2021: Best Real Estate Company to Work For—New Agents: Coldwell Banker
Chris Linsell | September 22, 2021 | TheClose.com
Coldwell Banker Stats at a Glance: • • • • • •
Year Founded: 1906 Number of Offices: 3,100 Number of Agents: 92,159 Current CEO: M. Ryan Gorman Closed Sides (2020): Unavailable Closed Volume (2020): $240.12 billion
In a bit of a surprise, Coldwell Banker has emerged as our pick for the best real estate brand for new agents due to their consistent commitment to training and mentorship of new agents. Their commitment is demonstrated by their top-down training resources and constant encouragement (and funding) of their franchisees to effectively spur professional development. Their dedication to agent growth makes them a great choice for someone just starting off.
Coldwell Banker Pros
Coldwell Banker Cons
Recognizable, legacy brand
Not many internal lead generation options
Fantastic new agent onboarding programs
No companywide incentives for teams
Excellent companywide events and conferences
Some offices may charge desk fees
Even though the commission and fees at Coldwell Banker are reasonable, they aren’t anything to write home about. If you are considering Coldwell Banker a real estate company to work for, consider the following: • •
No companywide policy for cap, split, or desk fees; all are negotiated at the local level on an agent-by-agent basis Universal 8% per commission franchise fee even after you hit cap
Coldwell Banker Company Culture Throughout our analysis of Coldwell Banker company culture, we kept coming back to the same phrase: client-focused. They live this value with something they call “Big Blue Culture,” which can best be summarized as a “relentless pursuit of the best possible client experience.” This sort of client-centric focus is great for new agents who are still learning the ropes as far as interaction, sales, and best practices. Corporate leaders all the way down to local franchise officials consistently spoke about this aspect of the company’s culture. We spoke with Tracy Bacigalupi, Vice President of Marketing for Coldwell Banker Schmidt Family of Companies, the largest Coldwell Banker franchisee in the country, and here’s what she had to say about the resources available to agents to get them into the swing of Big Blue Culture: “Coldwell Banker has an amazing amount of resources that it provides to realtors and brokers on a local level. Our programs like CBU (Coldwell Banker University) provide an incredibly rich and customizable approach to training that is perfect for experienced agents or people brand-new to the business.”
Coldwell Banker Branding
Coldwell Banker is a legacy brand that’s been associated with trusted real estate service since the great San Francisco earthquake of 1906. Its recent rebranding and logo updates show that the company is committed to moving forward and building a business that has an exciting future, not just a storied past. We’ll admit it—we were skeptical at first to see changes to a trusted logo, but they come with a new-and-improved set of marketing resources that facilitate every agent’s efforts, but especially those of new agents. If you are a New, Returning, or Experienced real estate agent and want to learn about affiliation with the Coldwell Banker Brand, take a look at: www.JoinColdwellBankerToday.com Coldwell Banker-Campbell Realtors is hiring New, Returning, and Experienced agents in the market areas of Orange County, South Los Angeles County, and the Inland Empire.