Realty Digest November/December 2024

NOVEMBER / DECEMBER 2024

REALTYDIGESTONLINE.COM

REALTY DIGEST

A Magazine for Huntington Beach Residents who are Interested in Buying & Selling Real Estate

AVAILABLE: 16351 S. Pacific Avenue | Sunset Beach area of Huntington Beach | Offered at $12 Million Modern Architecture | Built 2021/2024 | Sweeping 270 Degree Whitewater Ocean & Sunset Views | Oceanfront Home on the Sand | Large Sundeck | Approximately 6,300 Sqaure Feet of Living Area | 6 Bedrooms | 6 Full Baths 2 Half Baths | 3 Stories | 3 Car Garage | 2 Driveway Parking Spaces | Luxury Finishes Thru-out | Must See! Sunset Beach is a quaint coastal community located just south of Seal Beach and North of Bolsa Chica State Beach. Limited public parking result in the soft sands & surf of Sunset Beach being much less crowded than adjacent beaches… those who appreciate privacy are drawn to this remarkable stretch of Orange County coastline. If you are ready to start “living at the beach today”, this Sunset Beach oceanfront home is move-in ready and furnished. It is the ideal place to entertain large groups of friends and family simultaneously!

SCOT CAMPBELL Global Luxury Specialist

COLDWELL BANKER-Campbell Realtors 714.336.0394 Mobile scot@campbellrealtors.com DRE# 00943759

scotcampbell.com

The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. ©2024 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.

Happiness is Spending Time with Friends & Family during the Holiday Season! Greetings! I am writing you on a warm December morning in beautiful Huntington Beach feeling blessed to live in such a fantastic community. Of course election years can slow the real estate market, but this years activity level was similar to last year. Mortgage rates were on a roller coaster ride and are ending the year higher than the “experts” predicted. Regardless, I had another very strong year. I closed several homes which were record prices for the area. And, for over 25 percent of my listings, the accepted offer arrived less than two weeks after we went on the market. Heather and I celebrated our 27th year of marriage, and our son Luke will be graduating from Pepperdine University in the spring in Sports Marketing with a minor in Data Science (AI Applications). Our Golden Retiever “CeCe” is now 3 years old and has mellowed out (a little). It has been a good year with some fun times spent with friends and family dining, skiing, cruising, fishing, and relaxing in Catalina.

We are pleased to wish you all the best for the Holiday Season and a very Happy New Year.

SCOT CAMPBELL | Global Luxury Specialist | COLDWELL BANKER-Campbell Realtors 714.336.0394 Mobile / scot@campbellrealtors.com / www.scotcampbell.com / DRE# 00943759

My Listing Commission in the NEW ERA will be 3.5% or Less! How’s the Huntington Beach Market? We’ve entered a NEW ERA in real estate, where the Buyer’s Agent is paid based on the compensation identified in the Buyer Representation Agreement… not an amount published in the Realtor MLS. In the past, there was an emphasis on “Salesforce Marketing” with generous Seller paid Buyer Agent commissions to bring qualified buyers to the table. But this incentive is no longer guaranteed by the MLS Rules. If a Seller offers to pay Buyer Agent compensation exceeding the amount specified in the Buyer Representation Agreement, the Buyer Agent cannot legally accept the additional compensation.

Successful Marketing in the NEW ERA is evolving toward Consumer Product style techniques which emphasize Branding, Emotional Appeal, Packaging, & Multi-Channel Advertising: Branding: Home buyers exhibit predictable consumer behavior. In the biggest purchases of their lives, they prefer to buy from an established & respected brand. Coldwell Banker is the oldest, best known, and most respected Real Estate Brand. Millions of advertising dollars are spent year-afteryear so potential buyers will have a positive association with your home the moment they see the Coldwell Banker sign in your front yard.

This year has been a “roller coaster ride” for housing market conditions in Huntington Beach. At the start of the year, it was

Emotional Appeal: My Home Assistance willFalling position your home get top dollar. I doSpring a Balanced Market rapidly trending towardPreparation Buyer’s Market conditions. mortgage ratestocoincided with the not charge extra for coordinating the professionals that will make your home look fantastic for prospective home buyers.

Market, and we saw conditions shift rapidly into a Seller’s Market (the Days of Supply fell all the way down to 34 days on April 24th). By July 18th, we were back to a Balanced Market at 69 days. During the following months, Mortgage Rates

The to Image FilledNot Marketing Package I create for your property be amazing: Hi-Res fluctuatedPackaging: between 6.11% 7.20%**. surprisingly, the Days of Supply fluctuated toowill (between 59 and 80 days) with photos, drone shots, 2D Floorplan, video, and 3D Virtual “walk through” Tour.

the most recent reading on November 21st being 77 days.

Multi-Channel Advertising: The imagery and property details will be aggressively distributed using multiple marketing channels directly to the consumer to attract qualiﬁed buyers. Your listing will be than both on 2022 2023, this demand has kept the Days of Supply in the Balanced Market range. In summary, the 2024 all &the top and websites: Zillow, Homes.com, Trulia, Realtor.com, ColdwellBanker.com, Redﬁn, and Holiday Season with beMLS. an excellent time to a home inon Huntington Beach. channels: Social Media, eMails, the Realtor It will also besell advertised these additional brochures, retargeting, geo-fence targeting, texting, direct mail, signs, & more!

Today’s 30-year fixed rate mortgage was 6.68%**. Presently the closed sales level for housing in Orange County is higher

Now remains a great time to sell a home in Huntington Beach… In fact, these are excellent 4th Quarter conditions for sellers.

In the NEW ERA, many consumers will find your home on their own, then come tour it without a Buyer’s Agent.

*Days of Supply is defined as the number of days required to sell all the homes currently on the market at the present rate of home sales. ** Mortgage News Daily.

If a qualiﬁed buyer has not signed a Buyer Representation Agreement before visiting your home, I will represent that buyer as a Dual Agent… this service is included in the 3.5% commission.

Certainly a “Salesforce” of Buyer Agents will still try to sell your home. And, some Buyers will prefer to sign a Buyer Representation Agreement with an agent they know & trust. My marketing recommendation to home sellers in the NEW ERA is to encourage cooperating Buyer Agents to show and submit offers. I believe most sellers will consider paying compensation to Buyer Agents per the terms of their Buyer Representation Agreement. It is sensible to consider offers with the Highest Net Proceeds & Best Terms regardless of the amount of compensation paid to the Buyer’s Agent.

Year over over Year Year Year

Year to to Date Date Year

Notably, I offer a discount on the 3.5% Listing Commission when the buyer has an agent. You can redirect these funds toward the compensation of the Buyer’s Agent or toward your other customary seller closing costs.

17241 Lynn Lane | Brightwater Area | Huntington Beach NEW CONSTRUCTION: Amazing Modern Home & ADU CLOSED: Multiple Offers | $4,837,500

Beautiful photo of Huntington Seacliff, Downtown Huntington Beach, Park Area, HB Pier, and South Huntington Beach at sunset.

We are moving into the last few weeks of 2024. So, now is a good time to “look back” at how the residential real estate market performed. I have neighborhood update pages on my website for many areas… including all of those listed on the following pages! In looking at the Huntington Beach Market and individual neighborhoods there are interesting results to point out for the first eleven months of the year (ending 11/30/2024) : Sale Prices: The highest priced homes sold so far were: $7,650,000 (Huntington Harbour), $5,600,000 (Edwards Hill), $5,000,000 (Brightwater), $4,600,000 (Seacliff), and $4,837,500 (rest of the city). Sales Volume: We have seen 1,227 homes close escrow compared to 1,240 in 2023 (1.05% decrease). Average Price: The average closed price this year is $1,452,569 compared to $1,375,960 in 2023 (5.57% increase). Take a look at the following pages for a summary of sales activity by neighborhood, and scan the QR code for more details. If you do not see your area featured, visit ScotCampbell.com.

SCOT CAMPBELL | Global Luxury Specialist | COLDWELL BANKER-Campbell Realtors 714.336.0394 Mobile / scot@campbellrealtors.com / www.scotcampbell.com / DRE# 00943759

Huntington Landmark (Age 55+) Market Report

Huntington Court & Place Market Report (12 months ending 11/30/24)

(12 months ending 11/30/24)

Total Closed Sales: 58 Average Days on Market: 40 Lowest sale: $400,000 Highest sale: $1,001,000 Average Price: $703,172

Total Closed Sales: 8 Average Days on Market: 28 Lowest sale: $1,945,000 Highest sale: $2,550,000 Average Price: $2,346,100

Total Closed Sales: 21 Average Days on Market: 17 Lowest sale: $742,000 Highest sale: $1,425,000 Average Price: $925,495

scotcampbell.com/huntington-landmark-age-55

scotcampbell.com/huntington-court-huntington-place

scotcampbell.com/pacific-ranch

(12 months ending 11/30/24)

Pacific Ranch Market Report

For a detailed Market Report, complete list of closed sales, and a current list homes For Sale in your area,

Downtown Huntington Beach Market Report

Huntington Seacliff Market Report

Edwards Hill Market Report

(12 months ending 11/30/24)

Total Closed Sales: 170 Average Days on Market: 46 Lowest sale: $619,500 Highest sale: $4,225,000 Average Price: $1,771,110

Total Closed Sales: 63 Average Days on Market: 36 Lowest sale: $1,185,000 Highest sale: $4,600,000 Average Price: $2,081,003

Total Closed Sales: 7 Average Days on Market: 73 Lowest sale: $2,500,000 Highest sale: $5,600,000 Average Price: $3,319,400

scotcampbell.com/downtown-huntington-beach

scotcampbell.com/huntington-seacliff-information

scotcampbell.com/edwards-hill-information

scan the QR Code or visit the dedicated webpage I created for your neighborhood on my website.

Bolsa Landmark Market Report

Summerlane Market Report

Brightwater Market Report

(12 months ending 11/30/24)

Total Closed Sales: 33 Average Days on Market: 22 Lowest sale: $1,175,000 Highest sale: $2,705,000 Average Price: $1,734,091

Total Closed Sales: 4 Average Days on Market: 12 Lowest sale: $1,382,274 Highest sale: $1,857,000 Average Price: $1,605,069

Total Closed Sales: 11 Average Days on Market: 44 Lowest sale: $1,625,000 Highest sale: $5,000,000 Average Price: $2,587,909

scotcampbell.com/bolsa-landmark

scotcampbell.com/summerlane

scotcampbell.com/brightwater-information

For a detailed Market Report, complete list of closed sales, and a current list homes For Sale in your area,

Huntington Harbour Market Report

Sunset Beach & Island Market Report

Surfside Colony Market Report

(12 months ending 11/30/24)

Total Closed Sales: 141 Average Days on Market: 44 Lowest sale: $475,000 Highest sale: $7,650,000 Average Price: $1,950,048

Total Closed Sales: 15 Average Days on Market: 54 Lowest sale: $1,072,500 Highest sale: $3,800,000 Average Price: $2,098,851

Total Closed Sales: 9 Average Days on Market: 59 Lowest sale: $1,300,000 Highest sale: $4,600,000 Average Price: $2,916,111

scotcampbell.com/huntington-harbour-information

scotcampbell.com/sunset-beach-information

scotcampbell.com/surfside-colony-information

scan the QR Code or visit the dedicated webpage I created for your neighborhood on my website.

I am Saving Home Sellers money in the NEW ERA created by the National Association of Realtors settlement! My commission policies are designed to sell your home faster, for top dollar, and save you money. I offer a discount on the Buyer Side Commission if I represent the buyer... sometimes just a few thousand dollars is enough to bring a transaction together that would otherwise have resulted in an impasse.

My Listing Side Commission in the NEW ERA is 2.5% or Less! The Listing Commission is what you pay my brokerage to represent you as an Exclusive Seller’s Agent. Some of the many tasks I do as an Exclusive Seller’s Agent include: Providing a market analysis, helping prepare the home for sale, creating the image package, executing all the marketing channels, broker preview, showings, open houses, negotiation and completion of the purchase contract, making sure you are in compliance with all disclosure laws, managing the escrow, and countless hours of follow-up with the lender, escrow officer, and Buyer’s Agent to be certain we close as scheduled. As has been the case for years, many transactions will have a Buyer’s Agent representing the Buyer. In the New Era, the Buyer’s Agent is paid compensation as agreed by the Buyer and Buyer’s Agent in the Buyer Representation Agreement… Not an amount determined by the Seller and published in the Realtor MLS. When an offer is written by a Buyer’s Agent, it will often include a form requesting a commission be paid by the Seller to the Buyer’s Agent equal to the rate which was agreed in the Buyer Representation Agreement. * Cooperating Buyer Agents like to show and sell my listings. I consult my seller clients on appropriate buyer agent compensation, then I communicate the seller’s offer of compensation when buyer agents inquire for showing instructions. I have found this communication technique effectively motivates Buyer Agents who either know or are working with a potential buyer for the homes I am marketing. * Transparency: The MLS system no longer includes an offer of compensation to the Buyer’s Agent. The rate of commission for Buyer’s Agent is entirely negotiable between the Buyer and their Agent. There is no “Standard” Buyer Agent Commission. Since the New Era began, the commission requested by the Buyers Agents on our brokerage listings has most often been between 2% and 2.5%. In the future, there may be transactions where the Buyer elects to pay all the commission to their agent directly to keep the contract price (and property tax assessment) lower. Transactions where the buyer is represented by a family member, attorney, or licensed employee, may have a lower or no commission paid at all to the Buyer Agent… we have already seen examples of these arrangements. Commission rates for Buyer’s Agents will not be uniform in the future. The amount of the fee and who pays it will match up to the circumstances preferred by the parties.

7262 Yellowtail Drive #101, Huntington Beach CLOSED: Represented Buyer - $747,500

16123 St. Croix, Huntington Harbour CLOSED: “Seagate Lagoon” - $1,415,000

4021 Ondine Circle, Huntington Harbour CLOSED: $1,685 PSF - $5,700,000

Scot Campbell is an

experienced, trustworthy,

knowledgeable, reputable,

and above all caring Realtor with 100% 5-Star Reviews.

8842 Dorset Drive, Huntington Beach CLOSED: Represented Buyer/Seller - $1,420,000

In 2024, he already has 31 Transaction Sides

4048 Mistral Drive, Huntington Harbour CLOSED: Represented Seller - $2,380,000

Closed or In Escrow

Totaling over $60 Million. Scot has Brokered over 3,500 Homes

in the last 34 Years! 20372 Everglades | Huntington Beach CLOSED: Represented Seller - $2,380,000

4167 Warner Ave #101, Huntington Harbour CLOSED: Represented Seller - $1,110,000

6792 Silver Beach Circle, Huntington Beach CLOSED: Represented Seller - $2,744,000

16547 Tropez Lane, Huntington Harbour CLOSED: Represented Seller - $1,150,000

1200 PCH #105, Downtown Huntington Beach CLOSED: Represented Seller - $848,000

JUST SOLD BY SCOT

Visit my webpage to view details & photos of my most recent sales!

www.MyJustSoldListings.com

COLDWELL BANKER Campbell Realtors 1720 Pacific Coast Hwy, Suite 101 Huntington Beach, CA 92648

Scot Campbell Awarded #1 Agent Ranking in Huntington Beach! 2024 RealTrends Individual Agent Rankings by City: Huntington Beach, Ca:

Award: America’s Best by Volume Individual Agent: Company:

Scot Campbell

Coldwell Banker - Campbell Realtors

2023 Volume: $40,821,450 ~ Based on 2023 sales data* RealTrends Verified City Rankings - RealTrends is proud to announce the expansion into local city rankings in 2024! This new program allows for top performing real estate agents and teams to join the industry’s most exclusive & verified list of real estate professionals. Verified City Rankings allows the national power of RealTrends to shine a congratulatory spotlight on the top realtors working in local markets across the United States. Verified Performance - RealTrends Verified analyzes Brokerage, Team, & Agent performance data, spotlight ing the top 1.5% of real estate pros. Track Record - RealTrends has been tracking and analyzing real estate performance data for 30 years. Discovery - RealTrends helps benchmark Brokerages, Teams, & Agents against their competition and unlocks unique insights into their performance. Not only does RealTrends recognize top performers in local markets, RealTrends Verified City Rankings makes it easier for home sellers to discover the agents that really dominate the market in their city. Several real estate and business-focused news outlets have published RealTrends agent rankings in the past. These rankings, which highlight top-performing real estate agents and teams, are often featured by a mix of national and regional publications. Outlets that have historically covered or republished RealTrends agent rankings include: The Wall Street Journal, Newsweek, Inman, HousingWire, RISMedia, The Real Deal, and many others. It is an honor to receive this award! I am very grateful to my past & current clients for their support. Having thoughts of Selling? I can answer all your questions, and if relocating is your desire after considering your options, I will help you prepare your home for the market and sell it for top dollar.

Here is a link to my #1 City Ranking in RealTrends: www.tinyurl.com/RealTrendsRankings, or scan the QR Code.

SCOT CAMPBELL | Global Luxury Specialist | COLDWELL BANKER-Campbell Realtors 714.336.0394 Mobile / scot@campbellrealtors.com / www.scotcampbell.com / DRE# 00943759