California
PARKS &RECREATION www.cprs.org
OFFICIAL MAGAZINE OF THE CALIFORNIA PARK & RECREATION SOCIETY
Volume 74, Number 4 • Fall 2018
Additional Programming to Increase Revenues
FUN W TER WE DESIGN
RECREATION POOLS • COMPETITION POOLS • SPLASH PADS • WET PLAYS DECORATIVE & NATURAL WATER FEATURES • THERAPY POOLS • WATERPARKS
aquaticdesigngroup.com • 800.938.0542
From Vision to Reality
Paso Robles Aquatic Center, opening in 2019
Designing state-of-the-art facilities for California communities For more than 35 years, Arch Pac has created pools and water parks that set new standards in aquatic design. We are always looking ahead – for innovative design solutions, new equipment and technologies, and better building techniques and materials. What does this mean for you? It means we have the knowledge, experience, and creativity to design a facility that your community will use and love.
Paso Robles Aquatic Center
If you’re thinking about a new facility or a renovation, we can make your vision a reality. Give us a call and let’s start a conversation.
• • • • •
Community pools / Water parks Competition pools Resort pools and spas Renovations Programming for profitability
To learn more, call (760) 734-1600 or visit archpac.com
Kern County Aquatic Center, opening in 2019
(760) 734-1600 archpac.com 1341 Distribution Way, Suite 11 Vista, CA 92081
Kern County Aquatic Center
Landscape Architects and Park Planners
Designing landscapes that create community.
PROP 68 PASSED! DVD is more than ready to help your agency plan and deliver an outstanding project for your community. We are currently designed parks across California. We specialize in assisting with grant funding applications, program and budget development and community outreach. For new parks, or to revitalize old ones, contact DVD’s creative planning team to transform your vision into reality!
Email us for more information at dvd@dvolzdesign.com Visit our website for more parks! www.dvolzdesign.com
LEED Accredited
Like us on Facebook! Follow us on Instragram @davidvolzdesign
California
PARKS &RECREATION FALL 2018 • VOLUME 74, NUMBER 4 www.cprs.org From the President
Buyer’s Guide
Spotlight
6 42 64
I N
T H I S
I S S U E
THE POWER OF PROGRAMMING IN PUBLIC SPACES ........................... 8 City revitalization can be accelerated by creative placemaking and programming of public spaces. You are a key person in creating those revitalized places in your communities.
Editor Stephanie Stephens, CAE Executive Director Managing Editor John Glaeser Director of Communications Advertising Melonie Zarzuela Advertising Manager CALIFORNIA PARKS & RECREATION (ISSN 0733-5326) is published quarterly by the California Park & Recreation Society, Inc., 7971 Freeport Blvd., Sacramento, CA 95832-9701. Opinions expressed in credited articles are those of the author and not necessarily those of the society. Subscription rate is $30.00 per year and is included in membership dues. Individual subscriptions apart from CPRS membership are available only to colleges, libraries and members of CAPRCBM. Single copy price for all other issues is $7.50 for members and $12.50 for nonmembers. Periodicals postage paid at Sacramento, California, and at additional mailing offices. POSTMASTER: Send address changes to CALIFORNIA PARKS & RECREATION, 7971 Freeport Blvd., Sacramento, CA 95832-9701. Send manuscripts, query letters and artwork to John Glaeser. Advertising materials should be forwarded to the address above or call 916/6652777. Guidelines for submitting articles and advertising rates are available from same address, or from the CPRS website (www.cprs.org). ©2018, California Park & Recreation Society, Inc.
INCREASING AQUATIC PROGRAM REVENUE DURING THE “OFF-SEASON”.............................................................. 16 Just what can you do to increase overall usage of your aquatic facility during the offseason?
GET THEM TO THE GREENS................................................................. 20 Competition for golfers is as intense as it has always been. Park and recreation courses must find other alternatives to attract new customers and retain current ones.
TAKE 5 CHALLENGE............................................................................ 24 The Take 5 Challenge has been going strong for just over a half year. Read about how two CPRS members have taken on the challenge.
CPRS BY THE NUMBERS...................................................................... 34 Not your typical annual report. Here’s a look at the CPRS organization for the past fiscal year.
F
r o m
t h e
P
r e s i d e n t
u
Advancing Our Profession by Henry Perezalonso • CPRS President
D
o you remember the first time you did certain things or experienced things in life? The first time you rode a bike, the first time you got on the field to play, the first day at a new school, the first day at a new job, the first time you met that person who would forever change your life, the first time you met your child or for some, the first time you met your biological parent. If you can, take a moment right now and remember. Remember what it was you felt, thought or needed as you were experiencing it all. I would imagine it may have been a bit of a roller coaster ride. A ride filled with thrill, anticipation and some queasiness. I have been able to be present for a series of “firsts” of late. Most have been through the experiences of my daughters like when Addie scored her first goal in comp soccer and when Ava got first place all-around at her gymnastics meet. (I know, shameless proud dad moment but I couldn’t help myself plus this is my article). I have also been able to see my friends and colleagues as they experience some of their professional “firsts”. I’ve seen them as they prepare for their first full time job or taking the lead as a firsttime supervisor, manager or director. I too had a “first” experience recently. For the first time in my career, I traveled out of state to Indianapolis to attend the NRPA Conference. It was my first national conference for the profession that I love so much, not only that, but I was also there representing CPRS as its President. Some may say because I’m a bit of an extrovert I should thrive in environments like this, but the truth is that
2018-2019 BOARD OF DIRECTORS
unfamiliar situations make me want to run and hide a little. I know there were over 200 plus Californians there, but at a national conference finding a familiar face was a bit like trying to find Nemo or Waldo. There I was without my squad, looking for a way to feel comfortable. I have heard that sometimes the loneliest place is amongst others, and although I wasn’t lonely, I was alone in a sea of people. For someone who has attended multiple CPRS conferences, I was feeling a bit lost and unsure of what I was supposed to do next. As I think back and reflect on these “firsts” we experience I realize that more often than not we aren’t alone while going through them. I know we may have been the lone person going through a specific experience, but chances are there was still someone there to cheer you on, prepare you for the next step, walk alongside you and, in my case, invite me to join them for lunch. A simple hello or an invitation to join in can make a huge difference to someone. We are coming up on our own annual conference and there are many out there who will be attending for the first time. I wonder how many of them may feel a bit unsure regardless of how long they have been in the profession. A first timer is a first timer and may need a conference veteran to help them out a bit. It is up to each of us to help them feel welcome and included. I would like to ask you all to do just that. Find a first-timer whether they are a first-time attendee or firsttime speaker and reach out to them. Don’t just reach out at the socials but continued on page 62
Henry Perezalonso is the 2018-19 CPRS President and the Recreation, Arts & Community Services Director at the Town of Danville. 6
PRESIDENT Henry Perezalonso Town of Danville 925-314-3454 hperezalonso@danville.ca.gov PRESIDENT-ELECT Lydie Gutfeld City of Mission Viejo 949-470-3004 lgutfeld@cityofmissionviejo.org VICE PRESIDENT Tara Gee City of Roseville 916-774-5253 tgee@roseville.ca.us SECRETARY-TREASURER Stephanie House West Side Recreation & Park District 661-763-4246 steph@wsrpd.com REGION 1 REPRESENTATIVE (Dist 1, 2, 3) Cindy Bagley City of Rohnert Park 707-588-3452 cbagley@rpcity.org REGION 2 REPRESENTATIVE (Dist 4, 5, 6) Jennie Tucker City of Morgan Hill 408-310-4277 jennie.tucker@morganhill.ca.gov REGION 3 REPRESENTATIVE (Dist 7, 8, 15) Brandon Taylor CSU Fresno 559-278-2838 brtaylor@cusfresno.edu REGION 4 REPRESENTATIVE (Dist 11, 13, 14) Kyla Brown Riverside County Regional Park & Open Space District 951-955-3956 kylabrown@rivco.org REGION 5 REPRESENTATIVE (Dist 9, 10, 12) Frank Carson City of El Cajon 619-441-1756 fcarson@cityofelcajon.us COUNCIL OF SECTIONS REPRESENTATIVES (Aging, Recreation and Recreation Therapy) Helen Hernandez City of Baldwin Park 626-214-1601 x360 hhernandez@baldwinpark.com (Administrators, Aquatics, Development & Operations, and Educators) Chris Chamberlain CSU East Bay 510-885-2101 chris.chamberlain@csueastbay.edu Please contact any Board Member with questions or comments
FALL 2018 • CALIFORNIA PARKS & RECREATION
Represented in Northern California by:
916.923.2180 www.playgroundpros.com Represented in Southern California by:
800-453-2735 www.gwpark.com
Unique water features & environments for the whole family. ColorCast™, Water Odyssey’s newest design line, incorporates an architecturally-inspired canvas of colors, shapes, textures, and spray effects to create compelling aquatic play experiences for all ages.
Custom Capabilities • Interactive Spray Features • Water Conserving Options CALIFORNIA PARKS & RECREATION • FALL 2018 Contact us for your next colorful play experience! 512.392.1155 | www.waterodyssey.com
7
The Power of Programming in Public Spaces Many communities have found that creative placemaking and programming of public spaces can accelerate revitalization—creating a unique sense of place that attracts people and fosters culturally rich and economically By Maggie Campbell Director of Urban Experience MIG, San Diego
thriving communities. And parks and recreation professionals are key players in creating those revitalized places in their cities.
8
FALL 2018 • CALIFORNIA PARKS & RECREATION
u Placemaking
P
lacemaking is a powerful idea; it’s much bigger than development or design by themselves. Placemaking is often a grassroots effort to revitalize public spaces. It’s a community development concept that has evolved over time. Embodying the common principle that the places we live, work and play belong to everyone, placemaking embraces those special public places where the community celebrates itself. That might be on the historic courthouse lawn, on Main Street in Anytown, USA, or in public spaces specifically designed to host events and programming on a regular basis. Whether from the unexpected pleasure derived from great public art, a random encounter with a talented street performer, or the magic of free live music under the stars, programming in public space is placemaking at its best and is an area where park and recreation professionals can excel.
The Importance of Placemaking
Human connectivity matters, especially in this technology-driven, social media culture. We now have a heightened awareness that the human element and the user experience are important components in creating vibrant communities and healthy workplaces. Events and programming in public space are increasingly important parts of civic life, bringing together people of all ages, incomes and cultures to meet and interact. By bringing people together, placemaking builds and reinforces community identity and increases creativity and innovation. Neighborhood associations, nonprofits and elected representatives support increasing public life in their plazas, parks and neighborhood spaces, and offering many opportunities to involve the community and celebrate what makes it authentic. What’s missing is programming. This growing expectation of dynamic public space is taking city living to new heights. But cities, developers, designers, planners and even those managing buildings and public space need to recognize that programming is as important design and space con-
siderations. Successful public spaces require on-going funding, programming and maintenance. The most celebrated spaces rely on community partnerships to implement all three requirements. San Antonio is an excellent model of this place-based approach. It’s devoting major reinvestment in major capital projects such as the redevelopment of Hemisfair Park—the historic site of the 1968 World’s Fair. The new Yanaguana Garden Park and Play Street, located on 104 acres of the former World’s Fair grounds, is now a dynamic downtown destination. This inviting new public space features Play Escape, a multi-use recreational and cultural space with placemaking built into it, which offers an assortment of activities for area residents and visitors. This newest addition to the downtown neighborhood attracts hundreds of local users, day and night, who enjoy outdoor movies, concerts, fitness classes and educational programs, and events such as Art in the Park, the Texas Salsa Festival and many more. In an October 2018 Urban Land Magazine article, “The Business Case for Creative Placemaking,” Juanita Hardy explains how San Antonio is a national placemaking leader: “Looking ahead, San Antonio continues to be a placemaking leader with the new San Pedro Creek Culture Park that hopes to capitalize on the same successful design model as the River Walk. The $175 million project broke
CALIFORNIA PARKS & RECREATION • FALL 2018
ground in 2016 to restore a creek with deep historical and cultural roots to San Antonio’s Hispanic heritage, by converting the San Pedro Creek from a forgotten drainage ditch into a showcase for creative urban art and architecture. When completed, it is expected that this San Pedro Creek Culture Park will encompass 60,000 feet of new walls, four miles of walking and biking paths, 11 acres of new landscaping, eight redesigned bridges, and a vast public artworks project commissioning murals and urban art from local artists. The placemaking project in Texas is somewhat similar to the elevated High Line promenade in Manhattan’s Meatpacking District and the Canal Saint-Martin District in Paris. Public and private leaders in New York and Paris reimagined existing infrastructure to develop two creative places for locals and visitors to gather.”
Getting Started in Your Community
Not all cities and communities have the resources to sustain stimulating programming. Building strategic partnerships and scaling programming plans to what is achievable is the best way for any community to start. We are seeing cities engaging communities, businesses and other public agencies to champion and support the activation and vibrancy of public spaces and create new community gathering places. Over time these partnerships can pro-
9
Placemaking u vide a schedule of on-going live events that are curated to keep retailers happy and visitors entertained. Partners and community participants that could be invited to provide programming include: • Local schools and universities • Local museums, zoos and attractions • Transit agencies and other governmental partners • Radio stations • Arts organizations • Local musicians’ union or clubs • Music schools • Local theaters • Parks and recreation programs Goals for placemaking and public space programming include: • Activating streets and sidewalks • Celebrating the city, its neighborhoods, its people, arts and culture • Showcasing and promoting emerging neighborhoods and business districts
Programming Public Spaces
For those of us who have had the role of managing and programming public spaces and ensuring a
10
high-quality experience for residents, placemaking is not a new thing. What is new are the nuances and challenges of delivering sustainable events and activities in public spaces in light of today’s patron’s evolving expectations about their experiences. We could consider a multitude of programming opportunities that could come to life throughout a city’s public realm on a daily, weekly, monthly and seasonal basis. Types of programming worth exploring include: permanent uses, recurring activities, temporary events and public art programs. The first step is assessing available public space, followed by a visit to City Hall to understand any special event permitting requirements. For more complex events, adding food, music and/or alcohol sales or service raises the bar for permit requirements and insurance compliance. Unless a street section is specially designed for temporary event closures, most street closures will need to be reviewed on a case by case basis by various city departments (public works, streets, police, fire), so plan ample review time. Event and program ideas can range from informal, low-key spontaneous street performances, to small street fairs featuring local artists, to fullscale festivals and annual parades that require extensive planning and traffic
management. Cities all over the country are already experienced at hosting major annual events and festivals, but many of these have significant costs. Nowhere is this tension more real than in the urban core of a city or community. Public spaces in urban areas present unique challenges and additional costs and constraints for event planners. Ensuring access and traffic flow and accommodating existing transit routes are paramount in a dense, urban setting. Programming affects many different users, including retail and restaurant businesses, property owners, employees, patrons, nearby residents, taxis and transit operators. Communications and advance planning time will be vital to ensuring smooth operations for any major event. One of the biggest challenges for hosting events in public spaces is the lack of infrastructure needed to meet city permitting and safety requirements. The costs to import the temporary infrastructure and equipment needed for stages, tents, restrooms, fencing, food, alcohol and security are enough to financially put any event out of business before it ever starts. While every community may want a big arts and music festival, the most successful ones have been built on years of partnerships, sponsorships, and donated
FALL 2018 • CALIFORNIA PARKS & RECREATION
MORE WAYS TO BE Give everyone in your community the freedom to pursue a healthy lifestyle with exercise options that are accessible, unintimidating, and best of all, free to the community 24/7. Greenfields’ new additions to the Signature Accessible™ line allow everyone to exercise together regardless of ability. Adjustable Resistance • Bi-directional • Zero recoil hazard • Safe-Stop feature
watch it in action here! signatureaccessible.com greenfieldsfitness.com 888.315.9037
CALIFORNIA PARKS & RECREATION • FALL 2018
11
Placemaking u
goods and services that make an event of this magnitude sustainable. When building a business plan for programming, consider a variety of funding sources, such as public sponsorship, corporate donations and sponsored programs, advertising, and charges such as admission, booth or parking fees. There are also proven models for sustainable public space stewardship on a larger scale including: Event-Based Models, Grassroots Partnerships, Public/Private Partnerships, Self-Governing Special Assessment Districts and Maintenance/Technical Assistance Partnerships.
Low Cost Solutions
On a day-to-day basis, there are many ways to creatively bring public space to life with minimal investment. For example, in Santa Monica, the downtown organization helps manage a permitted “Street Performer” program under contract with the City. This program provides rotating live musicians on Third Street Promenade year-round. This innovative publicprivate partnership is a great low-cost example for creating a better experience in public spaces. This program offers opportunities for local aspiring artists (who pay a nominal annual fee) to perform in public space and earn tips, while ensuring compliance with a few reasonable rules and procedures established out of respect for nearby businesses and neighbors. 12
Some downtowns have also found that placing temporary “pop-up” furniture or games like cornhole and giant board games in plazas and small public spaces invite random engagement and use, offering yet another low-cost way to drive activation in public spaces. In Old Pasadena, one of their more popular events this year is “Yappy Hours.” This quarterly program is held in historic alleyways after work, using dormant space in a former abandoned railroad right-of-way. It regularly brings hundreds of four-legged friends and their downtown resident owners together for socializing and play. Some cities are lucky enough to already have their own authentic sense of place that serves as a natural backdrop for placemaking (think beachfront). The weather in Southern and Central California also offers year-round programming opportunities. But around the country, communities find ways to celebrate what’s special about them not despite of, but because of more challenging weather conditions. They have developed programming like temporary outdoor ice rinks, night markets, snow hills for sledding and ice carving competitions—all in their city’s great public spaces. In some cases, public space programming can be intentional and interventional at the same time, addressing a vacant, dormant space or a downtown area, and introducing new vitality that begins to improve people’s perceptions about the area. Successful
programming can also signal to investors or developers that an area has potential for reinvestment, attracting new investment that begets more activity. Another way to use sidewalks and public space is with temporary, or even permanent, art installations. Chicago made its cows famous years ago, and communities today have found their own authentic art installations that engage and entertain audiences in unexpected ways. For example, Downtown Santa Barbara has hosted “Pianos on State” for nine years, inspired by similar piano programs in cities like New York, Denver and Lancaster, Pennsylvania. Santa Barbara’s is made possible by special installation “pads” under the brick sidewalks that allow for public art installation in key locations up and down State Street. “Pianos on State” is a ten-day October run of what are now 14 colorfully painted pianos outdoors, which invite everyone to be part of the spontaneous programming. YouTube is alive with videos of all the amazing players – and some famous people – who have been found tickling the ivories and entertaining pedestrians on a beautiful fall afternoon in Downtown Santa Barbara. “Pianos on State” has become a beloved annual tradition that is part of the rich arts culture of Santa Barbara. While it sounds simple, the behindthe-scenes management and operations for this 10-day art installation requires a great deal of collaboration with multiple partners, corporate partnerships, business and civic support, dedicated volunteers and funding. Local artists compete through a juried process to paint the pianos, downtown maintenance workers clean and cover the pianos nightly, businesses sponsor each location to provide funding for tuning, piano replacement and repair, artist materials and year-round storage/ moving of the pianos. Permits, logistics, maintenance, partnerships and financial support from sponsors and donors make this delightful hometown programming possible and sustainable. In addition to supporting this annual piano installation, these sidewalk installation pads are also used year-round for different and surprising public art installations.
FALL 2018 • CALIFORNIA PARKS & RECREATION
BUILT IN A FACTORY INSTALLED WITH A CRANE
That’s right! We complete our buildings, slab and all, off-site and deliver it right to your park. Less hassle and less cost to you! CALIFORNIA PARKS & RECREATION • FALL 2018
WWW.PUBLICRESTROOMCOMPANY.COM | (888) 888-2060
13
©2018 - ALL RIGHTS RESERVED | PUBLIC RESTROOM COMPANY
Placemaking u Entire sections and corridors of streets can serve many events, such as farmers’ markets, fairs, ciclovias, parades, etc. These could be a few blocks of a street corridor or a series of interconnected streets. A primary street such as a boulevard or main street with branches of intersecting cross streets can provide additional event space, as well as extend connectivity to neighborhoods. Events that may use this location include fairs and open street events. Loop routes provide good physical environments for parades, races, marches, and exercise programs that are based on walking and biking. • Sidewalks and parking lanes: Wide sidewalks can be suitable for many events, such as exercise programs based on group or individual walks, as well as progressive events and small markets. In combination with parking lanes, these spaces can be designed for a wide variety of events including farmers markets and play events.
Programming for Success
Developers are also getting into the business of “creating experience” by highly curating and programming quasi-public space that is designed into their mixed-use projects. They are increasing demand for neighborhoods they work in by providing walkable urban environments that support business and activity needs for emerging neighborhoods. Retailers, residents and visitors are then attracted to live, work and play in these communities. This type of “place management” is taking traditional placemaking to a new level, and providing places that consumers want to be. The best public spaces are managed by well-organized institutions with empowered decision-makers behind every detail, from developing strategic partnerships and planning iconic civic events, to managing cleaning and 14
maintenance schedules to ensuring appropriate on-site security. When planning for how to best activate your public spaces, remember: You are trying to create a memorable experience that captures the essence of your community. While that sounds perhaps too noble and aspirational, it can serve as a guide to help you deliver the kind of programming that will strike a responsive chord in your community, and enhance its quality of life.
Spaces for Programming
Temporarily using streets for special events and programs has been a long tradition in cities worldwide. Events and programs can be held in a variety of settings within the street right-of-way. Physical locations most conducive for street events and programs include: • Street corridors (individual or a network of interconnected corridors):
• Nodes (plazas, pocket parks, bulbouts and other residual spaces): These form a series of smaller scale places suitable for formal and informal events such as exercise programs, street performances and meet-ups. These are smaller-scale spontaneous events that can successfully coexist with other day to day street functions. Excerpt from Streets Reconsidered: Inclusive Design for the Public Realm, by Daniel Iacofano and Mukul Malhotra, being published by Routledge, Inc., in November 2018. Maggie Campbell is the Director of Urban Experience for MIG San Diego, bringing her downtown management and urban activation experience to MIG, a national planning, design and communications firm offering a broad array of services that contribute to the quality of life and economic vibrancy of regions, cities, downtowns, districts and neighborhoods.
FALL 2018 • CALIFORNIA PARKS & RECREATION
Refill with the Most Dependable Bottle Filling Stations
MODEL #
10145 SM
Most Dependable Fountains, Inc.™ www.mostdependable.com • 901-867-0039
CALIFORNIA PARKS & RECREATION • FALL 2018
15
Increasing Aquatic Program Revenue During the “Off-Season” It happens every year to aquatic facilities across the State of California, the dreaded “dropoff” in attendance, revenue, participants and overall usage in your facility. And, while it’s nice to have a By Kayla Nakamoto Student CSU East Bay
break from the late spring to early fall madness, it would also be nice to enjoy steady revenue streams throughout the year instead of the typical peaks and valleys that occur at most aquatic centers.
16
FALL 2018 • CALIFORNIA PARKS & RECREATION
u Aquatic Programming
T
continue to market those benefits to their members and existing users then hopefully they will sign-up for more programs, renew their membership and increase the number of times they visit on an annual basis. Promoting the benefits of aquatics can be as simple as starting a campaign at their facility and through their department’s recreation guide. I’ve seen several aquatic facilities over the past few years that conduct “challenges” for their facility members where they can keep track of their swimming distance to “swim across the city” or “swim across the bay” as a way to keep them engaged and looking towards a tangible, realistic and achievable goal. Couple this with a few “60-day challenges” or conducting a recreation and aquatic center triathlon and you now have different options for member engagement that keeps them coming back throughout the entire year. Another way to increase aquatic center attendance after the summer season involves tapping into two ex-
his article will help you put a plan in place to increase the usage and participants at your facility to increase revenue and minimize the off-season slump. First, let’s get rid of this notion from our users of an off-season because it’s one of the factors that leads to lost revenue from October to April. Aquatic operators need to continually educate their users and their community about the value that aquatics has on a year-round basis, not just during the summer season. While operators obviously expect higher numbers of programming participants from May through September, they can also develop a plan to get those usage levels up during the rest of the year. This starts by portraying aquatics as a year-round sport to existing users, not just a summer fun spot for recreation and swim lessons. Aquatic operators have the privilege of working in an industry that promotes lifelong fitness, wellness, and health, not to mention life safety! If operators can
isting customer databases, previous aquatic program users and current non-aquatic members. Cross-marketing and cross promotions to “dryland” users within your community’s parks and recreation system can help to bring new or infrequent users back to the aquatic center. Whether they don’t realize the aquatic center has programs and lap swim throughout the entire year, or they are looking for a change to their workout routine, promoting the benefits of aquatics to these groups can pay big dividends to increase aquatic participation all year long. The City of Campbell, CA recently took a step back and analyzed their entire aquatics operations, from open swim to lap swim to programs. Their goal was to maximize time and efficiency at their community pool across all of their aquatic offerings, as well as make it more convenient for their users and participants. By changing the format of their swim lessons they were able to offer more community swim time, as well as bring their swim team
Control
from foundation to poletop. . . from the light source to the field, preserving the night sky. . . assuring the results you expect, day 1. . . year 1 . . . and for 25 years.
California Offices: 800/825-6030 (toll free) Cameron Park, California 95682 Tustin, California 92780
Learn more at www.tlc4led.com
©2018 Musco Sports Lighting, LLC · ADCA18-2
CALIFORNIA PARKS & RECREATION • FALL 2018
17
Aquatic Programming u Orange Terrace Community Park - Riverside
RA H
L A N D S C A P E A R C H I T E C T S PLANNERS, INC.
Park Planning Usage Audits
Site Assessments Pre-Bond Studies Plan Checking Feasibility Studies Group Facilitation
Budget Analysis Master Planning
Consensus Building Sustainable Design
Athletic Field Planning Maintenance Analysis
back on-site instead of renting out the local high school pool. This led to increased enrollment through the summer which led to increased numbers for fall registration. Aaron Bueno, Recreation & Community Services Supervisor, spearheaded the process and said “Don’t be afraid to look at your entire aquatics operation for improvement and change.” Through a few small changes in their schedule, they maximized efficiency and increased revenue with their existing community center pool. Implement “bounce-back” offers to existing or previous aquatic center users to also help bring more people over the next few months. Aquatic centers can provide discounts on future swim lessons and water aerobics, even if it’s only a few dollars. These few dollars might be what it takes to entice someone to register their child for another month of swim lessons, so they can finally pass Level 4, or keep them in the pool for a few more months before the morning temperatures make it a little too cold to get up and get in the water for a 9:00 a.m. aerobics class. The City of Colton, CA has used the bounce-back offer to help launch their new fall swim program. “In an effort to encourage registration in our new fall swim lesson program, we distributed $5 off coupons to all swimmers who participated in the World’s Largest Swimming Lesson event, which is a free swim lesson promoting water safety, held in June each year. The caveat was that the $5 off coupons could only be used during the fall swimming lessons, which helped to boost our numbers in a relatively new program and bring in new revenue,” said Nicole Van Winkle, Recreation Services Manager for the City of Colton. According to Rebecca Sermeno, Aquatics Supervisor with the Livermore Area Recreation and Park District (LARPD), another easy revenue producer during off-season is to think about filling your pool with things other than people: pumpkins, Easter eggs, motorized boats, or rubber duckies! In October LARPD offers a Pool Pumpkin Patch that allows participants to hop in the water, pick their pumpkin,
Park and Recreation Master Plans
Design Build Lease Leaseback Construction Administration Post Construction Review
6800 Indiana Ave, Ste 245, Riverside, CA 92506
951-781-1930 ext 121 dougg@rhala.com
www.rhala.com 18
FALL 2018 • CALIFORNIA PARKS & RECREATION
u Aquatic Programming
WE DESIGN
WATER YOU CAN USE
Since 1990, Jones & Madhavan has worked with public agencies throughout California to develop hundreds of successful aquatic facilities. If you are planning a new aquatic facility or are
considering modernization of an existing facility, Jones & Madhavan can provide the professionalism you will appreciate from beginning to end.
SERVICES
as well as carve and decorate their pumpkins. She added, “We also offer themed healthy snacks such as ‘Witches Brew’ (juice), ‘Broken Bones’ (pretzels), or ‘Missing Fingers’ (carrots) and some Halloween themed arts and crafts for those who are not carving.” In the Spring LARPD offers a Spring Splash! It’s a very similar set up as the Pool Pumpkin Patch, but she swaps plastic Easter eggs for the pumpkins and the participants get to go on an Easter Egg hunt in the pool! Other off season events Sermeno suggested include a Rubber Ducky Derby using your waterslide to race ducks down the slide or motorized boat races when your heaters are off in the winter. Lastly, community collaboration can allow aquatic facility operators the opportunity to market their facility during the off-season. Fall and spring are known for outdoor community festivals in parks, downtown squares and other community hubs. This is the perfect time for aquatic operators to get a booth and promote the benefits that aquatic fitness and swim lessons bring to their community. Van Winkle noted, “At a previous facility, we kept one of our smaller pools at a high temperature and used the fall to launch our adapted swim lesson program. We cross-promoted at the local disability sports festival to engage that targeted market, and were able to turn the previously 8-week planned program into a year-round operation.” Make sure to bring flyers, registration forms, and freebie promotional items to help entice festival-goers to stop by the booth and see what aquatics is all about! While increasing attendance, participation and revenue from October to April is certainly a difficult task, engaging current and past aquatic user groups, as well as those who may not know the community even has an aquatic center, will prove to be beneficial for not only aquatic facilities, but communities at-large.
• Renovation Analysis • Needs Analysis • Master Planning • Programming • Architecture • Engineering • Aquatic Design • Construction Administration
Dominguez Aquatic Center
Van Nuys / Sherman Oaks Recreation Center
Terra Linda Aquatic Center
Granite Hills High School
100 East Thousand Oaks Boulevard, Suite 211 Thousand Oaks, CA 91360 T 805.777.8449 F 805.777.8489 E info@jmae.com W jmae.com
Date: 08.26.03 CALIFORNIA PARKS & RECREATION • FALL 2018 Client: Jones & Madhavan
Job #: 1922JM Description: Ad for California Parks & Recreation magazine Filename: 08.26_JM_Ad_1922JM Size: 3-1/2"x 9-1/4" vertical
19
Get Them to the Greens
With more than 900 golf courses across the state of California, parks and recreation courses face intense competition for customers. So how can they By Steve Argo and Mark Hoesing KemperSports
20
differentiate themselves to attract new customers and keep existing customers coming back?
FALL 2018 • CALIFORNIA PARKS & RECREATION
u Golf Programming
T
he teams at KemperSports, which manage park and recreation properties across the state, weighed in on this question, sharing some of their most successful strategies to bring customers to their properties. From putting on major events to hosting simple every day meetings, here’s a look at some of their best performing ideas:
Providing a gathering place for the community
By opening up your doors for special events – both golf and non-golf, you can introduce an entirely new group of potential customers to everything your course and property have to offer. For example at Black Gold Golf Club – an 18-hole course in Orange county, the team takes advantage of every opportunity to partner with the city to showcase their property, hosting functions like resident focus groups and meetings on a regular basis. The team also provides meeting space for
the city’s interviews with candidates for key positions. Serving as the host location for these events has paid off for the property. “It’s not unusual for guests who attend a meeting to come back later to enjoy a round of golf or a meal or tour the property’s event space for their own upcoming event,” said Jim Goss, general manager. “For example, we recently partnered with the city on a recreational 5K run/walk and, after the run, several residents complimented us on the property and said they’d be back for happy hour on our patio.” In Stockton, the team at Swenson Park Golf Course has partnered with the local farmers’ market association to host a farmers’ market every Wednesday from 9 a.m. – 2 p.m. – a move that has generated business for the pro shop and café. Additionally, Swenson Park Golf Course runs a monthly event called “Cars and Coffee,” which welcomes local car groups to set up and show off their vehicles. A typical event
CALIFORNIA PARKS & RECREATION • FALL 2018
includes 50-80 cars, 150-plus visitors and, or of course, plenty of coffee; it also features a raffle with proceeds going to the park’s junior golf program.
Using golf’s lessons as a blueprint for success in life
Golf’s essential rules, grounded in honor and etiquette, mirror the skills necessary to become successful adults. At Paradise Valley Golf Course and Rancho Solano Golf Course, which have alternated as the number one and two courses in Solano County for about 15 years, the teams are tapping into those essential rules through Golf 4 Fun, an outreach program focused on providing at-risk youth with an opportunity to expand their worlds and personal growth opportunities through golf. The program is designed for kids ages 7 -13 and is administered by PGA Golf Professionals. “We provide local at-risk kids an opportunity to enjoy the game of
21
Golf Programming u golf, a game they most likely would not be exposed to until adulthood,” said Rich Cessna, general manager. “Golf-4-Fun provides a structured program with professional instruction and all the equipment they need to be introduced to the game, along with engaging games of chance and skill. This experience, combined with the life lessons you learn through golf, has tremendous potential to help transform a child’s life.”
Embracing alternative forms of golf
As the industry explores ways to introduce people to the game of golf, alternative forms – from shorter loops to speed golf – are on the rise. Four years ago, Swenson Park Golf Course started offering FootGolf and just this year the team worked with the Delta Windjammers Disc Golf Club to bring disc golf to the property. “Our goal is to make residents feel more comfortable checking out their local municipal golf course, to make them
feel like it’s a place they are welcome and can have a good time,” said Kyle Nelson, general manager. “Activities like disc golf, coupled with events like the farmers market and programming, have gotten us to the point where residents of all skill levels, backgrounds and interests feel like we’re accessible entertainment.”
Providing a rewarding experience
Loyalty programs and special perks for residents can go a long way to cultivating a customer base. For example, at Paradise Valley Golf Course and Rancho Solano Golf Course, a traditional loyalty program is helping the properties create repeat business. The popular Loyal-Tee program provides members with benefits like reduced rates, advanced booking and rewards points for every $1 spent, earning them more free golf. And at Desert Willow in Palm Desert, resident appreciation events bring the community in the door. Annual
free golf days for resident golf card holders and merchandise discounts are popular with the locals who love having a 36-hole championship golf resort in their backyards. The property also gives back with community-oriented events like last year’s 20th anniversary celebration. Starting with free golf in the morning, the day capped off with a free concert where attendees were treated to a commemorative gift and complimentary hors d’oeuvres and desserts created by the property’s executive chef.
Supporting the community
Serving as a host for special events and programs that support issues the community cares about is another strategy that’s bringing new faces to parks and rec properties. Every year, for example, Olivas Links in Ventura welcomes the community for the Police Activities League Golf Tournament, a major fundraiser that helps support afterschool programs in the City of
(Soils & Barks)
22
FALL 2018 • CALIFORNIA PARKS & RECREATION
u Golf Programming Ventura and the City of Oxnard. For the team, this event hits the mark from so many perspectives – from providing an opportunity to support and thank local law enforcement to giving the course some additional publicity by way of the live radio feed that broadcasts from the event each year. General manager Carl-Van Vallier has also seen another benefit. “About half of the participants in this event are once or twice a year golfers, some have never even played – but they all want to support PAL,” Vallier said. “Events like this help get people over the feeling that the golf culture is too exclusive or that they don’t fit in because they don’t have a high skill level. They can simply enjoy themselves at a relaxed, no pressure event.” The Desert Willow team hosts a homegrown event – the Shoopy Scramble. Created by Brett Shoopman, an assistant golf professional at the property and a survivor of malignant melanoma, the event raises funds to
fight this rapidly growing cancer and help spread skin cancer awareness by supporting the Eisenhower Lucy Curci Cancer Center of Excellence. The event, which regularly sells out, gives the Desert Willow team a chance to both support a cause that’s very personal and meaningful and one that impacts many in their region. Through the most recent Shoopy Scramble, enough funds were raised to quadruple the number of free skin cancer screenings provided by the Lucy Curci Cancer Center of Excellence, provide free transportation services to and from the screenings, and enable a community lecture specifically on melanoma.
Instagram, Twitter and Facebook to showcase the properties in a way that speaks to younger golfers. The properties are also seeing success with a mobile app that provides their golfers with options like GPS, tee times, social media sharing, promotions/specials, instant messaging and geo fencing. When it comes to bringing customers in the door and out to the greens, the right partnerships and creative thinking can go a long way for a parks and recreation course. And, as evidenced by these examples, that big idea doesn’t have to strain the budget – it just has to connect with the community.
Tapping into technology
About the Authors
At its roots, the game of golf itself may be decidedly low- tech, but hightech tools are helping drive more play. At Paradise Valley Golf Course and Rancho Solano Golf Course, the teams are connecting with 20 and 30-something golfers via social media—using
Steve Argo is regional vice president of operations and Mark Hoesing is a senior vice president at KemperSports, which provides management services for golf courses in California and across the country.
Outcross 9060 ™
The Outcross™ 9060 featuring the new Toro Groundsmaster 1200 pull-behind mower. Unmatchable productivity, performance, and a superior cut.
800-585-8001 www.turfstar.com Bermuda Dunes | Fresno | Vista Hayward | Rancho Cordova | Brea CALIFORNIA PARKS & RECREATION • FALL 2018
23
Park and Recreation Commissions and Boards: Advocates for Our Mission and Profession If you have been around CPRS President Henry Perezalonso for even the smallest amount of time, chances are you have been infected by his wit, charm and passion for advancing the profession. At the 2018 CPRS Conference in Long Beach, Henry stood center stage under the blue, yellow, By Nicole Acquisti, CPRP Recreation Supervisor City of Burlingame
green, and red lights, with all eyes on him, and challenged everyone to put aside checking social media, shopping, even flossing; and instead use those handful of minutes to make connections with other professionals.
24
FALL 2018 • CALIFORNIA PARKS & RECREATION
u Take 5
A
s “iron sharpens iron”, we too can make each other better and stronger, but we need to take the time and effort to do so. We need to connect, as professionals, and as people. Our work is to make lives better; and we have a stronger chance at accomplishing that when we are “One CPRS”; working together, and learning from each other on ways to enhance the lives of those we serve. The Take 5 Challenge began by inviting 2018 CPRS Conference attendees to submit their business card if they were interested in participating. The Take 5 Challenge Committee paired up Northern and Southern professionals and encouraged them to take five minutes a month checking in with each other regarding projects, staffing, goals and challenges. The Take 5 Challenge continued to grow and there are currently over 500 professionals connecting throughout California, along with countless phone calls that begin with, “Hi, I’d like to Take 5 with you.” As time went on, the committee was able to provide professionals with multiple pairings; people on their same level; being a mentor, being a mentee, even partners connecting completely out of the division of recreation they are usually in. The Take 5 Challenge has even connected City Councilmembers throughout the state.
Success Stories
The City of Fresno put numbers in a hat and matched up staff from three different divisions (Community Services, Recreation and Administration). Each pair connecting to discuss personal and professional matters. “I went to lunch with {my Take 5 Challenge partner} and we discussed part time staffing issues, union contract ideas, and her involvement in CalSac Trainings. I am very interested in CalSac Training, and her and I really getting in depth with our conversation has opened up my eyes to this opportunity. So glad our department took part in the challenge! We are going to give it another go this month and see who else we can get involved!”-City of Fresno Community Recreation Supervisor
The Tracks at Brea
Landscape architects, park planners, and civil engineers at David Evans and Associates, Inc. (DEA) provide creative and innovative design solutions that balance growth with environmental sensitivity. DEA offers you experienced professionals in multiple disciplines who can quickly form a team to meet your project needs. We work closely with public and private clients to plan and design parks, trails, resorts, residential, and commercial land development projects. Kim S. Rhodes, PLA 3867 4141 E. Inland Empire Blvd., Ste 250, Ontario, CA 91764 | ksr@deainc.com | 909.481.5750 LOS ANGELES, ONTARIO, SACRAMENTO, SAN DIEGO, SANTA CLARITA, TEMECULA, TUSTIN, VICTORVILLE
www.deainc.com
LISTEN
Understanding Your Needs
CALIFORNIA PARKS & RECREATION • FALL 2018
INNOVATE
Designing Your Vision
DELIVER
Implementing Your Solution
25
Take 5 u Success stories of the Take 5 Challenge are popping up throughout California. One such story is between County of Riverside Regional Park and Open-Space District Assistant Director Kyla Brown (KB) and City of Burlingame Recreation Coordinator Nicole Rath (NR).
Why were you interested in participating in the Take 5 Challenge?
NR:
I was looking to connect with someone outside my organization who I could share and get ideas regarding the programs I currently oversee, as well as someone who could guide me towards the next steps of leadership within CPRS (I am currently a committee chair for the Volunteer Awards Dinner, District 4). I am a Recreation Coordinator for the City of Burlingame where I oversee our Seasonal Adventure Camps, After School Enrichment programming, Youth Advisory Committee, and a few Special Events. I am also taking part with the new Community Center Master Plan and Park Re-build Committees. I am extremely passionate about the field of Recreation, providing programs to the community, and continuing to grow within the profession. I was hoping to Take 5 with someone who shared my
26
same excitement, but had no idea that I would be paired with such a veteran in the field- Kyla Brown.
KB:
When our CPRS State Board President, Henry Perezalonso, issued the challenge of “taking 5” minutes to connect with colleagues and mentor young professionals, I jumped at the opportunity. I know from first-hand experience that it can be difficult to have candid conversations about professional growth with those you work closely with on a day-to-day basis. Sometimes hearing an outsider’s perspective is what you need. Beyond that, connecting with a professional early in their career is exciting! Their passion and enthusiasm can be contagious and I have definitely found that to be the case with Nicole Rath.
How has this challenge benefited you so far?
NR:
AMAZING! Being paired with Kyla Brown has been a wonderful experience; specifically hearing about how she started as a lifeguard at 16 years old, ran youth and adult programs, was a full-time community center and aquatics program coordinator at 20 years old, then worked in a City Manager’s office, the steps she took to become a Certified
Park and Recreation Executive and how she serves as the Assistant Director to the Riverside County Regional Park and Open-Space District. Kyla is passionate about giving back to the Parks and Recreation community and serves on the state Executive Board as Region 4 Representative for CPRS. One month while “Taking 5” with Kyla, I mentioned that I would love to learn helpful tips and tools to better navigate my email & time management. A few days later, I was shocked and so appreciative to receive two books in the mail from Kyla about those topics, and she had tabbed and highlighted parts of both books!! This was such a sweet and unexpected gesture that I will never forget! She also provided me with great guidance when I spoke with her about her most helpful tip in supervising staff, she said, “Consistency so they know what to expect, her current staff are spread out (furthest are 3 hrs away!) and the importance of communication!”
KB:
So far, I have found this challenge to be very beneficial. Nicole has been an inspiration to me with her openness to learn and her desire to be better and do more in her job and in her roles within CPRS. I have found that Nicole and I are similar so far in our career experiences and I am pleased to be able to share some
FALL 2018 • CALIFORNIA PARKS & RECREATION
ONLY SPEND MONEY ON THE THINGS YOU NEED Imagine a world where high-performance LED sports lighting is easy and affordable to install and use. Retrofitting with Ephesus All Field makes it possible with greater efficiency, brightness, and glare suppression all while decreasing light spillage and skyglow. Sounds like a dream, but LED is within reach.
$1X
system able to use your existing
$2X
infrastructure, eliminating the expenses for new poles, crossarms, demolition,
ALL FIELD RE TROFIT
engineering, and foundations.
T YPICAL LED IN STALL ATION
>
ENGINEERING
All Field is the only LED field lighting
60
NUMBER OF FIXTURES
FIXTURES + BRACKETS SHIPPING LABOR BALLASTS POLES + CROSSARMS FOUNDATIONS
50 40 30 20
E XI S TI N
VISIT LEDwithinReach.com FOR YOUR 10 F R E E G U I D E TO R E T R O F I T T I N G W I T H L E D
CALIFORNIA PARKS & RECREATION • FALL 2018 B U LBS
0
20
30
T YPI CA
ALL FI E
40
50
SURFACE LIGHT IN FOOT - CANDLES
27 >
Take 5 u of the things I have learned over the years to help her succeed and hopefully help her avoid some of the mistakes I’ve made. Nicole is currently assisting in the early planning stages for a new community center master plan, a process that I have had the honor of participating in many times. I’m excited to hear how her experience in this process unfolds for her as a comparison to my experiences and hope to pick up some new insights along the way. At the same time, I’m learning a lot more about Nicole as a person and consider her a friend – an added benefit to the Take 5 Challenge for sure.
Were there any difficulties you faced?
NR:
During the summer I oversaw Summer Camp programs and found the idea of “Taking 5” during the summer to be (what I considered at the time) a daunting task, taking away time from my program areas. Kyla and I spoke at the end of May, tried to connect in June, spoke again in early July and in August which ended up being time that I really looked forward to throughout the summer. It was great to say that summer had completed!
28
KB:
Probably the most challenging part of the “Take 5” has been aligning our schedules for the connection. Between Nicole’s busy summer programs and my jampacked schedule, it’s been an exercise in creativity and flexibility. I think our first call was from my car on the way to another meeting. In reality, our 5 minute connection turns into 15 or 20 minutes because we find we have a lot to talk about and share. To help manage our time effectively, Nicole has taken initiative to come prepared with questions which makes our connections that much more valuable in the short time that we have together.
What would you say to people who haven’t participated in the Take 5 Challenge yet?
NR:
If you have not already been paired or are not participating actively in the Take 5 challenge, I encourage you to do so! I truly value my time “Taking 5” with Kyla, in 6 short months I have learned a few new tips and tricks from her, but more importantly I feel like I am gaining a new friend in the field. Kyla has reminded me to continue seeking education opportunities by attending
CPRS conferences and NRPA conferences to stay up-to-date. Looking into online certificate programs: environmental leadership academy, EPPLEY institute for Parks and Recreation professionals (parks, planning and tourism certificate), master planning certificate, CIP planning, special events. I look forward to all that will come of the Take 5 program and hope one day I can provide mentorship like Kyla has provided me.
KB:
Don’t let the Take 5 opportunity pass you by! Throughout my career I have been inspired by leaders in the field of parks and recreation but was often too intimidated to ask, “will you be my mentor?” If you find yourself feeling the same way, the Take 5 Challenge takes the scary part out of it by matching you with someone directly. It takes the hard part out of the equation. If you already have someone in mind that you’d like to connect with as a mentor or mentee, you have the perfect segue to ask! Now you can simply share the program and ask if they’d like to take part in the Challenge with you! Kyla and Nicole are shining examples of what we envisioned for the Take 5 Challenge; connect with other professionals and sharpen your skill set both personally and professionally. Finding time throughout the day for anything can be a challenge, but by making the effort, even from the car, both professionals have found it to be a positive experience. At the 2019 CPRS Conference & Expo in Sacramento, Henry will be highlighting other stories from the Take 5 Challenge. If you and your Take 5 Challenge partner have a story to share or would like to be interviewed to be featured at Conference, please let us know. If you are interested in becoming part of the Take 5 Challenge, or already are and want to make more connections, it’s not too late! Contact Nicole Acquisti at nacquisti@burlingame. org for connections, questions, and to share your stories! Keep Taking 5 California!
FALL 2018 • CALIFORNIA PARKS & RECREATION
Ensuring SAFETY from the ground up. Playgrounds should be a place where only happy memories are made. So trust duraSAFE® Rubber Playground Tiles by sofSURFACES to ensure the children who use your space are protected, from the ground up. For over three decades, we have been pioneers in developing, testing and installing the world’s safest playground tiles. Our proprietary fifth generation duraSAFE design exceeds all industry safety standards. And we offer an industry leading Limited Lifetime Warranty to ensure safe landings, anytime.
sofSURFACES.com 1.800.263.2363
CALIFORNIA PARKS & RECREATION • FALL 2018
©2018 sofSURFACES
29
Stephanie Stephens, CPRS Executive Director; Roger Posacki, PlayCore CEO; Henry Perezalonso, CPRS President
Stephanie Stephens Named 2018 PlayCore Hero at NRPA Annual Conference Stephanie Stephens, CPRS Executive Director, received the PlayCore Hero Award for her passionate dedication to building communities through play and recreation. PlayCore bestows its annual Hero award as a way to recognize the inspirational people they meet throughout the course of business. The 2018 award was presented at the National Recreation & Park Association’s annual conference in Indianapolis, IN, on September 25, 2018. The Hero Award embodies servant leadership, those who give selflessly with a goal of improving lives and active behavior in their communities and the world. “As a company that lives by its Mission and Values, PlayCore created the Hero Award to honor people who have made a career of giving back selflessly, with complete dedication to improving the communities they serve,” PlayCore CEO Roger Posacki explains. 30
Stephens has been a champion in creating new spaces for families to play and gather throughout her career. During her almost 5 year tenure in California, she has seen a 10% increase in association membership and created multiple partnership opportunities for the professionals she serves. Most recently, she took part in a statewide road trip to celebrate several of the more than 30 new research-based play and recreation spaces created as part of the Healthy Play Initiative, a state-wide collaborative partnership to promote health and active families. Meeting the families whose lives are so positively impacted by the new play and recreation spaces was a highlight of the tour. Stephens’ commitment to improving community health and wellness will ensure active lifestyles for children, families, and communities for years to come. “Joining forces with our friends at PlayCore just made sense. The
connection between our members, PlayCore’s high quality education and our joint desire to create healthy, active communities in California made this an ideal partnership. While I am very honored to receive this award, those professionals who bring these kinds of projects to life for their communities are the real heroes!” she said. As part of the Hero Award, PlayCore will make donations to Stephens’ two charities of choice - the United Way of Tucson for their Day of Caring event, and the Sacramento SPCA for their Paws for Health Program. About the PlayCore Hero Award: PlayCore’s Hero award recognizes individuals that make a difference in the recreation and park profession. The Hero Award embodies servant leadership, those who give selflessly with a goal of improving lives and active behavior in their communities and the world. Their dedication reflects PlayCore’s Mission and Values.
FALL 2018 • CALIFORNIA PARKS & RECREATION
CALIFORNIA PARKS & RECREATION • FALL 2018
31
www.greenfieldsfitness.com | 888.315.9037 32
® ™
FALL 2018 • CALIFORNIA PARKS & RECREATION
park tour 2018
Highlighting Greenfields’ projects across the nation Miami, FL
Photo courtesy of Miami-Dade Parks, Recreation, and Open Spaces Department
CALIFORNIA PARKS & RECREATION • FALL 2018
33
CPRS By The Numbers Annual Report, May 2017 - April 2018
71
Why CPRS Exists CPRS is the source of resources, tools, advocacy and events that strengthen California’s public parks and recreation industry and our professionals. CPRS unites members and creates networks across disciplines and agency boundaries to achieve together what we cannot do alone.
4
89
52 3
77
19
82
64
88
12
29 56
2
27
48
30
21 18
76
45 84
15
34
63
22 17
55
23
8
11
32
1
98
44
14
• Members are united in their commitment to improving people’s lives. • Members have the skills, knowledge and networks they need to be successful in their profession. • Policy makers vote with the premise that parks and recreation is an essential service.
22
In the End... • CPRS exists for the success of our members and the profession, while operating in a fiscally responsible manner.
81
Our Mission The California Park & Recreation Society’s mission is to advance the park and recreation profession through education, networking, resources and advocacy.
FALL 2018 • CALIFORNIA PARKS & RECREATION
CALIFORNIA PARKS & RECREATION • FALL 2018
35
10
18
15
30
MEMBERSHIP
88
77
82
95
2
64
CPRS exists for the success of our members and the profession Members are united in their commitment to improving people's lives For the 6th year in a row, we have witnessed an increase in membership. While 87% of membership dues are paid by a member’s agency*, we interpret this steady increase to mean that professionals are finding value in the programs and services offered by CPRS.
Membership Trend 2010 to Present
3887 3442
3381 3165
2998
3009
4062
3541
3165
Value of Membership May 2010
May 2011
May 2012
May 2013
May 2014
May 2015
May 2016
May 2017
Why Do You Belong?
85% 83 72
%
to stay current on information about the profession to network and build relationships
%
Addressing Member Challenges 36
to support the profession
May 2018
98% 78% 84%
of members would
get exceptional
are likely to renew
recommend CPRS
or definite value
their membership
out of their
if they had to pay
relationship with
100% of their dues
CPRS
personally
membership to other professionals
91% 82% 68% 79% CPRS Website
While 91% of you stated the current website contains valuable info, the overall satisfaction rating for quality (82%), ease of finding info (68%) and visual appeal (79%) are areas we are working to improve upon.
Top Challenges Identified By Members... Employing and training staff Funding cuts FALL 2018 • CALIFORNIA PARKS & RECREATION
CALIFORNIA PARKS & RECREATION • FALL 2018
37
10
18
95
30
SKILLS, KNOWLEDGE 88 AND NETWORKS 82
One of our largest audiences yet!
1
Exibitors
405 229 Different Companies Expo Hall Booths
2
77
6
1503
up 17% from 2017!
2 CPRS
1st Time Attendees
595
up 282 from 2017!
Members have the skills, knowledge and networks they need to be successful in their profession.
Full Conference Attendees
Conference & Expo
5
64
4
Volunteers and Speakers
3 445
Intensive Attendees
(all combined)
569
What did our Membership Survey tell us about our Education Courses and Professional Development offerings? 92% stated the overall quality is Excellent, Very Good or Good
Where Can We Improve? 38
When asked of all CPRS HQ offered events, as well as those hosted by Districts and Sections, ‘Content is Relevant to my needs’ scored in the 80% range. Further analysis as to what content members are seeking, as well as how to implement the content they are learning, will be the focus of our attention in the coming year.
82% of you believe half day or 1-2 hour sessions are the most effective training sessions You overwhelmingly prefer in person training over online/ remote training (60%).
FALL 2018 • CALIFORNIA PARKS & RECREATION
Districts and Sections ROCK Education and Networking!
On average, our Districts and Sections offer over 5 education and networking events a year. That’s a lot of VOLUNTEER time and energy put together to make ALL CPRS members better!
Check out these numbers from 2017-18 District and Section Events… 320 Volunteer Leaders District, Section and State Board members, Committees and special Task Forces
District 1 – 6 events serving over 540 attendees District 2 – a full year of 20 events serving 1,250 attendees
Admin Section – 4 events for 465 Administrators
District 3 – held 12 events and saw over 850 attendees
Aging Section – 240 professionals at 3 events
District 4 – reported 9 events and just over 330 attendees
Aquatics Section – 2 BIG events for just under 200 pros
District 5 – 9 events for nearly 400 attendees
Development & Operations Section – 118 attendees at just 1 event
District 6 – 126 professionals networked at 4 events District 7 – held 7 events for just over 500 attendees District 8 – reported 4 events and 168 attendees District 9 – 285 pros came to your 6 events District 10 – 10 events for 900 professionals District 11 – 711 attendees at 9 events District 12 – over 1,000 professionals came to your 7 offered events Districts 13 & 14 – we know you did some great work this past year and look forward to your report for 2018-19
Educators Section – Including your events at conference, you touched 280 attendees Recreation Section – over 560 attendees at 14 offerings (including monthly Rec Connects) Recreation Therapy Section – 5 events serving over 550 attendees Please note these are self-reported numbers by our District and Section leaders as of July 2018. Variances may have occurred.
District 15 – 2 events for over 240 attendees
Swordplay, aerial artistry, and a port of call feast!
SPECIAL DISCOUNTED RATES AVAILABLE FOR GROUPS! piratesdinneradventureca.com | info@pirates-ca.com | 7600 Beach Blvd., Buena Park, CA 90620 | (866) 439-2469
CALIFORNIA CALIFORNIA PARKS PARKS & RECREATION & RECREATION • FALL • 2018 FALL 2018
39
18
10
30
Resources & Advocacy 88
2
77
Over 500 professionals Take 5! At the Opening General Session of Conference 2018, CPRS President Henry Perezalonso challenged ALL CPRS members to Take 5 with one another. “As iron sharpens iron, we too can make each other better and stronger by sharing with one another. We need to connect, as professionals, and as people” says President Perezalonso. The purpose of the TAKE 5 CHALLENGE is to make an intentional effort each month to take five minutes to connect with others in the profession. Could be a phone call, a coffee, a walk or an email. The same five minutes one might use on Facebook or Instagram or Snap Chat or even flossing. Did you Take 5 yet this month?
15 95
Members are united in their commitment to improving people’s lives
Policy makers vote with the premise that parks and recreation is an essential service
40
64
Prop 68 PASSES! In June 2018, Prop 68 passed with 59% of California voters saying that Parks were important! This $4 billion bond will infuse much needed funding into all our member agencies, via per capita allocations and grant programs. As of this writing, the Per Capita program is in the Public Comment phase and should be released in Spring 2019. Continue to watch the CPRS website and your inbox for the most up to date info on Prop 68 funding program opportunities.
FALL 2018 • CALIFORNIA PARKS & RECREATION
MitTwist Twist Mit Woodville habenSie Sie haben Whimsy from Wood – Strength from Steel www.berliner-playequipment.com denDreh Drehraus. raus. den
CALIFORNIA PARKS & RECREATION • FALL 2018 Berliner Seilfabrik Play Equipment Corporation – 96 Brookfield Oaks Drive, Suite 140, Greenville, SC 29607, Toll-free: 1-877-837-3676
41
18
88
10
30
95
CPRS Fiscal Health 2
77
RESERVES
15
64 Expenses FY 2018-19
As outlined in the Board approved policies, CPRS is to have three months’ operating in reserves at all times. Reserves are specified for Building Expenses, Equipment maintenance and replacement, Contingency and Emergency. Our current reserve account balance is $547,958 and is above the specified three months’ operating level by $25,896.
Expenses FY 2018-19
42
FALL 2018 • CALIFORNIA PARKS & RECREATION
SEE THE VIDEO! ® ™
XPERIENCE THE Greenfields’ X-Rig features 6 built-in sets of suspension trainers, plus an additional free bar for users to bring their own. Incredibly versatile, suspension trainers can be used to perform the following (and more!): • Mountain climbers • Push-ups • Atomic push-ups • Chest press • Inverted row • Low row • Single-arm row • Tricep press • Chest fly • Reverse fly • Tricep extension • Bicep curl • Y-fly • Clock press • Power pull CALIFORNIA PARKS & RECREATION • FALL 2018 • Standing fallout
X RIG
888-315-9037 43 www.greenfieldsfitness.com
Parks Make Life Better!® u
Be a Brand Partner!
The following agencies, companies and universities have completed the Parks Make Life Better!® logo policy/agreement application. They are using the logo in their marketing efforts, using the key messages in their promotions and are living the brand promise. Now is the time for you to join the Parks Make Life Better!® branding compaign. Please visit the CPRS Web site (www.cprs.org) and click on the Parks Make Life Better!® logo on the home page for more information on the campaign. California Agency City of Agoura Hills City of Alameda City of Albany City of Alhambra City of Aliso Viejo Aliso Viejo Community Association Ambrose Recreation & Park District City of American Canyon City of Anaheim City of Anderson City of Antioch Town of Apple Valley Arcade Creek Recreation and Park District City of Arcata Arden Manor Recreation & Park District Arden Park Recreation & Park District City of Arroyo Grande City of Artesia City of Atascadero City of Atwater Auburn Area Recreation and Park District City of Azusa City of Bakersfield City of Baldwin Park City fo Banning City of Bell City of Bell Gardens City of Bellflower City of Belmont Belvedere Tiburon Joint Recreation City of Benicia City of Berkeley City of Beverly Hills City of Bishop City of Blue Lake Boulder Creek Recreation & Park District City of Brea City of Brentwood City of Brisbane City of Buena Park City of Burbank City of Burlingame Buttonwillow Recreation & Park District City of Calabasas City of California City California State Parks City of Calistoga Cameron Park Comm. Svcs. District City of Campbell
44
City of Carlsbad Carmichael Recreation & Park District City of Carpinteria City of Carson Central Plumas Recreation & Park District City of Ceres City of Cerritos Chico Area Recreation & Park District City of Chino City of Chino Hills City of Chowchilla City of Chula Vista City of Claremont City of Clovis Coalinga-Huron Recreation & Park District City of Concord Conejo Recreation & Park District Cordova Recreation & Park District City of Corona City of Coronado City of Costa Mesa Cosumnes Community Services District City of Cotati City of Covina City of Culver City City of Cupertino Cypress Recreation & Park District City of Cypress City of Dana Point Town of Danville City of Davis City of Del Mar City of Delano Desert Recreation District City of Diamond Bar City of Dinuba Town of Discovery Bay City of Downey City of Duarte City of Dublin East Bay Regional Park District City of East Palo Alto City of El Cajon City of El Centro City of El Cerrito El Dorado Hills Community Services District City of El Monte City of Emeryville City of Encinitas City of Escondido City of Exeter
Fair Oaks Recreation & Park District Feather River Recreation & Park District City of Folsom City of Fontana City of Foster City City of Fountain Valley City of Fremont City of Fresno City of Fullerton Fulton-El Camino Recreation & Park District City of Galt City of Garden Grove Georgetown Divide Recreation District City of Gilroy City of Glendale City of Glendora Green Valley Homeowners Recreation Association Greater Vallejo Recreation District City of Gridley City of Grover Beach City of Half Moon Bay City of Hanford City of Hawaiian Gardens City of Hawthorne Hayward Area Recreation & Park District City of Healdsburg City of Hercules City of Hermosa Beach Hesperia Recreation & Park District Highlands Recreation District City of Hughson City of Huntington Beach City of Huntington Park City of Imperial City of Indio City of Inglewood City of Irvine City of Irwindale Isla Vista Recreation & Park District Jurupa Area Recreation & Park District Jurupa Community Services District Kensington Police Protection & Community Services District City of Kerman County of Kern City of King City City of Kingsburg City of La Habra City of La Mesa City of La Mirada
City of La Palma City of La Puente City of La Quinta City of La Verne City of Lafayette City of Laguna Beach City of Laguna Hills City of Laguna Niguel City of Lake Forest City of Lakewood City of Lancaster City of Larkspur Recreation City of Lathrop City of Lemon Grove City of Lemoore City of Lincoln Livermore Area Recreation & Park District City of Lodi City of Long Beach City of Los Alamitos City of Los Altos City of Los Angeles County of Los Angeles Los Gatos-Saratoga Recreation City of Lynwood City of Madera City of Malibu Town of Mammoth Lakes City of Manhattan Beach City of Manteca County of Marin City of Martinez McKinleyville Community Services District Mendocino Coast Recreation & Park District City of Menifee City of Menlo Park City of Merced City of Mill Valley Mission Oaks Recreation and Park District City of Mission Viejo City of Modesto City of Montclair City of Montebello City of Monterey County of Monterey Monterey Peninsula Regional Park District City of Moorpark Town of Moraga City of Moreno Valley City of Morgan Hill
FALL 2018 • CALIFORNIA PARKS & RECREATION
u Parks Make Life Better!® Mt. Shasta Recreation & Parks District City of Mountain View City of Murrieta City of Napa City of National City Navy Region South West City of Nevada City City of Newark City of Newport Beach City of Norco North County Recreation & Park District North Highlands Recreation & Park District North of the River Recreation & Park District North Tahoe Public Utility District City of Norwalk City of Novato City of Oakland City of Oakley City of Oceanside City of Ojai City of Ontario City of Orange Orangevale Recreation & Park District City of Orinda City of Pacifica City of Palmdale City of Palo Alto Paradise Recreation & Park District City of Pasadena Human Services & Recreation City of Pasadena Parks & Natural Resources City of Paso Robles City of Patterson City of Perris City of Petaluma City of Pico Rivera City of Pinole City of Pismo Beach City of Pittsburg County of Placer City of Placerville Pleasant Hill Recreation & Park District Pleasant Valley Recreation & Park District City of Pleasanton City of Pomona City of Port Hueneme City of Porterville City of Poway City of Rancho Cucamonga Rancho Simi Recreation and Park District City of Redding City of Redondo Beach City of Redwood City City of Reedley City of Rialto City of Richmond Rim of the World Recreation & Park District
Rio Linda Elverta Recreation & Park District City of Rio Vista City of Riverbank City of Riverside County of Riverside Regional Park & Open Space District City of Rocklin City of Rohnert Park Rosamond Community Services District City of Rosemead City of Roseville Rossmoor Community Services District City of Sacramento County of Sacramento City of Salinas Town of San Anselmo City of San Bernardino City of San Bruno City of San Carlos County of San Diego City of San Diego City of San Dimas City of San Fernando City of San Francisco County of San Francisco City of San Gabriel County of San Joaquin City of San Jose City of San Juan Capistrano City of San Leandro City of San Luis Obispo County of San Luis Obispo City of San Marcos City of San Mateo County of San Mateo City of San Pablo City of San Rafael City of San Ramon City of Sanger City of Santa Clara County of Santa Clara City of Santa Clarita City of Santa Cruz County of Santa Cruz City of Santa Fe Springs City of Santa Maria City of Santa Rosa City of Santee Santee Lakes Recreation Preserve City of Saratoga City of Sausalito City of Scotts Valley City of Seal Beach City of Selma City of Sierra Madre City of Signal Hill County of Solano City of Solano Beach South Coast Air Quality Management District City of South El Monte City of South Gate City of South Lake Tahoe City of South Pasadena
45 CALIFORNIA PARKS & RECREATION • FALL 2018
Southgate Recreation & Park District County of Stanislaus City of St. Helena City of Stanton City of Stockton City of Suisun City City of Sunnyvale Sunrise Recreation & Park District City of Tahoe City Tamalpais Community Services District Tehachapi Valley Recreation & Park District City of Temecula City of Temple City Templeton Community Services District City of Torrance City of Tracy Truckee Donner Recreation & Park District City of Tulare City of Turlock City of Tustin City of Twentynine Palms City of Ukiah City of Union City City of Upland City of Vacaville County of Ventura City of Victorville City of Visalia City of Vista City of Walnut City of Walnut Creek City of Watsonville City of West Covina City of West Hollywood City of West Sacramento West Side Recreation & Park District City of Westminster City of Whittier City of Wildomar Town of Windsor City of Woodland City of Yorba Linda Town of Yountville City of Yuba City City of Yucaipa Out-of-State Agency Brownsburg Parks, Indiana City of Bluffton, Indiana City of Butte-Silver Bow, Montana Clarksville Parks & Recreation, Indiana City of Edmonton, Alberta, Canada Friends of Maryland State Parks City of Franklin, Indiana Greenfield Parks and Recreation Department, Indiana City of Johnson City, Tennessee Mooresville Park & Recreation District City of New Albany, Indiana City of Olivette, Missouri
New Haven-Adams Township, Indiana Noblesville Parks & Recreation, Indiana City of Shelbyville, Indiana City of South Bend, Indiana Washington Township, Ohio Company Alfa Products All About Play/Little Tikes Commercial - Nor Cal Buell Recreation California’s Great America Callander Associates Capitol Enterprises Inc. Columbia Cascade Company Community Works Design Group David Evans and Assoc. Inc. David Volz Design Landscape Architects, Inc. Firma Design Group Friends of Rockhaven Goric Marketing Group USA The HLA Group, Landscape Architects & Planners Innovative Playgrounds Company KPCRadio.Com Land Concern Ltd Leader Manufacturing, Inc./Fairweather Site Furnishings Division Maximum Solutions, Inc. Murdock-Super Secur National Academy of Athletics National Parks Promotion Council NLM Consulting Services PlayCore PlaySafe, LLC Play Smart Surfacing Play-Well TEKnologies Poimiroo & Partners Public Restroom Company Recreation Republic RHA Landscape Architects Planners, Inc. RJM Design Group, Inc. Robertson Industries, Inc. Shade Structures Southern California Municipal Athletic Federation SpectraTurf SSA Landscape Architects, Inc. Stone Soul Music StructureCast Sybertech Waste Reduction Ltd. Tri Active America Western Wood Preservers Institute Windsor Parks-Recreation Foundation Vermont Recreation & Parks Association University/College CSU Long Beach CSU Northridge San Jose State University SDSU MOVE
SPRING 2017 • CALIFORNIA PARKS & RECREATION 45
Advertisers Index A-G Sod Farms, Inc. 800-247-6348 www.AGSod.com
Aqua Source 800-574-8081 www.aquasource.com
Aquatic Design Group 800-938-0542 www.aquaticdesigngroup.com
Arch Pac 760-734-1600 www.archpac.com
Since 1968
p. 55
p. 63
David Evans & Associates 909-481-5750 www.deainc.com
p. 25
p. 2
David Volz Design 714-641-1300 www.dvolzdesign.com
p. 3
Eaton Ephesus Lighting 800-573-3600 www.eaton.com-ephesus
Ephesus
p. 4
p. 27
Architerra Design Group 909-484-2800 www.architerradesigngroup.com p. 21
Greenfields Outdoor Fitness 888-315-9037 www.greenfieldsfitness.com p. 11, 32-33, 43
Berliner, Seilfabrik Play Equipment 877-837-3676 www.berlinerplayequipment.net p. 41
Inspector Playground 888-293-7889 www.inspectorplayground.com
p. 54
BMLA, Inc. 951-737-1124 www.bmla.net
p. 31
Jones & Madhaven 805-777-8449 www.jmae.com
p. 19
p. 53
MIG 800-790-8444 www.migcom.com
p. 61
p. 64
Most Dependable Fountains 800-552-6331 www.mostdependable.com p. 15
Capitol Equipment 626-357-3768 www.capitolequipinc.com
Columbia Cascade Co. 800-547-1940 www.timberform.com
46
p. 37
Crane Architectural Group 714-525-0363 www.cranearchitecturalgrp.com
FALL 2018 • CALIFORNIA PARKS & RECREATION
u Advertisers Index
Musco Lighting 800-825-6030 www.tlc4led.com
p. 17
Sator 888-887-2867 www.satorsoccer.com
p. 49
p. 22
Schmidt Design Group 619-236-1462 www.schmidtdesign.com
p. 52
p. 50
sofSURFACES Inc. 800-263-2363 www.sofsurfaces.com
p. 29
Pirate’s Dinner Adventure 866-439-2469 www.piratesdinneradventureca.com p. 39
TurfStar Western 800-585-8001 www.turfstar.com
p. 23
Public Restroom Company 888-888-2060 www.publicrestroomcompany.com p. 13
Water Odyssey by Fountain People. Inc. 512-392-1155 www.waterodyssey.com p. 7
Renewable Fiber Inc. 303-994-0217 www.renewablefiber.com
ZGolf Food & Beverage Services, LLC dba Wedgewood Weddings 888-382-5108 www.wedgewoodweddings.com p. 51
My Bark Co. 209-786-4042 www.mybark.net
Nuvis 714-754-7311 www.nuvis.net
p. 59
RHA Landscape Architects-Planners 951-781-1930 www.rhala.com p. 18
Richard Fisher Associates 714-245-9270 www.RFAland.com
p. 57
SSA Landscape Architects 831-459-0455 www.ssala.com
p. 35
CALIFORNIA PARKS & RECREATION • FALL 2018
47
Company Members through July 15, 2018
A-G Sod Farms, Inc. (951) 687-7581 info@agsod.com www.agsod.com 2900 Adams St., Ste. C-120, Riverside, CA 92504 SERVICE: Five farms in California & Colorado producing high quality sod for sports fields and parks. Action Play (855) 752-9277 steve@actionplaysystems.com 18535 Old Statesville Road Suite C, Cornelius, NC 28031 SERVICE: Playground borders, ADA ramps, wear mats, GaGa Ball Pits, other accessories. Advantage Mailing LLC (949) 633-9090 sogle@Advantageinc.com www.Advantageinc.com 1600 N. Kraemer Blvd., Anaheim, CA 92806 SERVICE: Commercial printing, binding, and mailing-web, sheet fed, and digital graphic and marketing services. American Solutions for Business (714) 396-1803 dmeyers@americanbus.com http://home.americanbus.com 400 Princeland Court, Corona, CA 92879 SERVICE: Providers of printed documents, promotional products, corporate logo apparel like brochures, uniforms, stationery, catalogs, forms. Anton’s Service, Inc. (619) 579-9000 steve@antonservice.com P.O. Box 455, Lakeside, CA 92040 SERVICE: Park and playground construction, certified with Playworld & Little Tikes.
48
Aquatic Design Group (760) 438-8400 info@aquaticdesigngroup.com www.aquaticdesigngroup.com 2226 Faraday Avenue, Carlsbad, CA 92008 SERVICE: Programming, planning, design and engineering services for competition, recreation and leisure aquatic facilities. Architerra Design Group, Inc. (909) 484-2800 rkrumwiede@architerradesigngroup. com www.architerradesigngroup.com 10221-A Trademark Street. Rancho Cucamonga, CA 91730 SERVICE: Landscape architecture and site planning: new and renovated parks, streetscapes, community gardens, nature parks, trails. BCI Burke Co, LLC (920) 933-6711 kmcclanathan@bciburke.com www.bciburke.com P.O. Box 549, Fond Du Lac, WI 54936 SERVICE: BCI Burke has been manufacturing high-quality and innovative playground equipment for 95 years. Berry Bowling Systems +61- 417 - 946 102 daarons@berrysportsurfaces.com.au www.berrysportsurfaces.com.au 3 Cochrane Street, Mitcham, Victoria 3132 AUSTRALIA SERVICE: Designers, suppliers & installers of synthetic lawn bowling greens. World Bowls approved. BioDOGradable Bags (800) 983-7221 x703 veejay.patell@biodogradablebags. com https://biodogradablebags.com 12 Santa Catacina. Rancho Santa Margarita, CA 92688 SERVICE: Pet waste bags, dog poop bags, dog waste bag dispensers for parks.
BMLA Landscape Architecture (951) 737-1124 baxter@bmla.net www.bmla.net 310 North Joy Street, Corona, CA 92879 SERVICE: BMLA Landscape Architecture - Designs that build lasting communities. BSN Sports (972) 406-3413 erios@bsnsports.com http://www.bsnsports.com 14460 Varsity Brands Way, Dallas, TX 75244 SERVICE: Founded in 1972 as a factory direct equipment company, BSN SPORTS is the largest distributor of apparel & equipment in the United States. California Land Management (650) 322-1181 clm@clm-services.com www.clm-services.com 675 Gilman Street, Palo Alto, CA 94301-2528 SERVICE: Provides professional park management, security, maintenance, ranger patrol & related services. California State Soccer Association South (714) 778-2972 lsalcedo@calsouth.com www.calsouth.com 1029 S. Placentia Avenue, Fullerton, CA 92831 SERVICE: The official state soccer association of USSF providing recreational youth and adult programs, coaching education and referee certification services. California’s Great America (408) 986-5947 michael.kuhny@cagreatamerica.com www.cagreatamerica.com 2401 Agnew Road, Santa Clara, CA 95054 SERVICE: Theme Park that offers exclusive rates for visits & events.
Capitol Equipment, Inc. (626) 357-3768 capitolequipmentinc@yahoo.com www.capitolequipinc.com 2718 E. Huntington Drive, Duarte, CA 91010 SERVICE: Portable steel equipment shelters, standard and custom sizes. ChangeLab Solutions (510) 302-3380 jnguyen@changelabsolutions.org www.changelabsolutions.org 2201 Broadway, Suite 502, Oakland, CA 94619 SERVICE: Consultation and training on how to create and maintain fully utilized parks systems. Coast Recreation Inc. (714) 619-0100 thodges@coastrecreation.net www.coastrecreation.com 3151 Airway Ave, Suite A-3, Costa Mesa, CA 92626-4620 SERVICE: Representing Landscape Structures, playground equipment, landscape brands site furnishings, and Icon Shelters in southern California. Commercial Aquatic Services, Inc. (877) 794-6227 info@swimcas.com www.swimcas.com 1121 N. Hawk Circle, Anaheim, CA 92807 SERVICE: Commercial swimming pool service, repair, equipment and chemical sales. Cornerstone Studios, Inc. (714) 973-2200 info@csstudios.com www.csstudios.com 106 W. 4th, 5th Floor, Santa Ana, CA 92701 SERVICE: Park planning, trail design, irrigation master planning, plan checking, sports field design, visual resource analysis.
FALL 2018 • CALIFORNIA PARKS & RECREATION
© 2018 Sator Sports, Inc. Prices and estimated savings subject to change without notice. *Visit website for complete details. **Offer ends November 30, 2018. Use code at checkout. Not valid with any other offers, price breaks, coupons, or promotions, as well as certain packages or kits, items on clearance, customized items (in-stock logos acceptable), gift certificates, aerosol paints and paint accessories. Sator Soccer / Sator Sports, Inc. reserves the right to modify or cancel this offer without notice at any time. Other restrictions may apply.
CALIFORNIA PARKS & RECREATION • FALL 2018
49
Buyer’s Guide u Crane Architectural Group (714) 525-0363 rcrane@cranearchitecturalgrp.com www.cranearchitecturalgrp.com 110 E Wilshire Ave # 300, Fullerton, CA 92832-1934 SERVICE: Architectural Services - community centers, senior centers, sports complexes, concession stands, park restrooms, ADA improvements. DASH Platform (800) 881-6515 mgutierrez@arenasports.net http://www.dashplatform.com 9040 Willows Road NE, Suite 102, Redmond, WA 98052 SERVICE: DASH Platform is an allinclusive, easy-to-use software solution that allows staff to manage facilities and programs.
David Evans and Assoc. Inc. (909) 481-5750 ksr@deainc.com www.deainc.com 4141 E. Inland Empire Blvd. Suite 250, Ontario, CA 91764 SERVICE: Multidisciplinary firm specializing in landscape architecture, civil and transportation engineering, surveying, and construction management. Deschamps Mat Systems (973) 928-3040 assistant@mobi-mat-dms.com www.mobi-mat.com 218 Little Falls Road, Unit 11, Cedar Grove, NJ 07009-1277 SERVICE: We develop, manufacture and distribute state-of-the-art Mobility Solutions.
Eaton’s Ephesus Lighting (315) 579-2873 EphesusInfo@Eaton.com http://ephesuslighting.com 125 E Jefferson Street, Syracuse, NY 13202 SERVICE: LED sports lighting for park & recreation fields. Elite Customs Construction (877) 919-2727 elitecustoms911@gmail.com P.O. Box 328, San Jacinto, CA 92581 SERVICE: Disaster response, mold, water damage, fire, landscaping, re-construction, re-hab. ETrak Recreation Software (877) 513-8725 mark@etrak.com www.eTrak.com 1095 Playground Road, Charleston, SC 29407 SERVICE: eTrak Recreation Software provides cloud-based, cost-effective, powerful rec management solutions for any organization.
Exeloo Public Restrooms (800) 676-5290 solutions@exeloo.com www.exeloo.com 1090 Wellsona Road, Paso Robles, CA 93446 SERVICE: Exeloo is the complete public restroom solution. Providing custom prefabricated units for every situation. FieldTurf Commercial (760) 745-7026 x1341 aparisi@easyturf.com 2750 La Mirada Drive, Vista, CA 92081 SERVICE: Manufatcturer and installer of artificial turf for any and all commercial applications. First Lighting Technologies Ltd. (844) 279-8754 info@firstlighttechnologies.com www.firstlighttechnologies.com 104 455 Banga Place, Victoria, BC V8Z 6X5, CANADA SERVICE: Solar lighting evolved. Manufacturers of commercial and architectural solar lights for pathways, parks, parking lots. Franklin Sports Inc. (781) 573-2334 csavage@franklinsports.com www.franklinsports.com 17 Campanelli Parkway, Stoughton, MA 02072 SERVICE: Broad range of general sporting goods and outdoor games. Gail Materials, Inc. (951) 667-6106 daved@gailmaterials.net www.gailmaterials.net 10060 Dawson Canyon Road, Corona, CA 92883 SERVICE: Leading manufacturer of ballfield materials, stabilized decompose granite, sports sand and specialty soils. Serving the West Coast.
The Wall Las Memorias | Los Angeles, CA PARTNERING WITH CITIES & PUBLIC AGENCIES TO CREATE LEGACY RECREATION PROJECTS FOR OVER 47 YEARS CA 1891 . NV 396
50
DBE . SBE
GigaTera USA Inc (714) 515-1481 jkim@gigaterausa.com 1818 E. Orangethorpe Ave., Fullerton, CA 92831 SERVICE: LED sports lighting solutions for indoor and outdoor facilities.
FALL 2018 • CALIFORNIA PARKS & RECREATION
u Buyer’s Guide Gold Bug Park and Mine (530) 642-5207 fjacobi@cityofplacerville.org www.goldbugpark.org 2635 Gold Bug Lane, Placerville, CA 95667 SERVICE: Gold Bug Park is Gold Rush History! Offering mine tours, gem panning, blacksmith, stamp mill, museum, and hiking trails.
Gro-Power, Inc. (909) 393-3744 gropowerinc@verizon.net www.gropower.com 15065 Telephone Avenue, Chino, CA 91710 SERVICE: Go “green” with Gro-Power products. They’re safe for the environment and naturally conserve water.
Grand Slam Safety, LLC (925) 997-6266 jeanette@grandslamsafety.com www.Grandslamsafety.com 130 Alcosta Court, San Ramon, CA 94583 SERVICE: Design, manufacture indoor/ outdoor safety fencing system-permanent or removable for multi-sport parks-baseball, softball and little league.
(707) 255-4630 gretchen@gsmlainc.com www.gsmlainc.com
GSM Landscape Architects, Inc.
1700 Soscol Avenue, Suite 23, Napa, CA 94559 SERVICE: Award winning landscape architectural design for parks, sports fields, recreational and educational facilities throughout California.
Harris Design (510) 647-3792 office@hd-la.com www.hd-la.com 755 Folger Avenue, Berkeley, CA 94710 SERVICE: Creative, community-based planning & design from concept through construction. Parks, trails, master plans, sports facilities, open space. The HLA Group Landscape Architects & Planners, Inc. (916) 447-7400 ghauser@hlagroup.com www.hlagroup.com 301 University Avenue, Suite 110, Sacramento, CA 95825 SERVICE: Landscape architecture and planning emphasizing parks and recreation, urban design, community design and land planning.
ICAA (800) 728-7768 juliemilner@icaa.cc www.icaa.com 1603-2055 Pendrell Street, Vancouver, BC V6G 1T9, CANADA Service: IMC Outdoor Living (314) 373-1163 justinc@imcoutdoorliving.com www.internationalmulch.com 2280 Schuetz Rd. Ste 201, St. Louis, MO 63146-3420 SERVICE: Manufacturer of recycled rubber mulch and molded rubber products.
ST OP
your event center from losing money!
Hire a Pro!
A premiere full service hospitality group!
SCHEDULE A FREE CONSULTATION TODAY!
ALISO VIEJO CENTER
Partnered with City of Aliso Viejo in July, 2015 CALIFORNIA PARKS & RECREATION • FALL 2018
800.246.2087
You can also visit WedgewoodWeddings.com or Z-Golf.com to learn more about our locations and business.
51
Buyer’s Guide u Innovative Playgrounds Company LLC (877) 732-5200 info@innovplay.com www.innovplay.com 12407 East Slauson Avenue, Unit D, Whittier, CA 90606 SERVICE: Sales, designs, and project management for BCI Burke playground equipment, safety surfacing, shade structures, and fitness/sport/ site amenities. IZone Imaging (254) 778-0722 mike@izoneimaging.com www.izoneimaging.com PO Box 368, Temple, TX 76530-0368 SERVICE: Sign Solutions and Custom High Pressure Laminate (CHPL) graphic panels and decorative surfaces. JetMulch (866) 306-8524 info@jetmulch.com www.jetmulchinc.com P.O. Box 1667, Capitola, CA 95010 SERVICE: Blown-In Mulch and ASTM certified playground materials.
Key Log Rolling (763) 544-0047 julie@keylogrolling.com www.keylogrolling.com 626 Mendelssohn Avenue North, Golden Valley, MN 55427 SERVICE: Key Log Rolling is a safe, fun and challenging activity for any aquatics program. King Plastic Corporation (941) 493-5502 veronicar@kingplastic.com 1100 N. Toledo Blade Blvd, North Port, FL 34288 SERVICE: King Plastic is the leading manufacturer of quality polymer sheets, slabs and massive shapes. Knorr Systems, Inc. (714) 754-4044 britneyw@knorrsystems.com www.knorrsystems.com 2221 S. Standard Ave, Santa Ana, CA 92707 SERVICE: Quality aquatic equipment and services including: water treatment, filtration, recreation, maintenance, service contracts.,
The KYA Group (714) 659-6477 info@thekyagroup.com www.KYASurfacing.com 1800 East McFadden Ave., Santa Ana, CA 92705 SERVICE: Industry specialist in surface solutions and sustainable plantscapes supported by project management, design and maintenance services.
Mack5 (510) 595-3020 enelson@mack5.com www.mack5.com 1900 Powell Street Suite 470, Emeryville, CA 94608 Service: Project/Construction management and cost planning/estimating services for park & recreation capital projects.
LDA Partners, LLP (209) 943-0405 ewohle@ldapartners.com www.ldapartners.com 222 Central Court, Stockton, CA 95204 SERVICE: Architectural Services.
Melton Design Group (530) 899-1616 greg@meltondg.com www.meltondg.com 309 Wall Street, Chico, CA 95828 SERVICE: Landscape architecture, providing design services for parks, sports complexes, skateparks & masterplans. We focus on providing personal service.
Loco Canopies (833) 722-6679 info@lococanopies.com www.lococanopies.com 17 Hammond #411, Irvine, CA 92618 SERVICE: Custom canopies, feather flags, tear drop flags, custom umbrellas, table covers, event display solutions.
Most Dependable Fountains, Inc. (800) 552-6331 info@mostdependable.com www.mostdependable.com 5705 Commander Dr., Arlington, TN 38002-0587 SERVICE: Outdoor drinking fountains, pet fountains, showers, misters, play towers, hydrants, jug fillers, handwash stations & grills.
Schmidt Design Group, Inc. Landscape Architecture + Planning
Musco Sports Lighting (949) 754-0503 mike.marchetti@musco.com www.musco.com 3002 Dow Avenue, Suite 504, Tustin, CA 92780 SERVICE: Providing sports lighting solutions for your budget, for the environment.
35 YEARS OF POSITIVE CHANGE BY DESIGN www.schmidtdesign.com info@schmidtdesign.com (619) 236 - 1462
52
Miracle Playground Sales/ Miracle Recreation (800) 264-7225 sales@miracleplayground.com www.miracleplayground.com 9106 Pulsar Ct, Ste C, Corona, CA 92883-4632 SERVICE: Innovative playground equipment, playground safety surfacing; park shelters & gazebos; tables, benches & athletic equipment & splashpads.
Civita Park
FALL 2018 • CALIFORNIA PARKS & RECREATION
u Buyer’s Guide National Academy of Athletics (707) 541-2365 aaron@naofa.us www.NationalAcademyofAthletics.com 1260 North Dutton Suite 243B, Santa Rosa, CA 95401 SERVICE: Year round Sports Camps and Clinics offering 8 different sports for players, coaches and parents. Neptune-Benson (401) 821-2200 emmett.jorgensen@evoqua.com http://www.neptunebenson.com/ 6 Jefferson Dr., Coventry, RI 02816 SERVICE: Leading manufacturer of aquatic filtration systems for waterparks, aquatic centers featuring the Defender Regenerative Media Filter. Noll & Tam Architects (510) 649-8295 annika.dukes@nollandtam.com www.nollandtam.com 729 Heinz Avenue, Suite 7, Berkeley, CA 94710 SERVICE: Architectural design, programming and planning for recreation/community/senior centers and other civic buildings. NUVIS (714) 754-7311 rstone@nuvis.net www.nuvis.net 3151 Airway Avenue, Suite J-3, Costa Mesa, CA 92626 SERVICE: NUVIS landscape architecture - over 40 years of design solutions for people, environments, and experiences worldwide. Opti-Fit International Inc. (916) 939-3690 ekonz@opti-fit.com www.opti-fit.com P.O. Box 6716, Folsom, CA 95763 SERVICE: Opti-Fit Inc. is your one stop total fitness solution. Planning, design, supply and service.
Outdoor Creations, Inc. (530) 365-6106 ODC@outdoorcreations.com www.outdoorcreations.com 2270 Barney Road, Anderson, CA 96007 SERVICE: Precast concrete site furnishings, includes picnic tables, benches, BBQs, fire pits, planters, signs and concrete products for outdoor use. Pacific Play Systems (760) 599-7355 sales@pacificplayinc.com www.pacificplayinc.com 3288 Grey Hawk Court, Carlsbad, CA 92010 SERVICE: Playground, design - play structure, site furnishings & exercise equipment distributor - installation Class A-B General Contractor. PDPlay (760) 597-5990 sales@pdplay.com www.PDPLAY.com 2235 Meyers Avenue, Escondindo, CA 92029-1005 SERVICE: California manufacturer of commercial play structures, site furnishings, and poured-in-placed rubberized surfacing.
PlaySafe, LLC (505) 899-9532 playsafe@play-safe.com www.play-safe.com PO Box 66056, Albuquerque, NM 87193-6056 SERVICE: Playground audits, maintenance training, strategic master plan development, feasibility studies, expert witnesses & recreation program development. PolyMenders (916) 757-9133 ron@polymenders.com www.polymenders.com 3229 Elkhorn Blvd., Suite 10, North Highlands, CA 95660 SERVICE: PolyMenders specializes in mobile repair of plastic playground equipment. Save money by repairing, not replacing.
Public Restroom Company (888) 888-2060 joanne@publicrestroomcompany.com www.publicrestroomcompany.com 2587 Business Parkway, Minden, NV 89423 SERVICE: Public Restroom Company is a design build specialist for odor free, vandal resistant, park restroom and concession buildings. Quadriga Landscape Architecture & Planning, Inc. (707) 546-3561 Christine@quadriga-inc.com www.quadriga-inc.com 1415 21st Street, Suite A, Sacramento, CA 95811 SERVICE: Landscape Architecture and Planning.
Play Surface Coatings, Inc. (702) 243-7866 jimb@playsurfacecoatings.com www.playsurfacecoarings.com 3210 W Desert Inn Road, Las Vegas, NV 89102 SERVICE: Distributor of resilient safety surfaces for playgrounds and waterplay. Playgrounds Unlimited (408) 244-9848 mikea@playgroundsunlimited.net www.playgroundsunlimited.com 980 Memorex Drive, Santa Clara, CA 95050 SERVICE: Construction services; site preparation; play equipment; water play; shade shelter installation; pour-in-place & synthetic turf safety surface.
CALIFORNIA PARKS & RECREATION • FALL 2018
53
Buyer’s Guide u R.J. Thomas Mfg. Co./Pilot Rock (800) 762-5002 pilotrock@rjthomas.com www.pilotrock.com P.O. Box 946, Cherokee, IA 510120946 SERVICE: Manufacturing and direct sales of park grills, picnic tables, benches, campfire rings, trash receptacle holders, etc. RecDesk Software (860) 467-4325 mike.morris@recdesk.com http://recdesk.com/ 300 Plaza Middlesex, Middletown, CT 06457 SERVICE: RecDesk provides a Radically Simplified recreation management software platform that is cloud-based and mobile-ready.
RecWest Outdoor Products, Inc. (818) 735-3838 mike_b@recwest.com www.recwest.com 31316 Via Colinas, #118, Westlake Village, CA 91362 SERVICE: Representing Landscape Structures Inc., DuMor Site Furnishings. RHA Landscape Architects - Planners, Inc. (951) 781-1930 rha@rhala.com www.rhala.com 6800 Indiana Avenue, Suite 245, Riverside, CA 92506 SERVICE: Park & sports facility planning, LEED certified, water conservation design, community consensus building, park rehabilitation.
Risk Management Services Inc. (602) 606-7450 lori.sabato@theriskpeople.com theriskpeople.com PO Box 32712, Phoenix, AZ 85064 SERVICE: Sports Insurance. Robertson Recreational Surfaces (800) 858-0519 rhawley@totturf.com www.totturf.com 2414 W 12th Street, Suite 5, Tempe, AZ 85281 SERVICE: Robertson Recreational Surfaces sells, manufactures and installs resilient rubber safety surfacing, synthetic turf and accessories.
Ross Recreation Equipment Company, Inc. (707) 538-3800 nickp@rossrec.com www.rossrec.com 100 Brush Creek Road #206, Santa Rosa, CA 95404 SERVICE: 44 years of providing superior recreational & outdoor products and service with attention to quality, safety and design. RRM Design Group (805) 543-1794 jcferber@rrmdesign.com www.rrmdesign.com 3765 South Higuera Street, Suite 102, San Luis Obispo, CA 93401 SERVICE: RRM Design Group designs award-winning recreation areas by collaborating with people who use them. S.P. Entertainment LLC (310) 901-3354 spentertainment@yahoo.com www.spentertainmentllc.com 9362 Redwood Street, Cypress, CA 90630 SERVICE: DJ’s, Photo-booths, karaoke, stage, lighting, PA, concert soundsystems, video screens, generators, LED walls, power. S & S Worldwide (860) 537-3451 klovely@ssww.com www.ssww.com 75 Mill Street, Colchester, CT 06415 SERVICE: A one-stop shop for all your arts and crafts, sporting equipment and STEM materials. SafePark (800) 734-4882 jamey@safepark.com www.SafePark.com 23052 Alcalde Drive, Suite C, Laguna Hills, CA 92653 SERVICE: Playground Audits, Inspections, Impact Testing-Traix-2010, playground maintenance, repair, complete certified playground refurbishment and upgrades.
54
FALL 2018 • CALIFORNIA PARKS & RECREATION
u Buyer’s Guide San Francisco Giants (415) 972-2000 alustbader@sfgiants.com www.sfgiants.com 24 Willie Mays Plaza, San Francisco, CA 94107 SERVICE: Home of the San Francisco Giants baseball team, as well as ballpark tours and public or private events. Schmidt Design Group, Inc. (619) 236-1462 info@schmidtdesign.com www.schmidtdesign.com 1111 Sixth Avenue, Suite 500, San Diego, CA 92101 SERVICE: Landscape architecture, park planning, and design that balances artistic expression with environmental sensitivity. Shade ‘N Net (800) 290-3387 rudy@shade-n-net.com www.shade-n-net.com 5711 West Washington, Phoenix, AZ 85043 SERVICE: Tension cable breathable fabric shade structures/vents out heat/88% sun blockage/97% UV ray protection.
Southern California Municipal Athletic Federation (626) 448-0853 x16 timIttner@scmaf.org www.scmaf.org P.O. Box 3605, 823 Lexington Gallantin Road, South El Monte, CA 91733 SERVICE: Professional training, education and networking; insurance services; sport rules, training and competition for youth and adults. Sports Turf Solutions (831) 484-2138 pwood@turftest.com www.turftest.com 29001 Falcon Ridge Road, Salinas, CA 93908 SERVICE: Athletic field safety testing - specializing in G-max testing of synthetic and natural turf sports fields.
Stonehenge Signs (530) 249-6000 stonehengesigns@gmail.com www.stonehengesigns.com PO BOX 387, Quincy, CA 95971 SERVICE: Proudly providing world class engraved natural stone signs for park entry monuments since 1978. Studio-MLA (213) 384-3844 jan@mlagreen.com www.mlagreen.com 185 S. Myers St, Los Angeles, CA 90033 SERVICE: Landscape Architecture, Master Planning, Needs Assessments, Cultural and Historic Landscapes.
SyberTech Waste Reduction Ltd. (888) 888-7975 rmitchell@swrl.com www.swrl.com P.O. Box 3009 - 33191 1st Avenue, Mission, B.C. V2V1G0, CANADA SERVICE: Our in-ground trash system, self-watering planters and other products greatly save operational costs. TackleBar, LLC (651) 269-3059 brigid@tacklebar.com 1152 Laurel Avenue, Saint Paul, MN 55104 SERVICE: A safer approach to youth football utilizing new equipment to teach proper defensive fundamentals while preventing tackling to the ground.
CRANE ARCHITECTURAL GROUP Innovations in Architecture
Siegfried Engineering, Inc.
Decades of Quality Park & Recreation Projects
(209) 943-2021
Specialties include:
www.siegfriedeng.com 3244 Brookside Rd., Suite 100, Stockton, CA 95219 SERVICE: Design and engineering firm specializing in civil and structural engineering, landscape architecture, surveying, and planning.
Community Centers Daycare Centers Recreation/Sports Complexes Restrooms Senior Centers ADA Compliance Studios Picnic Shelters Concession Buildings Arts/Activity Centers Education Centers Historical Preservation and Restoration
pjs@siegfriedeng.com
SofSurfaces Inc. (800) 263-2363 x224 c.chartrand@sofsurfaces.com www.sofsurfaces.com 4393 Discovery Line, Petrolia, ON N0N 1R0, CANADA SERVICE: Rubber tile solutions for playground, fitness facility and architectural applications.
Services Full Service Architecture ADA Compliance Studies Building Design Space Planning Site Analysis Cost Estimating Land Planning Project Bidding and Negotiation Construction Contract Administration Sustainable Design
110 E Wilshire Ave., Suite 300, Fullerton, CA 92832 www.cranearchitecturalgrp.com (714)525-0363
CALIFORNIA PARKS & RECREATION • FALL 2018
55
Buyer’s Guide u TechniSoil Global, Inc. (530) 605-2076 Nick.Thornhill@technisoil.com 5660 Westside Rd, Redding, CA 96001 SERVICE: Asphalt & Cement Repair Technology, Pathway Stabilizer, Bark Binder, Permeable Pavement Binder, Decomposed Granite & Rubberized Pavements. ThermaGreen Environmental (416) 782-5837 Blu@thermagreen.com www.thermagreen.com 180 Bartor Road, Toronto, ON M9M 2W6, CANADA SERVICE: ThermaGreen Environmental™ manufactures innovated shock and drainage pads for artificial sportsfield and playground surface systems. TRK Playground Safety, L.L.C. (559) 642-4939 trkplay@gmail.com www.trkplay.com 46853 Chukchansi Road, Coarsegold, CA 93614 SERVICE: Statewide; playground audits and inspections; attenuation surface impact testing; playground design; and safety education and awareness.
56
Turf Renovation Machinery, Inc. (562) 696-5780 royjklopping@yahoo.com www.Klopping-Hardie.com 18380 Lemon St, Hesperia, CA 92345 SERVICE: Tractor Powered sports turf renovator sales and service. Universal Studios Hollywood (818) 622-1031 educational.programs@nbcuni.edu www.universalyouthprograms.com 100 Universal City Plaza, Universal City, CA 91608 SERVICE: Universal Studios Hollywood Youth Programs: Let our park be your classroom! USA Shade & Fabric Structures (707) 257-7296 kbusam@usa-shade.com www.usa-shade.com 8505 Chancellor Row, Dallas, TX 75247 SERVICE: USA Shade provides shade solutions for everything under the sun!
Verde Design, Inc. (408) 985-7200 derek@verdedesigninc.com www.verdedesigninc.com 2455 the Alameda, Suite 200, Santa Clara, CA 95050 SERVICE: Multi-disciplinary office of landscape architects and civil engineers with a focus on community projects. Water Odyssey By Fountain People, Inc. (512) 392-1155 cthomas@fountainpeople.com www.waterodyssey.com P.O. Box 807, 4600 Hwy. 123, San Marcos, TX 78667-0807 SERVICE: Leading manufacturer of aquatic playground and fountain equipment. Waterplay Solutions Corp. (250) 712-3393 marketing@waterplay.com www.waterplay.com 1451 B. Ellis Street, Kelowna, BC V1Y 2A3, CANADA SERVICE: Waterplay is a worldwide provider of aquatic play features, modular activity towers and water management solutions.
West Coast Turf (760) 340-7300 danielle@westcoastturf.com www.westcoastturf.com P.O. Box 4563, Palm Desert, CA 92261 SERVICE: Growers and installers of premium quality natural turfgrass sod. Who Built Creative Builders Inc. (707) 763-6210 Jana@whobuilt.biz www.whobuilt.biz P.O. Box 5207, Petaluma, CA 94955 SERVICE: Installation of play equipment and athletic equipment. WLC Architects, Inc. (909) 987-0909 george@wlcarchitects.com www.WLC-architects.com 8163 Rochester Ave, Ste 100, Rancho Cucamonga, CA 91730 SERVICE: WLC Architects provides sustainable architectural/planning services for recreational projects, including community/senior centers, gymnasiums & theaters. ZGolf Food & Beverage Services, LLC dba Wedgwood Weddings (951) 491-8110, Ex. 326 kevinl@wedgewoodweddings.com www.wedgewoodweddings.com 43385 Business Park Drive #210, Temecula, CA 92590 SERVICE: Professional full service food & beverage management and operations with a focus on weddings, special events and golf course F&B operations.
FALL 2018 • CALIFORNIA PARKS & RECREATION
Jim Wheeler Named Director of Hayward Area Recreation & Park District
After an exhaustive executive search and screening process by a professional firm, Paul McCreary, General Manager, Hayward Area Recreation & Park District, announced the appointment of James Wheeler as the Recreation, Arts and Community Services Director. Wheeler’s first day in the office will be Tuesday, November 13. As the Director, Wheeler will be responsible to plan and direct the programs and services offered by the Department. He will also serve as the staff for the Citizens Advisory Committee. Jim is an engaging and solution-oriented professional. He has over 30 years of professional experience holding progressively responsible positions in a variety of municipal agencies including small towns, special districts and large suburban and urban cities. For the past nine years he has served as a Division Manager in the Parks and Recreation Department for the City and County of San Francisco. As division manager he oversaw numerous facilities including six full-service recreation centers, nine swimming pools, the boat
house and a resident camp by Yosemite. He also managed citywide programming in health and wellness, waterfront sports, extreme sports, outdoor programs and alternative programs that serve the LGBT community. Mr. Wheeler prides himself on bringing non-traditional recreation programming to previously underserved and marginalized populations. In San Francisco he worked hard to generate
over a million dollars for free health and wellness programs in neighborhoods across the City collaborating with other City departments and non-governmental agencies. He was also involved with San Francisco’s parks bond and helped facilitate the public input process and providing input on program and design for capital projects. In addition to his work and accomplishments in San Francisco, Mr. Wheeler has held executive and managerial positions with the City of Oakland, City of Nevada City, Town of San Anselmo, and the Greater Vallejo Recreation District. He started his career in the City of San Ramon, where he created the City’s first aquatics program.
This past year, Mr. Wheeler served as the President of the California Parks and Recreation Society and is credited for his leadership in creating the California Action Plan (CAP), which outlines how the Association and profession can advocate, collaborate, communicate, evaluate and innovate so that parks and recreation continue to be an essential
Landscape Architecture ~ Park Planning ~ Trails Design
Serving Public Agencies Since 1979
Richard Fisher Associates (714) 245-9270 ~ rfaland.com
CALIFORNIA PARKS & RECREATION • FALL 2018
57
Spotlight u service in California, like public safety and education. HARD will benefit from Mr. Wheeler’s varied experience, and most importantly his passion for the benefits that parks and recreation can provide for the residents in the greater Hayward area.
Joe Mendoza, new General Manager at Rossmoor Community Services District
At its regular meeting of October 9, 2018, the Rossmoor Community Services District Board of Directors unanimously chose to appoint Mr. Joe Mendoza as the District’s new General Manager. Joe Mendoza was selected after a thorough recruitment and examination of qualified candidates. The appointment was effective on October 9, 2018. Mr. Mendoza was formally introduced to the public and had the following comments, “I just want to thank the Board for their vote of confidence and for their kind words; it means a lot. Especially, Mr. Ruth — he has a huge presence and history. To me he is like the John Wooden of municipalities… he’s an example of true leadership. One of the things I’ve learned over the last few discussions with Mr. Ruth, is that everyone he described, from the staff to the Board, it was all positive.” Mr. Mendoza introduced his wife Pam, youngest daughter Lauren and “the diamond of the family” his granddaughter, Bella.
58
Joe Mendoza’s professional experience includes working as Deputy Director with the South Los Angeles County Community Services Agency which included 50 parks and 16 pools within the Second and Fourth Supervisorial Districts and had an annual budget of $25 million in addition to the Department of Parks and Recreation’s overall budget of $125 million. Joe Mendoza also worked for the City of Cerritos as Recreation Services Superintendent, Leisure Services Supervisor for the City of Cerritos. He managed budget and staff for the Recreation Services Division; supervised 14 full-time and 125 part-time staff, and 300 volunteers and was responsible for 20 parks, 2 community gymnasiums, a skate park, Iron-Wood Nine Golf Course, Sports Complex, and the Cerritos Olympic Swim & Fitness Center. He administered joint use contracts with ABC Unified School District and Los Angeles County Parks and Recreation Department. Mr. Mendoza is currently Chairman of the Board of the Brain Rehabilitation and Injury Network (BRAIN). In addition he serves on the Executive Board of the The Boys Republic. Said outgoing General Manager Jim Ruth, “Joe Mendoza gets my highest recommendation. He will be a tremendous asset to the District and the Rossmoor community. We are lucky to have him.”
Reid now is fulltime Community Services director
http://www.reedleyexponent.com/news/ reid-now-is-fulltime-community-services-director/article_4038f84e-b69f-11e8a19f-b35030aa81b0.html
Sarah Reid initially planned to be a school teacher. While working for the city of Sanger’s afterschool and special events programs in the mid 1990s, she told her boss that “I can’t see myself being in a classroom.” Presented with the idea of going into recreation, Reid switched her emphasis and found a new career calling. After joining the Reedley Parks and Recreation Department in 2003 as a recreation supervisor — later serving 12 years as superintendent — Reid now is the city’s full-time Community Services director as of July 1. She has run the department on an interim basis since January, when she replaced longtime director Joel Glick. “My goal professionally was to eventually be a director because I just love what I do,” Reid said. “I love Reedley, it’s been a great town for me. So I’m really honored to be able to stay here and do it.” City Manager Nicole Zieba said Reid has been a solid leader in the city since Zieba arrived in Reedley in 2011. “She has a passion for all things parks, recreation, and is community focused,” Zieba said of Reid. “I have found her to be the most eager advocate for these services, even when she was not the department head.
“Since taking on the lead role in the department, she has shown me that her ability to actually lead a team and direct a department is top-notch.” Reid said she faced some challenges with the recreation department during her dozen years as superintendent, and was proud of two notable achievements. One was finding a facility to teach summer swim lessons when the Luke Trimble Memorial Pool closed in 2011. She approached Sierra View Homes and worked out a deal with the retirement community through the Reedley Sunrise Kiwanis Club. She and Vito Genna, executive director at Sierra View Homes, were members of the Sunrise Kiwanis and Reid reached out to Genna to see if the facility could host swim lessons at its indoor pool. “It would have been easy to say ‘Let’s not do it.’ But instead, we were able to have an outlet so that people could still have swim lessons,” Reid said. “That was one of my prouder moments.”
FALL 2018 • CALIFORNIA PARKS & RECREATION
u Spotlight Monterey names new Parks and Recreation director
By Carly Mayberry, Monterey Herald w w w. m o n t e r e y h e r a l d . com/2018/11/12/monterey-names-newparks-and-recreation-director/
The City of Monterey has named a native Monterey resident as its new Parks and Recreation director. Kristi McClure Huckaby, who was born and raised in the First City, held a parttime job in Monterey’s recreation program before she left to pursue her college education in Southern California. Since that time, Huckaby has put in over 25 years working and managing parks and recreation departments in the cities of Long Beach, Downey, Signal Hill and Sierra Madre. Most recently, she served as the director of recreation for the city of Chula Vista for four years prior to holding the position of recreation services manager in the city of Corona for less than a year. She has a Bachelor of Arts degree in recreation and leisure studies and a master’s in public administration from CSU Long Beach. There, she has also served as a lecturer for the College of Health and Human Services. “Kristi will bring new and innovative ideas to our many recreation programs, focusing to further improving Monterey as a great place to live and play,” said City Manager Hans Uslar. It was in May that the City Council voted to implement the creation of a newly formed Parks and Recreation Depar tment while also changing the Community Services De-
par tment. That’s when the department saw its parking enforcement and maintenance and harbor operations go to the Public Works Department while oversight of the Monterey Conference Center was assigned to the City Manager’s Office. “There’s a natural symbiotic relationship between parks and recreation,” said Uslar at the time. “Basically this is lining up the Recreation Department with the Parks Department because a great deal of programming of the Rec Department takes place in assets maintained by the Parks Division. For her part, Huckaby said she’s thrilled to be coming back to Monterey. “I’m excited to be back home in Monterey and put my experience and knowledge to work with Monterey’s highly skilled staff and robust parks and recreation programs,” said Huckaby, in a statement. “When you meet Kristi, you instantly recognize and admire the passion she will bring to this position, which is a passion for her profession and, more importantly, for the heart and soul of Monterey,” added Uslar.
CALIFORNIA PARKS & RECREATION • FALL 2018
59
Spotlight u Unique art show held in Riverside
The Riverside Art Float Project was a beautiful public art display of 420 floating spheres, hand-painted by Riverside youth, showcased in Lake Evans of Fairmount Park. The art display was mimicked after the project held in Los Angeles named “spheres of Lake MacArthur” by Projects of Hope. The Riverside Art Float Project was a collaboration of the City of Riverside, Riverside Art Museum and the Riverside Unified and Alvord Unified Districts lead Committee Chairs Kathy Allavie, Lucille Arntzen, Phyllis Crabtree, and Kathy Bocian, members of the Riverside Art Alliance and PRCSD staff Jessica Ochoa and Lauren Burgnon. Riverside Art Alliance in collaboration with RUSD organized a “paint team” of 45 volunteers who traveled to 52 Riverside and
60
surrounding schools to paint the spheres, reaching over 20,000 students through this project. In the end, 420 spheres were painted and positioned in Lake Evans for 4 weeks with the assistance of over 35 volunteers and their boats. The project was not only a public art display but an opportunity for the Riverside Art Museum to fundraise for art education programs within Riverside schools. During the 4-week project, the Riverside Art Museum held fundraisers/events at Fairmount Park that included a Launch Party, A Night with Dan Bernstein Dinner, Mother’s Day Brunch and Family Day at the Park, along with sphere sponsorships which totaled over $180,000. At the conclusion of the Art Float, the spheres were cleaned and donated to schools and community centers as well as given to
individual sphere sponsors. The Parks, Recreation and Community Services Department conducted photo shoots at various park programs and facilities with the “traveling spheres” to document the joy and beauty the colorful spheres brought to everyone. Over 300,000 people enjoyed the colorful art display by visitation, event participation or by field trips from Riverside schools. The Art Float Facebook page reached over 1 million people and over 2,000 posts on Instagram with hashtags #artfloat and #artfloatriverside. To highlight the community’s Art Float Project, the Riverside Art Museum hosted an art and photography contest with cash prizes. The entries were showcased at the Riverside Art Museum for one week. The collaboration between the City of Riverside Parks, Recreation
and Community Services Department, Riverside Art Museum and the Riverside Unified School District made the Art Float Project possible and gave viewers a unique art experience that was one-of-a-kind that will forever be remembered.
Redwood City Parks, Recreation and Community Services Department Earns National Designation
The Redwood City Parks, Recreation and Community Services Department has been designated a Better Sports for Kids Quality Program Provider by the National Alliance for Youth Sports (NAYS). This honor, like the Good Housekeeping Seal given to household products that meet high standards, recognizes organizations that have met an equally high standard when it comes to administering youth sports programming. “This designation exemplifies all the hard work and effort that we put into our youth sports programs to ensure that our youth not only have many opportunities to participate, but that they do so in a fun, inclusive and safe environment,” said Erin Niemeyer, recreation coordinator. “It takes a lot of effort, diligence and hard work to create and maintain youth sports leagues that provide high quality programming.” Today’s youth sports climate overflows with programming, making it challenging for organiza-
FALL 2018 • CALIFORNIA PARKS & RECREATION
u Spotlight tions to stand out among the crowd, and difficult for parents to gauge which ones can deliver highquality experiences for young athletes. To help organizations and families, NAYS introduced the Better Sports for Kids Quality Program Provider designation. Any organization can apply to be evaluated for the designation, and no cost is involved. “Parents typically have lots of questions and valid concerns when deciding where to enroll their child,” said John Engh, executive director of NAYS. “We have taken the guesswork out of this important time in a young person’s life. When parents see that a program has the Quality Program Provider designation they will know
that we have already asked all the tough questions that they may not have even considered or perhaps were afraid of bringing up.” Additionally, the designation enables organizations to showcase the quality of their programs and highlight the benefits of children being involved in their offerings. “This designation assures that we are continually striving and providing an environment for our youth that not only maintains, but exceeds, the national standards for quality youth programs,” Niemeyer said. To earn the Better Sports for Kids Quality Program Provider designation a youth sports program must fulfill all
the components associated with these five key requirements: • Written Policies and Procedures • Volunteer Screening • Coach Training • Parent Education • Accountability Within each of these five areas are important details that can sabotage experiences and ruin young lives that organizations must prove they address in order to earn the designation, such as if written policies exist regarding playing time; if concussion awareness information is disseminated to coaches; if volunteers are subject to background checks and social security number verification; if the
organization has a system for receiving and responding to complaints; if the organization solicits feedback to evaluate programs; and more. “Organizations that earn this designation will stand out within their community for demonstrating that they have taken a proactive approach on some tough issues and are providing youth sports programs of the highest standard,” Engh said. “Parents have a lot of genuine concerns these days and when they see the Better Sports for Kids Quality Program Provider designation they can take comfort knowing their child is in the best place possible to learn and compete in sports.”
Water Street, Mobile, Alabama
BEFORE
park & recreation system planning
|
park & street design
AFTER
|
interpretive signage, wayfinding & exhibits
CALIFORNIA PARKS & RECREATION • FALL 2018
|
1-800-790-8444
|
www.migcom.com
61
President’s Message u President’s Message, continued from page 6 intentionally look for those people in the hallway, at a session, in the line at Starbucks and invite them to join you in the expo hall or show them where it is. In those moments is where the conference comes alive for people and where we build up our profession. It is where the connection from an individual member to a society grows and strengthens. It’s in the small moments we take with each other that help us navigate the feelings of being lost or
Spotlight, continued from page 61
Walnut Creek Recreation’s Social Services Division Expands Senior Transportation Program with Lyft
Walnut Creek Recreation announces expanded capacity for its Senior transportation program through the ride sharing app Lyft. Qualifying Walnut Creek Seniors 60+ can now schedule free Lyft rides by calling Civic
unsure of what comes next to taking on many other firsts the conference provides. What about this…Find out who in your agency, district or section might be coming to conference for the first time give them a call and Take 5 with them. Take 5 minutes and connect with them to see how you can help them prepare for conference. Take the time to help them prepare for the rollercoaster filled with thrill, anticipa-
Park Community Center or by using the Lyft app. The program is available outside of Walnut Creek Recreation’s normal senior mini bus hours, in the evenings and on weekends. The program is made possible by a generous two-year Transportation Partnership and Cooperation (TRANSPAC)/Contra Costa Transportation Authority (CCTA) grant. Walnut Creek Recreation encourages the community to move, learn and connect and the mini bus
Visit the CPRS Website • Networking Communities • District/Section Websites • Resource Library • Discussion Forums • On-line Directory • On-line Registration
www.cprs.org
62
tion and some queasiness. Be the one who will be there before, during and after conference and be the one who helps to strengthen our profession. Do that and it just might be another “first” for you.
program, which provides over 3,000 rides to seniors within Walnut Creek through volunteer dispatchers and drivers, does just that. Whether it’s a ride to an important medical appointment, grocery shopping, going to Civic Park Community Center to participate in an activity and socialize, or just visiting a friend, the program helps seniors maintain their independence. “Walnut Creek Recreation is committed to nurturing all seven dimensions of wellness, which is the key to successful aging. The transportation program helps us to promote health and wellness opportunities for our participants who might encounter obstacles in attending a fitness class, social event or our nutrition program. We are giving folks an option to get where they need to go when it may no longer be safe for them to drive, which makes it safer for the community-atlarge and also reduces the impact to parking. With
cities facing the challenge of providing increasing support for larger senior populations who are living longer, more active lives, this is an invaluable service for our aging population to combat isolation, which according to the National Institute of Health, leads to higher mortality rates,” explains Adriane Lee Bird, Recreation and Social Services Manager for the City of Walnut Creek. For participants with a smart phone and the Lyft app, you may book rides on demand Monday through Friday 3:45 pm – 8:40 am, and all day Saturday and Sunday. If requesting a ride during normal mini bus hours, you must call the reservation line. All rides must be within Walnut Creek. To participate you must be 60+, a Walnut Creek Senior Club Member ($15/year or $8 for JulyDecember), and complete an in-person assessment.
FALL 2018 • CALIFORNIA PARKS & RECREATION
Simplify.
Reduce your frustration levels. Constantly changing, scrubbing and fixing corroded valves and deteriorating tubing? Tired of all the maintenance? There’s a better way. The Accu-Tab® chlorination system eliminates the need for large containment tanks, bulky drums, peristaltic pump repairs, and a labyrinth of tubing needed for liquid bleach systems. Simplify your pool operations and switch to the safer, simpler and proven Accu-Tab chlorination system.
To learn more visit www.Accu-Tab.com/simplify or call 1-800-574-8081.
Accu-Tab® PowerBase® 3070 AT chlorinator is one of many models ideal for indoor or outdoor pool and spa applications.
www.aquasource.com
Playgrounds | Site Furnishings | Fitness Systems | Bike Security
Design With Us SM
Classic TimberForm ÂŽ
Kids Playing Naturally
TM
Tri-Net Climber
A Classic TimberForm Play Area
Lathe-turned Columns
Northern California
TM
Log Scramble
Santa Barbara, Kern, San Luis Obispo, Los Angeles and Ventura Counties
ÂŽ
Stepping Columns
Orange, San Diego, San Bernardino, Riverside and Imperial Counties
ParkPacific, Inc.
Recreation by Design, Inc.
Urban Site Solutions, LLC
Phone: 888/460-7275 E-mail: sales@parkpacific.com
Phone: 714/484-7807 E-mail: info@recbydesign.com
Phone: 760/846-8506 E-mail: amy@urbansitesolutions.com
Columbia Cascade Company
www.timberform.com | Portland, Oregon | info@timberform.com