Advertising in
the inflight magazine of air uganda part of the
i s s u e issue
number
005
february–april
n u m b e r
0 0 3
a u g – o c t
2 0 1 0
issue
number
002
may–july
issue
2010
number
001
february–april
2010
2011
the inflight magazine of air uganda part of the
asante issue number 001 february–april 2010
asante issue number 002 may–july 2010
asante issue number 005 february–april 2011
A WORLD AWAY FROM THE CITY
Just 15 Kilometres from Kampala and 35 Kilometres from Entebbe, on the shores of lake victoria, rests a resort of ultimate beauty, tranquility and peace. This newest addition to the Serena family is the perfect resort to unwind and escape the stresses of city life.
The central lounge and reception
The rooms and suites
Maisha Mind Body and Spirit Spa
your complimentary copy
the inflight magazine of air uganda part of the
the inflight magazine of air uganda part of the
asante issue number 003 aug–oct 2010
the inflight magazine of air uganda part of the
The pool and garden view
LAKE VICTORIA SERENA
your complimentary copy
RE SO RT
PO Box 37761, Kampala, Uganda, Lweza-Kigo road, Off Entebbe road or Call +256 41 7121000, Fax +256 41 7121550 e-mail: lakevictoria@serena.co.ug
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Asante (meaning ‘thank you’ in Kiswahili) is the quarterly in-flight magazine for Air Uganda. This attractive, full-colour glossy publication aims to interest, entertain and inform passengers, whether they are travelling for business or leisure. Asante is provided free of charge in seat pockets, displayed at Air Uganda offices and at travel agencies. WHY ADVERTISE IN ASANTE? • Asante reaches a broad range of government officials, business people, Celestar frequent flyers and leisure travellers. •
Each edition of Asante reaches more than 100,000 passengers. It has a captive audience and recent survey shows that more than 80 per cent of the passengers read Asante. The readership is relatively affluent and is steadily increasing.
•
Top quality writing and photography provide a stimulating read.
•
With copies on each aircraft for a three-month duration, your advertisement enjoys continuous exposure.
•
Excellent value for money.
•
Be associated with one of Africa’s up-and-coming Airlines.
WHY AIR UGANDA? Air Uganda is a member of the Aga Khan Fund for Economic Development (AKFED) and has been in operation since November 2007. Air Uganda is also a member of Celestair Group, with sister airlines in West Africa, Air Burkina , Air Mali, and in Europe, Meridiana and Eurofly. The Meridiana group has a combined fleet size of 38 aircraft.
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your complimentary copy
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Air Uganda’s growing fleet includes two CRJ-200s and two MD-87s. The MD-87 has 99 seats; offering both Economy and Business Class service; 20 Business Class seats and 79 Economy Class seats. The interior has been refurbished with leather seats, giving the client comfort on board with ample leg room. The CRJ-200 has 50 seats offering an all Economy Class service. Air Uganda has a strong and convenient regional network. Current destinations from Entebbe include: • Nairobi (Three times daily) • Juba (Daily) • Dar es Salaam (Six times a week) • Zanzibar (Twice weekly) • Mombasa (Twice weekly) • Kigali (Five times a week) PASSENGER BENEFITS • Fastest routing and convenient schedules to or from Uganda. • Best value fares to all the destinations. • Un-rivalled on time punctuality (89 per cent in 2010). • Flexible check-in up to 30 minutes before departure for passengers with hand luggage only. • Excellent service from a friendly, professional cabin crew. INTERLINE U7 PARTNERS AT ENTEBBE Interline connections to the rest of the world to and from Entebbe with: • Brussels Airlines • Emirates • Kenya Airways • Qatar Airways • ZanAir (Code share in progress on Dar es Salaam & Zanzibar routes) • RwandAir (Code share partners on Kigali route)
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Advertising Rates and Tech Specs Technical Data
Advertising Rates Gate fold ................................................................................................. $5,500.00 Back cover ............................................................................................ $3,800.00
ARTWORK ON CD OR DVD :
Inside front cover ........................................................................... $3,300.00 Inside back cover ............................................................................ $3,300.00 Double page ...................................................................................... $3,400.00 Full page ................................................................................................ $1,875.00 Half page ............................................................................................... $1,250.00 One-third page .................................................................................... $935.00 One-quarter page ..............................................................................$575.00 Agency Commission: 16 % not inclusive. Plus Tax/VAT: Rates do not include taxes which may apply
Format Apple Macintosh (currently running OSX).
Applications Acceptable . Indesign CS / CS2 – All links and fonts included. . to curves). Illustrator CS / CS2 (eps) – Outlined (all fonts converted
Special Positions Specific pages ...............................................................................10 % Extra Within a specified feature ........................................................10 % Extra
Acrobat (PDF) – High resolution PDF in CMYK. Not Acceptable
Branding/Gatefolds/Inserts: Contact us for the rates.
Discounts & Surcharges
NOTE:
2-3 Consecutive insertions: 5 % 4 Insertions: 10 %
Editorial Rates
r When using Black Text over printing should be enabled.
Full Page......................................................................................... $1,500.00 Double Spread...........................................................................$2,800.00 Three Pages..................................................................................$3,800.00
Digital File Formats necessary a minimum bleed area of 3mm or more must be contained
Four Pages.................................................................................... $4,500.00
Hard Copy Proofs
Publishing Schedule
Proofs must be generated from the actual artwork supplied. All proofs will
Publication Dates
be used as a colour guide.
February, May, August and November.
Deadlines
Issue Feb-April May-July Aug-Oct Nov-Jan
Booking deadline Dec 10 March 15 June 15 Sept 15
Material Deadline Dec 22 March 30 June 30 Sept 30
Advertising Materials Advertisements should be provided in form of digital artwork on CD/DVD. Any design or typography that is required, will be charged back to the client. Cancellation in writing: 60 days COLOUR: Four months proceeding publication. SERIES: Full payment on one or two issues will be levied if series discount
ADVERTISEMENT SIZES Double Page (Bleed) .............................................................. H 289mm x W 426mm Double Page (Trim) .................................................................H 283mm x W 420mm Full Page (Bleed) ........................................................................H 289mm x W 216mm Full page (Trim) ..........................................................................H 283mm x W 210mm Half Page (Horizontal) ..............................................................H 124mm x W 180mm Half page (Vertical) ..................................................................... H 250mm x W 88mm One third page (Horizontal)....................................................H 84mm x W 180mm One third page (Vertical)..........................................................H 250mm x W 56mm Quarter page ................................................................................. H 125mm x W 88mm One sixth page ................................................................................ H 84mm x W 88mm
granted and cancelled after two or three issues.
For more information contact: $BNFSBQJY .BHB[JOFT -UE r 10 #PY (10 /BJSPCJ ,FOZB 5FM r 'BY PS E-mail: DBNFSBQJYVL!CUJOUFSOFU DPN r DVTUPNFSDBSF!DBNFSBQJY DP LF r TBMFT!DBNFSBQJY DP LF
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