FURNITURE DESIGN SPRING 2016
FURNITURE 495 & 305 SPRING 2016
Contents
Executive Summary Designers Collaborations Ideation Design Brief Sketches Inspirations Concept Development Introduction Concept 1 Concept 2 Concept 3 Condensing First Revision New Concept Inspiration Hand Rendering Digital Models Final Model Renderings Building Prototyping Viewports Scale Model Full Scale Final Mock-up Pedestals Final Revision Interaction Layout Inspiration Sketches Digital Model Building ICFF Set-up Unpacking Final Outcome ICFF Show
Executive Summary The work in this book is the product of a collaboration of two classes (FURN 495 and FURN 305) from the Savannah College of Art and Design’s Furniture Design Program towards the International Contemporary Furniture Fair (ICFF) in New York. Over a eight week period, the team of students completed an exhaustive research interactive booth designs that would attract industries, professional and future students. The details was down to considering the convincing storytelling, ergonomic calculation of space and in the selection of furniture pieces to be selected to the exhibition. This book outlines and illustrates the entire research process and conveys the successful collaboration of two classes in the Savannah College of Art and Design Furniture Design program and its presentation at the ICFF.
Designers
Thorin Arsenault Thorin Arsenault is a Maryland native that grew up traveling the world with his family and has been greatly influenced by his travels. After high school he began pursuing a degree in photojournalism & fine art photography at the Corcoran College of Art + Design, later transferring to the Savannah College of Art + Design, making it possible for him to focus on his love for craftsmanship and expand his knowledge of design in the furniture industry. As a skilled craftsman he was one of the primary fabrication “specialists� for the ICFF booth. thorin.arsenault@gmail.com
Maura Costello Maura Costello is a Chicago-born designer with knack for form & space. After spending some time studying interiors, she naturally fell in love with furniture. As a designer, Costello is inspired by the possibility of improving lives through meaningful design. mcoste21@student.scad.edu
Alejandra Orellana Auad Alejandra Orellana is currently student at Savannah college of Art and Design, majoring in furniture Design and minoring in Service Design. Originally form Guayaquil –Ecuador, her approach on design has to do with social consciousness for the market product, creating not only aesthetically pleasing products but including a critical thinking process. Alejandra has the opportunity to work in the Ecuadorian market and is looking forward to know the rest of the industry. aorell20@student.scad.edu
Emerson Townsend I am a junior furniture design student at The Savannah College of Art and Design, planning to graduate June 2017. I am very excited to explore my creativity outside of academic settings. I believe that design is a language that can help us connect with the way we think, interact and feel with objects. I feel that design is about identifying the project or the problem and to solve it for a better outcome. etowns21@student.scad.edu
Designers Leilei Walker A decorated veteran Leilei dedicated the first half of her life to her country. The next half she plans to devote to her passion. Currently a senior at Savannah College of Art and Design pursuing a Bachelor’s of Arts degree in Furniture Design with a completion date of June 2016. She has completed classes that emphasize creation, representation skills, planning and methodology, fabrication, transformation from concept to practical application and use. She endeavor’s to emphasize the “craft” in “craftsmanship” through her work. Leilei prides herself in working hard to achieve the highest standards of design. leileiwalker0109@gmail.com
Daniel Angueyra Daniel Angueyra is a senior in Industrial Design born in Bogota, Colombia. During his years at SCAD he participated in two projects that were chosen to be displayed in the showcase. He likes simple design with combined materials. Performance and elegance are his main inspirations. dangue20@student.scad.
Ashley Callaway I aspire to make things wonderful, look fantastic and function well. I’m pursuing furniture design with a double minor in interior design and business. I believe inspiration flourishes in all sorts of ways, from a conversation to a coconut. Attention to detail is extremely important to me and that is beauty. Born and raised in northern Virginia but proud to call Savannah Georgia my second home. acalla20@student.scad.edu
Haley Clingan Haley Clingan is a furniture designer with a minor in fibers. With these disciplines my goal is to create original and inspiring works through the manipulation of wood, metals, fabrics, and other materials. This project was to design and build a unique experience that will allow us to showcase SCAD Furniture and the student work within the department. She took part in helping to create original ideas for how the booth would look. She was a part of the graphics team, and helped out with the fabrication of the booth. hcling20@student.scad.edu
Ashlyn Dillard Originally from Northwest Arkansas, Ashlyn Dillard studies furniture design and accessory design at Savannah College of Art and Design. Design has always been a huge passion of Ashlyn’s. She always had an eye for photography and graphic design, and now turning her 2D passion into 3D, with furniture design. Furniture is such an important part of everyone life. If one does not love and feel comfortable in their furniture, their house won’t feel like home. We often do not think about how much of an impact the comfort of the chair we sit in to start our morning, affects the rest of our day. Ashlyn’s goal is to create beautiful, long lasting, sustainable, and functional furniture for families to enjoy in their home. ashlynjdillard@gmail.com
Luz Gallegos Furniture design is a career that allows me the opportunity to develop, design and create objects that impact a person’s life on a daily basis. Therefore, I see design as something that should have both beauty and comfort in the same level of importance. My personal style is to include the concept of lightness and simplicity to furniture while adding a small detail that makes each piece stand out. lgalle21@student.scad.edu
Manami Goto Born and raised in Shizuoka Japan, Manami is B.F.A. interior design major and furniture minor at Savannah College of Art and Design. Her design is based on massive amount of research that gives the best comfort for the user and the client. Having her background as Japanese, her design constantly comes back to spirit of Zen, appreciation of nature and materiality. As a second year student at SCAD, she appreciates all the potential opportunities she has around her. magoto20@student.scad.edu
Cameron Joost Good design is challenging, but that’s when you roll up your sleeves and turn the challenge into an opportunity to push boundaries! It tests patience and details. I believe the smallest detail can have the largest impact, be it physical or an experience, a feeling, a moment, or a conversation. I am a design student who loves to create and values simplicity. Born and raised in rural Texas, I find inspiration in nature, good people, and good vibes. I love yummy food, antiquing, groovy music, art, gardens, and learning about people and photography. My favorite places are parks, bowling alleys, and bakeries with really good cupcakes. cameronjoost@gmail.com
Designers Nicole Leung Nicole Leung, Canadian born and raised in Hong Kong. She is in her senior year finishing a B.F.A. in Interior Design and a minor in Furniture Design at Savannah College of Art and Design. Interior and furniture design have always been her interests and passions, learning from both majors benefit me from taking care of the big space to every aspect. Leung believes a good design should make an impact to the world small or big, aesthetically and functionally. Her vision to be able to work on what she loves, and “Design better for the better�. nleung20@student.scad.edu
Ellen McGarrigle Ellen McGarrigle is a furniture, jewelry and product designer originally from Chicago, Illinois. She is currently pursuing her BFA in furniture design at the Savannah College of Art and Design with plans to graduate in 2017. Ellen says that she thinks three-dimensionally and has always had a passion for creating physical objects using a wide variety of materials. Her goal as a designer is to make the world a softer, easier, better place. emcgar20@student.scad.edu
Patricia Optiz
Patricia Opitz is originally from Rio de Janeiro, Brazil and is currently attending Savannah College of Art and Design to study Furniture and Jewelry design. She has a passion for building, creating pieces manually and draws inspiration from nature. Patricia likes developing designs with a simple look but complex construction. She likes challenging herself to work with different materials and experimenting with alternative processes. Being from Brazil deeply influences Patricia’s choices in design and her design aesthetic as she tries to convey her heritage while adding aspects from othkkitch20@student.scad.edu
Bailey Preib Furniture is something that is often unnoticed yet used every single day. It provides comfort, rest, community, and ease of life. A house is not really a home until one has snuggled into a chair while drinking morning coffee. As a furniture designer, Bailey Preib aims to make furniture that is personable, beautiful, minimal, and most importantly functional. She takes pride that her profession has an impact on the daily lives of every human, and therefore; has a deep passion for the importance of good design. Bailey dreams of creating a community in which responsible design and original ideas are mingled together. Originally from North Carolina, Bailey now studies furniture design at the Savannah College of Art and Design and plans to graduate in the spring of 2017.
bpreib20@student.scad.edu
Maggie Saunders My name is Maggie Saunders and I enjoy blurring the lines between art, decoration and design, creating different ranges of furniture. So far my life has been filled with fabulous and unusual experiences; from being born in the South to attending and elite boarding school in Connecticut, to traveling and living all over Europe and Asia, finally finding myself living in Georgia and studying furniture design at Savannah College of Art and Design. I am currently focusing on market research and concept development. laylonsaunders@gmail.com
Collaborations
SCAD undergraduate and graduate students have skills and mindsets that attract industries outside schools. The SCAD booth introduces 3 major collaboration projects with industries.
Design Within Reach EcoMadera Batey Rehab Project These collaboration tells that SCAD students...
Pushes boundaries of what exists in the design world Challenges cultural issues Have ability to create manufacturable work Have broad connections and resources, attracting future
Collaborations
Design Within Reach (DWR) Design Within Reach is the one-stop resource for the best in modern design. Founded in 1999, with the belief that great design should be accessible to everyone, DWR’s business has grown to include retail locations in the U.S. and Canada and a successful e-commerce website. DWR Customers will never see a “do not touch” sign and they’re invited to linger, bring their dog or kids and join the company for design events.
-DESIGN WITHIN REACH
This was the very first student collaboration with DWR. In this design projects, SCAD Furniture Design students were asked to design a tabletop accessory and a coffee table. The importance of the class was to gain real world experience designing for a specific company and receive professional feedback with the possibility of adding a new product to their line.
SCAD students can...
Add new design aesthetic in existing commercial market Create beautiful products Connect with reputable company
Collaborations
EcoMadera EcoMadera Forest Conservation is a sustainable forestry and wood products company that operates in Ecuador’s coastal rain forests, one of the most threatened forest regions in South America. The main goal of this company is to help forest communities place their forests under long-term conservation management while building a sustainable economy based on responsible forest management and the production of green wood products.
-EcoMadera
In this design partnership, the SCAD Furniture Design senior class worked with EcoMadera to design and developed a furniture collection. The goal was to identify connecting factors between consumers, designers, foresters and makers that sustainable utilize the Ecuadorian forests.
SCAD students can...
Work with comprehensive process and graphics Build symbiotic relationship with progressive furniture company
Collaborations
The Batey Rehab Project(BRP)
BRP is working in the Bateyes of Barahona in order to rebuild and rehabilitate the communities and their people sustainably with new methods of design always in mind! All projects are designed by university students, and are built upon Venture Trips with the same students and design professionals in the industry. BRP currently works in numerous Bateyes and Barrios within the southern region of Barahona.
-Batey Rehab Project
Over the coarse of a quarter, MA students developed a book of construction documents for furniture to be build by other furniture design students on site in the Dominican Republic.
SCAD students can....
Work outside of materialistic industry Hold a worldwide vision Push the boundary of how design can effect the world
Ideation
Design Brief Sketches Inspiration
Design Brief
Explore and discover SCAD´s furniture design program by immersing in the purpose behind the Furniture being showcased. The experience created in the booth would explain the idea, concept, and purpose behind two or three selected pieces. The main goals are too invite the viewer to participate and engage with the exposition and too represent connections and reaching out. The booth will show how the furniture being showcased was developed based on humanitarian connections and the worldwide reaching out capabilities they represent.
Reaching out to people, community and environment. Through the partnership with EcoMadera (forest conservation company), SCAD Furniture students were able to create professional quality products using a variety of intelligently harvested wood. For the ICFF booth the goal is to bring to life the theme of reaching out in a physical and interactive manifestation that will create abundant activity in our space. Using this project as the main story and focus, the booth will be an immersive environment that shows buyers and prospective employers that SCAD delivers quality professionals while engaging future students and publications with a strong opportunity for social media presence.
“SCAD: Where Function Meets Talent”1 sells the furniture design department’s ability to produce amazing concepts and products because of the resources and connections offered by SCAD. In this, we promote the talent of the students2 and the integrity of the school while attracting new connections3. Working backwards from students’ recent work that encompasses a compelling story4, the backdrop will take on the identity of SCAD’s brand to reflect the values that pushed the school to be able to offer the featured opportunities in the first place.
Sketches
-School name “SCAD” in the middle -Interactive open space -Some ambiguous enclosed space
- “SCAD” advertising -Hanging element from ceilings -Interactive open space
- “SCAD” advertising - Eye-catching hanging object from ceiling -Interactive space in the middle
Sketches
- “SCAD� advertising -Circulation from all 3 sides - Some graphic advertisement
-Honey comb pattern= Bee mascot -3 side free entrance - Interactive space
-Hanging element for entertainment -Interactive space -Interactive activity on the wall
Inspiration
Inspiration
Concept Development Introduction Concept 1 Concept 2 Concept 3 Condensing First Revision New Concept Inspiration Hand Rendering Digital Models Final Model Renderings
Introduction The class broke up into three teams. Each team came up with different concepts as to what kind of booth they wanted. We tried to keep in mind the theme of reaching out as well as SCAD’s overall aesthetic. After completing the idea, each team made renderings and presented their concept.
Concept 1 Booth characteristics: • • • • • • • •
Experientially engaging without being interactive or cheesy Enclosure and material peeks interest and brings you through Wall develops as concept develops Hand renderings staged with physical pieces Material on enclosure wall is what makes up lamps above DWR Balance between exposure and reveal Balanced amount of information, products and imagery Area for takeaway and grab bag
Wrapping structure inspiration
Showcasing process inspiration
Concept 1
Concept 2 Concept 2 focused on reaching out to designers, industries and professionals from a stance of passionate design school but with professional manner. The dominance color scheme of reflective gold, white and toned down brown keeps the design in a professional look whereas color scheme of orange, green, purple and yellow keeps the playful touch. Savannah itself is visually integrated by abstracting the iconic figures from the city. The hanging light bulb gives the feel of Spanish moss at the same time the glass bowl representing the central fountain in Forsyth Park.
Floor plan sketch (Scale 1-0’=1�-0)
Finalized rough graphic model with human scale
Concept 2
Concept 3
Concept 3 is to create a welcoming space, a lounge area to provide a space to talk and linger, a gallery space to showcase student work, and an interactive element, an oversized book. This concept also ties in honey comb shapes to relate to SCAD’s aesthetics making some of the pieces functionally useful. The importance of having takeaways allowed for students to be showcased even if their own work was not able to be in the booth. In this booth the idea of having custom built pedestals that would allow for the storage of extra take away products to be kept is functional and simplistic.
Booth sketch with display furniture and visitor interaction.
Concept 3
Condensing At the begging of this project everyone in the class contributed with different images that inspired us to develop concepts and ideas for the booth. We all pinned those images up and discussed them as a class. While this happened we were able to realize that some of us had similar concepts and that it would be beneficial for us to further develop them in groups. After presenting our concepts to the group, we decided to combine the three concepts. Each group had aspects we liked, so we narrowed down the best of each group to make up a new concept. From the first concept, we choose to incorporate the overall structure. We enjoyed the way it was more organic and compartmentalized the different pieces we were showing. From the second concept, we took the colors and aesthetic. This concept best represented the SCAD style. Lastly, from the third concept, we choose to incorporate the shelving as well as some sort of interactive element. With our new information, we went back to the drawings board to redevelop a final concept. Some of the ideas that were developed were to have something that would invite the viewers to interact with the booth. In fact, one of the suggestions to do this was to have a section within the booth were people could form their own origami chairs and then hang them in the walls of the booth. We also considered adding mirrors or a map with which the viewers could interact with by pinning were they come from and then too draw a line to where they are now. This idea was imagined as a way to represent the importance of connections and reaching out. We also developed a concept which contrasted with this ideas by implementing the element of mystery and discovery to the booth. The idea behind this was to engage the audience by letting them look at the furniture only from small viewports and not allowing them to get close to it. As we continued to discuss and visualize all of the options for the design of the booth we were able to come up with our final design which joined all previous ideas in a more simple elegant way. The main aspects of our final design were the wooden panels that outlined the booth and organized the furniture within it. This panels had triangular cut outs which allowed the viewers to easily see the furniture and find it approachable but at the same time it marked the space were each piece belonged. We combined this design element with white platforms to raise each piece above ground level and to have the solid back wall painted in a deep blue color.
City Dwellers
First Revision New Concept Inspiration Hand Rendering Digital Models Final Model Renderings
Different Direction We presented out combined idea to the Design Group who was overseeing our project. They did like the direction we were going and asked us to come up with some more ideas. Deciding to totally revamp our designs, we tried to come up with something that would impress and stand out. Questioning what a booth actually was, we decided to do something we had never seen before. Our idea was to create mystery while displaying our furniture in a unique and desirous way. We also wanted to keep the furniture safe from people touching or sitting on it.
The new concept was revolved around museum signs that say “Do not touch or Sit on�.
New Concept Essentially, the new concept consists of a box that does not allow people to enter. There will be viewports in which people can look through in order to see the furniture within. The viewports will be different heights. In order to hide all the construction, each viewport will only allow the user to see one piece of furniture. Multiple viewports may be looking at the same piece of furniture. The outside of the box will b faceted and skinned in a reflective surface. This is to create intrigue and to stand out from far away. Once people approach our box, they will see the viewports. The curiosity as to what is behind the viewport will draw people into our booth. The outside would also have three different colored lines running across it. This is represent the three different stories we are conveying.
Students will be standing around the box to talk to people as well as looking into the viewports so passer byers will know to do the same.
Inspiration
Inspiration
Hand Rendering
Hand Rendering
Digital Models We modeled the outside of the booth in Rhino. The color had not been decided at this point, but we knew it was going to be black, chrome, or gold. The viewports also had not been finalized as to whether there would be colors around just the viewport or across the whole structure.
Digital Models
Final Model
Top View
Close-up
Renderings
Building Prototyping Viewports Scale Model Full Scale Final Mock-Up Pedestals Final Revision Interaction Layout Inspiration Sketches Digital Model Building
Prototyping PLEASE DO NOT TOUCH OR
SIT ON : : : Student pieces are one of a kind We do not want the pieces to be broken
Presenting furniture pieces in enclosed space with perfect angle/ height/view
Once we finalized the concept, the building team started figuring out details and building prototypes. The building team figured out what heights the viewports would be as well as how many there should be. They mocked up cardboard viewports to test out ergonomics. This included how large the viewport should be as well as the distance needed between the object and the viewport. In this stage, we also decided the layout for the inside of the box and which furniture pieces we would use.
Viewports
• Small models could be hanged at eye level height
Company logo
Simple linear hole
Holes set to show the whole piece in sight
Viewports Pedestal/ Viewport floor plan (Scale 1-0’= 1/2”)
DWR Coffee Table
Above view
Dimension: 4’ x 8’ x 3’ x 6’ Height: 8’ Viewports: 4 3’ , 3’6” - considering wheelchair height and shorter people 4’ , 4’6”-considering average eye level
Pedestals Viewports Pedestal/ Viewport floor plan (Scale 1-0’= 1/2”)
BRP iPad IPad mini: 7.31” x 9.50” Dimension: 1.5’ x 1.25’ Height: 1’ Incline: 35 degree Viewports: 1 4’3” - considering a little shorter than average eye level Simple linear hole
Dimension: 1’x 1’ Height: 0.75’ Incline: 35 degree Text: Times New Roman font 12 Viewports: 1 4’3” - considering a little shorter than average eye level Simple linear hole Inside view
Viewports Pedestal/ Viewport floor plan (Scale 1-0’=
ECOMADERA Mock-Up
3 options for viewports
Dimension: 2’ x 1.5’ Height: 1.5’
Inside view
Viewports: 1 4’ - considering average eye level Triangle shape - entertaining shape
Scale model Once the digital renders were done, the team could start building the physical model of the outside of the booth. We started with a 1/4� scale model made out of cardboard.
Full Scale
Final Mock-Up
Final Mock-Up
Pedestals
View Port
Pedestals
Pedestals Pedestal space dimensions
Developing floor plans
Sketches
Infographic
Pedestals
Final Revision Interaction Layout Inspiration Sketches Digital Model Building
Interaction Layout
The concept was very interesting and well received by everyone including the Design Group. However, time was running out and we only had a week left before the truck was coming to drive the booth to New York. We desperately tried to think of ways in which to build the booth in the alloted time with the resources and finances we had. It became apparent that we simple could not complete the task in time. It was decided that we needed to redesign the booth yet again. This time with realistic restrictions. We had to design and build the booth in a few days so there was little time to debate. We still did not want the furniture to be touched/ sat on, so we would incorporate pedestals. Also we decided to make the booth open instead of closed off like a box. Since we had such little time, we opted to make the booth look nice, but not to overpower the furniture or make something crazy. We decided to keep the essence of the facets through triangles. Instead of a reflective material, it was decided we would use navy and white for the colors. This was so the furniture would pop, but not be lost in crazy material or colors. Immediately we started drawing mock ups and planning out what we wanted. We also made digital models and renders. The furniture we chose to showcase remained the same with an addition to one or two pieces due to the new space we had to work with.
Inspiration
Sketches
Digital Model
Building
PVC pipes were used to hold the pedestal up. They were attached to small MDF circles that were glued to the plywood. Front and side panels were covered with plywood so the PVC pipes would not be seen.
Building
Building
Building
After setting everything up including placing the furniture in the booth, we took it all apart. Then we loaded it into the truck and sent it off to New York.
ICFF Set-Up Unpacking Final Outcome ICFF Show
Set-Up
Unpacking
Final Outcome
Final Outcome
ICFF Show
ICFF Show