TUTTOFOOD 2013 IN 3’ 34’’
http://www.youtube.com/watch?v=hf6hoz1Ebps
FACTS & FIGURES Ownership
FIERA MILANO S.p.A.
Frequency
Biennial
Next edition
3rd-6th May 2015
Venue
Fiera Milano – Rho
Target
B2B
2013 DATA 120.000 sqm Exhibition area +55,1% compared to 2007 1.800
Exhibitors +49,5% compared to 2007
50.200
Visitors +132,4% compared to 2007
1.143
Hosted Buyers
150
Events and conferences
1.420
Qualified Journalists
VISITORS Total Number of Visitors : 50.200 Foreign visitors: +40% (vs. previous edition) Italian visitors : +25% (vs. previous edition)
Sector activity Mass distribution, hyper, (airlines, cruise, ferry, rail catering) bar, hotel, restaurant, caterers
Foreign Visitors : COUNTRIES MAINLY REPRESENTED Austria, Belgium, France, Germany, Greece, Switzerland, The Netherlands, United Kingdom, Spain, United States, Canada, Asia
BUYERS IN 2013 Buyers from 68 COUNTRIES Top 30 Foreign Countries
EXHIBITORS 2013: INTERNATIONAL PAVILLON NAME
COUNTRY
SECTOR/HALL
AGENCJA ROZWOJU MAZOWZA S.A.
Poland
International
AGRARMARKT AUSTRIA MARKETING GesmbH
Austria
Dairy
AUSTRIAN ECONOMIC CHAMBER
Austria
International
BAYERISCHES STAATMINISTERIUM fur Landwirtshaft und Forsten
German
International
BORD BIA IRISH FOOD BOARD
Ireland
Meat and Cured meat
EBLEX
United Kingdom
Meat and Cured meat
FIAB EXTERIOR S.L.
Spain
International
Indonesia
International
INOVCLUSTER - CLUSTER AGRO INDUSTRIAL DO CENTRO
Portugal
International
INTERBEV
France
Meat and Cured meat
WELSH LAMB - MEAT PROMOTION WALES
United Kingdom
Meat and Cured meat
A&A INVESTMENT INTERNATIONAL LTD
New Zeland
Ho.Re.Ca
I.T.P.C. INDONESIAN TRADE PROMOTION CENTER MILAN
FOREIGNER EXHIBITORS 2013 REPRESENTED COUNTRIES Austria Belgium Brasil Chile Cote d’ Ivoir Denmark France German
Indonesia Ireland Luxemburg New Zeland Netherland Principato de Monacò Poland Portugal United Kingdom
Tcheck Republic San Marino Republic Romania Spain Sweden Switzerland Turkey United States of America
THE EVOLUTION 2013 EDITION 6 Pavilions
2011 EDITION 4 Pavilions
2015 EDITION 10 PAVILIONS next to EXPO area 180.000 sqm expected
TUTTOFOOD 2015 8 PRODUCT CATEGORIES
NEW PRODUCT CATEGORIES
Seafood
Cereal Based Food
Green Food
TUTTOFOOD 2015 WHAT’S NEW? • TUTTOFOOD 2015 will be the opening event of Expo 2015 • 4 more pavilions vs the previous edition • 3 new product categories: seafood, green food, cereal based food • Expo Matching Program EMP • CHEESE, guest of honor • TUTTOFOOD ACADEMIES: Educational areas and spaces in each sector where visitors can taste products, Events : «Wedding taste» and «Oil bar» • New Competitions • TUTTOFOOD NIGHTS OUT
EXPO MILANO 2015 from 1st May to 31st October TUTTOFOOD from 3rd to 6th May First exhibition at the opening event of Expo 2015 on the same theme Same venue : Milan Same theme : «Feeding the Planet, Energy for Life» Common database EXPO - TUTTOFOOD for buyers delegations, department stores, International press Accommodation solutions for exhibitors and buyers at affordable fees (booking guarantee until end of June 2014) EXPO 2015 free invitations tickets for exhibitors and buyers from 3rd to 8th may (pavilions closing at 5.30 pm) until EXPO area closing time (midnight) Hospitality Package for exhibitors and buyers at fixed prices (until the advertisement campaign is exhausted) Car Parking for exhibitors available until 00.00 am … «To be continued» , the debate with Expo 2015 is open for other events
TUTTOFOOD and EXPO 2015 Direct access to Fiera Milano FIERAMILANO – TUTTOFOOD CARGO 2
The overpass connecting EXPO 2015 with FIERA MILANO
TUTTOFOOD and EXPO 2015 NEW LAYOUT Fiera Milano moves closer to EXPO 2015
BUYERS PROJECT: ONE VISION TUTTOFOOD 2007 has been the first B2B sectorial fair including a buyer project : 350 operators invited and hosted
TUTTOFOOD 2009: 450 buyers TUTTOFOOD 2011: 600 hosted buyers TUTTOFOOD 2013: 1.143 hosted buyer. First year with EMP system TUTTOFOOD 2015: 2.050 expected
BUYERS PROJECT: EMP – EXPO MATCHING PROGRAM It is a special on-line tool enabling to fix B2B meetings between Exhibitors and Hosted Buyers before the exhibition takes place. In 2013 more than 6.200 prefixed meetings Both Exhibitors and Buyers have access to this platform and may request a meeting All TOP buyers are asked to register in the on-line database and give their detailed profile in order to meet exhibitors on specific requirements. Each TOP BUYER will asked to guarantee at least 5 daily meetings The charged agents will control the buyers’ activity on EMP
Hosted buyers’ satisfaction 84,5%
Completely satisfied
11,5%
Sufficiently satisfied
2%
Not at all satisfied
2%
Doesn’t know
Business Activity Satisfaction 70%
Very satisfied
15,7%
Sufficiently satisfied
11%
Neither satisfied nor dissatisfied
2,3%
Not completely satisfied
1%
Not very satisfied
TOP BUYERS Main foreign and Italian buyers
180 days before TUTTOFOOD : 120.000 sq.m sold EXHIBITORS 2015: International Pavillions SOPEXA FRANCE (Mixed sector and international) AUSTRIA PAVILLON (Diary sector and international) INTERBEV FRANCE (Meat sector) BELGIUM PAVILLON (Mixed sector) EBLEX UK (Meat sector) BORD BIA IRELAND (Meat sector) INOVCLUSTER PORTUGAL (International) POLAND (International) GALICIA (Seafood Sector) TURKEY (International) U.A.E (International) Reserved Spaces: SPAIN CHINA TUNISIA SWITZERLAND GERMAN VIETNAM SOUTH AFRICA EGYPT
INDIA - INDONESIA THAILANDIA MOROCCO THE NETHERLANDS BRASIL CHILE BULGARIA CANADA
TAILOR MADE SERVICES ISC – Italian Store Check Project •
It’s a new high added value service free of charge offered from TUTTOFOOD to its foreign exhibitors that will help them enter the Italian market.
•
The project will involve 4 sectors: seafood, organic, cheese and meat.
•
The ISC project is divided into two parts: 1. Category Market Data analysis - a report that will include all the useful info about the market of the sector: value/volume data, store check, consumers behavior analysis, etc 2. B2B Virtual Show Case – an on-line “catalogue” that show the exhibitors’ products details in an efficient way.
TAILOR MADE SERVICES
Full dedicated customer care for EMP
Free entrance tickets for EXPO 2015
WHY TUTTOFOOD? Why should you choose TUTTOFOOD instead of other exhibitions? Because: at TUTTOFOOD you will meet the world, with an agenda of meetings tailor-made to suit your needs and requests only at TUTTOFOOD you will be able to find the widest range of the Italian food market and buyers we are young, fast-growing and innovative: our approach is to provide tailor made services to the companies who trust in us. You won’t be “a single drop in the ocean”!
TUTTOFOOD CONTACTS
Paolo Borgio Exhibition Manager Ph. +39 02 4997.6644 Mob. +39 348 7485024 Fax +39 02 4997.6587 E-mail paolo.borgio@fieramilano.it
Mrs Claudia Castello Int’l Sales – TUTTOFOOD and FHW China Ph: +39 02 4997 6610 Mob +39 388 9483778 claudia.castello@fieramilano.it Skype fieramilano-claudia.castello