Vision FFA A LL LL 22 00 22 00
THE VOICE OF THE CALIFORNIA COMMUNITY MANAGEMENT INDUSTRY
A peek inside Page 25
19
DREAM JOB
What makes a company a great place to work?
43
HOUSING UDPATE Builders carry on during pandemic
54
HAPPINESS HACKS 25 steps to a happier you
Talk to us about your community association needs. We can help.
Vision
THE VOICE OF THE CALIFORNIA COMMUNITY MANAGEMENT INDUSTRY
Fall 2020 • Vol. 29, no. 3
Finance your essential projects:1 • Building Repairs • Improvement Projects Contact us today! Grant Shetron Northern California 510.406.3198 GShetron@popular.com Larry Hooper Southern California 714.864.5171 LHooper@popular.com 1.800.233.7164
www.AssociationBankers.com
President & CEO | Thomas Freeley
tfreeley@cacm.org | 949.916.2226, ext. 315
Editor | Emily Yost eyost@cacm.org | 949.916.2226, ext. 313 Managing Editor | Lynette Bertrand lbertrand@cacm.org | 949.916.2226, ext. 323 Advertising | Melissa Hurtado mhurtado@cacm.org | 949.916.2226, ext. 318
Editorial Advisory Committee Todd Greisen, CCAM Contra Loma Estates
Scott Swinton Unlimited Property Services, Inc.
Andrew Hay, CCAM-ND.PM The Helsing Group, Inc., ACMC
Sarah Touchi Genevation, Inc.
Lori R. Storm, CAMEx, CCAM The Management Trust – Northern California, ACMC
Hamlet Vazquez, MCAM-HR Action Property Management, Inc., ACMC
1. Subject to credit approval. Copyright © 2018 Popular Bank. Member FDIC. Vision magazine is released digitally by CACM four times annually to members, industry partners and supporters of the California Association of Community Managers. Magazine content copyrighted 2020. All rights reserved. No part of this publication may be reproduced without written permission from CACM. Opinions expressed by authors do not necessarily reflect the policies of CACM. Mention of any product or service does not constitute an endorsement by CACM. CACM assumes no responsibility for return of photos or art and reserved the right to reject any editorial or advertising materials. CACM does not assume responsibility for the accuracy of articles, events or announcements listed. Please address comments and suggestions to: California Association of Community Managers, Inc. 23461 South Pointe Drive, Ste. 200, Laguna Hills, CA 92653 949. 91 6 . 2226 | communications@cacm.org
Do we know where you are? Attention CACM members: Have you changed jobs or moved to a new location? Go to www.cacm.org and update your profile so you don’t miss your next Vision magazine or any other important CACM communications. Follow us and stay up-to-date on industry news and info! Follow @CACMchat
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in this issue on the cover Introducing our CMworldTM! The future of collaboration is here. We are excited to show you our new virtual world platform, which will provide members an immersive event experience. The world simulates real-life interactions. CACM will host education, events, networking and socializing opportunities in CMworld soon. Turn to page 25 to read more about this new and exciting launch.
features 19 25 32
40
news bits 6
36
Members in the News
15
You Said It! Join Us on Social Media
22
Congratulations Managers
23
California Legislative Update
28
New Individual Manager and Management Company Members
28
New Industry Partners
58
Thank You To Our CACM Donors
53
Thank You Sponsors
38
16
President’s Message
17
From the Roundtable
30
In the Boardroom
52
Course Calendar
40 43
departments 5
34
46 50 54
WHAT MAKES A COMPANY A GREAT PLACE TO WORK? HINT: IT’S NOT (ONLY) ABOUT THE MONEY! By Lynette Bertrand, Communications Manager, CACM WELCOME TO THE CMWORLD, A NEW VIRTUAL SPACE FOR CACM MEMBERS By Emily Yost, Director of Marketing & Communications, CACM TERMITES AND FUMIGATION: WHAT YOU NEED TO KNOW By Tony Angelo, Angelo Termite & Construction CIVIL UNREST: HOW ONE MANAGER HANDLED PROTESTS AND ANGRY CROWDS By Hamlet Vazquez, MCAM-HR CHANGE RESISTANCE: HOW TO UNSTICK A STICKY BOARD MEMBER By Lori R. Storm, CAMEx, CCAM IDEAS TO HELP YOUR TEAM EVOLVE WHILE KEEPING CHANGE FUN By Andrew Hay, CAMEx, CCAM-ND.PM CALIFORNIA WILDFIRE SEASON ARRIVES EARLY, ADDING TO CHAOTIC YEAR By Lynette Bertrand, Communications Manager, CACM BUILDERS BULLISH ON NEW HOUSING DESPITE PANDEMIC CHALLENGES By Lynette Bertrand, Communications Manager, CACM OUR INDUSTRY RALLIES AND GIVES BACK DURING TIME OF UNCERTAINTY By Scott Swinton WHATCHA READING? WE ASK, YOU ANSWER HAPPINESS HACKS: 25 STEPS TO GET BACK TO HAPPY By Emily Yost, Director of Marketing & Communications, CACM
26 cacm.org | Vision Fall 2020
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president’s message
2020.
I’m not sure what else to say. 2020 seems to speak for itself. As I write this article in September, I look outside my office window. I said in the last article that I saw increased traffic, which I took as optimism,
or opportunity. This time, I see a strange rust color. Ash particles are on my car. Unprecedented fires throughout California are adding insult to injury in a year that speaks for itself. 2020. But I’m reminded of who we are, personally and professionally. It’s not easy being a community manager, an executive of a management company or an Industry Partner, especially right now. We persevere. Some people look at chaos as, well, chaotic. Community management professionals look at chaos as multi-tasking, something we thrive in. I’ve repeatedly heard managers say the busier they are the better they are. In my world, you can’t be that busy without some chaos. Organized chaos is another way of looking at it. So, 2020 has offered us a huge amount of multi-tasking chaos, and we’re just starting Q4. But what happened? How did you respond? Well, a large amount of you took full advantage of the virtual world. You took educational courses. You attended virtual events. You even organized virtual board meetings! You successfully multi-tasked. You inspired me and the CACM team to pivot our services, as well. Our multi-tasking chaos included putting all of our courses online, which many of you took advantage of. We are still trying to hold small local socially distanced events. Golf courses can’t hold traditional tournaments, so we pivot again and are holding a day of golf in NorCal and one in SoCal (see our website for details). But the majority of our larger in-person events have been forced to be canceled throughout the year and have been (or are being) held virtually. But, Zoom was just a starter for us. We found people burning out on Zoom. Zoom webinars is a good alternative, but we can actually stay engaged with each other, instructors/ panelists and attendees. So, CACM has decided to acquire our own virtual world. Hopefully you saw the press release. Our virtual world, affectionately titled CMWorld™ in recognition of what we all do for a living, is an interactive world of real people having real conversations with one another. You’ll be able to visit with industry partners, take part in engaging education, all while in the comfort of your office (okay, maybe in your PJ’s at home…we don’t judge). It’s an interactive world exclusive to CACM and our valued members (um, that would be YOU). It’s the “real life us” in a virtual world. This is a game changer and something that you likely have not experienced, yet. I encourage you to turn to pages 25-27 for more information on this exciting, original out-of-the-box experience. Hang in there folks. Juggling home schooling and work, strange climate changes, fires raging around us, protests and riots, public election and racial tensions, killer hornets, blah, blah. It’s 2020. Chaos? Who cares?! We’re community management professionals. We have this covered! Until we get to see each other in person again, I hope you and your family, both personal and professional, stay safe, healthy and happy.
Thomas Freeley, CAMEx, CCAM, President & CEO cacm.org | Vision Fall 2020
5
members in the news HMC’s staff make masks for health care workers Homeowners Management Company recognizes the efforts of health care workers who are the forefront of the battle against COVID-19. So a couple of employees took it upon themselves to show appreciation for their hard work and help their efforts. HMC’s Director of Operations Betina Hunt, CAMEx, CCAM and community manager Molly Schessow, CCAM recently spent time with their families sewing medical grade face masks to donate to local medical facilities.
Whitney|Petchul moves to larger offices Whitney|Petchul recently closed escrow on a new headquarters and the law firm anticipated moving in by early September. The firm previously was in Rancho Santa Margarita and is moving about 6 miles away to Lake Forest. “We’ve been growing really fast and we needed a place to grow and flourish,” said Dirk Petchul, Esq. The new building at 27 Orchard offers 10,000 square feet of space. Dirk said the law firm will occupy about 60 percent of it, with other attorneys renting some space. Whitney|Petchul is a relatively new firm that formed a little over a year ago, but was a coming together of veteran attorneys in the community association industry. “We’ve got over 200 years of experience. We came together as two groups—six people on each of the two teams.” The firm currently employs 13 attorneys, soon to be 14, Dirk said. While most of them have been working from home, at the new building there will be enough space for everyone to work safely distanced but also collaborate.
Congratulations on tying the knot, Dee!
6
Our best wishes go out to Dee
said. Dee, who is the San Diego
and music from an iPhone playlist
Rowe, CCAM (formerly Waite)
Regional Manager for Packard
plugged into a speaker, was held
on her recent marriage to Lucas
Management Group, said the
in her parent’s backyard with
Rowe. The couple tied the knot
small wedding ceremony at
immediate family. “We hung
August 22 in Coronado. COVID-19
the Coronado Sand Dunes was
lots of twinkly lights and tried
threw a big wrench into Dee’s
attended in person only by
to make the best of it,” Dee said.
marital plans, but it all worked out.
immediate family including
“We had a first dance and cake
She got engaged in November
their kids, her parents, sister and
cutting and toast, and threw in a
2019 and was waiting to make
brother, as well as a photographer
heart-shaped piñata for the heck
it official until her daughter
and a videographer. Dee’s mom
of it.” The honeymoon will have to
graduated high school in 2022.
broadcast the ceremony on
wait, however. The couple plans
“But all of the uncertainty was
Facebook for out-of-area family
to jet off to an island somewhere
not nice to my anxiety levels, so
and friends to watch. Her dad
yet to be determined once travel
we decided to do a ‘mini-mony’
officiated the wedding. A small
is allowed without having to
ASAP and have the big party
reception, featuring take-out
quarantine.
in a few years as planned,” she
Italian, a cake from Albertson’s
Vision Fall 2020 | cacm.org
members in the news They’re moving on up… at Powerstone Powerstone Property Management, ACMC, recently promoted 11 managers and three of its executive leaders. Kendrah Kay, CAMEx, CCAM has been promoted to Chief Client Officer (CCO); Karen Kannen, Esq. has been promoted to Executive Vice President of Management Systems; and Kristin Hobson, CCAM has been promoted to Vice President of Community Management. Community managers who took a well deserved promotion included Karina Reta, CCAM,
New hires at Tinnelly and Naumann
now Director of Community Management;
Tinnelly Law Group is proud to announce the addition of attorney Bradley D. Walker,
Community Manager; Kylie Decker, CCAM,
Esq. to the firm. Bradley has been a member of the California State Bar since 1982, and a member of the Wisconsin State bar since 1981. He has lectured locally and nationally, is the author of numerous articles relating to homeowners associations and has served on the faculty for California Continuing Education of the Bar (CEB) programs on community association law. Since 1984, Bradley has attended over 1,500 homeowners association meetings, and represented his associations in all forms of Alternative Dispute Resolution. He has practiced law in Orange County since 1982, and has served as a Judge Pro Tem of the former Orange County Municipal Court. Attorney Philip Kunka recently joined The Naumann Law Firm. Philip moved from the cold and snowy Midwest to Southern California in May 2016. He is licensed to practice in the State of California and the State of Michigan. Although he grew up in the Midwest, he is happy to call sunny San Diego his home now. He brings over 5 years experience in civil litigation and provides advice and counsel to homeowner associations, commercial owners associations, and single and multi-family homeowners from the start of the litigation process through trial. Outside of the office you can typically find Philip hiking, camping, and rock climbing. In addition, he has played soccer his entire life, including a year of Division II ball and continues to
Wendy Cross, CCAM, now Senior now Senior Community Manager; Brianna Miers, CCAM, now Senior Community Manager; Daniel Kayse, CCAM, now Senior Community Manager; David Kelley, CCAM, now Senior Community Manager; Devon Nichols, now Senior Community Manager; Alena Norman, now Senior Community Manager; Lena Scott, CCAM, now Senior Community Manager; Xochitl Yocham, CCAM, now Senior Community Manager, and Marie Wigler, now Senior Associate Manager. Powerstone also promoted five employees in its accounting department: Sara Nojavan, Alysha Paz, Celia Lovell, Marion Kiezenberg and Rachel Tucker. Congrats to all!
play in an adult league in the community.
Rayco Exteriors adds Xinia Trejo Rayco Exteriors has hired Xinia Trejo as project specialist. She comes to the company with more than 20 years of experience focused on HOAs with an emphasis on operation and client relations. She’s excited to return to San Diego, where she works in the field, side by side with the Rayco project management, business development and operations team. She plays an integral role in ensuring that Rayco’s projects are finished on time and within budget while providing exceptional service.
cacm.org | Vision Fall 2020
7
-ADVERTORIAL-
CERTIFICATE TRACKING & DATA STORAGE IS NOT RISK MANAGEMENT If your idea of Vendor Compliance is a
and vendor self-service to interpret data.
ASN DOES NOT ask for indemnity for
system of certificate collection, storage,
We provide tools to utilize the
the services provided. By giving our
and recall, we at Association Services
automation. We build a Vendor
trained staff the opportunity to review
Network are here to expand your
Directory to list all registered Service
and process insurance certificates from
definition so that you may realize the
Providers and their Compliance Status.
service providers, we are shielding your
full possibilities of our unique, inclusive
In addition to giving you the
properties against Service Providers
company. Association Services Network
Compliance Status of vetted vendors,
with inadequate coverages.
presents a new perspective in the field
the Vendor Directory is also a
of Vendor Compliance. We aim to
time-saving resource for your managers
We understand that most vendors do
provide association management
by listing a category, service area, and
not have time in their day to both
companies (AMCs) with an extension of
contact information for Service
service properties and talk to their
their current business that may be
Providers. Therefore, managers may
insurance company about their
leveraged to create stronger
confidently present a service provider to
Compliance. Our Support Team is here
relationships between the AMC,
the HOA Board with the peace of mind
to advocate for vendors on their behalf
Homeowner’s Associations (HOAs), and
that they are insured for any potential
with regards to obtaining the required
service providers. At the same time, we
work. In an emergency, the Vendor
information.
improve the layers of protection
Directory becomes a lifeline to quality,
between you and the costly risk of
vetted Service Providers. All from the
vetting service providers.
same directory: (1) the Accounting Department may directly download a
IMPROVING RELATIONSHIPS AND COVERAGE
W9, (2) the Compliance Coordinator
To ensure that the assets of AMCs,
adding this piece of automation, ASN
HOAs, and Service Providers are protected, we recommend Vendor
may verify that a Company is registered, or (3) an HOA Manager may send a Non-Compliance Notice to a vendor they will be using in the near future. By helps to streamline processes across departments in your company.
Contracts that include verbiage to solidify the long-term relationship between Service Providers and AMCs and their HOAs. ASN includes details as required by your AMC in the Service Provider’s initial Vendor Agreement Terms and Conditions signed upon registering with the AMC Vendor Compliance Program. This binds the Service Provider to upholding the agreement since we find on certain occasions that a Service Provider may not be willing or able to provide the required information. We also work with AMCs to establish a procedure for handling Vendor Exceptions in cases where Boards and Homeowners insist on using a Non-Compliant or Non-Vetted Vendor. Vendor verification relies on more than an optical reader 8
Vision Fall 2020 | cacm.org
ADD VALUABLE RESOURCES WITHOUT THE COSTLY OVERHEAD At ASN, we see ourselves as an extension of your current staff. Regardless of the size of your management company, it is important to have a partner to manage the risk of Vendor Vetting and to ease the burden of communication between Service
FACILITATING THE COMPLIANCE PROCESS While your staff is full of knowledgeable individuals, it is likely that they have limited experience reviewing and processing insurance certificates. We
Providers and your personnel. We invite you to Schedule a Demonstration of our services or to have a No Obligation Risk Assessment performed to learn more about how the ASN Support Team will help you better manage your risk and increase your profitability.
have found that Errors and Omissions Policies for Management Companies almost always have a Standard Exclusion for Professional Insurance Work. You need a Vendor Vetting service that is licensed for insurance and who carries E&O Coverages for the services they provide to oversee the process. ASN offers this licensed experience to add another layer of protection for your AMC. Furthermore,
ASN4HOA.COM
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877.404.2008 SUPPORT@ASN4HOA.COM
members in the news PrimeCo’s Lori Gilbert shares creative side with industry Lori Gilbert is senior business development manager with PrimeCo during the day. But on evenings and weekends, she completes commissions for paintings, including one she just finished for Richard Tinnelly of the Tinnelly Law Group. A self-taught artist, Lori freelanced in painting before joining PrimeCo nearly five years ago in sales and marketing for the reconstruction, painting and carpentry company, which services Southern California. Her focus was on creating photorealistic paintings, though today her artwork ranges widely based on client requests. The piece she just completed for Tinnelly is a re-creation of Girl with a Pearl Earring by Dutch painter Johannes Vermeer. Lori has brought her talent to the industry, leading paint nights with community managers and gifting prints of her work to industry friends and customers. “I feel so peaceful, calm and content with painting. It’s my way of meditating,” she says. Lori discovered her knack for the brush after taking an intro to painting class in college. “When I was painting full-time I was too isolated,” she added. “I have a much better balance now with PrimeCo and doing art on weekends.” Check out her work at https://lorigilbertfineart.com/.
Pacific Premier Bank’s Kristine Chung featured in OCBJ
Congrats to Kristine Chung,
24 women from the accounting,
Senior Vice President and
banking, wealth management,
Director of Commercial Banking
and finance industries that are
at Pacific Premier Bank, for
making waves in their respective
being featured in the Orange
fields. To read up on them, and
County Business Journal’s
Kristine, go here: https://ocbj.
supplement on Women in
media.clients.ellingtoncms.
Finance, published July 27, 2020.
com/static/ocbj/supplements/
The nine-page feature included
Women-in-Finance_2020.pdf
Harvest Landscape promotes Amanda Gray and hires two Harvest Landscape Enterprises, Inc. has promoted Amanda Gray to Vice President of Marketing. Amanda joined the company in April as Director of Sales and Marketing. In her new role she will continue to oversee strategic growth in new markets while leading corporate marketing initiatives. Amanda is a 20-year marketing expert and has been a leader in the common interest development industry for 10 years. Earlier in the summer Harvest hired Kevin Gear as Landscape Designer and Ian Gleghorn as Senior Account Manager to North Orange County. cacm.org | Vision Fall 2020
9
members in the news Rhonda Vicker joins MMI Rhonda Vicker recently joined McClure
property associations, which she has
Management Inc. (MMI) as Director of
enjoyed doing for the last 12 years.
Commercial Association Management.
For the past decade she has deployed
Rhonda has worked in the real estate
strategies for managing multi-million-
industry for over 25 years, beginning in
dollar properties and property owners’
multi-family housing and transitioning into
associations. She has been an active
commercial real estate. After a short stint
member of the Building Owners and
managing commercial retail and office, she
Managers Association (BOMA) for the
began managing a portfolio of commercial
last eight years.
Julie Hayre remembered fondly
Founder of Payne Pest Management passes away Willie Payne, who founded Payne Pest Management in 2006, passed away in August at the age of 72. Willie began working in pest
City National Bank and
management at Terminix. He launched Payne
industry peers mourn
Pest Management alongside his wife Kathy and
the recent passing of
son Jason, building it into one of the largest pest
Julie Hayre, a valued
control businesses in California. The family held a
colleague for 20 years.
celebration of life ceremony, which it broadcast live
Julie was instrumental in helping to build the bank’s
on Facebook August 12. For more on Willie’s legacy,
treasury deposits business. She oversaw the team
go to: https://www.pctonline.com/article/willie-
of relationship managers who are responsible for the bank’s real estate-related fiduciary depository relationships. Co-workers say she approached her work with energy, confidence and unwavering commitment to the company’s values. She treated clients like family and teammates and peers looked to her as a role model. Julie was devoted to her community and volunteered for several nonprofits, particularly those that support children. Those wishing to honor her memory can donate in her name to Olive Crest Children’s Home in Orange and Florence Crittenton Services of Orange County.
payne-obituary/. Willie and Kathy are supporters of live jazz and in memory of her husband, Kathy has set up a fund to help jazz musicians during COVID-19. In lieu of flowers, contributions can be made to the Willie Payne Jazz Musician Fund.
The Avalon Management Group acquires S & L Association Management, Inc. The Avalon Management Group has
Avalon Management as Avalon reflects the
California. Since 1993, Avalon has grown
acquired the assets, staff, and accounts of
same high ethical standards and customer-
into a regional association management
S & L Association Management, Inc. located
focused qualities as her company. “Avalon
company headquartered in Canyon Lake
in Temecula, California. The transition
has consistently distinguished themselves
with offices in Temecula and Oceanside.
was expected to take effect September 1,
as industry leaders and we are proud and
“Adding these communities extends our
2020. S & L Association Management, Inc.
honored to transition our clients and our
leadership position and further expands
is a family-owned and operated business
fabulous team to an upstanding business.
our geographic footprint in an expansive,
that began in 1987. Rosy Amlani, CCAM-
We know they will be well taken care of,”
growing market,” said Mark Jones,
PM, is the founder and president of S & L
said Amlani. The transaction will boost
President of Avalon Management.
Association Management. Amlani selected
Avalon’s presence throughout Southern
10
Vision Fall 2020 | cacm.org
members in the news Tim Flanagan launches HOAfocused law firm
Epsten promotes William S. Budd to Shareholder
Attorney Tim Flanagan
promoted William “Bill” S. Budd, Esq.
has established a full-
to shareholder. Bill became an attorney
service HOA law firm,
in 2000 after being a community
Flanagan Law, APC, with
association manager. His experience
Pam Richardson and
as a manager provides unique
two others from his HOA
insight to a niche industry. While a
legal team. Tim has been
community association manager, Bill
practicing law since 2006,
was designated as an expert witness
focused exclusively on
in Superior Court cases on community
the representation of
association issues. As an attorney for
community associations
Epsten, APC, Bill provides transactional and civil litigation legal advice
for the past decade.
to his clients. He has successfully represented many clients in litigation,
The law firm Epsten, APC, has
Previously, he was a partner at Berding | Weil. Flanagan
including prevailing in six cases before the Court of Appeal; three of which
Law provides corporate counsel, enforcement litigation,
resulted in published opinions that are now binding authority in California.
and assessment collection services to community
Clients enjoy Bill’s personality and fun demeanor along with his passion,
associations. The firm is based in San Diego but also
professionalism and understanding of his clients’ needs. In addition to
services Temecula, Coachella Valley and Orange County.
continuing his existing responsibilities, he now will also support the firm
Tim resides in San Diego with his wife and two boys.
with a new leadership role as a shareholder.
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members in the news New Education and Credentialing Advisor at CACM Please join us in welcoming Debbie Griffiths, who recently joined CACM as our Education and Credentialing Advisor. Debbie comes to CACM with more than 20 years of experience as a community association manager and in leadership roles, most recently as Regional Manager and Vice President of Community Management. Any questions regarding certification, re-certification, specialty designations and registration to courses should be directed to her at dgriffiths@cacm.org. Not sure where to start or continue in your education pathway? Reach out to her for more information.
Nice day for a Zoom wedding Congratulations to Daisy Diaz (formerly Daisy Casas),
CM Squared’s Annie Wyland welcomes new baby
community manager with Walsh Property Management, on her recent marriage to Reuben Diaz. The couple originally had planned a big wedding for September, then the pandemic hit. Instead of a big bash, the couple moved up
This issue’s baby news comes from
the date to August 21 and hosted an intimate ceremony
Annie Wyland, Director of Business
that included only their parents and grandparents. Close
Development for Southern California
friends and family members were able to attend the
for CM Squared. Annie welcomed Oliver
ceremony via Zoom. Their honeymoon plans for Cancun
James Wyland on May 13. He entered the world
and Tulum also will have to wait. However, Daisy shared that
at 8 pounds, 19 inches. Annie says he’s a big eater who loves to sing
the couple recently found out they’re expecting. So double
lullabies, take walks in the stroller and blow spit bubbles at mom.
congratulations are in order to the newlyweds and soon to be parents!
The HOA Show podcast launches The Cline Agency has launched a new
enforcement and the impact of wildfires
with COVID, podcasts offer another outlet
podcast, “The HOA Show,” which brings
on the insurance market. Podcasts
to get need-to-know information out to
in experts to speak on topics that concern
range from 30 to 50 minutes and are
homeowners, managers and boards,”
common interest developments. The
focused on education. Cline Agency’s
Tim said. To suggest topics or provide
list of guest speakers have included
CEO Tim Cline said topics are derived
comments, email feedback@hoashow.org.
attorneys, insurance professionals and
from questions and conversations they’ve
The podcasts can be accessed on www.
others experts in the CID industry. So far,
had with associations, board members
hoashow.org or you can subscribe through
five episodes have been released tackling
and management companies. “We got
various podcast platforms including
opening HOA amenities in a pandemic,
great response from some videos we
Spotify, Apple Podcasts or Google
water damage claims, successful rules
produced as an aid for unit owners. Now
Podcasts.
Don’t see your news? Update us at communications@cacm.org. 14
Vision Fall 2020 | cacm.org
you said it!
Letters to the Editor For Vision Magazine Thank you to the CACM team for a great summer edition of Vision. There is not a page that is not relevant to our industry as a whole. — Kim Province, RAYCO Exteriors
Thank you so much for including our story on page 61 of the magazine. Very much appreciated! — Mandi Newton, VP of Marketing & Business Development, Varsity Painting
REGARDING CACM’S VIRTUAL TOWN HALL MEETINGS Thank you Tom Freeley and the CACM staff for the awesome Town Hall Meeting! Very informative! #CACM #CACMSTRONG #WEAREINTHISTOGETHER — Terri McFarland, Broadband Agreements By MFC THANK YOU CACM team and Tom Freeley for a great meeting this morning!!! Yes, 100% we are all in this together. — Liron Shalom-Hickey, Servpro of Sorrento Valley Very nicely done Tom Freeley, Emily Yost, Melissa Hurtado, and Tracy Barillas. Can’t wait to see what my virtual self looks like! #CACMStrong #CACM #StrongerTogether #goblusky — David Carino, BluSky Restoration Contractors What a great Town Hall Event! That was a huge eye opener, and very exciting to see. It makes me want to attend virtual Large Scale Summit or NCLSE/SCLSE. AWESOME Job!! — Carl Weise, CCAM-HR.AA, CAMEx, The Management Trust-California Desert, ACMC
Inspiration An ounce of appreciation makes all the hard work worthwhile! — Lisa Esposito, Advance Construction Technology, ACT
need to be as safe as possible during this time. At the end of the day, if closed pools were the hardest part of our summer, it was a good summer.
I literally just received this from a homeowner. My colleagues will understand why this immediately brought me to tears in a good way and put more fuel in my inspiration tank!!
Thank you for all that you do. The improvements being made around the pools and trails sound very nice. We appreciate the update and hope you stay safe and healthy during this time. — Laura Ravazza, CCAM-PM, Homeowners Management Company, LLC (HMC)
Good evening, I wanted to thank you for the update in regards to the pools. As much as we miss the pool, we completely understand all that is involved in terms of safety and liabilities. It has forced/ allowed us to get creative in terms of how we spend our time this summer. There are many things we took for granted that we now have a new appreciation for. My family and I also appreciate the
Teresa Agnew, I remember when you first started with Roseman Law, APC, Attorneys at Law and when Steven Roseman brought you on. What a wonderful decision he made when he partnered your gifts and talents with the tremendous stable of talented attorneys who have impacted
Pride of Membership
this industry like only a few law firms have done. Let me just say that I am always impressed by you - not by your business acumen, not by your organizational skills, not by your obvious gifts and charisma - WHICH by the way, you are tremendously blessed in all these areas! I am IMPRESSED by your tremendous servants’ HEART P !! I celebrate you today Teresa cause you’ve blessed me and so many over the many years!! Continue to be the best part of this industry Teresa Agnew! Happy 11th year anniversary at Roseman Law Firm! — Frank Jauregui, The Management TrustSouthern California, ACMC
AMS is proud to be recognized as a CACM Gold Donor. #amsgetsthingsdone supports community management professionals by helping them keep California communities safe and well maintained!
C&I are proud sponsors of #CACM by being a GOLD DONOR, supporting community managers and Board members throughout
#CACM #CACMStrong — Association Maintenance Services, Inc. (AMSgetsthingsdone)
the state of California. — Chapman & Intrieri
cacm.org | Vision Fall 2020
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you said it!
Liron Shalom-Hickey
Educators Of CACM This has been a rough week, but one of the highlights was facilitating another #CACM class for community managers achieving their certification - so great to see this enthusiasm! #CCAM — Melinda Young, CCAM, Walters Management, ACMC Very excited to be instructing CACM’s online class “Effective Meeting and Election Tools. SB 323 and Covid, can it get any better? — John Cligny, CAMEx, CCAM-HR, Association Consulting Group As of this morning we closed escrow on the near-future home for the Whitney Petchul team!! It is a beautiful building befitting our amazing crew AND with room to grow! It is at 27 Orchard in Lake Forest (near Bake and the toll road) and we anticipate that we will be moved by early September! #CACM #WhitneyPetchul — Dirk Petchul, Esq., Whitney | Petchul
I am excited to join the ranks of CACM Certified Community Managers and look forward to learning more. CACM Education and Credentialing Administrator, Patty Sedia and the instructors did an amazing job converting over to online courses and made the transition seamless. — Chris Grimes, Assistant General Manager, Two-Eleven Spalding C.A. Starting today with joy and gratitude. Thanks to all the AMAZING people in our COMMUNITY, I was able to shop for food that will feed 40
families in need during these strange times. Everything is possible when we come together and help each other! A BIG THANK YOU to the following people for their donations, and Servpro of Sorrento Valley that matched everyone’s donation! This wouldn’t happen if it wasn’t for YOU! — Liron Shalom-Hickey, Servpro of Sorrento Valley
MANAGE ASSOCIATIONS, NOT PAPER CLIPS AND FILE CABINETS. AvidXchange Strongroom gives your HOA Boards maximum visibility with minimum effort, enabling them to approve invoices anytime, anywhere. And it's purpose-built for Community Association Management companies of all sizes. Learn more at www.avidxchange.com/strongroom.
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Vision Fall 2020 | cacm.org
from the roundtable A MESSAGE FROM THE BOARD
It
feels like a lifetime ago that our board had to make the impossible decision to cancel our Southern California Law Seminar & Expo. At that time, in a world of unknowns, we knew that your safety had to come first. I never imagined then that we would still be navigating the pandemic into this summer, but here we are. Our industry never stopped and did not slow down.
As professional community managers we answered the needs of our clients without skipping a beat. We are always creative and flexible, but the past six months have really shown what we can accomplish when our carefully made plans get altered. The safety and health of the communities we serve has always been our top priority. Here at CACM we have been responding to the shifting needs of our membership. We strive to continue to deliver top-notch educational and networking opportunities so we can keep strengthening our profession. We’ve gone virtual! All courses through the end of the year are now online. We want to make it easier than ever for you to continue your education during this time. We are also exploring a new virtual world option to make networking a truer, more authentic experience for all our members. We’re planning for the future! Select in-person local events will resume as soon as we are able to do so safely. Please keep watching CACM for more information as these are released. We’re also having some fun! We hope everyone has had a chance to enjoy some of the virtual games and happy hours meant to relieve stress, create opportunities to connect with colleagues and just have some much needed fun. I want to thank our membership for showing up, adapting, and putting service above self. It is not easy to keep moving forward when the path is not super clear. But it is easier when you are surrounded with like-minded peers dedicated to our profession.
Be well. Kendrah Kay, CAMEx, CCAM CACM Board Chair Powerstone Property Mgmt., ACMC
cacm.org | Vision Fall 2020
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OPEN FOR REGISTRATION NOVEMBER 5, 2020 A ONE-DAY VIRTUAL SUMMIT COST: $225
New for 2020! We’re going virtual for this event and taking you on virtual tours of high rise & large scale properties! CCAM, CAFM and MCAM members earn 5 CEUs.
BEING HOSTED VIRTUALLY IN NEW FOR 2020! INTERESTED IN SPONSORING THIS INAUGURAL EVENT IN CMWORLD™? CONTACT MARKETING@CACM.ORG
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Vision Fall 2020 | cacm.org
CACM.ORG
What Makes a Company a
Great Place to Work? By Lynette Bertrand, Communications Manager, CACM
W
e asked executives at companies in our industry who were recognized as being a top place to work. There’s been a massive shift over the past decade in company culture and how employers relate to their staff. In recent years, Human Resource departments across the board have moved away from a top down approach focused on black and white protocols and procedures. Before, organizations pushed out rules and plans and employees complied. But more recently, the power has shifted. Relationships between employer and employee have become more personal. These days, many companies spend just as much time surveying their employees as they do their customers. The 2020s will be all about putting people first, according to LinkedIn’s 2020 Global Talent Trends report. The report, which analyzed survey results from more than 7,000 talent professionals in 35 countries, LinkedIn’s own behavioral data and interviews with experts, found that empathy is reshaping the way employers hire and retain talent.
“Companies are becoming more empathetic not only to attract candidates, but to retain their workforce amid increasing expectations of what employers owe to their people,” the report said. “Companies will work to understand their talent more deeply than ever before in order to better serve them.” Community management companies that have been rated and recognized as “Best Places to Work” all share certain characteristics. They all also report hiring staff despite the COVID pandemic this year. Here are some areas these companies focus on. EMPLOYEE DEVELOPMENT Powerstone Property Management, ACMC, which has been recognized as a Best Place to Work by the Orange County Business Journal for the past three years, hired Katie Bellows last fall specifically to bolster the company’s in-house training. The Powerstone Academy is an internal training program for managers that covers everything from new legislation impacting HOAs to how to create a budget or interpret association financials. Up until the pandemic, training was held in-person at its offices. Now much of it takes place on Zoom. “A lot of our employees come from outside of the industry,” said Bellows, Director of Talent Acquisition & Growth. “As long as they have customer service and people skills we can train on all of the industry specific skills like how to
create a board packet, the CC&Rs, or putting together budgets.” In-house training is in addition to outside education and certifications offered by CACM. Powerstone classes are led by industry vendors and senior-level employees of the company.
Strong, compelling culture is a recruiting and retention tool “Our senior leadership is so employee centric and focused,” Bellows said. “Growth and development is important to making sure everyone has a path.” Powerstone employs roughly 170. The company has hired more than 25 people during the pandemic, Bellows said. Associa developed its Associa University, an internal training program entirely online five years ago. It includes a mix of videos, business articles and in-house courses to train employees based on their role in the company. The company Continues on page 20
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Continued from page 19
others in our industry and invest in growing them throughout their careers.”
has also invested in leadership training and increased its internal promotion percentage with most branch presidents promoted from within.
WELL-DEFINED COMPANY CULTURE Executives agreed that a strong, compelling culture is a recruiting and retention tool.
“If you read about why people leave a company, it’s their leader,” said Chelle O’Keefe , Executive Vice President and Chief Human Resources Officer for Associa, recognized as a Great Place to
“Culture wins. Most people would prefer less pay and really strong culture than the reverse,” said O’Keefe.
Great Place To Work,
Their investment in me and others as team members has kept me motivated and engaged. Work nationally for the past four years, a certification based entirely on employee feedback. “Certainly, compensation is there, but not as high. So we’ve invested in leadership Chelle OKeefe development.” “Associa has been a fantastic place to work throughout my career,” said Kelly Zibell, Branch President, Associa Northern California. “They have offered leadership development training and the opportunity to participate in stretch assignments and different roles within our industry. Their investment in me and others as team members has kept me motivated and engaged. It also fuels my desire to give back to
Powerstone held an employee contest to come up with a slogan for its Powerstone face mask, a fun way to build teamwork and camaraderie. The winning slogan: #poweredup. 20
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At The Management Trust, the company’s employee stock ownership plan (ESOP) drives its culture. As employee owners, each employee has a vested interest in the success of the company. This organizational structure creates a unique system of accountability and teamwork. The Management Trust transitioned into employee owned in December 2005. “When the company does well so do the rest of us,” said Jamy Worthing, Division Vice President of Operations for The Management Trust, Northern California, ACMC. “That’s why it’s so important, if one division might be struggling and others are not, that’s when we get the communication lines open and help each other. We aren’t wasteful with supplies and hold each other accountable.” Worthing said the ESOP often comes up in new hire interviews. The Management Trust – Northern California was recognized in the Sacramento Business Journal’s Best Places to Work in 2019. The newspaper bases its list on results from employee surveys asking about teamwork, trust, compensation and benefits. The NorCal division has 145 employees and a “really high retention rate,” Worthing said.
WHY COMPANIES INVEST IN EMPLOYEE EXPERIENCE
PERCENTAGE OF TALENT PROFESSIONALS WHO SAY THEY’RE INCREASINGLY FOCUSED ON EMPLOYEE EXPERIENCE FOR THE FOLLOWING REASONS: INCREASE EMPLOYEE RETENTION INCREASE EMPLOYEE PRODUCTIVITY MEET EXPECTATIONS OF MILLENNIALS AND GEN Z ATTRACT MORE CANDIDATES
77% 71% 40% 29%
Source: LinkedIn Global Talent Trends 2020 Report
PROVIDE THE JOB TOOLS Tiffany Hannah, CAMEx, CCAM-ND, had been at her new job only four days when shelter in place orders went into effect in California. Hannah, who made the move to Associa after nearly 16 years at her previous employer, said despite the unforeseen circumstances, her onboarding experience was “amazing.” “They were able to quickly pivot and utilize the resources and technology available to create more of a virtual onboarding experience,” she said. In addition to an online training portal where she was able to learn new software, process and procedures at her own pace, Hannah also has access to real-time data at all times. In her role as Regional Vice President, West Region, “it’s instrumental to have data to base decisions on,” she said. “To have that readily available to me to support the decisions I’m making in a self-service environment, that’s the biggest positive by far.” SUPPORT AND REWARD Rene Decker, CEO of Powerstone Property Management, ACMC, is big on team connection meetings, which are held quarterly. He provides a state of the company address, introduces new employees, celebrates anniversaries, mentions new clients brought onboard and hands out awards. Emails from homeowners complimenting his staff are read to all, and those employees are presented with a certificate and monetary gift.
FOUR TRENDS CHANGING THE WAY YOU HIRE AND RETAIN TALENT EMPLOYEE EXPERIENCE
PEOPLE A NALYTICS
INTERNAL RECRUITING
MULTIGENERATIONAL WORKFORCE
94% 85% 82% 74%
Source: LinkedIn Global Talent Trends 2020 Report
“It’s fun to be honored in front of your peers,” Powerstone’s Bellows said. “We see in our
industry so many of our employees get beat down. We pride ourselves so much on being team Powerstone. The team feels supported in everything they do. Their jobs are stressful but they feel supported and that there’s a team of people backing them up all the time. “You spend more of the waking hours at work than anywhere else, you have to love where you work,” Bellows added. “It’s a people industry. We’re in the people business. So making sure our people feel valued, appreciated and supported. That’s helped our retention.” The Management Trust’s Worthing said with the pandemic and half of staff working from home, the company holds weekly all-hands Zoom meetings to see each other, share news, Google reviews and the like. Each employee at TMT has an email signature that asks “How did we do?” with a link to a survey, and a phone and email to the person’s direct supervisor for feedback. Information from this survey and feedback is shared during these weekly video calls.
We’re in the people business. Making sure our people feel valued, appreciated and supported has helped our retention. “We’re in a relationship-driven industry,” said Associa’s Hannah. “I’m a huge proponent of building and fostering that culture of people who want to come to work and enjoy the people they work with. That will trickle down to the service they provide to clients.”
Providing an exceptional experience to the internal team, as well as the external clients, ultimately helps with staff and client retention.
Was your company recently recognized as a best place to work? Let us know and we’ll feature you in a future issue of Vision! Email us at communications@cacm.org.
Lynette Bertrand, Communications Manager, CACM
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achieving professional excellence
Congratulations Managers It is with great pride that we recognize managers who have taken the next step in their professional career by pursuing advanced educational opportunities. Congratulations to our newest Certified Community Association Manager (CCAM), Community Association Financial Management (CAFM), and Specialty Certificate recipients for the period of July 1, 2020 through September 30, 2020.
NEW CCAMs Clarissa Argueta, CCAM
Kathy Stebanski, CCAM
Victoria A. Barsanti, CCAM
Perla Tinajero, CCAM
Jeff Evans, CCAM
Elisabeth Visscher, CCAM
Christopher W. Grimes, CCAM
Cassidy F. Wicks, CCAM
Stephen S. Guerra, CCAM
Marina Zramdini, CCAM
Candice Hernandez, CCAM Erica C. Hernandez, CCAM
NEW CAFMs
Kimberly Howard, CCAM
Robert Girolamo, CAFM
Sarah R. Kelley, CCAM
Kristina Gritskevich, CAFM
Ashleigh Kennedy, CCAM
Daniela M. Schwan, CAFM
Wilson J. Kiel, CCAM
Larissa C. Knies, CCAM
SPECIALTY CERTIFICATES
Margaret A. Krivoruchko, CCAM
LARGE SCALE
Maria Lazaro, CCAM
Rhiannon Harris, CCAM-LS
Sydnee E. Morris, CCAM
Toni Hughes, CCAM - LS
Robert Muratalla, CCAM
Alisa Ramirez, CCAM-LS
Nicoleta Nagy, CCAM Alena Norman, CCAM
PORTFOLIO MANAGEMENT
Eugene Osipov, CCAM
Donald Adams, CCAM - PM
Judith Pallares, CCAM
Sergei Bokov, CCAM - PM
Jessica Pantel, CCAM
Lori Di Valentin, CCAM - LS.PM
Tara Pinkela, CCAM
Kimberly Harrigan, CCAM - PM
Angela Pritchett, CCAM
Melanie Malik, CCAM - PM
Lisa E. Purchard, CCAM
Michelle Payan-Nagy, CCAM - PM
Robert W. Reed, CCAM
Sonia K. Wright, CCAM - PM
Lanika A. Richardson, CCAM
Maria Rodriguez, CCAM
NEW DEVELOPMENT
Veronica Rodriguez, CCAM
Shanne Ho, CCAM-HR.ND
Gary SuanDumlao, CCAM Erica Scott, CCAM Salina Silva, CCAM 22
Vision Fall 2020 | cacm.org
ACTIVE ADULT Carolina Reed, CCAM-PM.HR.CI.AA
AFFORDABLE HOUSING, RENTAL ASSISTANCE SURFACE AS KEY ISSUES CID bills moving through session address rental restrictions and short-term rentals.
T
he Legislature continues to do its work but in a much more truncated
fashion. After losing months of session, they’ve had to do their business in a very condensed timeframe. Even with a significant downsizing of bills, hearings are being held every
By Jennifer Wada, Esq.
SB 1410 (Caballero and Bradford) would
As for CID-specific legislation, one bill that is
provide tax credits to property owners as
still moving through the legislative session
compensation for not evicting tenants who
is AB 3182 (Ting). This bill would restrict an
do not pay their full rent during the COVID-19
association’s ability to impose rental restrictions
state of emergency. It would also require these
of more than 25% of the separate interests
tenants to repay the state for this deferred
in the CID. It clarifies that ADUs and JADUs
unpaid rent, unless they qualify for income-
are not counted toward this cap. This bill
based exemptions at the time of repayment.
originally prohibited any rental restriction and CACM worked alongside CAI to eliminate this
AB 1436 (Chiu) would protect tenants unable
outright prohibition. Despite the 25% cap, the
to pay their rent due to COVID-19 from
bill does authorize an HOA to adopt a higher
evictions, as well as homeowners struggling to
percentage of rental restrictions in order to help
make their mortgages from foreclosure. After
buyers qualify for loans insured by the FHA or
failing passage in the Assembly, the contents
guaranteed by the Department of Veterans
legislators are remote or proxy
of AB 2501 (written about in the last update)
Affairs, the Federal Mortgage Association, or
voting.
have been amended into this bill and would
the Federal Home Mortgage Loan Corporation.
require a mortgage servicer, mortgagee,
It also allows a higher percentage to facilitate
One of the most pressing issues
trustee, beneficiary or authorized agent
loan financing or to facilitate the acquisition
at the end of this session is the
from continuing any judicial or nonjudicial
and maintenance of insurance and industry-
battle over affordable housing
foreclosure action, recording a notice of default
recognized HOA rates. AB 3182 does have an
and rental assistance – issues
or taking any action to evict a person following
important silver lining: it specifically authorizes
made even more pronounced
a foreclosure during the COVID-19 emergency
CIDs to prohibit short-term rentals of 30 days
by the pandemic. Warning
and 180 days thereafter.
or less. In the Senate Housing committee,
day, including weekends, and lasting hours on end. Witness testimony is being taken over the phone and, in some cases, even
of a potential “homelessness Armageddon,” if the current eviction moratorium isn’t extended and loopholes in the law aren’t plugged, lawmakers are struggling to pass an affordable housing package before the end of session. This package focuses on eviction protections and financial assistance for affordable housing providers, but also considers ways to prevent another foreclosure crisis. Some of the bills included in this package are:
the Chair recommended an amendment SB 1079 (Skinner) would forbid a foreclosure
that would clarify that any longer terms in
trustee from bundling properties for sale at
governing documents would be deemed at
a foreclosure auction, instead requiring that
30 days in order to avoid associations feeling
each property be bid on separately. The only
like they needed to amend their governing
exception to this restriction is if the deed
documents. This amendment is not in the bill
of trust or mortgage requires otherwise.
yet but is in the process of being drafted.
According to the author, the point of this bill is to prevent corporate takeovers of housing that
Speaking of short-term rentals, SB 1049
are devastating for low- and moderate-income
(Glazer) would increase fines that cities are
families. She also states that when these
allowed to impose on short-term rental hosts
investors then cash out, many corporations
who violate local property laws. It would
leave homes vacant and in disrepair. The bill is
authorize imposition of fines up to $5,000 for a
intended to provide safeguards against another
violation of a short-term ordinance. The author
foreclosure crisis as many people are falling
states that their recent proliferation during
behind on mortgage payments due to the
the pandemic has allowed bad actors to use
COVID-19 induced recession.
these rentals for large parties and a shortContinues on page 24 cacm.org | Vision Fall 2020
23
KEY ISSUES
Continued from page 23
term rental can quickly become the site of
study of Emergency Measures in CIDs. The
are also asking the governor to call a special
underage drinking, brawls, noise complaints,
original impetus for this study was to enable
session in the fall to work on bills that didn’t
coronavirus spread and, in some instances,
associations to use video or teleconferencing,
make it in the regular session. This is still to
violence.
as opposed to in-person meetings, in
be determined. The industry should take a
emergency situations. CACM advocated
deeper look at bills that we know will be back:
AB 3040 (Chiu) is a bill that would authorize
for the CLRC to pursue this study and the
AB 2227 (Irwin: AB 2912 Cleanup/CID funds:
cities and counties to receive a specified
Commission recently approved such a
insurance), Senate Bill 969 (Wieckowski – SB
credit towards meeting their regional housing
study. Once the CLRC completes its work,
323/Elections Cleanup) and Senate Bill 981
needs allocation for moderate- and above
its recommendations will ultimately lead to
(Archuleta – Electronic Notice Delivery and
moderate-income housing if they identify
legislation for likely introduction next year.
Websites). Whether it is in a special session
sites in the housing element that contain a
In addition to the video/teleconferencing
or in the 2021 session, we will be ready to
single family dwelling but can be rezoned
issue, CACM has requested that additional
address the backlogged bills that were
to allow four units per parcel. The bill was
measures be included for study: 1) use of
casualties of this COVID year.
just recently amended with language that
electronic voting in emergency situations and
deems void and unenforceable any CID CC&R
2) halting automatic architectural approvals
or provision in a governing document that
in emergency situations. This study is just
effectively prohibits or unreasonably restricts
getting underway and we will continue
the construction or use of up to four primary
to provide comments and advocate for
dwelling units on a lot zoned for at least
measures that will help the management
four dwelling units. It does allow reasonable
industry more efficiently do its work.
restrictions on the dwelling units. The author states that this follows upon last year’s AB
The legislative session is set to end on August
670 that prohibited CIDs from banning
31 and the governor has 30 days to sign or
construction of ADUs and JADUs.
veto legislation. But because so many bills stalled this year, legislators and stakeholders
CACM has also been working on the
will surely be working through the fall to
California Law Revision Commission’s
get ready for reintroductions. Legislators
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Vision Fall 2020 | cacm.org
Jennifer Wada, Esq., is an attorney, CACM’s legislative advocate and principal of Wada Government Relations in Sacramento.
spotlight on education introducing
CUTTING-EDGE VIRTUAL TECHNOLOGY FOR THE COMMUNITY MANAGEMENT INDUSTRY
cacm.org | Vision Fall 2020
25
F
or CACM members, the future of collaboration is here. CMworld™, CACM’s virtual world platform will bring the power of the organization’s professional offerings to members through an immersive virtual technology. The virtual world simulates real-life interactions for CACM’s educational offerings and events. Additionally, CMworld® will offer authentic opportunities for networking and socializing amongst peers. Designed by a psychologist to ensure the highest level of “authentic human experience,” CACM members will take on the form of an avatar that can be customized to their likeness. From the comfort of their own home or office, members can log onto the world from their
We understand the importance of authentic networking and connections and we are excited to watch CMworld provide that to all members. desktop or laptop computer, meet up with colleagues, attend a course or event, stop by the CACM office for assistance or a quick hello, walk the expo hall filled with California’s most respected industry partners, in addition to attending social mixers on the virtual beach or rooftop lounge.
CEO Tom Freeley, CAMEX, CCAM shares, “In response to the pandemic, the CACM team rose to the challenge of finding a way to keep members safe, while ensuring that they continue to further their professional pursuits. CACM is committed to providing members with cuttingedge opportunities. We understand the importance of authentic networking and connections and we are excited to watch CMworld provide that to all members. The platform meets the challenges of our ever-changing world and allows members to immerse themselves in an augmented environment full of interactive functionality. We are proud to be a pioneer for the community management industry providing creative solutions for the future.”
What Members Can Look Forward To
Education
Instead of driving (or flying in some cases!) to a course location, members simply log onto CMworld from the comfort of their home or office, walk (or teleport) to the particular classroom the course is being hosted in and find their respective seat in the class. Interacting and communicating with colleagues, CACM staff and the course instructor mirrors life, as conversations happen in real time in the virtual space.
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Vision Fall 2020 | cacm.org
Events
Just like in-person events that offer opportunities to chat with colleagues you haven’t seen for some time, take part in California-specific education, schedule meetings to talk through specific topics which can only be discussed face-toface, peruse the CACM Expo Hall filled with California’s finest industry partners or grab a few moments with CACM staff members to walk through how to navigate the website or be advised of the best
professional pathway you should take in your educational pursuits, CMworld is ready provide all of this and more!
Networking and Socializing
Unlike Zoom meetings that do not provide great collaboration when multiple users are present and become someone chaotic as people talk on top of one another, CMworld makes communication with others a snap. Log on, use the search
feature to locate a particular member in the world you’ve been wanting to connect with and teleport instantly to their location to have real-time conversation. It’s a great way to decompress after a tough conversation or get advice from a mentor within the industry. Ready for an evening social mixer? CACM has plans to host social gatherings on our virtual beach and rooftop lounges sponsored by California’s finest industry partners.
Access To CACM Staff
Need a quick answer to where to find something on the CACM website or have a question about where you are in your recertification process? Stop by CACM’s virtual offices. You’ll find the team ready to serve you Monday through Friday from 8:30 am to 5:00 pm.
When is it LAUNCHING, you ask?
CACM’s first formal events will be the High Rise and Large Scale Summits taking place November 5, 2020. Additionally, we’ll be hosting all members for a free, fun week of training filled with games and prizes. Keep watching your email for more information coming soon! cacm.org | Vision Fall 2020
27
maintaining high standards
New Individual Manager & Management Company Members
CACM members further their success in the industry and benefit by partnering with colleagues to share new ideas and best practices. Please join us in welcoming these members from the second quarter of 2020 (April 1 - June 30.)
PRO MANAGER Cathy Albyn Katie Alvarez Karl Arend Clarissa Argueta Christopher Barela Kara Beers Yetta Brown Brianna Caccamise Tissa Carr Vanessa Caudillo Richard Cox Faith Delcasale Casey Donaldson Aysen Erbil Joaquin Farinas Sue Graeff Christopher Harris Derek Hellender
serving your communities
Brad Huffman
Henry Romero
Daniel Huls
Katharine Sambuceti
Teresa Isom
Jacqueline Scott
Sarah Kelley
Kathy Stebanski
Kathleen Lozano
Amber Vargas
Cynthia Massaro
Jason White
Jacqueline Medina Manzanares Jacqueline Mestaz
PRO PLUS MANAGER
Sydnee Morris
Julie Gallagher
Jasmin Peraza
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29
in the board room
Can A Single Single Question Question Get Your Board On A Path For Change?
By Lori R. Storm, CAMEx, CCAM
In our industry, we have seen boards that have done
extraordinary things for their communities. We have also experienced way too many boards that refuse to take steps to make their communities better, more modern or improve the way they serve the members. What is the difference between these two types of boards? How can boards move farther from the stuck-in-the-mud types to the soaring-in-the-clouds type? I would like you to consider making a minor change in your thought process. What if you changed the possible outcome of everything you do with one question? Are you ready? Here is the question:
How would that work?
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Vision Fall 2020 | cacm.org
To be honest, you have to ask that question
topic as much as when they met in person.
reports, conduct town hall meetings to
with genuine curiosity. And this question
Many boards are considering keeping this
keep everyone informed of what they are
has to replace statements and questions
format permanently as it provides a better
learning and what they are thinking. Town
such as: “We don’t have that kind of
experience for everyone.
halls can bring out experts you didn’t know
money”, “What’s wrong with the way we do
were among your members. They can also
it now?” or “The owners would never agree
So, let’s test out this question on something
bring up alternate ideas that hadn’t been
to this.”
small – changing from monthly meetings
considered. If you involve your members
to the quarterly meetings mandated by
early and often, the chance that they will
This question alone can open you up to
your bylaws. This would reduce the time
say yes when you ask the big questions is
possibilities you had never considered.
burden on the board and save the board
much higher.
money on management. So, “How would You have already experienced this in 2020
that work?” If you ask your manager that
All right. It is time to turn the attention
as you have had to navigate changes that
question, he or she will have an entire game
on your community. What have members
you may never have considered otherwise.
plan ready to lay out for you. Managers work
asked about that you may have rejected
You had to continue to conduct board
with communities all the time who function
out of hand? What ideas has one board
business without holding a meeting in your
perfectly with quarterly meetings. Boards
member brought up that were dismissed
clubhouse with members in attendance.
delegate responsibilities to the manager,
by the majority of the board? What would
Whether you were aware of it or not, you
committees and individual board members
you secretly like to see happen in your
had to ask, “How would that work?” You
between meetings. It doesn’t hurt to give
community but have never brought to the
turned to your manager for guidance, you
this a try. You can always try something
table because you didn’t have the answer to
discussed the matter with your attorney
different if you don’t like the outcome.
how it would work. Our world is changing
and you may have tried more than one approach.
rapidly and boards have been challenged Now let’s try this question with something
to make changes and decisions that they
much larger – expanding and upgrading
never imagined they would ultimately
Maybe you started with a phone conference
your clubhouse and its facilities. That might
embrace.
call but found that keeping your members
sound pretty overwhelming. But let’s try
quiet while you discussed an agenda item
that question. How would that work?
Seize this moment in time when everyone
was impossible. Or maybe you found that
Most boards do not contain the expertise
is rethinking what they do and how they
not being able to see the board members’
to imagine all the ramifications of such a
do it. Bring this question to every meeting
faces made it harder to understand their
project or even know where to begin with
and see where it might lead. You might
intent or their mood. So you tried video
something like this. Again, start with your
achieve more than you thought you could.
conferencing and found that this platform
manager. Managers are master facilitators.
facilitated your agenda in ways you
They can gather together subject matter
hadn’t imagined. More members attend
experts that will answer a whole host
because they can do so from the comfort
of questions for you, and many of them
of their homes and aren’t stuck in those
already work for you. Bring in your banker,
uncomfortable folding chairs for hours.
your insurance carrier, your reserve study
They can turn up the volume all they want
specialist and your attorney. They can help
and aren’t sitting in the back because they
you form the right questions to ask and
arrived late.
guide you to where to find the answers.
The board president now finds that order
Maybe you should form an Ad Hoc
is much better as he or she can mute
Committee to work with this expert team
everyone with a click of a mouse and the
so the board can focus on the community
board focuses better and doesn’t wander off
as a whole. Your committee can bring in
Lori R. Storm, CAMEx, CCAM, is Division Vice President of Client Development at The Management Trust. cacm.org | Vision Fall 2020
31
Termites and Fumigation
What YOU need to know
Drywood termite swarming season occurs each year around September and October. Termites will swarm and re-infest to start new colonies. A common misconception is that during the drywood termite swarming periods, the alates or winged termites (swarmers) fly from one area to another. In fact, they transport themselves through thermal guidance provided by the prevailing air currents. This explains why fumigation tarps can be removed and the same day new colonies can swarm and re-infest the immediate areas or relocate in the same susceptible areas of adjoining adjacent structures. LOCAL TREATMENTS BETTER FOR RE-INFESTATION When it comes to termites, fumigation is an initial solution, but it does not combat re-infestations. Localized treatments involve the
32
Vision Fall 2020 | cacm.org
injection of termiticides directly into the infested channels of the timbers, as well as the topical application of chemicals. This is commonly known as “drill and treatment.” This process not only controls the colony itself, but also provides a barrier against re-infestations in the specific area. It is then followed up with an injection of Drione to all accessible attic areas. This is performed to minimize re-infestations. Without the benefits of periodic inspections and treatments, the potential for dry wood termites and subsequent inspection almost always results in a recommendation for fumigation. When termite infestations are not identified and controlled from the exterior, and infestations are permitted to enter a structure’s interior, they will swarm and re-infest attic areas and the interior. This is typically the time when a fumigation is recommended. It is important to understand that fumigation does not affect existing subterranean termites,
By Tony Angelo
fungus, or dry rot conditions. We live in Southern California. Drywood termites reproduce here. The goal should be to perform localized treatments to control the infestations to prevent structural damage. Take the high cost of fumigation and apply that savings to any recommended repairs. Once identification of infestations and structure damage is performed, recommendations can be made to remove the infected wood material from the property and replace with new, leaving the structure free and clear of active infestations. However, concerned parties will be required to work with a structural pest control company with a construction background or licensed as a general contractor. Warranties and certifications can be issued stating that the property is free and clear of active infestations to lenders for escrow.
felt underlayment and reinstall the tile to correct active leaks. Fumigations can create long-term roofing problems after your escrow has already closed. Unfortunately, this problem has become a common occurrence in the industry. Roof releases are required to be signed by the owner or agent of the property, which releases companies from any roof damage and liability exposure that may be caused through the fumigation process. It is necessary to emphasize tile roofs are not designed to be walked upon.
IMPACT OF FUMIGATION ON TILE ROOFS A fumigation process requires workers to walk and drag heavy tarps across tile roofs. Tile roofs are not designed to be walked upon. When fumigation workers carry heavy tarps and walk on the roof, they can damage the tile roof shingles and puncture holes in the felt membranes underlayment (which is applied over the plywood sheathing under the tile). Once holes are punctured in the felt paper, you
must remove the tiles and replace the felt underlayment. The felt underlayment paper is for waterproofing the plywood sheathing and is the life of the roof, protecting the interior of a structure from moisture. The purpose of the tile is to protect the felt membrane from the elements. Replacing the broken tile will not correct leaks when the felt paper is damaged. You must remove the tile, replace the damaged
The interest of the responsible parties is best served by investigating alternative methods to fumigations by competent people who are qualified and capable to issue necessary warranties and certifications on all work performed.
Tony Angelo is the CEO/Owner and a Structural Pest Control Operator for Angelo Termite & Construction in Irvine.
cacm.org | Vision Fall 2020
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BY HAMLET VAZQUEZ, MCAM-HR
Managing through Civil Unrest How one manager handled protests and angry crowds near his community.
D
o you remember that class you took on how to deal with rioters and looters? No? Neither do I. The fact is, this
1. Communicate with your residents.
2. Prepare for the worst, hope for the best.
Before the protest takes place it’s
While we did not hire security for
year has been one of those years where
important for your residents to
May 31, we did for the next couple of
neither prior experience nor formal
know about it and to know what
rounds of protests. Why? Because
training have prepared managers on
management plans to do to get
the security guards would be able to
how best to handle all that has been
ahead of any potential issues. The
protect the property from thousands
taking place. While we can now all add
residents need to know that you are
of protesters? No, but because it
‘managing through a pandemic’ and
aware of the situation and that you
communicates to your residents that
‘managing through civil unrest’ to our
are in contact with local authorities
you are being proactive. Most residents
resume or LinkedIn profile, are we ever
as you prepare. Depending on
will understand that if the police can’t
really prepared to handle either one of
your proximity to where protesters
control the crowds, a couple of security
those?
plan to gather, you may want to
guards will not be able to do much
encourage residents to be home
either. Security guards do provide a
Back on Sunday, May 31, I drove to the
before the crowds start to gather;
psychological sense of security though
high rise that I manage only to be greeted
in our case, we closed the vehicle
– a feeling of safety – even if they can’t
by thousands of protesters blocking
entrance that was to be closest to
guarantee realized safety. Security
my way to the property. The high rise I
the crowds to minimize the risk of
guards can also be a deterrent for
manage is fortunate to be right across
trespassers. Make sure that residents
those looking at low-hanging fruit of
the street from the Long Beach City Hall
are aware of all the steps you are
an unsecure parking garage.
and downtown police station, so it was no
taking to help prepare.
surprise that thousands had chosen this
Depending on the proximity of your
area to gather and protest the death of
property and accessibility of windows,
George Floyd.
you may want to board up your windows. Again, a way to be proactive.
After pulling over and waiting for the
In our case, we made it through with
crowd to pass, I was able to enter the
just one ‘tagged’ sign, but the situation
property only to find residents who had
could’ve been a lot worse.
secured baseball bats to protect the property. What does a manager do with that? What did this manager do with that? Read on to find out. Here are a few tips to keep in mind when the next riot or civil unrest takes place, derived from my own personal experience.
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Vision Fall 2020 | cacm.org
3. De-escalate, always. Back to the residents with baseball bats. When dealing with both residents and with protesters, the key is to deescalate. Don’t allow riled up residents to engage with protesters. There’s no better way to escalate something than for these two to meet and engage with each other. The best course of action is to ask the residents to put away their baseball bats and go back up to their units and let management (or the hired security guards) handle the security of the property. We need to
One closing word on ‘security’ and the role of the association to help create a ‘safe’ understand and appreciate the fact
environment. As part of communicating
that, whether they are protesters or
to your residents, it is important for them
residents at your property, they are
to know that the association cannot
both afraid. When afraid, people will
guarantee anyone’s safety. While the
either flee or fight. As the manager
association certainly has a duty to take
of the property, part of your job is to
reasonable steps to address known
help create a safe environment for
‘security’ issues (e.g. an exterior door that
your residents, even in the midst of
only works intermittently), and be proactive
civil unrest. While certainly a high
(e.g. hire security), each resident must be
calling, part of that is simply being
aware of their individual responsibility to
proactive. Had we had security
be prepared, proactive and not escalate
onsite on May 31, those residents
situations.
may have felt safe and not felt the need to brandish weapons.
Hamlet Vazquez, MCAM-HR, is general manager with Action Property Management, Inc., ACMC in Long Beach.
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35
How to Unstick a Sticky Board Member BY LORI R. STORM, CAMEX, CCAM
W
hat a year! Everyone has
even turn on their computers. With no
gotten onto the fast track
change at all they are attending a video
for learning new ways to do
meeting!
business. Have your boards come along for the ride? Or are your boards stuck
Video conferencing can be a challenge
in a time warp and unable to consider
for some. Maybe it would help to
anything new? Let’s see if we can
conduct a practice session one -on-one
unstick them a bit.
and try stuff out. What happens if I do this? How do I sound? Are headphones
Sometimes you can move your board
better? Maybe they will want to try it if
members along if you offer them a small
others seem to be managing. Let them
change or ask them to make this just
know it is just a trial and doesn’t have to
a trial. If your board doesn’t think they
stay the norm.
will be locked into something forever, they might be more willing to try a little
Here is another electronic nudge you
something different.
might try with your boards. How about receiving board packets electronically?
TECHNOLOGY ISSUES
While the ultimate goal might be to
Video conferencing is just this type of
streamline the process for the manager
challenge. Managers have been thrown
and to save the board the cost of
into the deep end of this pool without
printing and mailing, getting boards
water wings, but some boards have
comfortable with looking at documents
been reluctant to even step into the
electronically is an end in itself.
shallow end. So how do we move them along? Let them know how much it can
Start them out easy. Send out the
be just like something they are already
packet electronically but bring
used to.
hard copies to the board meetings. Encourage them to bring their laptops
Most board members are comfortable
or tablets, but to use the hard copies as
having a phone conference meeting;
an assist.
it is something they may have had to do previously. Just let everyone know
What about mailing out the agenda and
that they can join the video meeting
manager’s report to the board? Then
by phone if they like. If they want to
they can make notes on paper and rely
see how it works, they can turn on
on the electronic version for document
their computers and see others in the
referral as needed. Again, let them know
meeting and look at documents that
it is an experiment and that no one is
are being shared. But they are under
locked into this format.
no obligation to set up a camera or
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Vision Fall 2020 | cacm.org
CHANGING THOUGHT PROCESSES
start working with them to brainstorm
people to use the space for clubs and
All right. Maybe technology is not an issue
alternate ways of achieving what they want,
events. It would bring in more people to
for your boards. Maybe it is something
because the fines have not gotten them
the board meetings, which leads to more
more attitudinal, something that prevents
where they want to go.
participation in the community, which may
board members from looking at a new way
even lead to new board members!
of working through the board agenda or
It doesn’t have to be earth-shattering
approaching an entrenched problem. It
changes or complete flips in points of view.
Helping your board members navigate
could be something as simple as managing
What about upgrading the furniture in the
the whys and what ifs can help shift their
violations.
clubhouse? Chances are the board has been
patterns of thought into a new place. From
reserving for just this upgrade, but they are
baby steps to painting a picture of the
Have you ever started with a new
reluctant to take it on. “Our furniture is still
desired outcome, you may find that you can
association and the first thing they say
good.” “No one has complained about the
foster change where you did not imagine
is, “Look at our thousands of dollars of
sofa.”
you could.
outstanding fines. You need to help us collect this money.” One of my favorite
While these may be true statements, that is
approaches is to start with the end result.
not the reason to refurbish the clubhouse.
Ask your board what is the end result they
Try painting a mental picture for them
want? Is it the fines they want to collect
of what new carpet, paint and chairs
or do they want compliance within the
would mean. Take them on a field trip to
community? Is the problem widespread
another association’s clubhouse that has
or is it just a few non-conformists? Delving
an updated gathering room. Help them see
into the problem with a series of questions
what it might be.
helps a board shake loose from their entrenched ideas. Then, when they better
Let them imagine what an inviting space
understand what their end goal is, you can
could bring. It could encourage more
Lori R. Storm, CAMEx, CCAM, is Division Vice President of Client Development at The Management Trust.
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cacm.org | Vision Fall 2020
37
change is comin’ Ideas on helping your team evolve while keeping change fun. By Andrew Hay, CAMEx, CCAM-ND.PM
C
hange is inevitable and it is human
nature to resist change for fear of the unknown and comfort in the consistent. This is particularly true when a change is ‘out of the box’ or ‘radical’ thinking. What if your company embraced change and celebrated those who adapted to changes while still working with those who were late adopters? What would that look like and how could that be achieved?
Highlight the wins, not the failures
Too often we focus on fixing what is wrong instead of celebrating what is done right. Which is easier? To get others to remember a new procedure or policy by highlighting those who have already begun to do it correctly or to constantly nag your managers and admin staff to remember to do that procedure or policy only pointing out when they make a mistake or forget to follow new directives? When introducing a new policy, procedure, or item of focus try having positive discussion in team meetings surrounding those who have ‘won’ at adapting and
The following article focuses on ways your company, management teams, employees, and clients can embrace change and evolve to be more efficient and produce at a higher, and happier, level.
encouraging those who have not yet ‘won’ to apply the best practices of your best performing employees (or board members).
Visuals help reinforce the message Everyone has seen it at one point or another, the big thermometer that gets colored in red each time more money is raised, or items are sold
38
Vision Fall 2020 | cacm.org
or the poster that indicates how many days the factory floor has gone without an injury. Those are age old ideas that can be evolved into ideas that are more dynamic and fun for your teams. When introducing something new to your team consider what habits you want to create for your staff and find a fun way to visualize that for them each time they achieve a milestone or ‘win’ at creating that new habit. This can also be used if you have a need to strengthen a habit that staff may have become complacent about. Having the visual is a constant reminder every
time they walk into the break room, or go to the copy machine of the habit or goal you are looking to achieve. The visual can have some meaning or simply be something fun. “Bring home the Bacon”, and every time there is a success a new piece of bacon gets put into the frying
reserve future
the
pan. “Reserve for the future” where every reserve study that comes back ahead of schedule is represented by a tick up on a speedometer towards the magic 88 MPH. The possibilities are endless and we all know this industry is full of creative minds that can come up with great ideas.
Every year at a minimum the legislature in
Not everything you introduce to your teams has to be on a large scale. These concepts can be used on day to day items that you want to ensure your teams or clients focus on like completing monthly site inspections, getting budgets out earlier than usual, making sure you’ve got all your reserve studies ordered, or completing reserve projects.
our industry causes a need to shift focus and create new habits for managers. SB 323 and SB 326 were big changes for our industry and adapting by using some of the strategies mentioned above is an innovative way to help managers, support staff, and boards to adapt to this ever-changing environment and create a positive outlook around a difficult change to our task list.
Andrew Hay, CAMEX, CCAM-ND.PM is Vice President, Management Division of The Helsing Group, Inc.
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39
Wildfires Compound Woes in Crisis Year By Lynette Bertrand, Communications Manager, CACM
O
n August 27, Rena MacDonell, CCAM, was working from a hotel room. With both her office and home on fire evacuation notices, MacDonell had no choice but to set up office remotely there.
40
somewhere else. COVID was a great precursor to make us be prepared for other things.”
MacDonell, a regional manager for The John Stewart Company in Scotts Valley who manages multiple properties of both HOA and apartments, said she had been evacuated from her office for a week. Luckily, most of the 21 people in the office were set up to work remotely already thanks to COVID.
While California is no stranger to wildfires, this year has been particularly bad. The wildfire season started earlier than usual and has been deemed one of the most dangerous and overwhelming fire seasons in history with more than 3 million acres blackened by midSeptember due to high temperatures, strong winds, dry forests and lightning storms. On August 15, lightning strikes started hundreds of fires across Northern California.
“COVID was a great precursor to this,” she said. “It made us become better equipped to be mobile. We can pick up in a minute’s notice and be
The fire evacuation order in MacDonell’s area was lifted just moments before our phone interview. None of the communities she
Vision Fall 2020 | cacm.org
manages were impacted, however, a couple were on the edge of evacuation zones. Most of her communities were in Santa Cruz County, with one in Santa Clara County— both counties impacted by the CZU and SCU Lightning Complex fires (see sidebar). “We’ve sent out notices to two of them saying, ‘Be prepared.’ If the fire starts coming this way, you’ll need to evacuate,” she said at the time. Even before the start of the fires in midAugust, MacDonell said properties were facing impact and challenges as a result of people working from home due to the pandemic. Trash is building up faster. There are more sewer blockages as plumbing is used more often and by more people who are at home, and parking has also become a bigger headache. Not only are people home all the time, but so are their college kids who are learning remotely, prompting parking violations, hearings and towing. By mid-September, when we checked back in with MacDonnell, things had settled down—at least on the fire front. “Everybody is happy to see a little bit of blue sky over our head again,” she said on September 17. “Everyone is jumping for joy
COVID was a great precursor to make us be prepared for other things. that they can go outside and breathe air. A real uplift for people in our community. None of our properties were directly affected because they weren’t up in the mountains. Many of them accommodated evacuees.” Eileen Sullivan, CCAM, of LLW Properties in Vacaville said that at one point in August, as many as four communities they managed were on mandatory evacuations and three were in evacuation warning areas where many residents evacuated voluntarily. LLW Properties’ own office was closed due to the wildfires for three days. “All communities are repopulated with no direct fire damage,” she wrote in an email to CACM. “Staff, friends and vendors have lost homes and we are pitching in to help them out as best we can. [We’re]
definitely receiving a lot of requests for information on Master Policies and what individual owners in the condominiums or townhome communities need for insurance. Of course the owners are being referred to the association’s or their independent insurance agent for policy details and recommendations.” LLW Properties also has rental and sales divisions in addition to its community management services, and Sullivan said any available rentals were scooped up right away and the phones had been ringing a lot with requests for housing. One impact from the fires up in Northern California is that many insurance carriers implemented moratoriums on writing new policies for properties within these fire zones. “We have had one smaller single family association in Napa that took their common area insurance out to bid for their policy coming up on 9/2,” Sullivan said. “They selected a different carrier that was about 10% less. Due to a moratorium many of the carriers have right now on writing new policies in our area of the state, they refused CONTINUES ON PAGE 42
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41
Wildfires Compound Woes in Crisis Year, CONTINUED FROM PAGE 41
to write the new policy for them and the association had to stay with their current carrier.” Sullivan said she’s heard that a number of sale closings were similarly affected as buyers are having difficulty getting insurance bound on their new homes in Solano and Napa Counties. And as community managers look to the fall and winter, the concern is potential landslides if it’s a particularly rainy season. For communities near hills or slopes that were burnt due to the fires, heavy rainfall
Many insurance carriers implemented moratoriums on writing new policies for properties within these fire zones. can bring on landslides. Consulting with a soil expert and looking into landslide coverage are ways to prepare for potential problems.
At the time of this writing in midSeptember, more than 17,400 firefighters remained on the frontlines of 26 major and three extended wildfires in California, according to the California Department of Forestry and Fire Protection. Since the beginning of the year, there have been nearly 7,900 wildfires that have burned over 3.4 million acres in the state. Since August 15, when California’s fire activity elevated, there have been 25 fatalities and nearly 5,400 structures destroyed. According to Cal Fire, five of the top 20 largest wildfires in California history occurred this year.
Fires of Interest LNU Lightning Complex
CZU Lightning Complex
SCU Lightning Complex
This in addition to multiple forest fires across the state. For full fire status report, go to fire.ca.gov.
Multiple North Bay counties affected: Napa, Lake, Sonoma, Colusa, Solano and Yolo Counties 363,220 acres | 98% contained | Date started: 8/17/20
Multiple East Bay counties affected; Contra Costa, Alameda, Santa Clara, San Joaquin, Merced and Stanislaus Counties 396,624 acres | 98% contained | Date started: 8/18/20
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San Mateo and Santa Cruz Counties affected 86,509 acres | 95% contained | Date started: 8/16/20
Source: California Department of Forestry and Fire Protection (as of Sept. 17, 2020)
BUILDERS CARRY ON DESPITE PANDEMIC HOA DEVELOPMENTS AMONG MOST COMMON IN CALIFORNIA.
By Lynette Bertrand, Communications Manager, CACM
C
alifornia’s housing shortage was substantial heading into 2020. Not enough houses were being built, and that hasn’t changed with the arrival of the pandemic early this year. Builders say, if anything, COVID brought this challenge more to the light and fast. “Now people are having to use their homes as an office and school. That’s certainly had people looking at their current situation and questioning whether it’s appropriate,” said Eric Nelson, Vice President-Community Development for Trumark Homes. “People living in more urban centers are looking outward. Does it make sense to move out of the city for more elbow room and a bigger unit? That’s a direct result of COVID.” Nelson said that new housing development didn’t slow down, but rather picked up this year despite COVID and the ensuing financial crisis. “You may not see it on the ground, but the
amount of projects we’re pursuing through approvals is at an all-time high. At Trumark, at least,” he said. “We have a lot of projects.
Does it make sense to move out of the city for more elbow room and a bigger unit? That’s a direct result of COVID. Most are infill locations where you take old sites and repurpose them. That’s really where you are going to see more push in housing in California—it’s in infill.” Steven LaMotte, chapter executive officer for Orange County for the Building Industry Association, agreed. “I’m on multiple city council meetings where developments have been approved. It’s good news. There’s the push to go to more suburban areas. In Orange County,
we’re still considered suburban. They want homes and space. “The majority are infill projects done in more mature cities,” he added. “We’re moving more towards an infill environment.”
INFILL IS WHERE IT’S AT Infill is defined as filling in a small site in a mature, developed area as opposed to large swaths of land in outer areas like the Inland Empire. Part of the reason infill has become popular is that California has made it hard to push outward. Sprawl is expensive, and developers say the exorbitant cost takes the incentive away for them to go out into the edges of the state like the desert. “We have several projects that are old rundown shopping centers or industrial sites that we’re converting into housing,” Nelson said. “You’ll see old parts of areas being revitalized, and housing will be the key metrics to do that. Even school districts CONTINUES ON PAGE 44
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BUILDERS CARRY ON DESPITE PANDEMIC, CONTINUED FROM PAGE 43
are looking at surplus property and asking themselves do we need this anymore?” The cost to build new homes today is high and continues to increase as the state ratchets up requirements including environmental regulations, high impact fees and a long processing time. That doesn’t include land costs, which are also high. While this is an issue across the state, the Bay Area is particularly problematic, said Ryan Leptien, president of The Helsing Group, who works with developers on new community developments. “It’s harder to build in the Bay Area because of city conditions and the cost of land,” he said. “They have a hard time trying to figure out ways to build.”
PANDEMIC CHALLENGES Builders who started projects on land that was purchased before the pandemic continued, though there were some
INFILL is defined as filling in a small site in a mature, developed area
as opposed to large swaths of land in outer areas like the Inland Empire.
setbacks. Particularly, builders were finding it difficult to obtain building permits because many cities were shutting down or operating on reduced staff. LaMotte said new construction in the early days of the pandemic was not considered an essential business. “A lot of businesses rallied around essential workers and were able to get construction added as an essential business up and down the state,” he said. Then moving homes through construction, including building permits and inspections, both done through cities,
was another issue. Cities were figuring out how to inspect homes remotely using technology, LaMotte said. “So far there hasn’t been any problems since this was figured out,” he added. “Everyone has been adapting.”
HOA GROWTH NOT STOPPING ANYTIME SOON Sources we reached out to for this article noted that developments with HOAs continue to be the most popular type of new housing in the state. Nelson of Trumark Homes said just about
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207117-03
every new development at his company recently except for one had an HOA.
HOTSPOTS FOR NEW HOUSING DEVELOPMENTS
“Almost every city we’re in mandates that because of the projects we do,” he said. “We have private streets and a lot of private components that the city can’t maintain properly. It is definitely something that will continue to grow for a number of reasons. Most cities are mandating that as part of development. When you’re in infill spaces, you will end up with private entry ways and streets and cities have to have a way to manage and to maintain that.” “I’ve seen a shift,” Leptien said. “In the past cities were more inclined to include landscaping and lighting in a Landscaping and Lighting Assessment District. Now we’re seeing a movement more towards private. That has an impact on assessments. We’ve been involved early on the process working with builders to make sure they understand — this is going to be private versus CFD (communities facilities district).” CFD are special taxes levied to finance or
(As of July 27, 2020)
MAJOR METRO MARKET
NUMBER OF BUILDERS
Los Angeles
NUMBER OF ACTIVE SELLING COMMUNITIES
21
42
Orange County 27 111 Riverside/Inland Empire
24
201
San Bernardino 22 110 Sacramento
32
151
San Diego
14
45
San Francisco/Bay Area 71 160 Central Coast
5
12
Ventura
8
11
Central Valley
56
186
Source: NewHomesDirectory.com
maintain public improvements required in the development of property.
DIVERSE BUYERS, DIVERSE NEEDS Now more than ever, builders are having to meet the needs of a larger set of buyers as they vary so widely and include Millennials, Baby Boomers and Generation X. Flexibility is key with floorplans that are convertible.
And with the pandemic forcing the remote work trend on many Americans, dedicated office space and work-at-home areas is something developers are considering for future projects. Architects are reconfiguring open floor plans since the need for more private spaces will become more necessary.
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BUILDING COMMUNITY A look at how some companies are giving back during the pandemic. By Scott Swinton
During social upheaval and uncertain times, it’s tempting to hunker down, horde, or just hit the road out of town. If you’re into politics or philosophy you’ll argue about who’s at fault or ponder why there were problems to begin with. If you’re into video games, you may be one of the lucky ones to not be aware that we have issues. But if you’re like some CACM industry partners, you’ll get busy solving problems that make uncertain times particularly difficult. Uncertainty takes many forms. Some face uncertainty when Starbucks runs out of the Blonde Roast and they’re forced to select between Sumatra, Pike, or Komodo Dragon. Yes, high-stakes decisions first thing in the morning can create frighteningly high levels of cortisol-laced uncertainty. Others face it when salons and barbers are forced underground and you find yourself staring into the mirror at a trimmer-wielding novice. But, uncertainty in too many cases raises a dark and desperate face, making the inconvenience of strange coffee and bad haircuts as trivial as they really are. Hunger, job loss, and the death of loved ones can make current events almost unbearable.
Editor’s Note: CACM values all members. We do not endorse or promote a particular charity, outside of CACM’s own CACMStrong Foundation.
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That’s where some CACM industry partners have stepped up and made good on their commitments to social responsibility. Corporate Social Responsibility (CSR) is the catch-all used to describe a broad range of activities and policies that a corporation adopts to give back to its community or more broadly to the well-being of those with whom it shares a planet. CSR can be as simple as hosting a toy drive or it can be so deeply embedded in the corporate culture that entire teams are employed in sustaining the corporation’s CSR mission and goals. According to philanthropy.com an estimated $22 billion is
donated yearly by corporations to charities in the U.S. alone. Take a look at a few of your colleagues who have a proven track record of giving back and who have stepped up their game in the face of pandemic and social transformation. This is not a complete list of companies that are doing philanthropic work. These are only a few examples we are aware of. Varsity Painting’s owner Roland Thoms found motivation to raise money for children’s tumor research when his 7-yearold daughter was diagnosed with a brain tumor in 2004. The nearly unpronounceable diagnosis was Neurofibromatosis type 2. At the celebration of her life a year later, a fundraising snowball was formed at a Halloween bash and given a shove. It started rolling and never slowed, picking up other industry partners as it went. To date, over $750,000 has been collected to raise awareness and research dollars for Neurofibromatosis. Earlier this year, seeing an opportunity to demonstrate the giving nature that had come to define the Varsity image,
Corporate Social Responsibility - a broad range of activities and policies that a corporation adopts to give back to its community or more broadly to the well-being of those with whom it shares a planet. Varsity reached out in cooperation with Kelly Moore Paints to the City of Oakland offering to cover graffiti that had cropped up in the aftermath of the George Floyd demonstrations. Beyond just “paint to match existing,” the Walnut Creek-based painting contractor saw opportunity to help their neighbors just over the hill. Why not designate some of these vulnerable areas, now newly “whitewashed,” for more peaceful expressions. Partnering with “Paint the Void,” they designated these new blank canvases for creative expression more in harmony with the community.
The common theme for Varsity seems to be passing through adversity and rising on the far side with creative ways to push back. They have certainly presented a fine example to emulate. Collins Management Company, with offices in Hercules, Oakland, Walnut Creek, and Brentwood, established the Collins Management Foundation “to get serious about giving back to the people who serve communities in a relevant and meaningful way.” In 2017 founder Paul Collins connected two unrelated ideas and recognized an opportunity. Vendors love to aggressively launch marketing dollars at his management company (plenty of cash to burn), while he was also seeing significant financial needs in the lives of industry partners he had built lasting relationships with (not enough money to meet real needs). Paul saw an opportunity to reroute those marketing dollars onto more productive paths. The Collins Management Foundation (CMF) was established to give industry partners a dual opportunity:
Continues on page 48
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BUILDING COMMUNITY
Continued from page 47
1. Connect HOA managers and vendors in a way that traditional marketing cannot. 2. Create a fund from which the employees of those same companies can draw during hard times. A company that joins the CMF team has their logo prominently posted in the Collins offices, website, and newsletters, and is clearly viewed as an asset to the HOA industry. Managers, board members and other industry professionals see those logos and brands on a daily basis. But much more than that, when the employees of those same companies fall on hard times, the foundation is notified and funds are allocated to meet the needs. Death of a spouse, adoption, college scholarships for firstgeneration college attendees, aid to the mother of a disabled child who had fallen on hard times, and many more great causes fill the monthly CMF updates.
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In the recent social upheaval, the foundation hasn’t been passive and they have reached somewhat beyond their mission in recognition of the times. The Alameda Community Food Bank, 10,000 Lunches, Contra County Solano County Food Bank, and Meals on Wheels in providing food for those in most desperate need, Options Health in their diaper distribution, and All Souls Parish in their mask distribution to those delivering food, are a few of the pipelines that the Collins Management Foundation has utilized for meeting dire needs in what for many have become desperate times. Out-of-the-box thinking, generosity, and creativity have trotted the giving culture of Collins Management out to their industry partners and encouraged them to join in. Charles Antis, founder of Antis Roofing, is passionate about
Giving back is more than just good marketing. Giving back is humbly paying forward the kindnesses that others have shown you. giving back. For decades Antis has put free roofs on Ronald McDonald houses and Habitat for Humanity homes, has hosted blood drives, and has delivered food to countless charity events. His partner in giving is Wing Lam, co-founder of Wahoo’s Fish Tacos.
or just pounding more tacos personally, they went on the hunt to find places that needed help. Adding masks, sanitizer, and wipes to their “Love Drop” offering, they visited nursing homes, hospitals, fire departments and police stations where they were met with deep gratitude.
Charles has a slogan, “Every nail matters,” and he mentions this while explaining that a typical roof has over 200,000 components. In talking to Wing, it seems clear that, while tacos have somewhat fewer parts, every fish taco matters, too. And beyond that, every donated bag of fish tacos matters – all the way down to the miniature glass bottles of Cholula that he pays additional for – just so that those receiving the bags can gain the most pleasure from the experience.
Serving on the board for Habitat for Humanity, Charles understands that giving back is more than just good marketing. Giving back is humbly paying forward the kindnesses that others have shown you.
Every dollar matters to these guys too, and when COVID-19 shut down California, the demand for donations mysteriously dried up. Rather than padding their accounts
Charles and Wing, along with Paul and Roland, would admit that giving back is not completely distinct from a marketing strategy. However, in communicating with each of these industry leaders, it becomes clear that they understand growing kindness and building community is a team effort, and if in the process of giving back they gain a few customers, it’s not a bad thing.
These three companies represent many in the industry actively giving back and reaching out during a particularly thorny year. We all hope that the end of this year brings some degree of relief. But, the end of a virus or any other tumultuous event won’t end the need for social responsibility and it seems that with leadership such as this, the HOA industry is poised to support its communities into the headwinds of whatever the future holds. Are you helping your local community or getting involved in a charity? We’d love to know. Email us at marketing@cacm.org.
Scott Swinton is General Contractor and Consultant at Unlimited Property Services, Inc.
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The 7 Habits of Highly Effective People by Stephen R. Covey #finally! — Alicia Perez, Giuliani Construction & Restoration, Inc.
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upcoming courses & events
Course and Event Calendar
Your Education and Credentialing Team continues to work diligently to ensure that in spite of these unprecedented times, CACM’s educational offerings are never compromised. All courses through December are now online including Ethics Mastery, which will take place in CMworld. Members can enjoy reduced registration fees through December 31, 2020.
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Happiness Hacks
By Emily Yost, Director of Marketing & Communications at CACM
Scientifically Proven Ways To Get Back To Happy
I’ve always been impressed with the mental toughness held by community association managers. Your ability to ‘kill them with kindness’ or maneuver the toughest of situations requires chutzpah, self-confidence, patience and a heart for serving others. You experience an intense conversation with such grace and go about your day as if the situation never happened! Along the way, I know you’ve had support from co-workers and family who remind you that it will all work itself out. You’ve had happy distractions of going out with friends, seeing the latest film released at the movie theatre, attending a sporting event and yelling for your favorite team at the top of your lungs. But wait…all of those things were ripped from you with the onset of COVID-19. Since March, our ability to ‘vent’ to others has been dramatically decreased to an occasional chat with a co-worker, immediate family or your cat (although he/she is a great mood enhancer). It isn’t necessarily the best ‘decompression session.’ The world has been experiencing new mental health challenges impacted by COVID-19. For a community management professional who handles high stress situations on a daily basis, the impact has taken a bit of a toll. After hearing stories from across the state of the strain on emotional health and happiness, I set out on a quest to find out more about “happiness hacks” and the science that backs them up. I’m excited to share my action list of ways you can get back to happy!
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1. Exercise.
According to health psychologist and lecturer at Stanford University, Kelly McGonigal when you exercise your brain produces endorphins, dopamine, adrenaline and endocannabiniod that are associated with feeling happy, confident, capable, feeling less anxiety, stress and even physical pain.
2. Play with your pet.
There is a good reason they are called “Emotional Support Animals.” Spending quality time petting your favorite animal is scientifically proven to lower blood pressure, make you feel calmer and even increases your serotonin and dopamine levels!
3. Eat better.
I know this will shock you (not!), but food affects your mood! Consider falling in love with some of these mood altering foods: a. Leafy greens like spinach and kale. They are rich in folate and the nutrient is linked to a decrease in negative moods and depression, as it produces dopamine in the brain! b. Mushrooms are also a source of vitamin D and vitamin D boosts serotonin in the brain putting you in a naturally better mood. c. Tumeric carries natural antidepressant qualities. d. And don’t forget to sip on some green tea! A study found that people who drank five or more cups of green tea per day had a 20% lower level of tress than those who drank less than one. Salmon is high in omega-3 fatty acides which stave off depression.
4. Laugh… even when you
don’t feel like it. This simple, yet profound act oxygenates the mind and body. According to Laughter Yoga creator, Dr. Madan Kataria M.D., “The body cannot differentiate between fake and real laughter. One gets the same physiological and psychological benefits. Clinical research conducted at Bangalore, India and in the United States has proved that Laughter lowers the level of stress hormones (epinephrine, cortisol, etc) in the blood.” There is even an app you can download to guide you through your laughter yoga session!
5. Listen to music.
Take a dance break and sing along to your favorite tunes! Yes, sing like you are in your own music video. No one can hear you and it completely alters your mood! University of Manchester researchers discovered that a tiny organ in the inner ear (called the sacculus) is connected to a part of your brain that
8. Go outside.
registers pleasure. The sacculus registers frequency notes that are associated with singing almost instantly, giving you a warm and fuzzy feeling.
Your body needs Vitamin D and it increases serotonin in the brain enhancing your mood, all while helping you feel calm and focused.
6. Get more sleep.
9. Open the shades.
I don’t know about you, but I’m a beast if I haven’t gotten enough sleep. The body must rejuvenate. Allow it to work for you, not against you.
7. Wake up early and do
something new in those special morning hours. You’ve heard the old saying, “Early to bed, early to rise makes a man healthy, wealthy and wise.” Amazing things happen in the early morning hours when it is quiet. Take a morning walk, read a book, write a to-do list of things you’d like to accomplish for the day providing you an opportunity to check them off at the end of the day as achievements.
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technology and the tension and stress it brings as you peruse social media in today’s chaotic climate.
12. Bring in a new plant or fresh flowers.
Lovely to look at, these beauties psychologically lift your mood. Many of us work in ‘cave-like’ work According to an article in Boston environments and simply come up Magazine, “plants actually have many for air to eat lunch. If your office health benefits, such as reducing environment is dark, consider letting stress, boosting mood, and enhancing in some sunlight. A ‘light and bright’ productivity and creativity. House work space assist you with focus, all plants also help improve air quality. ... while enhancing your mood. These plants help boost oxygen levels and remove pollutants and toxins 10. Celebrate Through from the air, such as formaldehyde, Your Sense of xylene, and toluene.”
Smell!
Invest in an oil diffuser and citrus essential oils (orange, lemon and grapefruit). They bring out positive chemical reactions in your brain and ease stress. The floral oil Jasmine, is also known to increase the positive effects of these citrus scents.
11. Put down your mobile device(s).
Let go of the immediacy of
13. Take more social time.
We all need a friend who listens to us and lifts us up. Access your friends list and make mental note of the ones who are ‘always happy.’ Those are the friends you want to keep close— whether it’s a phone call, lunch date or excursion to your favorite golf course or nail salon. Continues on page 56
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Happiness Hacks, Continued from page 55
so much more than just what we’re going through in that moment.
14. Help others for at least two hours per week.
16. Practice gratitude.
You’ve heard of “runner’s high”, did you know there is such a thing as “helper’s high?” Helping others not only provides you an opportunity to socialize with a purpose, but it lifts your mood, releases endorphins in the brain and gives you the same euphoric feeling as running a marathon (without all the huffing and puffing!)
Take the time to count your blessings each day. Count your friends. Count the breath in your lungs. Count the job that you have. Count the love you have from family and friends. If you meditate on these blessings, you’ll find you are the richest person in the world!
17. Spend money on experience, not things.
15. Meditate.
Try simply focusing on your breathing in a quiet room as it does increase your happiness levels, consider a meditation YouTube video (there is a meditation video for everyone!) or visit your favorite nature spot and close your eyes as you listen to earth’s natural soundscape. It’s beautiful, magical and reminds us that there is
Time is one of the most expensive (and valuable) commodities we have. Plan an outing with friends or family members. Experience life today! What you’ll also find is that you don’t have to spend a fortune on fun experiences. Just being with those you love seem to do the body good.
18. Practice your spirituality or faith.
Practicing your religious or spiritual beliefs reminds you of life’s meaning or purpose providing you with a
sense of well-being and comfort. The Washington Post published an article on the subject that I found just fascinating!
19. Embrace opposing feelings.
Yes, you heard me correctly— embrace the good, the bad and the ugly! It’s okay to have a down moment. Embrace it, recognize it and carry on. We all experience them from time to time. The magic lies in not letting them rule you.
20. Learn something new.
The feeling of achievement is powerful! Consider a mentor in the community management industry. Reach out to a colleague you admire. Need assistance in finding a mentor? Reach out to CACM.
21. Relax your expectations.
We carry such high expectations for ourselves and when we look on social media, it seems that everyone’s life is so much more exciting and happy than ours. So, slow down on trying to “achieve happiness” at every moment.
22. No.
Learn the word “no” and don’t be afraid to use it. Warren Buffet shares,“The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.” You can’t be all things to all people or eventually, you will crumble. Overworked and overburdened individuals are NEVER happy.
23. Celebrate strengths while recognizing weaknesses.
It’s more than okay to be yourself.
24. Practice the ‘Ron Wilson Approach to life’.
This one is an ode to my father, Ron Wilson. He often shared with me as a child that you should never live in the euphoric highs of life or live in the
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lows of life. Both of those are fleeting feelings. Treat life like it’s just an average day and you’ll find blessings in each moment, rather than just a few.”
25. Keep a journal.
What I learned in this process was that there is only ONE thing we cannot continue to do…stew in our current situation. The list above is an ACTION list. We, as an industry, are constantly serving others. We recognize that service matters in the lives of the individuals who live in the communities we serve. What we often miss, is that in order to take care of someone else, we must first take care of ourselves. It’s time to take an active role in our own happiness.
Click on the blue words for links to additional resources!
Write down how your feeling, what you’re grateful for and any meaningful events or moments you’ve experienced in the last 24 hours. Psychology Today published an article that shared this, ‘It’s often said that journaling helps you act as your own counselor. Another benefit of journaling is that it can boost your happiness by helping you focus on the creativity, beauty, connection, fun and love in your life.”
Emily Yost, Director of Marketing & Communications at CACM with dad, Ron Wilson (see #24)
#MyHappinessHack Do you have a Happiness Hack others in the community management industry should know about? Share it on our social channels: Facebook, Instagram, Twitter, LinkedIn with #myhappinesshack.
BOOKS TO CONSIDER READING Happiness Hacks: 100% Scientific! Curiously Effective! By Alex Palmer
Happiness Hacks: 300+ Simple Ways To Get—And Stay—Happy by Adams Media
The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun by Gretchen Rubin Laughter Yoga: Daily Practices for Health and Happiness by Madan Kataria M.D.
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Thank you! CACM
DONORS
CACM wishes to thank the individuals and companies below who so graciously have donated to ensure our non-profit continues to provide quality education and resources to the California community management industry. We are #StrongerTogether when we are #CACMStrong.
1-Hour Drain
BPR, Inc.
A Plus Tree, Inc.
Broadband Agreements by MFC
A.S.A.P. Collection Services
California Builder Services
Fenton Grant Mayfield Kaneda & Litt, LLP
A-One Construction & Roofing
California Safety Agency
Financial I.Q.
Adams l Stirling PLC
California Sub-Meters
Fiore Racobs & Powers, A PLC
Advance Construction Technology, Inc.
CalPro Construction & Painting
Flexground Surfaces, Inc.
Calvac Paving, Inc.
Flood Pro
CGSystems, Inc. – California Gate and
Fontaine Weatherproofing, Inc.
(ACT) Advanced Painting & Wood Repair Alliance Association Bank
Entry Systems
Farmers Insurance, Eichman Insurance Services
FRONTSTEPS
Allied Universal Security Services
Chaix Law
G4S Secure Solutions (USA) Inc.
AMA Repiping LLC
Chapman & Intrieri, LLP
Gallaher Company
Andre Landscape Service, Inc.
CID Insurance Programs, Inc.
Garage Door Medics
Angelo Termite & Construction
CINC Capital, LLC
Ghemco
Angius & Terry LLP
CINC Systems
GP Landscape
Animal Pest Management Services, Inc.
CIT
Green Valley Landscape and
Antis Roofing & Waterproofing
City National Bank
Appfolio, Inc.
CL Sigler & Associates, Inc.
Harvest Landscape Enterprise, Inc.
Aquatic Balance, Inc.
ClickPay
Hays Companies
Association Maintenance Services, Inc.
Cline Agency Insurance Brokers
Heritage Bank of Commerce
Association Services Network
CM Squared, Inc.
Hickey & Associates, P.C.
Asyst Data Group
Community Legal Advisors Inc.
HOA Accounting Services, Inc.
AvidXchange
Coastal Termite and Pest Control, Inc.
HomeWiseDocs
B2R Consulting Group
Concrete Hazard Solutions, Inc.
Hughes Gill Cochrane Tinetti, PC
Barcode Automation, Inc.
Critter Busters
The Inspectors of Election
Baydaline & Jacobsen, LLP
Dave Bang Associates
Interstate Restoration
Beaumont Tashjian
Design Build Associates
IQV Contruction & Roofing
Behr Paint
DLC Construction Management
Jensen/Terracare – A Monarch
BELLWETHER Election Solutions
Dunn-Edwards Paint Corp.
Benjamin Moore Paints
DRT Grading & Paving, Inc.
The Judge Law Firm
Ben’s Roofing, Inc.
Duro-Last Roofing, Inc.
Kelly-Moore Paint Co., Inc.
Berg Insurance Agency
Elliot Katzovitz Insurance Agency, Inc.
Kevin Davis Insurance Services
Bergeman Group
Emercon Construction Inc.
Kevin Hennessy Insurance Services
Black Diamond Paving & Concrete, Inc
EmpireWorks Reconstruction
Kriger Law Firm
Black Diamond Roofing, Inc.
Enviro Views
Law Offices of Jeanne McDonald
BluSky Restoration Contractors
Epipe Restoration
Levy, Erlanger & Company
Bolt Mechanical, Inc.
Epsten, APC
Lifetime Vinyl Fence Fabricators Inc.
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Maintenance, Inc.
Landscape Company
LiftMaster
Furnishings
Smith Architects
LP Building Solutions
PCW Contracting Services
South Coast Paving, Inc.
Lynn Wealth Management
Pilot Painting & Construction
Spectrum Property Services, Inc.
Mailboxes “R” Us
Popular Association Banking
Strategic Reserves
McCormack Roofing, Construction &
Prendiville Insurance Agency
Strategic Sanitation Services
Proscape Landscape
Sunset Landscape Maintenance, Inc.
McKenzie Rhody, LLP
ProTec Building Services
Sunwest Bank
MeterNet Sub-Metering and Billing
R.E. Broocker Co., Inc.
Superior Roofing Co.
Energy Solutions
Ragghianti Freitas LLP
T & G Roofing Co.
The Miller Law Firm
Services
Rayco Exteriors
TARC Construction, Inc.
Nabr Network
Reliant Construction Management, LLC
TOPS Software
Nature Lakes, Inc.
Reserve Studies, Inc.
Union Bank HOA Services
The Naumann Law Firm, PC
Roseman Law, APC
Unlimited Property Services, Inc.
Newman & Associates CPA, PC
Roy Palacios Insurance Agency, Inc.
Urban Painting, Inc.
Nordic Security Services
Saarman Construction, Ltd.
Vasin Sign Solutions, Inc.
Northern California Recreation
Sax Insurance Agency
VIVE
Orange County Mailboxes
SCT Reserve Consultants, Inc.
White & MacDonald, LLP
Owens, Moskowitz & Associates, Inc.
Seacoast Commerce Bank
Whitestone Industries
Pacific Construction Analysts, Inc.
Securitas Security Services USA, Inc.
Whitney l Petchul
Pacific Premier HOA & Property Banking
SERVPRO of Sorrento Valley
Witkin & Neal, Inc.
Pacific Western Bank
Sherwin Williams
Yardi Systems, Inc.
Park West Landscape
Signature Painting & Construction, Inc.
Zircon Pest Solutions
PatioShoppers Commercial Pool & Patio
Smartwebs, LLC
Supporting your business is our business. Pros need pros. Ask Sherwin-Williams™ Our expertise is at your service. We offer unmatched service, so you get the best product, color advice, specifications, and job walks. Connect with one of our Account Executives for Homeowners Associations to get the personalized service you deserve. Your California HOA Reps: Gina Spada Northern California 925.464.8830 Gina.D.Spada@sherwin.com Marc Roest Southern California 310.363.9712 Marc.A.Roest@sherwin.com
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DID YOU HEAR?
CACM HAS NEW DIGITAL ADVERTISING OPPORTUNITIES FOR MEMBERS!
Showcasing
your brand
has never been easier! DEFINE YOUR TARGET AUDIENCE WITHIN CACM’S MEMBERSHIP: community managers, management companies and/or industry partners.
CHOOSE YOUR DIGITAL MARKETING CHANNEL(S)
DIRECT EMAIL BLASTS showcasing your brand and your brand alone! SOCIAL MEDIA POSTS (2 or 4 package option) giving you visibility and engagement with CACM’s audiences
ment Manage ies & Compan s, Par tner Industr y f O e g vanta Take Ad h ig H , -Cost This Low o T ideo Impact V ntial h it Pote Share W Clients
CACM VIDEO CHATS are prerecorded interviews with CACM’s marketing team giving you the platform to share your best
stories, offerings and opportunities across California. These
10 minute interviews are broadcast on CACM’s YouTube and
Vimeo channels, in addition to being shared on CACM’s LinkedIn, Facebook, Instagram and Twitter feeds.
DEVELOP YOUR CONTENT
Schedule Your Direct Digital Advertising Opportunity Today! It’s that simple and the CACM team stands ready to assist you! These sponsorship opportunities are limited and available on a first-come, first-served basis.
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