2021 Digital Marketing Opportunities by CACM-California Association of Community Managers

ALL NEW FOR 2021!

2021

DIGITAL MARKETING OPPORTUNITIES CACM is proud to share that we support the largest contingent of community managers in California. As an industry resource, our website and social media channels are visited regularly. Advertising your brand with CACMâ&#x20AC;&#x2122;s digital marketing opportunities mean you are a part of their interaction with their professional organization. It solidifies your place as a leader in the community management industry. As online engagement has grown over the past year, ensuring your message is received in a safe and direct manner are critical to business success. Partner with CACM to showcase your brand to the managers across the state or within a specific geo-targeted range.

DIRECT EMAIL MARKETING $1,500 per email

2 available per month, reserved on a first-come, first-served basis • Direct email blast showcasing your brand and your brand alone! • Opportunity to educate community managers on best practices and innovative solutions • CACM to send direct email to over 2,000 members • Email branded with CACM and company sponsor content

YOUR BRAND MESSAGE

Market your business through CACM direct emails by simply selecting the months that fit into your overall marketing plan. Industry Partner members can select up to one direct email per month (based on space availability.)

OPEN RATE CLICK THRU RATE

33% 11% +3%

+14%

OVER INDUSTRY AVERAGE OVER INDUSTRY AVERAGE

2020

2019

CACM EMAIL ENGAGEMENT STATS OPEN RATE CLICK THRU RATE

31% 14% +6%

cacm.org | 2021 DIGITAL MARKETING OPPORTUNITIES

+12%

OVER INDUSTRY AVERAGE OVER INDUSTRY AVERAGE

SOCIAL MEDIA MARKETING $500 for each Facebook and Twitter Post Package

2 available per month, reserved on a first-come, first-served basis

$750 for each Facebook, Twitter, Instagram and LinkedIn Post Package

2 available per month, reserved on a first-come, first-served basis • 2 package options to choose from offering you engagement with CACM’s audiences • Maximize brand visibility on CACM social media channels with over 3,000 followers • You provide the content and CACM will post the content (upon approval)

Market your business through CACM’s social media channels by simply selecting the months that fit into your overall marketing plan. Industry Partner members can select up to one post package per month (based on space availability).

CACM SOCIAL MEDIA CHANNELS ARE GROWING AND YOUR COMPANY CAN BENEFIT FROM THAT GROWTH! In the last 12 months, CACM has grown its social media presence by

78.57% on LinkedIn

58.3%

19.56% on Facebook

on Twitter

on Instagram

cacm.org | 2021 DIGITAL MARKETING OPPORTUNITIES

10%

VIDEO MARKETING $2,000 for a five minute interview

1 video available per month, reserved on first-come, first-served basis • Your interview recorded and posted on CACM’s YouTube and Video channels giving you visibility long after the interview is completed. • Video is sharable on your social media channels • Post link to video on your company website • Promote video link to your prospective clients

Market your business through CACM’s video channels by simply selecting the months that fit into your overall marketing plan. Industry Partner members can select up to one video per month (based on space availability).

VIDEO TRENDS 2022

6 out of 10

By , online videos will make up more than

(Google)

all consumer internet traffic

people prefer online videos to television

82% of (Cisco)

Video is one of the most effective elements in a digital marketing strategy and with good reason! Videos are more engaging, more memorable and more popular for sharing than any other type of content out there!

78%

of people watch online videos every week,

55%

view online videos every day (HubSpot)

YouTube is the

second most popular website after Google.

Viewers retain Mobile video consumption rises by

100% every year

(Alexa)

cacm.org cacm.org | 2021 | 2021 DIGITAL DIGITAL MARKETING MARKETING OPPORTUNITIES OPPORTUNITIES4 4

(Insivia)

95%

of a message when they watch it in a video, compared to 10% when reading text. (Insivia)

HORIZONTAL BANNER ADS ON CACM WEBSITE Size: 2800 pixels wide x 360 pixels high

This premium ad placement provides advertisers with visibility on CACM’s most frequented pages—the Calendar page, Credentialing, Professional Development and Events pages. These ads rotate randomly.

Premium ! nt Placeme Market your business through CACM’s website by simply selecting the package session(s) that best fit into your overall marketing plan.

STANDARD BANNER AD

1 Month 3 Months 6 Months 9 Months 12 Months

$750 $1,250 $2,250 $3,000 $3,500

Details and submission guidelines can be found on page 10.

STANDARD BANNER ADS ON CACM WEBSITE Size: 1600 pixels wide by 900 pixels high

These banners are placed on the bottom of the homepage, Calendar page, Credentialing, Professional Development and Events pages. These ads rotate randomly.

Details and submission guidelines can be found on page 10.

Market your business through CACM’s website by simply selecting the package session that best fits into your overall marketing plan.

1 Month 3 Months 6 Months 9 Months 12 Months

$400 $750 $1,250 $1,750 $2,000

*CACM reserves the right to determine ad placement location on the site and the right to withdraw or deny placement of a banner ad which it determines in its sole discretion to be inappropriate. cacm.org | 2021 DIGITAL MARKETING OPPORTUNITIES

MYCOMMUNITY™ E-NEWSLETTER CACM’s ‘must-read’ monthly e-newsletter for managers in the California Community Management Industry. With industryleading open and click through rates, our e-newsletter provides outstanding visibility. It’s the perfect tool to reach clients – and only $450 per quarter! CACM’s myCommunity e-newsletters reach more than 2,000 community managers monthly with career path advice, industry news, upcoming events and professional development opportunities.

E-NEWSLETTER HORIZONTAL BANNER AD Size: 520 pixels wide x 100 pixels high

$1,000 each

4 available per month, reserved on a first-come, first-served basis Market your business through CACM’s myCommunity newsletter by simply selecting the month(s) that best fit into your overall marketing plan.

HORIZONTAL BANNER AD

E-NEWSLETTER LOGO PLACEMENT FULL YEAR - $1600 Deadline: November 16, 2020 FIRST QUARTER - $450 Deadline: November 16, 2020

THIRD QUARTER - $450 Deadline: May 18, 2021

SECOND QUARTER - $450 Deadline: February 17, 2021

FOURTH QUARTER - $450 Deadline: August 17, 2021

Details and submission guidelines can be found on page 10.

MYCOMMUNITY EMAIL ENGAGEMENT STATS OPEN RATE

CLICK RATE

31% 10%

OVER INDUSTRY AVERAGE OVER INDUSTRY AVERAGE

2020 +12% +2%

cacm.org | 2021 DIGITAL MARKETING OPPORTUNITIES

YOUR LOGO

CACM 2021 DIGITAL MARKETING OPPORTUNITIES

C A C M 2 0 2 1 D I G I TA L M A R K E T I N G O P P O R T U N I T I E S C O N T R A C T PLEASE FILL IN ALL FIELDS BELOW

DIGITAL MARKETING OPPORTUNITIES DIRECT EMAIL MARKETING $1,500 EACH months : JAN FEB MAR APR MAY JUL

AUG

SEP

OCT

NOV

SOCIAL MEDIA MARKETING $500 EACH for each Facebook & Twitter Package months : JAN FEB MAR APR MAY JUL

AUG

SEP

OCT

NOV

JUN DEC

CONTACT NAME/TITLE COMPANY STREET ADDRESS

JUN

CITY STATE ZIP

DEC WEBSITE

SOCIAL MEDIA MARKETING $750 EACH for each Facebook, Twitter, LinkedIn & Instagram Package months : JAN FEB MAR APR MAY JUN JUL

OCT

NOV

DEC

CACM CHAT VIDEO $2,000 EACH months : JAN FEB MAR APR

MAY

JUN

NOV

DEC

JUL

AUG

SEP

OCT

CVV

E-NEWSLETTER LOGO PLACEMENT: Full Year $1,600 First Quarter $450 Second Quarter $450 Third Quarter $450 Fourth Quarter $450

COMPLETE ADDITIONAL OFFICE, CONTACT OR SERVICE CATEGORY INFORMATION ON PAGES 8-9 AND EMAIL TO MARKETING@CACM.ORG

NOV

Mastercard

Visa

Check in the amount of $---------------------------

EXPIRATION DATE

BILLING ZIP CODE

CARDHOLDER NAME (PRINT CLEARLY) AUTHORIZED SIGNATURE

TERMS AND CONDITIONS Payment is due with the signed contract. Membership must be maintained throughout the duration of the contract. There is no cancellation or refund.

E-NEWSLETTER HORIZONTAL BANNER AD $1,000 EACH months : JAN FEB MAR APR MAY JUN OCT

Discover

CARD NUMBER

ONLINE SERVICE DIRECTORY LISTING ENHANCEMENTS: Logo Display $100 Collateral Link $100 Promotional Video $100 Additional Categories $100 each, list categories Additional Listings $100 each, list quantity of additional listings and fill out page 8/9

SEP

Amex

Full payment must accompany this form.

PLEASE EMAIL A CREDIT CARD RECEIPT TO

STANDARD BANNER AD ON CACM WEBSITE months : 1 Month $400 3 Months $750 6 Months $1,250 9 Months $1,750 12 Months $2,000

AUG

PHONE MOBILE PHONE

PAYMENT METHOD

HORIZONTAL BANNER AD ON CACM WEBSITE months : 1 Month $750 3 Months $1,250 6 Months $2,250 9 Months $3,000 12 Months $3,500

JUL

RESERVED RIGHTS Acceptance and publication member materials shall in no way constitute approval or endorsement of the product or service by CACM. CACM reserves the right to withhold publication of any material it deems inaccurate or otherwise misleading. Advertisers will indemnify, defend and hold harmless CACM from any claim and all loss, expenses or liability arising from the publication of any sponsor logo. The liability of CACM for any error, omission or delay for which it may be held generally responsible shall in no event exceed the cost of the sponsorship.

DEC

I acknowledge and accept all terms and policies on this form.

AUTHORIZED SIGNATURE

DATE

PRINT NAME

TITLE

CAC M.ORG CA LIF ORNIA ASSOC IATI ON OF C OMMUNI T Y MANAGER S, INC. ATTN: MARKE TING 23461 SOUTH POINTE DR. STE. 200 LAGUNA HILLS, CA 92653

cacm.org | 2021 DIGITAL MARKETING OPPORTUNITIES

CACM 2021 DIGITAL MARKETING OPPORTUNITIES

ONLINE DIRECTORY LISTING ENHANCEMENTS CONTINUED

#1 ADDITIONAL CONTACT Check all that apply. CONTACT

OFFICE

2021 Digital Marketing Opportunities

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2021 Digital Marketing Opportunities