REALTY DIGEST JANUARY 2025

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Scan the QR Code to read more details and an informative Q&A.

In 2025, you do not need to feel “stuck” in your home because of capital gains tax consequences!

Here are some techniques homeowners are using now to legally reduce, eliminate, or defer capital gains taxes when they sell their personal residence:

IRS Section 121: Allows you to exempt $250,000 (single persons) or $500,000 (couples) in capital gains taxes when selling a principle primary residence provided you have lived there 2 out of the last 5 years.

Buy or Lease what you need, then Lease out your current home: If you have the financial means to buy or lease another home without the sale of your current residence, you can lease out your home to pay the cost of the home you bought or leased. Note: After 2 years, you can do a 1031 tax deferred exchange your old home into another investment property anywhere in the United States. Perhaps you purchase some apartments, a vacation rental, or home(s) that your children lease from you now or in the future.

Stepped Up Basis: Allows the surviving spouse to sell “capital gains tax free” within 12 months of date of death (of spouse). After 12 months, Stepped Up Basis can be combined with IRS Section 121 to get an additional $250,000 capital gains tax free provided home is still the principle primary residence.

Keep in mind, if you are age 55+, Proposition 19 makes it possible to transfer the low property tax assessment for your personal residence to another home anywhere in the State of California. Your property taxes will thus remain low on the home you purchase.

Please verify all tax aspects of selling with your CPA, and perhaps you are not “stuck” at all. The move you would like to make is perhaps both possible & financially prudent.

My Listing Commission in the NEW ERA will be 3.5% or Less!

How’s the Huntington Beach Market?

known, and most respected Real Estate Brand. Millions of advertising dollars are spent year-afteryear so potential buyers will have a positive association with your home the moment they see the Coldwell Banker sign in your front yard.

The SoCal New Year started off with terrible loss of life & property due to wildfires. The distraction of these fires combined with high (7%+) mortgage rates resulted in a lower absorption rate than normal for January. Presently the Huntington Beach Days-of-Supply reading is 119 which reflects a “Balanced Market” (but approaching a Buyer’s Market). Buyers are likely to jump back into the market soon, and I expect Huntington Beach to be the relocation destination for some who lost their homes. If you have had thoughts of selling, the opportunity to purchase your home may be a blessing for a family that has no permanent place to live. Now is a great time to put your home on the market.

Emotional Appeal: My Home Preparation Assistance will position your home to get top dollar. I do not charge extra for coordinating the professionals that will make your home look fantastic for prospective home buyers.

Packaging: The Image Filled Marketing Package I create for your property will be amazing: Hi-Res photos, drone shots, 2D Floorplan, video, and 3D Virtual “walk through” Tour.

Multi-Channel Advertising: The imagery and property details will be aggressively distributed using multiple marketing channels directly to the consumer to attract qualified buyers. on all the top websites: Zillow, Homes.com, Trulia, Realtor.com, ColdwellBanker.com, Redfin, and the Realtor MLS. It will also be advertised on these additional channels: Social Media, eMails, brochures, retargeting, geo-fence targeting, texting, direct mail, signs, & more!

In the NEW ERA, many consumers will find your home on their own, then come tour it without

If a qualified buyer has not signed a Buyer Representation Agreement before visiting your home, I will represent that buyer as a Dual Agent… this service is included in the 3.5% commission.

Certainly a “Salesforce” of Buyer Agents will still try to sell your home. And, some Buyers will prefer to sign a Buyer Representation Agreement with an agent they know & trust.

My marketing recommendation to home sellers in the NEW ERA is to encourage cooperating Buyer Agents to show and submit offers. I believe most sellers will consider paying compensation to Buyer Agents per the terms of their Buyer Representation Agreement. It is sensible to consider offers with the Highest Net Proceeds & Best Terms regardless of the amount of compensation paid to the Buyer’s Agent.

Notably, I offer a discount on the 3.5% Listing Commission when the buyer has an agent. You can redirect these funds toward the compensation of the Buyer’s Agent or toward your other

Huntington Beach Market Updates by Neighborhood

I created “Market Updates” on my website for the areas listed below:

Take a look at the following pages in this magazine for a Summary of Sales Activity for each neighborhood, then scan the QR code for additional details including a list of all the Active Listings and the most recent Closed Sales.

If you do not see your area listed above, visit “For Sellers Menu | Neighborhood Market Reports” on ScotCampbell.com. There is a good chance I created a Market Update for your area too.

Beautiful photo of Huntington Seacliff, Downtown Huntington Beach, Park Area, HB Pier, and South Huntington Beach at sunset.

Huntington Landmark (Age 55+) Market Report (12 months ending 01/14/25)

Total Closed Sales: 60

Average Days on Market: 39

Lowest sale: $429,000

Highest sale: $988,000

Average Price: $708,114

scotcampbell.com/huntington-landmark-age-55

Huntington Court & Place Market Report (12 months ending 01/14/25)

Total Closed Sales: 8

Average Days on Market: 28

Lowest sale: $1,895,000

Highest sale: $2,649,000

Average Price: $2,347,924

scotcampbell.com/huntington-court-huntington-place

Meredith Gardens Market Report (12 months ending 01/14/25)

Total Closed Sales: 9

Average Days on Market: 14

Lowest sale: $1,490,000

Highest sale: $2,250,000

Average Price: $1,760,444

scotcampbell.com/meredith-gardens

Pacific Shores Market Report (12 months ending 01/14/25)

Total Closed Sales: 8

Average Days on Market: 40

Lowest sale: $1,425,000

Highest sale: $1,995,000

Average Price: $1,701,750

scotcampbell.com/pacific-shores

Pacific Ranch Market Report (12 months ending 01/14/25)

Total Closed Sales: 17

Average Days on Market: 16

Lowest sale: $719,800

Highest sale: $1,425,000

Average Price: $947,352

scotcampbell.com/pacific-ranch

Downtown Huntington Beach Market Report (12 months ending 01/14/25)

Total Closed Sales: 183

Average Days on Market: 45

Lowest sale: $619,500

Highest sale: $4,500,000

Average Price: $619,500

scotcampbell.com/downtown-huntington-beach

Market Report (12 months ending 01/14/25) Bolsa Landmark Market Report (12 months ending 01/14/25)

Total Closed Sales: 33

Average Days on Market: 24 Lowest sale: $1,139,000

Total Closed Sales: 4

Average Days on Market: 12

Lowest sale: $1,399,999 Highest sale: $1,999,900 Average Price: $1,638,475

Market Report (12 months ending 01/14/25)

Total Closed Sales: 11 Average Days on Market: 32 Lowest sale: $1,625,000 Highest sale: $3,599,000 Average Price: $2,542,618

scotcampbell.com/brightwater-information

Huntington Seacliff Market Report (12 months ending 01/14/25)

Total Closed Sales: 65

Average Days on Market: 38

Lowest sale: $1,110,000

Highest sale: $4,650,000

Average Price: $2,073,708

Edwards Hill Market Report (12 months ending 01/14/25)

Total Closed Sales: 10

Average Days on Market: 83

Lowest sale:$2,499,000

Highest sale: $5,600,000

Average Price: $3,449,700

Seacliff on the Greens Market Report (12 months ending 01/14/25)

Total Closed Sales: 33

Average Days on Market: 31

Lowest sale: $1,185,000

Highest sale: $1,799,000

Average Price: $1,472,391

scotcampbell.com/seacliff-on-the-greens

Huntington Harbour Market Report (12 months ending 01/14/25)

Total Closed Sales: 144 Average Days on Market: 47

Lowest sale: $500,000

Highest sale: $7,650,000

Average Price: $2,107,037

scotcampbell.com/huntington-harbour-information

Sunset Beach & Island Market Report (12 months ending 01/14/25)

Total Closed Sales: 16

Average Days on Market:186

Lowest sale: $1,080,000

Highest sale: $3,995,000

Average Price: $2,296,681

scotcampbell.com/sunset-beach-information

Surfside Colony Market Report (12 months ending 01/14/25)

Total Closed Sales: 9 Average Days on Market: 59

Lowest sale: $1,449,900

Highest sale: $4,850,000

Average Price: $2,908,322

scotcampbell.com/surfside-colony-information

I

am Saving Home Sellers money in the NEW ERA created by the National Association of Realtors settlement!

My commission policies are designed to sell your home faster, for top dollar, and save you money. I offer a discount on the Buyer Side Commission if I represent the buyer... sometimes just a few thousand dollars is enough to bring a transaction together that would otherwise have resulted in an impasse.

My Listing Side Commission in the NEW ERA is 2.5% or Less!

The Listing Commission is what you pay my brokerage to represent you as an Exclusive Seller’s Agent.

Some of the many tasks I do as an Exclusive Seller’s Agent include: Providing a market analysis, helping prepare the home for sale, creating the image package, executing all the marketing channels, broker preview, showings, open houses, negotiation and completion of the purchase contract, making sure you are in compliance with all disclosure laws, managing the escrow, and countless hours of follow-up with the lender, escrow officer, and Buyer’s Agent to be certain we close as scheduled.

As has been the case for years, many transactions will have a Buyer’s Agent representing the Buyer. In the New Era, the Buyer’s Agent is paid compensation as agreed by the Buyer and Buyer’s Agent in the Buyer Representation Agreement… Not an amount determined by the Seller and published in the Realtor MLS.

When an offer is written by a Buyer’s Agent, it will often include a form requesting a commission be paid by the Seller to the Buyer’s Agent equal to the rate which was agreed in the Buyer Representation Agreement. *

Cooperating Buyer Agents like to show and sell my listings. I consult my seller clients on appropriate buyer agent compensation, then I communicate the seller’ s offer of compensation when buyer agents inquire for showing instructions. I have found this communication technique effectively motivates Buyer Agents who either know or are working with a potential buyer for the homes I am marketing.

* Transparency: The MLS system no longer includes an o ffer of compensation to the Buyer’s Agent. The rate of commission for Buyer’s Agent is entirely negotiable between the Buyer and their Agent. There is no “Standard” Buyer Agent Commission. Since the New Era began, the commission requested by the Buyers Agents on our brokerage listings has most often been between 2% and 2.5%. In the future, there may be transactions where the Buyer elects to pay all the commission to their agent directly to keep the contract price (and property tax assessment) lower. Transactions where the buyer is represented by a family member, attorney, or licensed employee, may have a lower or no commission paid at all to the Buyer Agent… we have already seen examples of these arrangements. Commission rates for Buyer’s Agents will not be uniform in the future. The amount of the fee and who pays it will match up to the circumstances preferred by the parties.

RealTrends Rankings are published in National Publications

Verified City Rankings make it easy for home sellers to discover the agent that dominates their market.

• Verified Performance - RealTrends analyzes Brokerage, Team, & Agent performance data, spotlighting the top 1.5% of real estate professionals.

• Track Record - RealTrends has been tracking and analyzing real estate performance data for 30 years.

• Transparency - RealTrends helps benchmark Brokerages, Teams, & Agents against their competition and unlocks unique insights into their performance.

• City Rankings - RealTrends recognizes Top Performers all the way down to the local level, city-by-city.

Here is the link to my #1 Agent City Ranking in RealTrends: www.tinyurl.com/RealTrendsRankings, or scan the QR Code.

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