FEEDING THE PLANET, ENERGY FOR LIFE
Why Expo Milano 2015?
A Unique Event Expo 2015, the largest world-wide event on the theme of Food it will address the challenges around food and its supply, and also showcase all the aspects of food: the knowledge, the taste, the pleasure and its future sustainability
An Extraordinary Opportunity For Tour Operators Worldwide Expo 2015 will be an amazing, once in a lifetime experience which will attract all types of tourists. Italy, as a destination for a spectacular world event on food, is a match made in heaven
When
Visitors
1 May – 31 Oct 2015
20 million
Theme on Food
Participants
Digital EXPO
Feeding the Planet, Energy for Life
144 Countries+ 3 International Organizations + 13 Non-Governmental Organizations
Millions of users through digital Expo 2015
Expo Milano 2015 Overview
Through the Years Universal Expositions have contributed significantly to the cultural, social and technological evolution since the first Universal Exposition held in 1851
Human Progress The legacies live far beyond the Expositions thus contributing in an important way to the progress of humanity
A Common Goal To create a network and stimolate collaboration through a global neutral platform connecting companies, visitors, media, participant countries, scientific communities and non-profit organizations
Europe (+Italy & SMOM)
35 Countries 0,7 billion Citizens
Middle East
14 Countries
Asia and Oceania
0,2 billion Citizens
30 Countries 3,8 billion Citizens
Africa
39 Countries 0,8 billion Citizens
America
21 Countries 0,5 billion Citizens
Worldwide Consensus 147 Official Participants: 144 Countries + The United Nations, CERN & EU (6,1 billion citizens: 87% of world population) + 13 non governmental organizations
The Exposition Site For SIX MONTHS, it will host the Country pavilions, thematic areas, clusters and open spaces for cultural events and entertainment
Children Park
Biodiversity
Future Food District Pavillion Zero
Thematic Areas Exhibition spaces to discover the Expo Milano 2015 theme through creative projects
4 Thematic Areas Exhibition Spaces
Pavillion Zero
Future Food District
Children Park
Introduction to the Exhibition Site guiding the visitors through the discovery of the Expo Milano 2015 theme
A symbolic urban district presenting future trends on food distribution, purchase and consumption
A specially equipped place for children and families offering also opportunities to play and learn
Biodiversity An exhibition space reproducing the variety of life and the richness of the planet in a highlyattractive multiform landscape
9 Clusters Countries with a common theme exhibit within the same architectural area, whereby 80 Countries are grouped together, united by one common and representative theme
Cluster
Bio-Mediterraneum Health, Beauty and Harmony
Cluster
Cocoa The Food of Gods
Cluster
Spices The World of Spices
Cluster
Coffee The Engine of Ideas
Cluster
Fruit & Legumes The Perfect Diet
Cluster
Rice Abundance and Security
Cluster
The Arid Zone Agriculture and Nutrition
Cluster
Islands The Sea and Food
Cluster
Cereals & Tubers Old and New Crops
Legacy A new global starting point that will generate an in-depth understanding about the Expo Milano 2015 theme and will leave a social legacy of initiatives and solutions going beyond 2015
Awareness of our Potential Visitors 20 Million Forecasted
MILANO
Image of the City of Milan
Percentage Values
60 50 40
50
55
54 41
46
47 39
30 20
36 22
38
38
28
32
36
31 25
22
21
10 0
The city of fashion & design
International
Centre of the Italian economy
A modern metropolis
50 36
30 20 10 0
24 12
17
Efficient
20
Future oriented
32
28
21 17
15 8
Elegant
Easily reached
47
45
40
Offers many interesting things
City of art
30
36
23 5
Good quality of life
3
Good food
Potential Visitors
Italy + Abroad
ITALIANS
12-14 mln TOTAL VISITORS
20 mln
ABROAD
6-8 mln
+ 20% OF REPEAT VISITS = 24
mln
2015 Events in Italy Extraordinary cultural, sport and Lifestyle events will take place across Italy.
Social & Sport
Lifestyle & Design
Carnival Venice FEB
La Scala Milan (all Year)
Salone Internazionale del Mobile Milan APR
Film Festival Venice SEP
St. John Bosco bicentennial Turin AUG
La Biennale Venice MAY-NOV
European Capital of Sport Turin JAN-DEC
Milano Fashion week FEB - SEP
Art & Culture
Events in Exclusive venues: Grandi Uffizi) Florence, Venice, Turin, Caserta
Destinations
Tours
Experience
Gastronomical Experiences
Shopping
Best Museums in the world
Wine tours
Food Festivals
Holidays locations - Sea
Bike Tours
Folklore
Art Cities: Rome, Venice, Florence
Official Partners
expo2015.org