BILLIONAIRE BOYS CLUB BRAND BOOK 2015
Table Of Contents INTRODUCTION
3
FINAL LOGO
4
LOGO USAGE
5
INCORRECT LOGO USAGE
6
ICON USAGE
7
INCORRECT ICON USAGE
8
COLOURS
9
COPY AND TONE OF VOICE
10
TYPOGRAPHY PRINT
11
TYPOGRAPHY WEB
12
NEW WEBSITE PAGES
13
NEW PACKAGING
15
CATALOGUE
17
NEW BUSINESS CARDS
18
INTRODUCTION Billionaire Boys Club and Ice Cream are two lines of clothing established by Pharrell Williams and Nigo, founder of clothing label BAPE. The lines consist of T-shirts, polos, sweatshirts, knits, denim, suits and shirts; outerwear in leather, down, cotton, and technical fa brics; hats, sneakers, underwear, socks and accessories. The items are produced in very limited quantities and are usually sold for high prices.
FINAL LOGO DESIGN
Logo Usage Our logo is the touchstone of our brand and one of our most valuable assests. We must ensure its proper usage. The preferred way to use the new Billionaire Boys club logo is on a white/ light grey or black background, every usage must attend to this. If the logo must be placed on a dark background or colour options are limited then the logo must be situated over a light part of the image or placed onto a plain coloured box.
x2
Please Obsereve the clear space around the logo to maximize the visual effectiveness. Nothing should intrude into this specified clear space.
x2
Incorrect Logo Usage DONT:
1: Chance the logos orientation 2; Add extraneous effects to the logo, This includes but is not limited to bevel and emboss, lighting effects and drop shadows 3; Place the logo on a busy photography unless approved by design team 4: Change the logos colours 5; Attempt to recreate the logo 6: Scale the logo unproportionately 7: Make alterations, additions or substitutions to the words and or colours contained in the logo 8: Use the logo as a repeated pattern, “wallpaper� or other decorative device
ICON USAGE The Billionaire Boys club logo comes with an icon option. The new icon is more versatile then the rest of the billionaire boys club logo, it can be used only when the full logo is un acceptable Please Obsereve the clear space around the logo to maximize the visual effectiveness, Nothing should intrude into this specified clear space
Incorrect Logo Usage DONT: Change the colour of the icon tot fit your campaign colours Don’t remove core elements of the design or attempt to redraw Rotate the icon Stretch or distort the icon Add any additional typography to the icon
COLOURS
Black CMYK C=0 M=0 Y=0 K=100
Red CMYK White CMYK C=15 M=100 Y=100 K=0 C=0 M=0 Y=0 K=0
Our new colours are what gives us our personality and professional look! 1: Logo colours
These are our logo colours use these sparingly so as not to outshine our logo
2: Supporting Colour Palette White CMYK C=0 M=0 Y=0 K=0
Grey CMYK C=17 M=11 Y=13 K=0
Black CMYK C=0 M=0 Y=0 K=100
These make up our core colour palette
3: Percentages
Use the supporting colour palette in the outline percentage in all marketing material
60%
25%
15%
COPY AND TONE OF VOICE Our new signature writing style is light-hearted but serious. Keeping “billionaire boys club” in all lowercase letters, Billionaire boys club should only be capitalized when at the beginning of a sentence.
Typography Print
A H O U
B C D E F I J K L M P Q R S V W X Y
G N T Z
Typography is a key element to communicate a unified personality for billionaire boys club. We have selected Shree Devanagari 714 as our preferred font.
Typography Web
A H O U
B C D E F I J K L M P Q R S V W X Y
G N T Z
Typography is a key element to communicate a unified personality for billionaire boys club. We have selected Shree Devanagari 714 in bold as our preferred font as it is very clear and easy to read.
NEW WEBSITE PAGES HOME
SHOP
BLOG
HOME
LOCATIONS
SHOP
BLOG
LOCATIONS
HOME
SHOP
BLOG
LOCATIONS
CHECKOUT
SHOP
SHOP
NEW ARRIV ALS
NEW ARRI VALS
SHOP NEW ARRI VALS
HOME
LOCATIONS
SHOP
BLOG
LOCATIONS
HOME
SHOP
BLOG
LOCATIONS
HOME
SHOP BLOG
SHOP
BLOG
LOCATIONS
The new billionaire boys club website, it much more user friendly and more eye catching then the last one. This new website will have a corespoding components making it flow from page to page.
NEW PACKAGING Packaging Tech Pack Dimensions: 300mm x 200mm x 90mm Bleed: 300mm
4mm Material; Cardboard
200mm
90mm
The new billionaire boys club packaging is used to send customers their purchases in a bbc branded box with a matte sticker on it. It is slightly smaller then a4 but it is the perfect size to fit a hat or a tee.
NEW BUSINESS CARDS
The new billionaire boys club business card uses plain grain texture and an embossed printed text element. This gives it a more authentic feeling which will be appreaciated by clients.
PRINT SPEC SHEET FROM Billionaire Boys Club Floridia pharrell@bbc.ocm TO callumwastell@hotmail.com.. Callum Wastell PROJECT NAME Billionaire Boys Club Box design QUANTITY 99 PAPER Cardboard box 250 gms SIZE Refer to size spec sheet
INKS Refer to colour spec sheet FILES TO BE PROVIDED Illustrator and indesign PROOFS PDF proof required DEALINE INFORMATION 20th October 2015 DELIVERY INFORMATION Will be in contact to arranged pick up.
60mm
Packaging Tech Pack
Packaging Tech Pack
Logo Placement on front of box
Dimensions:
- 60mm from to p - 10mm from sides - 60mm from botto m
300mm x 200mm x 90m m 10mm
Bleed: 300mm
4mm
Logo Colour s
Material;
200mm
Logo Finish - Matte finish
Color Name
Black Red
Cardboard 300 gs m
RGB CODE
0-0-0 255-0-0
HEX #
000000 ff0000
90mm
60mm
8mm
Packaging Tech Pack
Packaging Tech Pac k
Logo Placement on side of box Final Concept with 4mm bleed
- 8mm from top - 10mm from sides - 5mm from botto m
Visual Mock up only DO NOT USE FOR REFERNCE
10mm
Logo Finis h - Matte finish Logo Colour s Color Nam eR
Black Red
5mm
GB COD EH
0-0-0 255-0-0
EX #
000000 ff0000
HANDOVER DOCUMENT Name:
Callum Wastell
Job Title: Billionaire Boys Club redesign Date of Handover Note: 19th October 2015 Duration of Assignment (include start and end date): Brief Description of Duties: • Logo Design • Web design Key Documents/reference material to read (attach when possible): • BBC Brand Book • Copyright Doc. Status of recent and current projects/reports/meetings: 1. Name of project/report/meeting o Complete o Re-designed o Budget ($50,000) Where to find files (hardcopy and electronic): Email electronic Contacts Name Callum Pharrell
(internal and external): Organization Phone Designer 0450124118 BBC 0450329336
E-mail callumwastell@griffith.edu pharrell@BBC.com
Your contact information after departure: • • •
Phone: 0450123118 E-mail: callumwastell@hotmail.com Fax:
Signature and Date:
ASSIGNMENT OF COPYRIGHT This Agreement is made between Callum Wastell and Pharrel Williams, (“Billionaire Boys Club”). Callum Wastell represents and warrants that he/she is the copyright owner of a Billionaire Boys Club designed and Rebranding. For valuable consideration, receipt and sufficiency of which are hereby acknowledged, Billionaire Boys Club and the Callum Wastell agrees as follows: 1.Callum Wastell does hereby sell, assign, and transfer all agreed work to the Billionaire Boys Club Co, its successors and assigns, the entire right, title and interest in and to the copyright in the Work and any registrations and copyright applications relating thereto and any renewals and extensions thereof, and in and to all works based upon, derived from, or incorporating the Work, and in and to all income, royalties, damages, claims and payments now or hereafter due or payable with respect thereto, and in and to all causes of action, either in law or in equity for past, present, or future infringement based on the copyrights, and in and to all rights corresponding to the foregoing throughout the world. 2.Billionaire Boys Club agrees to execute all papers and to perform such other proper acts as Callum Wastell may deem necessary to secure rights herein assigned. IN WITNESS WHEREOF, the parties have executed this Agreement, effective this Tuesday, 6th of October 2015.
Company [Name] – Billionaire Boys Club (Pharrel Williams) [Title] - Owner Date: 6th of October 2015
Designer [Name] – Callum Wastell [Title] – Graphic Designer Date: - 6th of October 2015