Design Project by Karan Arora

Karan Arora PGDPD- Graphic Design 2008-09 4th Semester Design Project National Institute of Design

Karan Arora PG-GraphicDesign 2008-09

Calligraphy inspires...It stimulates... It unleashes the great power and the enticing magic of letters, symbols, & scripts.

- Achyut Palav Indian Calligrapher

I begin with an idea, and then it becomes something else.

- Pablo Picasso Artist, Ceramist , Painter, Printmaker

To design is much more than simply to assemble, to order, or even, or even to edit, it is to add value and meaning, illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.

-Paul Rand Graphic Designer

Karan Arora PG-GraphicDesign 2008-09

1. Introduction........................................................

2. Budget................................................................

Contents

3. Analysis of Calendar...........................................

4. Inspiration..........................................................

5. Keywords............................................................

6. Brainstorming ...................................................

7. Tools Equipment.................................................

8. Experimenting with Calligraphy (Stage 1) ........

9. Texture Study ...................................................

10. Thumbnails & Layout (Level 1) ........................

11. Thumbnails & Layout (Level 2).........................

12. Experimenting with Calligraphy (Stage 2)........

13. Typeface Selection .........................................

14. Exisiting Calendar.............................................

15. Inspiration, Thumbnails & final Outcome ........

16. Final Outcome .................................................

17. Cover Page .....................................................

18. Colour & Printing..............................................

Karan Arora PG-GraphicDesign 2008-09

Acknowledgment

thank you for the Friendship, guidance, humor & support my guide “Tarun Deep Girdher” my calligrapher guru “Amit Kharsani” my colleagues at NID my friends my family mummy, papa, pua, cousin my sis “Gazal Arora” my supersenior “Sanjay Basavaraju“ my seniors

Karan Arora PG-GraphicDesign 2008-09

Introduction

have done BFA from J.J Institute of Applied Art, my major for 2 years was Typography along with Calligraphy. Calligraphy

is one of my strengths as my hand writing is very smooth and articulate. I prefer hand writing since my childhood. Calligraphy inspires me, understanding the formations of letters in black & white or color gives it a whole new meaning. A true artist will manipulate the strokes to create a painting. Calligraphy as a visual art form has now reached common house holds. When I was doing research on the theories and working methods of a Calligrapher from the Indian abstract period, the main inspiration comes from Achyut Palav, an important calligrapher from this period. As an experiment I decided to begin piece in the same way, as per his comments. Typography is something I still need to take it up further, there is a lot of

I visited LOKNAAD(client) in Vastrapur,

learning and understanding that needs to be put in.

the reference was given by my guide. I could not meet Ms.Charul, who is a director of the company, but I met Rima. I got a chance to see her work, the calendar/booklet with varying colors over the years.

Karan Arora PG-GraphicDesign 2008-09

Budget

Karan Arora PG-GraphicDesign 2008-09

Calendar Printing Quotes

IMPOSITION CUTTING 1. Size 0f Paper in the market

23’’ * 36’’ in or 58.5 cm * 91 cm

FOLDING

2. Art working/ Design Grey Scale or Line Art 3. Colour - 2 / 3 colour Offset Printing FRONT Final Size of Artwork 21cm * 29 cm Wasting 0.5 cm * 7cm (Overall)

BACK

Karan Arora PG-GraphicDesign 2008-09

Quotation Quantity : 3000 copies 1 Ream = 500 papers * 6 Reams = 3000 papers Paper type : Royal White Matt Paper weight : 170 gsm Size of paper : 23in * 36in Cost : Rs.1500 per Ream * 6 Reams = Rs.9000

COST Amar Printery Ltd. No. of papers : 3000 papers ( front & Back ) Colour : 2 colours ( Black + Red ) Coated Offset Printing & Plate : 3000 copies = Rs.4000 Front print + back print, 4000 * 2 = Rs. 8000 Cutting, Pasting & Finishing : Stitch Binding - Rs.500 Total Cost Rs. 9000 + 8000 +500 = Rs.17,500

Karan Arora PG-GraphicDesign 2008-09

Analysis of Calendar

have done an initial analysis of the Calendar. There is no expression on

the cover as well as inner page, I have highlighted my inputs below.

White colour of border Font Medium font in Hindi Italic font in English

Red color of Border. 28 cm

Colour of background : Depicting white Light Red ( Gradient) in the background. On the bottom of the page is the baseline, which needs to be more eye catching. On the Bottom, depicts year, Baseline in English, it is not attracting the baseline.

21.3 cm

On the Bottom : Punch

On the back page, there is a logo of Loknaad company along with the baseline. Address, Email id and other information.

Karan Arora PG-GraphicDesign 2008-09

Inner Page, which is the 3rd page contains english to hindi translations. Both fonts are different and not matching for comparison.

I am quite interested in expressive calligraphy and typography. There was a time when they were using Devnagri calligraphy in India. I want to make an effort to understand the quotation along with meaningful study of calligraphy and arrange type.

Colour of background : Depicting white colour in the background. Red colour of Border. Font In the Quote, large font in Hindi Name of the poet, In Hindi, should be small. The translation of quote in Hindi and English, compostition is not clear. Two Copy matters, both fonts are not matching.

Weeks and dates are not in contrast. The months, january & february should have been a little smaller so as to accentuate the dates.

The year of 2010, should be more focuused on.

Text and day are not merging. No need end of line

Karan Arora PG-GraphicDesign 2008-09

Inspiration

he calligraphy for Devnagri or Marathi, Sanskrit. I was inpired by

Indian Calligrapher as well as old indian script. There are different kind of layout, composition and heirarchy.

Karan Arora PG-GraphicDesign 2008-09

Keywords

collected a large paper & started with the understanding of calligraphy and

arranging type. I created mind mapping beginning with placing the topic in the center of the paper and created branches of thoughts that stem from it, and out them up in keywords. So that it gives a complete picture of whatâ&#x20AC;&#x2122;s the kind of composition, different fonts, color, format etc. The calendar has been carefully chosen to include work ranging from the fairly simple to the highly complex; the traditional to the more adventurous.

Karan Arora PG-GraphicDesign 2008-09

Brainstorming

always think with a pencil in my hand,

As I had feeling that the background

putting my thoughts onto the paper

was going to play as important a part as

as they come. For the textures, I had

the text. I explored my ideas further in a

written simple words on my sketchbook.

sketchbook, including a suggestion for

There is an

the background.

emotional rush that I experience while reading a quotation, which also depends on the mood or speech. I wanted to do something more intense & dramatic - so the quotations from Sufi saints. First thoughts were about how the texture of writing might suit the words, shown here in the sketchbook.

Karan Arora PG-GraphicDesign 2008-09

•

Dust

•

Fevicol

•

Grass

•

Crash on Wall

•

Thread + Pin

•

Chalk on the Wall

•

Punch on Paper

•

Projector

•

Torch or Mobile Lighting Moving

•

Fire

•

Flash

•

Lightning

•

Shadow

•

Plywood

•

Brown Box

•

Sand

•

Cement

•

Mirror

•

Salt

•

Mustard Oil + Fire

•

Sand + Ligth Box

•

Smoke

Tools Equipment

3. 2.

8. 24.

10. 11. 23.

12.

22. 13.

17. 21. 19.

14.

20. 18.

15.

16.

Material : The Graphic Lab Studio and Hostel

Crow Quill

Room. I used different kind of tools

Reel Pen

and other material which require to use

Chinese Brushes

the paper.

Calligraphy Tool (45Ë&#x161; Angle)

As I am left - handed.

Calligraphy Tool (Flat)

Reel Pen

Chinese Brush

Zig Marker Pen 0.5 & 1.2

Camlin Brush Round no.7

10. Bow Pen 11. Arul Calligraphy Pen 12. Sketch Pen 13. ToothBrush

19. Lead Pencil 0.5 mm

14. Pigment Pen Brush

20. Cutter

15. Injection

21. Ruler 30 cm

16. White Oil pastel

22. Black Indian Ink (Water Proof)

17. Cutting Nibs

23. Quink Parker (Black)

18. Cello Tape

24. Hi-Tech Point Ink Karan Arora PG-GraphicDesign 2008-09

Experimenting with Calligraphy Stage 1

ndian Calligraphic writing is like

letter.

making patterns on the page. When

I also tried to experiment with black

beginning to learn Calligraphy, it is

paper and used white colour, clay

best to use black ink. This helps one

modelling, chalk, wax, salt ( added the

to analyse the strokes as the contrast

fevicol) and even sugar. I took out some

between the strokes and the background

tape from old cassettes and put on the

is stark.

paper to form words, so I was trying to

Paper is the surface on which one

do something innovative.

can practice the Art of Calligraphy. I had

Stylization is giving different kinds

taken different sizes of paper to start my

of identity to a basic letterform. It is

work. I tried to practice Devanagri or

achieved by manipulating the tools,

Sanskrit Calligraphy, by understanding

medium and surfaces.

the basic character of a letter form. I

Basically, different

rendered a letterform is illustrated with

styles can be achieved by mix matching

some basic preliminary strokes in proper

the element of a letterform and its

order of you, to understand the form of

construction.

Karan Arora PG-GraphicDesign 2008-09

Texture Study

he Idea of Hanging initially came from Drawings I made of plants,

evolved from a combinations of ideas. Understanding and meaning of

where I was looking particularly at leaf

the Texture, how to emotionally feel it.

patterns and spaces.

I had lot of experiment with texture.

Pattern found in cactus plants contained upwards and crossways movements, which suggested the possibility of three panels working together, and I was also interested in the patterns made by negative shape of ivy leaves.The final design of hanging

1. Freedom

2. Disaster

3. Wind

4. Silent

5. Fake

6. Waving

Karan Arora PG-GraphicDesign 2008-09

7. Disturbance

8. Storm

9. Crushability

10. Mindless

11. Discourage

12. Messy

13. Wither

14. Weakness

15. Dizziness

Karan Arora PG-GraphicDesign 2008-09

Thumbnails & Layout Level 1

irst Ideas that came to me were possible styles for the writing, that

Iâ&#x20AC;&#x2122;ve put of in the sketch book. Every text has a meaning; a feeling, a sound and a rhythm. When I was expressing or simply writing a particular word or whole paragraph, I kept a few points in my mind regarding the placement of those elements, regarding space division/ composition, and also the paper or any surface, on which I was writing. The word, the line or the paragraph or whatever text you are using, is one of the element of design.

I explored a lot of sketches on the paper. You need to observe the space in which you will be working. I had to layout the text at the paper space. While doing layout one should consider space management very carefully.

Further ChalkBoard ideas for letterfroms, early experiments for the background through black board.

Karan Arora PG-GraphicDesign 2008-09

Experimenting with different textures and without textures for the background.

Karan Arora PG-GraphicDesign 2008-09

I finally put 2 images which depicted the overall composition. The next step of the development stage is creating variations based on the most effective solution chosen from the experimental studies. Variations can be vastly different with changes to the compositional factors, including colour, position, balance, contrast and calligraphy.

Karan Arora PG-GraphicDesign 2008-09

Thumbnails & Layout Level 2

Karan Arora PG-GraphicDesign 2008-09

Intial Exploration

Karan Arora PG-GraphicDesign 2008-09

I got good ideas when I wrote my name on the sand in the edge of Sea. I got light box in the PD studio, I tried to bring the writing and background to some conclusion, using sands and brush or stick in the background. I also worked towards giving some movement and drama to the Quotes by position and diagonal inclination; light was closer. In the Last one( red outline), final draft.

Karan Arora PG-GraphicDesign 2008-09

Experimenting with Calligraphy Stage 2

I tried a new experiment of Calligraphy. I was still not too sure whether I could make it work or not. I took plain paper along with glue stick tube, I wrote in my own style with the gum. Later when it dried I applied black color on the paper.

Karan Arora PG-GraphicDesign 2008-09

Typeface Selection

ith an understanding of the characteristic of typefaces, the

selecting process begins. Examine the full type family in a variety of settings, that match the requirements of the design. Firstly, I had written notes through fonts.

पंजाबी के ये िवख्यात संत-किव मूलत: लाहौर से थे। उनकी रचनाएे सूफ़ी सािहत्य की बेहतरीन क्रितयो में िगनी जाती हैं। उनके रूिढ़वाद िवरोधी िवचारो के कारण मुल्लाओं ने उनकी दफ़न-िविध से इन्कार कर िदया था। इनायत शाह के िवचारो से प्रभावित बुल्ले ने िज़दगी भर उन्हे अपना गुरु माना।

पंजाबी के ये िवख्यात संत-किव मूलत: लाहौर से थे। उनकी रचनाएे सूफ़ी सािहत्य की बेहतरीन �ितया� में िगनी जाती हैं। उनके रूिढ़वाद िवरोधी िवचारों के कारण मुल्लाओं ने उनकी दफ़न-िविध से इन्कार कर िदया था। इनायत शाह के िवचार� से �भािवत बुल्ले ने िज़दंगी भर उन्ह� अपना गुरु माना।

Farid, one of the leading Sufi saints, is considered the first poet of Punjabi language. Also wrote in Persian, Arabic, Hindvi and Urdu. He was often persecuted by the rulers and fundamentalists for propagating the message of truth, humality and forgiveness. He lived an ascetic life in a reed hut, kept one blanket and ate only oat chapati and wild flowers. Farid, one of the leading Sufi saints, is considered the first poet of Punjabi language. Also wrote in Persian, Arabic, Hindvi and Urdu. He was often persecuted by the rulers and fundamentalists for propagating the message of truth, humality and forgiveness. He lived an ascetic life in a reed hut, kept one blanket and ate only oat chapati and wild flowers.

पंजाबी के ये िवख्यात संत-किव मूलत: लाहौर से थे। उनकी रचनाएे सूफ़ी सािहत््य की बेहतरीन क्रितयो में िगनी जाती हैं। उनके रूिढ़वाद िवरोधी िवचारो के कारण मुल्लाओं ने उनकी दफ़न-िविध से इन्कार कर िदया था। इनायत शाह के िवचारो से प्रभावित बुल्ले ने िज़दंगी भर उन्हंे अपना गुरु माना। पंजाबी के ये िवख्यात संत-किव मूलत: लाहौर से थे। उनकी रचनाएे सूफ़ी सािहत््य की बेहतरीन क्रितयो में िगनी जाती हैं। उनके रूिढ़वाद िवरोधी िवचारो के कारण मुल्लाओं ने उनकी दफ़न-िविध से इन्कार कर िदया था। इनायत शाह के िवचारो से प्रभावित बुल्ले ने िज़दंगी भर उन्हंे अपना गुरु माना।

Karan Arora PG-GraphicDesign 2008-09

Font : Avenir LT STD, 55 Roman Size : 8.7 pt Leading : 13 pt Farid, one of the leading Sufi saints, is considered the first poet of Punjabi language. Also wrote in Persian, Arabic, Hindvi and Urdu. He was often persecuted by the rulers and fundamentalists for propagating the message of truth, humality and forgiveness. He lived an ascetic life in a reed hut, kept one blanket and ate only oat chapati and wild flowers.

Font : Mangal Size : 9 pt Leading : 13 pt बारहवीं शताब्दी के इस सूफ़ी संत को पंजाबी भाषा का �थम क�व माना जाता है। उन्होंने फ़ारसी, अरबी, �हंदवी और उद�ू भाषा में भी �लखा है। सच्चाई और मानवता के �वचार फैलाने के �लए अकसर उन्ह� दं�डत �कया गया। �चश्ती परंपरा के इस संत का जीवन सादगी भरा था - घास की बनी झ�पड़ी, �सफर् एक कंबल और ज़ई की चपाती वा जंगल के फ�ल का भोजन।

Finally, I had found out lots of fonts, thanks to Sanjay Basavaraju who helped me through and gave me Font ” Avenir LT STD (OTF)”. I had matched Hindi and English fonts, the position aspect, leading, composition and hierarchy. I took out many prints for this matching font and put it up on the soft board. How can attract matching fonts both

Font : CDAC - GISTYogesh Size : 9.3 pt Leading : 13 pt

Font : CDAC - GISTYogesh Size : 9 pt Leading : 13 pt

बारहवीं शताब्दी के इस सूफ़ी संत को पंजाबी भाषा का �थम किव माना जाता है। उन्होंने फ़ारसी, अरबी, हंदवी और उदर्ू भाषा में भी िलखा है। सच्चाई और मानवता के िवचार फैलाने के िलए अक्सर उन्ह� दंिडत िकया गया। चश्ती परंपरा के इस संत का जीवन सादगी भरा था - घास की बनी झोपड़ी, सफर एक कंबल और ज़ई की चपाती वा जंगल के फल का भोजन।

languages & asked my friends, what’s size of the font through reading copy matter. I did find Hindi Unicode which quickly type

Karan Arora PG-GraphicDesign 2008-09

in Hindi, Therefore I matched it.

35 Light Oblique 45 Book 45 Book Oblique 55 Oblique TypefaceSelection,

the final stage in

which I have taken fonts â&#x20AC;&#x153;Avenirâ&#x20AC;?, designed by Adrian Frutiger, it is a contemporary sans serif typeface with a number of styles and weights. A diverse typeface provides a range of options that adds depth and variety to compositions.

65 Medium Oblique 85 Heavy 85 Heavy Oblique 95 Black 95 Black Oblique

Karan Arora PG-GraphicDesign 2008-09

Exisiting Calendar

explored the existing calendar, the emotional feel associated with it

depends on colour, mood, spacing, texture, shape, size, & font. I analyzed all the aspects in the calendars below.

Karan Arora PG-GraphicDesign 2008-09

Inspiration, Thumbnails & Intial Explore

have taken a lot outdoor photographs. Whenever you are outside you observe

along with your vision, with the help of it the concept develops in your mind.

Inspiration

Thumbnail

Final Outcome

2010

JANUARY

MON

TUE

WED

THU

FRI

SAT

SUN

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

FEBRUARY MON

TUE

WED

THU

FRI

SAT

SUN

1 8 15 22

2 9 16 23

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

I was inspired by Statue at Rani ki Vav in Sidhpur, the squares in the tiles there form triangular shape due to the light falling in a particular angle. Taking that into consideration, I designed the basic layout of the calendar. I added the colour red and black on font, also added very light grey and red in the shadow kind of background. But the date is not catching the eye.

Karan Arora PG-GraphicDesign 2008-09

Inspiration

Thumbnail

Final Outcome

2010

JANUARY

FEBRUARY

MON

TUE

WED

THU

FRI

SAT

SUN

MON

TUE

WED

THU

FRI

SAT

SUN

23 24

SUN

Row line is not very attractive, the reader couldn’t easily find the date. The fonts were very small.

JANUARY MON

TUE

WED

THU

2010

FRI

SAT

SUN

WED

THU

FRI

SAT

SUN

FEBRUARY MON

TUE

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

I created a table format, but the dates here do not stand out.

Karan Arora PG-GraphicDesign 2008-09

Inspiration

Thumbnail

Final Outcome

2010 MON

JANUARY TUE

WED

THU

FRI

SAT

SUN

WED

THU

FRI

SAT

SUN

FEBRUARY MON

TUE

Row lines make is a bit difficult to read. A hierarchy of date, week and month within the visual proportions of a page, a reader should easily understand the overall the type.

2010 JANUARY

MON

WED

THU

SUN

30 31

4 19

6 21

FRI SAT

WED

28 29

2 3

MON TUE

SAT SUN

26 27

THU FRI

25 12

TUE

9 10

Created short row lines and long column lines, I was inspired by the brick formation. There is no adjoining space and the alignment also looks haphazard.

Karan Arora PG-GraphicDesign 2008-09

2010 MON

4 11 18 25

JANUARY TUE

5 12 19 26

WED

THU

FRI

SAT

SUN

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

FEBRUARY MON

TUE

WED

THU

FRI

SAT

SUN

1 8 15 22

2 9 16 23

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

Column lines are clear to read , there is a good level of attraction in the dates. Alignment also looks proper.

2010

MARCH

MON

TUE

WED

THU

FRI

SAT

SUN

Cheti Chand

Dhulehi

Women's Day

22 29

Ram Navmi

Bhagat Singh Shahidi Day

Mahavir Jayanti

APRIL MON

TUE

WED

THU

FRI

SAT

SUN

Good Friday

Ambedkar Jayanti

Baisakhi

इंसान ह� हम

Peace Expression by Loknaad

Karan Arora PG-GraphicDesign 2008-09

Final Stage

Finally, I slowly developed and shaped the final design. I involved alignment, leading, kerning, stylisation.

Karan Arora PG-GraphicDesign 2008-09

- फरीद फरीद कहतें हैं की अपने अहम् को कुचल दो, चकनाचूर कर दो। भगवान के ख़जाने अपार हैं। िफर जी चाहे उनका आनंद लो। Crush, Farid says, your ego. Beat and shatter it. Realize then the fullness of God’s treasures And luxuriate in it.

बाबा फरीद (११७३-१२६५)

Baba Farid ( 1173 -1265)

बारहवीं शताब्दी के इस सूफ़ी संत को पंजाबी भाषा का प्रथम क�व माना जाता है। उन्होंने फ़ारसी, अरबी, �हंदवी और उद�ू भाषा में भी �लखा है। सच्चाई और मानवता के �वचार फैलाने के �लए अकसर उन्ह� दं�डत �कया गया। �चश्ती परंपरा के इस संत का जीवन सादगी भरा था - घास की बनी झ�पड़ी, �सफर् एक कंबल और जई की चपाती वा जंगल के फ�ल का भोजन।

सांझी िवरासत, साची िवरासत

Shared Heritage, True Heritage

In the quote by Sufi Saints, the letterforms are manipulated to create dimension. In terms of composition, the stylized setting is contrased by a sans serif typeface set in a range of sizes to achieve hierarchy. I used grid system for page and screen layout as it makes it easy to organize and balance all of my elements.

Karan Arora PG-GraphicDesign 2008-09

- फरीद फरीद कहतें हैं की अपने अहम् को कुचल दो, चकनाचूर कर दो। भगवान के ख़जाने अपार हैं। िफर जी चाहे उनका आनंद लो।

Overall in the composition, I used texture both on the top and bottom.

Crush, Farid says, your ego. Beat and shatter it. Realize then the fullness of God’s treasures And luxuriate in it.

बाबा फरीद (११७३-१२६५)

Baba Farid ( 1173 -1265)

बारहवीं शताब्दी के इस सूफ़ी संत को पंजाबी भाषा का �थम क�व माना जाता है। उन्होंने फ़ारसी, अरबी, �हंदवी और उद�ू भाषा में भी �लखा है। सच्चाई और मानवता के �वचार फैलाने के �लए अकसर उन्ह� दं�डत �कया गया। �चश्ती परंपरा के इस संत का जीवन सादगी भरा था - घास की बनी झ�पड़ी, �सफर् एक कंबल और जई की चपाती वा जंगल के फ�ल का भोजन।

सांझी िवरासत, साची िवरासत

Shared Heritage, True Heritage

2010

MARCH

MON

TUE

WED

THU

FRI

SAT

SUN

Cheti Chand

Dhulehi

Women's Day

22 29

Ram Navmi

Bhagat Singh Shahidi Day

Mahavir Jayanti

APRIL MON

TUE

WED

THU

FRI

SAT

SUN

Good Friday

Ambedkar Jayanti

Baisakhi

इंसान ह� हम

Peace Expression by Loknaad

Karan Arora PG-GraphicDesign 2008-09

Cover Page

tried to decode the meaning of SANJHI VIRASAT (Shared Heritage)

Sanjhi means family and Heritage means home, both the words are placed together. I tried to inculcate the feel and true meaning of the quotation. I explored a lot of calligraphy on cover page, in terms of manipulation. I also looked to match on English and Hindi calligraphy.

Karan Arora PG-GraphicDesign 2008-09

In the cove page (1st one), I added pure Red colour , but the contrast was not striking.

Karan Arora PG-GraphicDesign 2008-09

Finally, I added the colour red, in terms of Ego, it means opinion that you have about yourself. I added it as the background colour and the text colour was kept white. The contrast here was striking.

Final Cover Page

Final Last Cover Page

Loknaad Vo i c e s f o r D i g n i t y Initiative of Abhigam Collective 8, Sunrock Apartment, Nehru Park, Vastrapur, Ahmedabad 380015 Phone: 079-265753663, Cell no: 9825048830 E-mail: loknaad@gmail.com For other peace products of Loknaad, feel free to get in touch with us

Karan Arora PG-GraphicDesign 2008-09

Final Outcome

fter finish the cover page, this is RGB ink but I needed 2 colours

duotone - Halftones 2-colour halftone, with the second colour often being black. Today this is achieved from a single scan by creating a photoshop duotone. Duotone can be particularly effective when photograph are printed with grey as the second colour; many high quality photographic book are printed using this

दादू कहते हैं जब तक तुझ में अहम् हैं, तब तक दूसरे ‘पराए’ हैं जब ये अहम् िमट जाता हैं तो कोई ‘पराया’ नही रहता।

Born in a pinjara (cotton carder) family in Ahmedabad, Dadu spent his life roaming in enitre western India, specially in Rajasthan. Some people believe that he was a Muslim. Founder of Dadu Panth, he renounced the world at the age of 11 years. He began preaching deeper philosophy of religion through Dadu Vani and was opposed both by Hindu and Muslim clergy.

अहमदाबाद में एक �पंजरे के घर में जन्म। दादू ने िज़ंदगी प�रे प��म भारत, �वशेषकर राजस्थान में भ्रमण करने में �नकाल दी। क�छ लोग� का मानना ह� वो मु�स्लम थे। दाद� पंथ के स्थापक, उन्होंने ११ वष� की उम्र में सांसा�रकता का प�रत्याग कर �दया। उन्होंने धमर् के गहन दशर्न का उपदेश दाद� वाणी के माध्यम से देना शुरु �कया। �हंद� और मुिस्लम दोन� धम� के रु�ढ़वा�दयों ने उनका �वरोध �कया।

सांझी िवरासत, साची िवरासत

MAY TUE

बुल्ले शाह (१६८०-१७४८) पंजाबी के ये िवख्यात संत-किव मूलत: लाहौर से थे। उनकी रचनाएे सूफ़ी सािहत्य की बेहतरीन क्रितयो में िगनी जाती हैं। उनके रूिढ़वाद िवरोधी िवचारो के कारण मुल्लाओं ने उनकी दफ़न-िविध से इन्कार कर िदया था। इनायत शाह के िवचारो से प्रभावित बुल्ले ने िज़दगी भर उन्हे अपना गुरु माना।

Shared Heritage, True Heritage

2010 MON

WED

THU

FRI

SAT

SUN

May Day Gujarat Day

बाबा फरीद (११७३-१२६५)

Bulleh Shah (1680-1748) This widely known Sufi saint of Punjab was a great poet from Lahore. His compositions have often been regarded as the pinnacle of Sufi literature. Inspired by Inayat Shah, Bulleh found a lifetime guru in him. Due to his unorthodox views, Mullahs had refused his burial.

Shared Heritage, True Heritage

2010

MARCH

MON

TUE

WED

THU

FRI

SAT

Maha Shivratri

Milad Al-Nabi

Dhulehi

Women's Day

16 23

Bhagat Singh Shahidi Day

Cheti Chand

Ram Navmi

FRI

SAT

SUN

Environment Day

Mahavir Jayanti

MON

TUE

Republic Day

WED

THU

FRI

SAT

Makar Sankranti

Gandhi Nirvana

SUN

APRIL

JUNE

JANUARY

SUN

THU

2010

SAT

flowers.

FRI

WED

Shared Heritage, True Heritage

THU

सांझी िवरासत, साची िवरासत

WED

TUE

MON

Baba Farid ( 1173 -1265)

MON

Buddha Purnima

Crush, Farid says, your ego. Beat and shatter it. Realize then the fullness of God’s treasures And luxuriate in it.

Burn your ego, Bulleh Shah says. Go, throw your pride in the well. Hey, rise above your being, Destination will emerge where you are.

Dadu Dayal (1544 - 1603)

दादू दयाल (१५४४-१६०३)

फरीद कहतें हैं की अपने अहम् को कुचल दो, चकनाचूर कर दो। भगवान के ख़जाने अपार हैं। िफर जी चाहे उनका आनंद लो।

बुल्ले शाह कहते ह� �क अपने अहंकार को जला दो। गुमान को कुएँ में फैंक दो। तन मन से ऊपर उठ कर, अपना आप भुला दो। मं�ज़ल खुद आप तक आएगी।

Till you have the Ahm (Ego), Dadu, there seem ‘others’. Once the Ahm dissolves, there remains no ‘other’.

technique.

- फरीद

- बुल्ले शाह

- दादू दयाल

MON

TUE

WED

THU

FRI

SAT

SUN

Good Friday

Ambedkar Jayanti

Baisakhi

इंसान ह� हम

FEBRUARY

Holi

इंसान ह� हम

Peace Expression by Loknaad

SUN

Peace Expression by Loknaad

- नर�संह मेहता

जाते हैं, घमण्ड में वो मर म� कौन ह�� - इसी नष्ट कर देते हैं। खो, वे खुद ही खुद इनकी हालत को दे Do you know who I am ! In this flase pride they die. See their destiny. They bring their end themselves.

बहीणाबाई चौधरी (१८८०-१९५ १)

प�रवार की बहीणाबाई का धरती जलगा�व, महाराष्ट्र के �कसान हस्थ उनकी क�वता में अकसर ग्र से, खेती से ख़ास जुड़ाव था। पर वारा �ज़ंदगी के गहन मसलों जीवन और खेती के रुपकों द् में ह�। वे लेवा मराठी ओवी रुप असाधारण अ�भव्य�� दखती होने की वजह से उनकी कुछ रचनायें करती थी। सा�र ना स्वरुप �दया। क्र�तयों को उनके बेटे ने �ल�खत

सांझी िवरासत, साची िवरासत

Your stay is but for a few days. Be not so proud . In the end, humble Fakir Hussain says, you’ll be one with the dust. नर�संह मेहता (१४०८-१४८०)

Bahinabai Chaudhari ( 1880 -1951)

WED

THU

FRI

SAT

SUN

Universally acknowledged as the father of Gujarati poetry, Narsinh is one of the outstanding poets of his times. Born in Talaja in Saurashtra, he was not formally associated with any sect. He used to sing Bhajans in Harijan hamlets resulting in ostracization from his Brahmin community. Vaishnav Jan was was favourite bhajan of Gandhiji.

सांझी िवरासत, साची िवरासत

Shared Heritage, True Heritage

Vasant Rajab Day

Shah hussain (1539-1599)

शाह हुसैन (१५३९ - १५९९) शाह हुसैन का जन्म लाहौर में एक जुलाहा प�रवार में हुआ। बचपन से ही उनका रुझान ग्रंथ�, रुहा�नयत और सेवा में था। शुरुआती �श�ा माैलवी आबुबकर से हुई। भ�क्त में लीन, वो अपनी मस्ती में रास्तों पर नाचते गाते जाते थे। उनके नाम के साथ बहुत से चमत्कार जुड़े ह�। माधो लाल से उनकी दोस्ती इतनी गहरी थी �क उनको माधो लाल हुसैन के नाम से भी जाना जाता ह�।

Narshinh Mehta (1408-1480)

Gifted with earthly wisdom, Bahinabai came from a farming family of Jalgaon in Maharashtra. Her poetry expressed thoughts of deep significance on life through striking visual imageries drawn from domestic life and agriculture cycles. She composed her peom in the form of Leva Marathi Owees. As she could not write, her son put to writing some of her poems.

JULY TUE

इस धरती पर तुम्हारा जीवन चाँद का सफ़र हैं। फरीद हुसैन कहते हैं इसका इतना गुमान मत करो। सफ़र के अंत में मिट्टी में �मल जाओगे।

नरिसंह मेहता गुजराती क�वता के प्रवत�क माने जाते ह�। वे अपने समय के महानतम क�वयों में से एक ह�। उनका जन्म सौराष्ट्र के तलाजा में हुआ। वे औपचा�रक तौर पर �कसी भी संप्रदाय से नहीं जुड़े थे। ह�रजन बिस्तयों में भजन गाने की वजह से ब्रा�ण समाज ने उनका ब�हष्कार कर �दया। वैष्णव जन गाँधीजी का �प्रय भजन था।

2010 MON

- शाह हुसैन

A noble soul is one, who knows the sufferings of others, Helps remove their grief without a trace of ‘pride’. सच्चा वैष्णव जन, सच्चा-इंसान वही हैं जो दूसरो की पीड़ा को समझे और लेशमात्रा अहंकार की भावना के �बना उनके दू:ख दूर करे।

- बहीणाबाई

2010 MON

सांझी िवरासत, साची िवरासत

Shared Heritage, True Heritage

SEPTEMBER TUE

WED

Born in Lahore in a weaver family Shah Husain was oriented to scriptures, spiritualism and service from childhood. He recieved his preliminary education from Maulavi Abubakar. Thoroughly immersed in the Supreme. Being, he danced and sang in trance on the roads. Many a miracles are associated with his name. His friendship with Madho Lal was so legendry that he is famously known as Madho Lal Hussain.

Shared Heritage, True Heritage

2010

NOVEMBER

THU

FRI

SAT

SUN

MON

TUE

WED

THU

Janmashtami

10 Ul-Id-Fitr

Ganesh Chaturthi

FRI

SAT

Diwali

SUN

New Year Bhai Duj

THU

FRI

SAT

MON

TUE

WED

THU

MON

TUE

WED

THU

FRI

SAT

AUGUST MON

TUE

WED

Hiroshima Day

Raksha Bandhan

Pateti

26 इंसान ह� हम

Peace Expression by Loknaad

Bakri Id

OCTOBER

Nagasaki Day

SUN

Samvatsari

FRI

SAT

SUN

Gandhi Jayanti

Guru Nanak Jayanti

DECEMBER SUN

17 Dussehra

Independence Day

इंसान ह� हम

Peace Expression by Loknaad

Human Rights' Day

Muharram

Christmas

इंसान ह� हम

Peace Expression by Loknaad

Karan Arora PG-GraphicDesign 2008-09

Colour & Printing Duotone are the result of printing a greyscale image in two different ink colours. I added 2 colours red and black, both colours are contrast. Shade is a variation of a hue produced by the addition of black.

Karan Arora PG-GraphicDesign 2008-09

Tint is variation of a hue produced by the addition of black.

I chose Image > Mode > Duotone to display the Duotone Options dialog. From the Type list select Duotone. The first Ink color defaults to Black and I added a second ink color. Because duotones are typically used in commercial printing, I offered a choice of colors from a Pantone color swatch. I used the color picker, in terms of Ego with the help of the Quotation.

Karan Arora PG-GraphicDesign 2008-09

Final Print

84 cm

Front

For other peace products of Loknaad, feel free to get in touch with us 8, Sunrock Apartment, Nehru Park, Vastrapur, Ahmedabad 380015 Phone: 079-265753663, Cell no: 9825048830 E-mail: loknaad@gmail.com

Initiative of Abhigam Collective

Vo i c e s f o r D i g n i t y

Loknaad - नर�संह मेहता

- शाह हुसैन

- बहीणाबाई जाते हैं, घमण्ड में वो मर म� कौन ह�� - इसी नष्ट कर देते हैं। खो, वे खुद ही खुद इनकी हालत को दे Do you know who I am ! In this flase pride they die. See their destiny. They bring their end themselves.

Your stay is but for a few days. Be not so proud . In the end, humble Fakir Hussain says, you’ll be one with the dust. नर�संह मेहता (१४०८-१४८०) Shah hussain (1539-1599)

सांझी िवरासत, साची िवरासत

अहम् ये ‘म�ने’ हािसल �कया है, ‘म�’ ज्यादा बुिद्घशाली हँ�, ये ‘मेरा’ अिवष्कार, ‘मेरा’ सजर्न। मेरी संपि�, ‘मेरी’ ही मेहनत का फल हैं। हमारी आज यानी स�ा, ब्रांड िदखावा और तड़क-भड़क। अहंकार अंधा कर देता ह�। हमारी िज़ंदगी में दूसरों के योगदान से बेख़बर। हम यह भी भूल जाते ह� िक हमारी कोई भी उपलिब्ध मानव इितहास में पहली बार नहीं।

2010 Insaan Hain Hum To the Spirit of Peace Seeking Humanity Peace Expression by Loknaad

क़दरत िकसी इंसान की तरफ़दारी नहीं करती। पर हम इंसानों ने ऐसा समाज - िनमार्ण िकया, िजसने लगातार बढ़ती हुई असमानता को जन्म िदया हैं। असमानता- पैसे, िश�ा, ह�नर, ताक़त, सत्ता, न्याय की। जो इस ढांचे से लाभािन्वत ह�, वो ‘म�’, व 'मेरा' की भावना से भर जाते ह�। इस चमकते, गरजते �वकास - रथ के रास्ते में उनको ‘अन्य’ लोग बाधा लगते ह��।

ये आसमानतायें, ये अहंकार, जगह जगह �हंसा बढ़ा रहे ह�। इंसा�नयत �दन-ब-�दन बेचैन होती जा रही है। अहंनकार को भी चैन कहाँ ?

हमारे संत क�वयों व धम� - ग्रंथो ने गहरी समझदारी की बात की है - अहंकार हम इंसानों के लायक नही। सांझी �वरासत की इस नाैवीं प्रस्तुित में आ�ान ह� इन संतो क�वयों की कमजोर पड़ती आवाज़ों को �फर से सुनने का।

MON

Ego, Ahmkaar, prevents us from acknowledging others’ contributions to ours lives. It makes us blind to the fact that in the history of mankind, there have always been antecedents to achievements. Nature is not partial to any one human. it is we who have evolved systems tha beed ever widening inequities among us - inequities of wealth, education, skills, power, authority, justice.

JANUARY TUE

WED

THU

SAT

SUN

WED

THU

FRI

SAT

THU

FRI

SAT

Good Friday

Dhulehi

TUE

WED

THU

FRI

Women's Day

58 cm

MARCH TUE

Gandhi Nirvana

Shared Heritage, True Heritage

MON

Makar Sankranti

Bahinabai Chaudhari ( 1880 -1951) Gifted with earthly wisdom, Bahinabai came from a farming family of Jalgaon in Maharashtra. Her poetry expressed thoughts of deep significance on life through striking visual imageries drawn from domestic life and agriculture cycles. She composed her peom in the form of Leva Marathi Owees. As she could not write, her son put to writing some of her poems.

2010

Republic Day

FRI

Beneficiaries of this system often get inflated with I, my and me ness. Others become lesser humans irritants, eye sores and obstructions to the glittering and thunderings chariot of development’

सांझी िवरासत, साची िवरासत

Shared Heritage, True Heritage

2010

Ego This is my achievement’ ‘I am very intelligent.’ ‘This is my invention - This is my creation.’ I have created all the wealth I have.' Ours is the era of assertions, branding and flaunting.

सांझी िवरासत, साची िवरासत

Shared Heritage, True Heritage

बहीणाबाई चौधरी (१८८०-१९५ १)

Narshinh Mehta (1408-1480)

16 23

Bhagat Singh Shahidi Day

Cheti Chand

Ram Navmi

SUN

21 28

Mahavir Jayanti

31 APRIL

These inequities and ego are seen exploding in violence everywhere today. Humanity is increasingly growing restive. The arrogant and egoistic are not at pace either. Our scriptures and saint poets have passed on to us the shared wisdom that it is unbecoming of us humans to have aham. In this 9th offering of Saanjhi Virasat, it is time to recall and tune-in to fainting voices of saint poets again.

Verses presented here are from different languages. Grammar and spellings have been retained as the sources referred by us.

Concept And Design

Karan Arora PG-Graphic Design National Institute of Design Ahmedbad INDIA

FEBRUARY MON

SAT

MON

TUE

WED

SUN

Maha Shivratri

Ambedkar Jayanti

Milad Al-Nabi

Holi

Baisakhi

इंसान ह� हम

Peace Expression by Loknaad

Back

सांझी िवरासत, साची िवरासत

WED

THU

FRI

SAT

SUN

May Day Gujarat Day

सांझी िवरासत, साची िवरासत

MAY TUE

बुल्ले शाह (१६८०-१७४८)

Shared Heritage, True Heritage

2010 MON

बाबा फरीद (११७३-१२६५)

Shared Heritage, True Heritage

2010 MON

JULY TUE

WED

THU

FRI

SAT

SUN

Vasant Rajab Day

Baba Farid ( 1173 -1265)

सांझी िवरासत, साची िवरासत

Shared Heritage, True Heritage

flowers.

2010 MON

SEPTEMBER TUE

WED

1 6

2010

NOVEMBER

THU

FRI

SAT

SUN

MON

TUE

WED

THU

Janmashtami

10 Ul-Id-Fitr

Ganesh Chaturthi

FRI

SAT

Diwali

SUN

New Year Bhai Duj

MON

TUE

WED

THU

FRI

SAT

SUN

THU

FRI

SAT

MON

TUE

WED

THU

MON

TUE

WED

THU

FRI

SAT

Buddha Purnima

AUGUST

JUNE

Environment Day

इंसान ह� हम

Peace Expression by Loknaad

Size of Artwork - 21cm * 29 cm,

Crush, Farid says, your ego. Beat and shatter it. Realize then the fullness of God’s treasures And luxuriate in it.

Burn your ego, Bulleh Shah says. Go, throw your pride in the well. Hey, rise above your being, Destination will emerge where you are.

Dadu Dayal (1544 - 1603)

Till you have the Ahm (Ego), Dadu, there seem ‘others’. Once the Ahm dissolves, there remains no ‘other’.

दादू दयाल (१५४४-१६०३)

- फरीद

- बुल्ले शाह

- दादू दयाल दादू कहते हैं जब तक तुझ में अहम् हैं, तब तक दूसरे ‘पराए’ हैं जब ये अहम् िमट जाता हैं तो कोई ‘पराया’ नही रहता।

Karan Arora PG-GraphicDesign 2008-09

MON

TUE

WED

Hiroshima Day

Raksha Bandhan

Pateti

26 इंसान ह� हम

Peace Expression by Loknaad

Bakri Id

OCTOBER

Nagasaki Day

SUN

Samvatsari

FRI

SAT

SUN

Gandhi Jayanti

Guru Nanak Jayanti

DECEMBER SUN

17 Dussehra

Independence Day

इंसान ह� हम

Peace Expression by Loknaad

इंसान ह� हम

Human Rights' Day

Muharram

Peace Expression by Loknaad

Christmas

Karan Arora PG-GraphicDesign 2008-09

Learning

As the project comes to completion, I am now more interested in Calligraphy and Arranging type. I still canâ&#x20AC;&#x2122;t say that I am a great Calligrapher, but I am learning, and I definitely see my future in Calligraphy. I developed a calendar to make people understand the terminologies of Calligraphy and Arranged type. Calligraphy is a medium and I can express the feeling through it, be it loneliness or humor. Evolving, elaborating and understanding the fonts. Hindi and English fonts were difficult to match, I evolved Indic Script, Software for Hindi Asaan typing. I created a print based solution for the Calendar. Duotone are the result of Printing, Calendar reqiured great attention from the printers. I need to learn more in Sizes of Papers in the Market, Printing,Budget, Plan and Costing.

Karan Arora PG-GraphicDesign 2008-09

Bibliography Book : NID Library (KMC)

• • • • • • • • • • • • • • • • • •

Angel, Marie Art of Calligraphy: A practical guide, London Robert Hale 1980 Stepherd, Margaret Borders for Calligraphy : How to Design A Decorated Page Wellingborough. Thorson Pub 1980 Gourdie, Tom Calligraphic Style, London Cassell 1980 Daubney, Margaret Experimenting with Calligraphy, London BT Batsford 2000 Aryan K.C Encyclopedia of Indian Art Refrences, Symbols and Evolution, New Delhi Rekha Prashan 2000 Zapf, Herman International Calligraphy Today, London Thames and Hudson 1980 Furber, Alan Layout and Design for Calligraphers, London Dryad Press 1980 Peter Jessen Masterpieces of Calligraphy, New York Dover Pub 1980 Aryan, K.C Rekha: Book on Art and Anatomy of Devanagri 1985 Smith, John The Art of Calligraphy, London South Water 2000 Dair, Carl Design with Type, Toronto University of Toronto Press 1970 Maggie Gordan Alphabets and Image, B.T. Batsford 1974 Surya Doshi Masterpieces of Jain Painting, Marg Publication 1985 Brandeis , Ann Colour Processing and Printing, Poole Blandford Press 1980 Poppy Evans Forms, Folds & Size, Rockport Publishers, Inc. 2004 Oyabu, Naoharo A guide to Printing Technology, Ahmedabad Mahajan Publishing 1980 Drew, John Colour Management: A comprehensive Guide for Graphic Designer 2008 Kaj Johanesson, Peter Lundberg, Robert Ryberg A guide to Graphic Print Production 2003 Document

• •

Kharsani, Amit Calligraphy Workshop-Calligraphy for service 1990 Kshirsagar, Sagar 48 Hours: In Spirit of Calligraphy MayJune 2000 Project Report and Documentation

Webliography • • • • • • • • • •

http://www.achyutpalav.com/ http://www.manohardesai.com/ http://www.calligraphy.mvk.ru/en/ http://www.youtube.com/watch?v=C09ebUBAd_s http://en.wikipedia.org/wiki/Calligraphy http://ilovetypography.com/ http://www.behance.net/gallery/African-beach-calligraphy-doodles/284641 http://aksharaya.org/galleryprofrkjoshi.html http://www.graphic-exchange.com/home.html http://www.designinindia.net/design-thoughts/writings/history/india-history-typedesign1.html

Karan Arora PG-GraphicDesign 2008-09