Since the birth of humans, wars have always been happening and set a weird feeling of fear around us. As if this would not be enough, the feeling of fear would also come from other issues such as diseases that would kill thousands and more people. Nowadays, we also have new issues leading to this feeling. Wars, as we saw in the past century, have became more and more violent with more powerful weapons allowing to destroy entire cities in one shot. In the 21th century, terrorism is creating fear, due to its unexpected aspect, it can strikes at any time without having an idea of when it would happen. Natural hazards, are also an uncontrolled event that may happen any time and will always kill and injured thousands of people. Then we understand that the place we live in, the earth, is not so safe and that anything can happen at any time. This idea of fear was clear when I went to visit the Imperial War Museum. First, you go through the collection about WW1 and WW2, it shows you of families and soldiers used to experiment the war and how scary it could be. Then, an exhibition was ebola the ebola and ISIS, and how Britain is trying to help in those conflicts nowadays. This theme was explored through three different collection, one being beachwear with the use of prints, one aiming at the premium market and the third one targeting the luxury market as its manipulation are much more expensive.