CONNECTIONS 2023 u

singers, and more! They were also able to enjoy 30 eclectic food vendors and 30 craft vendors. The food festival even had 4 international beer and wine stations. Each vendor represented different parts of the world, allowing Eastvale residents to feel at home no matter where that may be.

Marketing Campaign Class 3

Fremont’s Inclusive and Innovative Approach to Community Outreach and Engagement City of Fremont

In March 2022, the Fremont City Council unanimously and effusivelyadopted a new Parks and Recreation Master Plan (Master Plan). It had been 27 years since the previous plan had been adopted; needless to say, things had changed since 1995. The City faced multiple challenges along the way. Fremont’s demographics had changed drastically, but the City genuinely wanted to get to know its residents. Fremont is home to a very diverse Asian-majority population, with about 50% of residents born outside the US; it is home to the largest Afghan population in the nation; and it is also home to a large contingent of both Blind residents and Deaf residents due to the locations of the K-12 California School of the Deaf and School of the Blind within Fremont.

With the challenges defined, the City vigorously and optimistically kicked off the Master Plan in December 2019 with several in-person meetings planned throughout the city to meet people face to face ‘where they are. A few months later, COVID lockdowns crushed our plans. After multi postponements, plans were finally cancelled and reluctantly changed to virtual.

The new Master Plan was to serve as a guiding document for park facilities and recreation programs that would support physical, emotional, mental, and health and wellness programs over the next 15-20 years, and it was critical that the community help shape the future of Parks and Recreation in Fremont.

Print Publication or Materials Class 2

Old Town Temecula

Community Theater 2022 ‘

2023 Season Brochure

City of Temecula

Temecula Theater’s 2022-2023 Season Brochure features a comprehensive, full-color catalog Welcoming

Back Our Temecula Theater Family! The Brochure serves as an in-depth, artistic overview of the year’s performances in our City of Temecula’s stateof-the-art proscenium stage. Full-bleed images highlight Temecula Theater’s 2022-2023 Season performances with custom, professional photography highlighting distinctive experiences and events.

Access to arts and culture in Temecula continues to support our thriving economy; enhance our quality of life; create a sense of pride; and encourage social cohesion. All these principles are at the core of the Parks Make Life Better! ‘Branding Campaign. A vibrant cultural scene generates economic activity, creates prosperous cultural industries, and attracts major employers and new residents.

Temecula is committed to providing accessible cultural activities to our citizens and visitors. Culture-led economic and community development are supported through public art and urban design, youth engagement, and embracing our diversity which builds strong, healthy cities. Creativity and culture build community pride. It is the basis of the shared identity that gives communities the capacity to work together to achieve common goals.

Working with community partners, the City of Temecula has focused on a strong and stable cultural sector; a vibrant, livable community; the creative economy; and civic engagement. Other benefits realized include increased cultural tourism; a safe, renewed Old Town; new business development; and engaged youth with hopeful futures.

Temecula’s strong cultural arts resources support local economic development and enhance the City’s overall quality of life. The result is a thriving Cultural Arts District, attracting new visitors, generating revenue, and giving the area new life by attracting developers, merchants, residents, and visitors. Creating community through people, parks, and programs is the mission. Culture enhances the quality of life. Temecula’s commitment to its community is evidenced by a high-quality life for every resident, business, and visitor.

Arts and Culture are at the heart of place-based strategies that can transform communities while increasing vibrancy and diversity. The City of Temecula made the following goals a top priority:

Provide greater access to the arts for individuals, families, and communities.

Provide arts experiences and lifelong learning in all arts disciplines. Support programs that bring the arts closer to neighborhoods and communities and that reduce practical barriers to arts engagement and participation.

Offer opportunities to encourage creative innovation and to engage in meaningful cultural activities that can transform neighborhoods and communities to create a distinct sense of place.

Class 3 Los Parques Mejoran La Vida! City of San Bernardino

The City of San Bernardino is excited to submit the first ever translated Parks Make Life Better!® brand, ‘Los Parques Mejoran la Vida!’for a CPRS Award. The brand has been revitalized in San Bernardino and, its implementation into a city that serves over 220,000 people, has provided access to programs, equity to Spanish speaking residents and an invitation to make life better! The city spans over 62 miles and is made up of different cultures, the largest is 62% Hispanic. San Bernardino has endured drastic effects to its service levels, most recent being a bankruptcy in 2012, which eliminated the majority of programs and services provided by the Parks, Recreation and Community Services Department. The median household income of residents is a mere $25,686, which is less than 65% of the State median household income of $75,235. By translating our marketing and branding, a sense of community pride and presence presented itself. What started as a branded statement on the front of a brochure, turned into a movement in the communities that make up San Bernardino. Los Parques Mejoran la Vida has resonated deeply into the Spanish speaking population and in return has provided residents a new perspective of trust and resilience towards the city. Each day more Spanish speaking moms, grandmas, uncles, dads, and more approach our office to ask about the program in the brochure and how their family can participate. When they complete a program such as a swim lesson or a Karate class, the result is a positive lifelong memory being created. This only serves as yet another tool to strengthen community identity and for our department staff, it creates a justification for doing more. The translated brand has been added to a variety of marketing efforts that go beyond print, but the most successful effort, gathering community and engaging in health, fitness, and safety, is the brand placed on our brochure. It serves as an information tool for services, but it also serves as an educational tool for many who would have, in the past, never had any idea that the city continues to provide crucial services that the community needs to thrive, feel safe, and progress into a brighter future. The Los Parques Mejoran la Vida brand was the catapult to engaging with the Spanish speaking community and developing a strategy to implement programs that serve the needs of all who participate.

Print Publication or Materials Class 4

Irvine Senior Connection Redesign City of Irvine

City of Irvine Senior Council Members, along with staff who work directly with Irvine’s senior population, provided feedback that the current catalog, the Irvine Senior Connection, was outdated, hard to navigate, and that the content itself read more like a list of information rather than a helpful, engaging guide. The Irvine Senior Connection provides resources, classes and events offered by the City of Irvine, and is a publication many Irvine seniors utilize to enjoy all the amenities the city exclusively offers. As the senior population in Irvine continues to become more tech and trend savvy, Community Services marketing staff saw an opportunity to collaborate with senior community focus groups and create an updated design that provides relevant and visually driven content that’s easier to navigate and conveniently available online. The goal was to provide a redesigned Irvine Senior Connection that would better meet the needs of Irvine’s diverse, progressive, and ever-changing senior community.

The Community Services marketing team was able to deliver a redesigned Irvine Senior Connection that offers an updated, fresh, and professional design based on the feedback received. . The new design relied much more on visual representations of information and resources, rather than lists of programs, activities, and events. In the former design, information was presented squared and boxy, and was organized into haphazard lists of various resources. The redesign addressed these problems by including the use of brighter, more eye-catching colors, organic shapes, and uses larger photos as visual cues to help readers navigate the information. These visual aspects create a more purposeful design and display of resources. Lastly, this newly designed Irvine Senior Connection is now conveniently available online and offers in-text bookmarks and links to make the digital catalog of classes easy to navigate.

Moreover, by working directly with City of Irvine employees and Senior Council Members who are heavily involved in of the senior community, the Community Services marketing team was able to address the issues in a collaborative effort, and by doing so, provided a purposeful, relevant designfocused print/digital publication that will empower the senior community in Irvine to take advantage of the many recreation activities, classes, and community events the Irvine offers.