis and market information of interest to commercial cattle producers. It will be published four times each year. AHA invites commercial producers to request a free copy of Baldy Advantage with the opportunity to sign-up for a free three-year subscription. Call 816-8423757 or email hworld@hereford.org.

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TODAY DECIDES TOMORROW

PLAN NOW TO COMBAT ESTATE TAXES

by UCCE Livestock Farm Advisor Tracy Schohr

A LEGACY is the summation of a lifetime of achievement and how that lifetime will be remembered. The Ag Legacy Symposium on Feb. 25, 2023, held at the Chico State Farm brought together ranchers, farmers and agribusiness owners to prepare the next generation of managers and owners. The event featured sessions on legal aspects, financial topics, political factors, family dynamics, and provided real-life scenarios for participants to consider incorporating into their succession plan. This feature is the third of three on Ag Legacy, highlighting managing estate taxes.

Each year there is a resounding grumble from farmers and ranchers about the amount due to the government for income taxes and property taxes. To mitigate these annual tax challenges, you consult with an accountant to balance your expenses, investments, taxes codes, expansion goals, market fluctuations, government programs, and the list goes on. This annual or perhaps more frequent conversation with your account is focused on the here-and-now tax challenges facing your operation, with the ultimate goal of keeping more money in your pocket! However, farmers and ranchers must expand those conversations well into the future for the most optimal management of their estate taxes. Let’s be honest, you are not willing to pay extra to the government on an annual basis, so are you prepared to not pay extra as your operation transitions to the next generation?

BUILDING BLOCKS

There is a plethora of building blocks farmers and ranchers can utilize to build their estate plan. A simple plan may include a will and a trust, but as your business grows and assets appreciate in value with time, those simple planning strategies will not be sufficient. Therefore, you need to take a closer look at all possible estate planning strategies, many of which can be confusing and complex.

“As a farmer or rancher sitting here today, you may feel overwhelmed with the details of estate planning and tax implications presented,” stated symposium speaker and accountant Tommy Irvine, principle at Pinion. “The reality is there are many strategies, and you should rely on your trusted team of advisors to help you plan your Ag Legacy with the best tool to meet your future desires while managing estate taxes.”

FOUNDATIONAL ESTATE DOCUMENTS

Your estate plan can be viewed as a set of building blocks. Working with a team of trusted advisors to identify what blocks will work best to build an Ag Legacy that will meet your individual desires while taking into consideration your unique ranching operation.

During the symposium, Irvine discussed the fundamental estate documents for farmers and ranchers:

• Revocable Trust: Established during your lifetime and will avoid probate (discussed in article two in this series)

• Pour-Over Will: Funds any assets not properly titled into the Trust (backup plan)

• Powers of Attorney: A “General Durable Power of Attorney” will identify who will be responsible for keeping your business moving forward on your behalf in the event of your incapacitation. Whereas the “Medical Power of Attorney” will identify who will make health care decisions on your behalf.

• Advanced Medical Directive/Living Will: This will set forth your wishes for end-of-life decisions.

“To keep your family farm or ranch in the family it takes planning and a variety of tools,” stated Irvine. “There is not a one size fits all estate plan, but these foundational elements are essential building blocks to a plan that will work to meet your goals.”

LIFETIME ESTATE AND GIFT TAX

During the Ag Legacy Symposium Irvine discussed the opportunity to take advantage of the double estate and gift tax exemption that sunsets on Jan. 1, 2026. Currently, the bonus exemption is $12.9 million for an individual ($25.84 million for a couple), and in 2026 will revert back to the base value between $6-$7 million.

“If you don’t plan on dying in the next three years or before the law changes, then use it,” stated Irvine. “We can’t predict what Congress will do in the future so take advantage of the current laws. You can use this higher exemption before 2026 to transfer assets to the next generation and minimize future estate taxes.”

GENERATIONAL SKIPPING TAX EXEMPT TRUST

Estate taxes can be a hefty burden for land-rich and cash-poor enterprises like ranching. By setting up a Generation Skipping Tax Exempt Trust assets remain in this trust and are not included in each generation’s estate and therefore not subject to estate taxes.

“By skipping a generation, thus passing on the farm to your grandchildren vs your children, you can prevent the inheritance from being subject to estate taxes twice,” shared Irvine. “This is an important tool to consider since anything above the exemption amount ($12.9 million until 2026, then $6-7 million) will be taxed at a rate of 40 percent.”

TRADITIONAL TOOLS

When navigating the alphabet soup of estate planning with your team of trusted advisors you are considering tax codes, newer tools, sunsets by Congress and more. Irvine shared during the symposium traditional tools to consider for your estate plan that still work:

• Gifting: The current annual exclusion is $17,000 per person. In addition, payment of medical and tuition paid directly to the institution on behalf of others(s) are also an exemption to the gift tax.

• Portability: Allows the surviving spouse to add the unused exemption of their deceased spouse’s estate to their own, however, if the surviving spouse remarries it is lost.

• Discounting of Business Entity: By gifting or selling part of the business to the next generation, creating fragmenting business ownership with minority shares resulting in the value of the business to be reduced for estate planning purposes.

DIFFICULT DECISIONS

When creating your Ag Legacy Plan, you will face big decisions. Decisions on the people to work with – accountant and lawyer and decisions

on the tools to use. You will also have decisions to make on the who, what, when, where and how it will all take place. When participants were asked during the symposium what was their greatest concern about their Ag Legacy, 41 percent reported estate taxes and 34 percent reported family communications/conflicts.

These paramount concerns were also shared by farmers and ranchers who also spoke at the symposium. It is recognized that the senior generation is juggling emotions, politics, finances, and taxes while still running the day-today business operations. The senior generation is presented with difficult decisions, such as determining who will get what and even grappling with gifting part of the land or business away today. Giving up control can be hard, and emotions run deep. However, if you allow emotions to determine your path or allow fear to get in the way of action, the estate's financial ramifications at passing can break the family farm or ranch.

When it comes to estate planning take a moment to look at the family business as a business, putting emotions on a shelf per se. For example, if it is suggested to give up 5 to 15 percent percent of the business ownership or land holdings

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Farmers and ranchers attend the Ag Legacy symposium in Chico to learn more about succession planning while Tommy Irivne and Kasey DeAtley share perspectives.

today, listen closely to the reasoning and the financials. These business changes can potentially prevent unnecessary tax burdens on your heirs.

We have all heard the saying, “The only thing in life that is guaranteed is death and taxes.” It is important to not get trapped trying to juggle this alone, rely on your team of trusted advisors to do something, because if you don’t, the government and courts win when you fail to plan!

ESTATE PLANNING IS A JOURNEY

Once you complete your plan, it is never done! Take the time to keep it up-to-date and relevant.

“It is good to review your plan after trigger events. That is anytime a significant change takes place in family dynamics, business changes, or policy changes,” stated Irvine. “At a minimum, it is good to review your plan every three to five years with your accountant and attorney.”

TODAY DECIDES TOMORROW

The symposium brought together multiple generations from farms and ranches across Northern California to learn, share and connect. It was a day to start building and refining Ag Legacy Plans, diving into the tax codes, legal aspects, and to hear stories of success and tribulations.

“The reality is that even a well-executed estate plan that is not communicated prior to the loss of a family member is still stressful while navigating grief. Having a poor plan - or no plan - will take years

you to do the work now to leave your mark and not a mess,” shared event co-host and moderator Kasey DeAtley, Ph.D., rancher and professor at California State University, Chico.

Future Ag Legacy events are being planned for later this year and in 2024. If you are interested in learning more about these events, please see https:// surveys.ucanr.edu/survey.cfm?surveynumber=40630.

The event was hosted by DeAtley, Eric Houk, Ph.D., California State University, Chico and Tracy Schohr, University of California Cooperative Extension, with support from Chico State Young Cattlemen’s Association. Sponsorships for the event were from the California Beef Cattle Improvement Association, Butte County Cattlemen’s Association and USDA-NIFA Grant.

The information shared in this article is provided for informational purposes only and should not be construed as legal or tax advice on any subject matter. You should not act upon any such information without seeking professional counsel on your specific matter.

Pinion Global offers tax, audit, financials, and other regulatory compliance. They also are experienced leaders in business and family transitions without unnecessary emotional strain or tax consequences. Next-Gen services provide estate planning to proactively preserve your wealth and plan for the distribution of assets; estate administration to tie up all the loose ends; assistance and objectivity when dealing with difficult situations; and succession planning as you prepare to transition out

RTAP is funded by the California Cattle Council and provided by the California Cattlemen’s Foundation. Contact the RTAP team at rtap@wrstrat.com or (916) 409-6902 for assistance. Learn more at calcattlemenfoundation.org.

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ANGUS YOUTH “KICK IT IN CALI” AT 2023 LEAD CONFERENCE

National Junior Angus Association (NJAA) members from 28 states and Canada gathered for the Leaders Engaged in Angus Development (LEAD) conference August 3-6 in Modesto. Attendees experienced the state’s diverse agriculture and enhanced their leadership skills through activities and speakers. With 132 junior members in attendance, the conference allowed youth to network and form relationships with peers from a variety of backgrounds.

The LEAD conference travels to a new state annually, designed to expose NJAA members to different sectors of the agriculture industry. While exploring the region, youth gain perspective on unique agricultural practices, explore potential career opportunities and develop as future industry leaders.

“LEAD provides our NJAA members with countless new experiences and opportunities for personal growth,” said Madeline Bauer, senior events coordinator at the American Angus Association®. “Juniors are having fun, but beyond that, they’re forming lifelong friendships and gaining exposure to completely unfamiliar agricultural operations.”

Upon arrival, conference attendees heard a keynote message from Fernando-Sam Sin, professional rodeo photographer, and enjoyed networking with fellow juniors. Educational tours on Friday allowed the group to explore the diverse scope of California agriculture, and each were family-owned operations. Stops included E. & J. Gallo Winery, the largest wine producer in the world; Fiscalini Farmstead, a dairy farm established in 1914 which makes awardwinning, artisanal cheese; Ratto Bros., a company farming over 1,000 acres to produce more than 35 vegetable varieties; and Duarte Nursery, the largest permanent crops nursery in the United

States. Attendees spent the evening at Vintage Angus Ranch, visiting educational stations covering topics like livestock photography and marketing, hot branding, in-vitro fertilization and pregnancy checking.

Saturday started with an early wake-up call as juniors loaded the buses and traveled to Yosemite National Park. After a morning exploring the park and enjoying scenic views, attendees visited one of California’s largest independent almond processors, Minturn Nut Company. The day’s final stop was Schnoor Park, where attendees heard from past NJAA members and sisters Amanda, Kirbe and Sydney Schnoor on how their junior Angus involvement shaped their careers.

After a Sunday morning devotional and time to reflect on their experiences, juniors prepared to travel home. While they had to say their goodbyes, they left equipped with new memories, experiences and friendships to carry with them.

Kathryn Coleman, NJAA events director, said it was rewarding to bring the LEAD conference to California and assist in coordinating the event.

“LEAD was extra special this year, being able to bring it back to my home state — I really embraced the role as the events director,” said Coleman, “Knowing that most of these juniors don’t have the opportunity to see the west or fully comprehend what all it has to offer on the agricultural side, I wanted to deliver just that and to give 110 percent to this conference.”

The Angus Foundation makes the LEAD conference possible with support from the Angus Fund, which provides unrestricted dollars to further the Foundation’s mission of enhancing education, youth and research for the breed. To learn more about the LEAD conference, visit www.njaa.info.

National Junior Angus Association Members pose for a photo at Vintage Angus Ranch in Modesto.

Kim Eugene Lucas — husband, father, grandfather, brother and friend — passed away unexpectedly on July 14. Hardworking, kind and compassionate, Kim’s passing was a great loss for many.

Born March 25, 1950 in Scotia, Kim was the firstborn child to his parents Eugene and Ceva Lucas. Kim attended Fortuna High School, and many in his class were lifetime friends. He greatly enjoyed the four years he played as running back for the Fortuna High Huskies. Later, Kim attended Baylor Technical School in Texas, receiving his certification in dental technology and prosthodontics. Kim joined the Weber Dental Lab in 1975, working with David Weber who was a close friend for many years. Kim branched out to launch his own successful dental lab in 1980.

Kim was devoted to his work at Eaton Roughs Ranch. He loved sharing his cowboy life with others, but most of all with his son Kyle and grandchildren Addy and Carson. One of his great life joys was the annual roundup and branding at the ranch. He was appreciative and proud of the way he and his siblings worked together to make ranching a success, and whether hunting, working cattle, riding horses or spraying yellow star, ranch life for Kim was a continual adventure.

Kim found a new kind of joy in retirement. He and Barb loved their time spent at their second home in Arizona. Kim and Barb shared a loving relationship for 26 years. He supported Barb with his calm, quiet and steadfast demeanor, always planning their next adventure. His selfless personality helped guide Barb and his loved ones through both happy and difficult times. Kim was especially grateful to have spent time with his daughter Kari and family in New Mexico this past Spring. Kim’s appreciation for life was also seen over the years in his support for Kyle and Todd’s sporting events. Kim was also grateful for the time with his best friend for the last seven years, Leo.

Kim’s memberships included the Sonoma County Trailblazers, Humboldt County Cattlemen, California Dental Association, and he was a founding member of the Yager-Van Duzen Environmental Stewards.

He is survived by the love of his life for 26 years Barb Bugbee Lucas, his daughter Kari (Dennis) Dean, son Kyle (Lindsey) Lucas, stepchildren Todd (Heather) Lowder, Cassidy Ross, and Travis (Jessica) Genzoli. Kim also leaves behind grandchildren Ryan (Aneasha) Dean, Christian (Kylee) Dean, Addy and Carson Lucas, Leo and Romeo Ross, Ethan and Piper Lowder, great grandchildren Asher and Xavier Dean. He

is also survived by his sisters Denise (Kenneth) Christen and Dana (Dean) Hunt; step-siblings Courtland (Dana) Ellis, Mark Ellis, Diana (Sid) Renner Noyes, Michael (MariLou) Renner, Cecelia (Larry) Renner Roubidoux, and Chris (Sabina) Renner. He is survived by his stepmother Dianne Lucas, nephews Jason (Jenna) Hunt, Rhett (Kristi) Imperiale, and niece Rene (John) Imperiale-Egan. Kim will also be greatly missed by his sistersin-law and the families of Connie (Dave) Jones, Peggy (Louie) Valadao, and Kristine (Steve) Neel. He is predeceased by his father Eugene Lucas, mother Ceva Lucas Renner and father-in-law Bob Bugbee.

A celebration of life was held Aug. 31 at the Fortuna River Lodge. Memorial contributions may be made to the Sonoma County Trailblazers, 3355 Regional Parkway, Santa Rosa, CA 95403 — or a charity of your choice.

KIM LUCAS

JERRY PAUL

Jerry Leroy Paul, of Corvallis, Ore., passed away July 20. High school sweethearts, he and his wife, Judith, moved northward to greener pastures in Corvallis in 2006 after selling their cattle ranch in Monterey County. Many happy years were spent ranching and working for the City of Salinas.

Jerry attended both Cal Poly campuses, San Luis Obispo and Pomona, graduating from Cal Poly, Pomona with a BS in Environmental Design with a major in Urban Planning. He worked as an Urban Planner at both the city and county level before becoming a principal partner in a planning consulting firm based in San Francisco. Preferring the public sector, he left the private sector and went to work for the City of Salinas. For the first 15 years at the city, he worked as a Senior Planner, Assistant Community Development Director, and acting Community Development Director.

During his working career in the Salinas Valley, he and his wife owned and ran a cow/calf cattle operation. Their interest in landscaping with native plants brought many new species of birds to their ranch. Before selling their ranch and relocating to Corvallis, they had recorded 90 species of birds on the ranch. In addition to birding, Jerry's other areas of interest were gardening, carpentry and woodworking.

A love of nature and conservation were dear to his heart. Community service-oriented, Jerry volunteered at Chintimini Wildlife Center after moving to Corvallis. He also worked on the Audubon Society of Corvallis interpretive trail, the revitalization of the Barn at Hesthavn. After working on Benton County Soil and Conservation District's native plant sale for several years, he was elected as a District Director in November 2012, serving until his passing.

Jerry helped develop the District's Bee Buddies program in 2016, working with BSWCD to help other well-intentioned bee enthusiasts take better care of their Mason bees.

The other side of Jerry was his love of helping people and organizations with any type of construction, fix-it/repair, restoration and just making things better. He always had a solution for something. He was at his happiest and most satisfied when able to help someone or some organization.

While home, workshop, and garden were his favorite places to be, he loved traveling by RV with his wife and pets in tow. Often, birding and bee identification were the focus of those trips, along with getting out in nature and hiking.

While no services will be held, the family says memorial contributions can be given to any of the causes close to Jerry's heart.

WILLIAM MARTINEZ

Joe and Callie Martinez, Winters welcomed a son, William Antonio Martinez on July 26. William weighed 7 pounds, 6 ounces and was 19 inches long. He joins big sister Ainsley. William is the grandson of Kevin and Linda Borror, Gerber; Frances Martinez of Winters; and great grandson of Jean Barton, Red Bluff; and Bill and Sandy Borror, Tehama.

Uhuru and Gianna Adem, Clovis, welcomed Brim Thomas Adem on August 14. Brim weighed in at 7 pounds, 9 ounces and was 20 and one half inches long. Grandparents are Tony and Danette Toso, Hornitos and Liz Clark of Granite Station.

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