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ir Seychelles, the national – and highly successful – airline of the Seychelles islands operates a modern fleet of Boeing 767-300ER and 767-200 on an expanding route network. Air Seychelles is the main supporter of the vibrant Seychelles tourism economy, ensuring that the islands are connected to key destinations in Europe, the Far East and Africa. Its three Boeing 767-300ER aircraft operate scheduled flights to and from London (Heathrow), Paris (Charles de Gaulle), Johannesburg, Rome, Milan, Singapore and Mauritius. In November 2010, Chennai in India became its Asia hub, enabling passengers to fly onwards to other Asian destinations for business, tourism or medical reasons. In 2013, Air Seychelles will take delivery of the state-of-the-art Boeing 787 Dreamliner. Each year, thousands of passengers discover the extraordinary beauty of the Seychelles Islands, thanks to Air Seychelles’ inter-island network. This operates scheduled flights to Praslin, Bird, Denis, Desroches and Fregate, using three De Havilland Twin Otters (DH6) and one Shorts 360; soon the airline will receive the DHC-6 Series 400 Twin Otter. Air Seychelles is a unique airline. It is the smallest international airline in the world – as noted in the Guinness Book of World Records – but its fleet is one of the most modern and its standards of service among the very best. The airline operates an on-line booking system at www.airseychelles.com and which is widely recognised as one of the most affluent holiday destinations in the world. Its high quality accommodation and facilities make it an exclusive destination for a prime A-B consumers – those with money to spend on luxurious living. More than 300,000 passengers a year fly on Air Seychelles in search of leisure and entertainment in the beautiful islands of Seychelles.
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Silhouette – Inflight magazine Silhouette is a high quality lifestyle magazine, published three times a year, and distributed in seat pockets as a complimentary in-flight service. Copies are also distributed to travel agents, tour operators, and all Air Seychelles offices around the world. Silhouette aims to capture the essence of the airline’s island destinations while reflecting its international reach. Its mission is to interest, entertain and inform its passengers by combining the best of international colour photography with entertaining and informative articles in both English and French. The result is a top quality, fullcolour magazine with a captive audience, widely acclaimed as one of the best publications of its kind. Market research has shown that each issue of the magazine is read by more than half a million people and reaches a broad spectrum of business people, frequent flyers, government officials and leisure travellers. With competitive rates and a unique captive audience, Silhouette offers exceptional value for advertisers.
20 11 Publishing Schedule
Silhouette is published three times a year. Issue
Booking Deadline Material Deadline
Jan - Apr May - Aug Sep - Dec
Nov 10
Nov 20
Mar 10
Mar 20
Jul 10
Jul 20
Advertising Rates
Free Editorial Promotions
Artwork on CD
Advertising Agreements are for advertising space only. No undertaking is given to include editorial for advertisers.
We will accept ready artwork on CD to the following specifications only.
Special Positions
Format
Guaranteed special position (e.g. facing contents page, facing or within a specified feature), add 16%.
Apple Macintosh – not PC/IBM.
Cancellation in Writing
60 days otherwise 50% will be charged. Tax/VAT not included which may apply.
Acceptable – Illustrator (eps), Photoshop (tiff), Macro Media Freehand (eps), Acrobat Reader (pdf) in 300 dpi images resolution.
Applications
Rates per insertion (Sterling Pounds £).
Publication Dates
Note
January, May, September.
When using Black text over printing should be enabled.
Colour
Colour
Digital File Formats
Backcover
£ 4,500.00
Four months proceeding publication.
All files to be supplied as composite CMYK, in 300 dpi resolution.
Series
Where necessary a minimum bleed area of 3mm or more must be contained within the file.
Black & White
Inside Back Cover £ 3,275.00 Inside Front Cover £ 3,275.00 Double page
£ 4,000.00
Full page
£ 2,400.00
Full payment on one or two issues will be levied if series discount granted and cancelled after two or three issues. £ 2,000.00
Proofs must be generated from the actual artwork supplied. All proofs will be used as a colour guide.
Technical Data
Half page
£ 1,800.00
£ 1,200.00
15% exclusive.
Third page
£ 1,400.00
£ 1,000.00
Discounts and Surcharges
£ 1,100.00
£ 900.00
Quarter page
The above rates are valid throughout. A discount of 10% will apply for space booked for a minimum of four consecutive insertions.
Cancellations
Editorial Rates One page
£ 2,400.00
£ 2,000.00
Two pages
£ 4,000.00
£ 3,200.00
Three pages
£ 5,200.00
£ 4,200.00
Four pages
£ 6,000.00
£ 4,800.00
All rates are for each insert per issue. All rates are quoted in British Sterling Pounds.
Hard Copy Proofs
Agency Commision
Cancellations of, or amendments to advance bookings will only be accepted in writing 30 days prior to publication dates.
Advertising Material
Advertisements should be provided in the form of digital artwork on CD. Any design or typography that is required, will be charged back to the client at cost.
Inserts
Price on application – depends on size, weight, bound or loose.
Format: 285 x 210 mm (portrait) Extent: 96pp plus 4pp cover Materials: Cover 250 gsm art card laminated outside Inside page: 115 gsm glossy art paper Printing: 4 colours x 4 colours throughout Binding: Perfect bound Language: English P.T.O for diagram on advert sizes ...
289mm x 104mm
20 11
Half page (landscape) Type Area:124mm x 180mm Bleed Size: 146mm x 216mm
Terms & Conditions
Diagram: Advert Sizes.
Half page (portrait) Half page Type Area: (portrait) Half page 250mm x 88mm Type (portrait) Area: Bleed Size: 250mm Typexpage Area: 88mm Half One 289mm x 104mm 250mm x 88mm Bleed Size: (portrait) Half page (landscape) third Bleed Size: 289mm x 104mm Type Area: Type Area:124mm x 180mm Half page (landscape) page 289mm xx 88mm 104mm 250mm (landscape) Bleed Size: 146mm x page 216mm TypeHalf Area:124mm x 180mm (Portrait) Bleed Size: Type Size: Area:124mm 180mm Bleed 146mm xx216mm 56mm x 289mm x 104mm Bleed 146mm x 216mm HalfSize: page (landscape) 250 mm Half page (landscape) Type Area:124mm x 180mm Type Area:124mm x 180mm Bleed Size: 146mm x 216mm One-third page (landscape) Bleed Size: 146mm x 216mm 84mm x 180mm
All advertisements in Silhouette are accepted under the following terms and conditions. No variation is
Full Page Bleed permitted unless approved in writing by Air Seychelles, Full Page the Publisher or Managing Director of appointed agents Full Page Bleed Full Page acting on behalf of the Publisher or Airline. Type Area: 250mmFull x 180mm Page Bleed Type Area: 250mm x 180mm Full Page Trim Size: 285mm x 210mm Type Area: 250mm x 180mm 1 Cancellation of confirmed bookings is required in Trim Size: 285mm x 210mm Type Area: 250mm x 180mm Bleed: 291mm 216mm TypexSize: Area: 250mmx x210mm 180mm writing before the booking deadline of the relevant Trim 285mm Half page Full Page Bleed FullIfPage Bleedinsists on cancellation after TypeSize: Area: 250mm 180mm Trim 285mm Size: 285mm x 210mm issue. the advertiser Bleed: 291mm x 216mm Full Pagex x210mm (portrait) FullTrim Page Trim Size: 285mm x 210mm the booking deadline, the advertiser will be liable Bleed: 291mm x 216mm Type Area: Type Area: 250mm x 180mm Type to Area: 250mm 180mm pay one hundredx per cent (100 %) of the contracted Type Area: 250mm x 180mm 250mm x 88mm Type Area: 250mm x 180mm Trim Size: 285mm x 210mm rate. x 210mm Trimadvertising Size: 285mm Trim Size: 285mm x 210mm Bleed Size: Trim Size: 285mm x 210mm Bleed: 291mm x 216mm Bleed: 291mm x 216mm 2 Cancellation or postponement of any portion of an 289mm x 104mm Quarter page 125mm x 88mm
One One third HalfDouble page Page Bleed One third Full Page Bleed page (portrait) Full Page third page Double page (Margin/Type Area) (Portrait) Type Area: page Type Area: 250mm x 180mm One Area: 395mm x 250mm One Type 56mm x Type(Portrait) Type 250mmArea x 88mm395mm x 250mm Area: 250mm x 180mm (Portrait) 56mm Trim Size: 285mm x 210mm thirdx third 250 mm Trim Size: 420mm x 285mm BleedSize Size: 420mm x 285mm Trim 250 Size: x 210mm Trim 56mm x mm285mm Bleed: 291mm x 216mm page page 289mm x 104mm Quarter page 250 mm cape) (Portrait) Quarter page (Portrait) Bleed Size 426mm x 291mm One-third page (landscape) 125mm10mm x 88mm Possible loss into the spine One-third page (landscape) Note: Allow 180mm 56mm x Quarter page 125mm x 88mm 56mm x 84mm x 180mm One-third (landscape) 84mmpage x 180mm x 216mm Note: 250 mm 125mm x 88mm 250 mm Allow 10mm possible loss into the spine 84mm x 180mm Quarter page Quarter page One-third page (landscape) One-third page (landscape) 125mm x 88mm 125mm x 88mm 84mm x 180mm 84mm x 180mm
dscape) m
Double Page Bleed Double Page Bleed Double Page Bleed Type AreaType 395mm 250mm x 250mm Areax 395mm Double Page Bleed Double Page Bleed Type Area 395mm 250mm One Trim Size 420mm 285mm Trim Sizex 420mm x x285mm third Trim Size 420mm x 285mm Bleed SizeBleed 426mm 291mm xx 291mm Sizexpage 426mm Type Area 395mm 250mm Type Area 395mm x 250mm Bleed Size 426mm x 291mm (Portrait) Trim Size 420mm x 285mm Note: AllowNote: 10mm possible loss into spine Trim Size 420mm x 285mm Allow 10mm possible into the spine 56mm x theloss Note: Bleed Allow 10mm possible loss into the spine 250426mm mm Size x 291mm Bleed Size 426mm x 291mm
advertising contract nullifies all earned rate and/or frequency discounts for the entire contract. In such cases, the advertiser or the advertising agency will become liable for the difference between the contracted rate and the published media kit rate on all of the past insertions. Frequency discount applies to those advertisements that have been booked to appear within a 12-month period. 3 All advertisements are accepted and published by the Publisher on the representation of the advertiser and the advertising agency that both are authorised to publish the entire contents and subject matter of the advertisement. The advertiser and the advertising agency shall be held solely responsible for the contents of the advertisements and Air Seychelles, the Publisher and its appointed agents cannot be held liable for any claims if material is not supplied to the specifications laid out in this rate card. 4 In consideration of publication of an advertisement, the advertiser and the advertising agency will indemnify and hold harmless Air Seychelles, the Publisher, the magazine, their officers, agents and employees against losses and expenses (including legal fees) and losses resulting from the publication of the contents in the advertisement, including, and without limitation to, claims or suits for libel, violation of right of privacy, defamation, trademark or copyright infringement, misappropriation or plagiarism. 5 Execution of an order is subject to the Publisher’s approval of copy, including display, text and illustration. Air Seychelles and/or the Publisher reserves the right to reject any advertisement for any reason at any time.
Double page (Margin/Type Area) 6 The Publisher maintains control on the placement of Double page (Margin/Type Area) advertisements and reserves the right to deny special Double page (Margin/Type Area) Type Area: 395mm x 395mm 250mm Type Area: x 250mm positioning and refund any surcharge fees paid for Type Area: 395mmx x285mm 250mm Trim Size: Trim 420mm x 420mm 285mm special positioning. Size: Double (Margin/Type Area) Double page (Margin/Type Area) Trim page Size: 420mm x 285mm 7 Air Seychelles reserves the right to change Type Area:loss 395mm x 250mm Type 395mm x advertising 250mmrates on a 60-day notice. Note: Allow 10mm Possible into the spine Note: Allow 10mm Possible loss intoArea: the spine Trim10mm Size: 420mm 285mm Trim Size: Note: Allow Possiblexloss into the420mm spine x 285mm 8 If the advertiser or the advertising agency fails to
Quarter page Note: Allow 10mm possible lossAllow into the spine Note: 10mm possible loss into thex 88mm spine 125mm
submit advertising material on time, Air Seychelles,
in consultation with the Publisher, Advertising Agency Note: Allow 10mm Possible loss into the Possible spine loss Note: Allow 10mm into the spine and Advertiser, reserves the right to repeat a previous advertisementof the correct size/technical specification or run a house advert or blank page. In any case the
advertiser or the advertising agency will be liable to pay one hundred per cent (100 %) of the contracted advertising rate. 9 The Publisher reserves the right to add the word ‘advertisement’ at the top or anywhere within any page that, in the Publisher’s sole judgement, too closely resembles the editorial pages of the publication. 10 If the Publisher is asked to compile advertising material for an advertiser or its agency, the Publisher reserves the right to raise a charge for doing so and will do so prior to proceeding with the work. The Publisher will endeavour to seek the final approval of the advertiser or the advertiser’s agent before going to print, but reserves the right to proceed with publication of said material if the advertiser or its agent has not responded with authorisation before the print submission deadline. 11 If the Publisher has compiled material for an advertiser, the Publisher or its appointed agents assume no responsibility for any inaccuracies or misrepresentation thus caused as outlined in point 5 above. 12 The advertiser and the advertising agency are jointly and severally liable for payment of all invoices for advertising placed. The advertiser and the advertising agency agree not to make promotional or merchandising reference to Air Seychelles without written permission of the Publisher. 13 Payment is due 30 days from the date of invoice. All payments should be made in the currency as stated on the invoice. All rates are quoted as payments due, free of all withholding taxes and duties unless specified. The Publisher and appointed agents reserve the right to ask for prepayment from any advertiser or its advertising agency. 14 If charges for advertisements which have been placed correctly as per this media kit are not paid in full to Air Seychelles, the Publisher or appointed agency from the advertiser’s agency, the Publisher or appointed agency reserves the right to collect said charges from the advertiser, and the advertiser’s agency shall execute all assignments. In addition, Air Seychelles may hold the advertiser and its agency jointly and severally liable for all sums due to the Publisher or appointed agent, even if the advertiser has previously paid the agency. 15 A 1.5 % per month service charge (18 % per annum) will be added to all invoices 30 days or more past due. Where necessary, any legal or collection fee is incurred in collection efforts will also be added to charges due. 16 The Publisher assumes no responsibility for any errors or omissions in any advertiser index, or in any advertising typeset by the Publisher. The Publisher is not liable for any failure to publish or circulate all or any part of any issue because of circumstances beyond its control. The liability for any error or omission or delay for which it may be legally held responsible, shall not exceed the cost of the space paid for and occupied by such individual advertisement.