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SPOTLIGHT MARKETING PLAN COLDWELLBANKERLUXURY.COM *Based on Coldwell Banker property spotlight marketing plan usage data reported through May 31, 2020: On average, sellers whose agents use the plan benefit with a 1% higher sales price. Not intended as a solicitation if your property is already listed by another broker. ©2021 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 21UYB8_NAT_09/21 ®
Single-Property Website Professionally designed property website that is viewable on all devices and easily shared via social media
PROPERTY MARKETING THAT WORKS
The Coldwell Banker®
In today’s competitive real estate market, the key to
property spotlight
success is differentiation – doing common things in
marketing plan
an uncommon way. In fact, differentiation from the
can help you
competition has become the cornerstone of outstanding real estate service. Coldwell Banker
®
independent agents deliver
exceptional marketing programs that produce results. Each step of this marketing plan is designed to help your
net more on the sale of your home*.
Just Listed eFlyer “Just Listed” announcement eBlast sent to an exclusive list of personal and professional contacts
Property Tour Professionally produced photo slideshow
home sell fast and for the desired price. From concept
Neighborhood Announcement Stunning, oversized “Just Listed” postcards direct mailed to your neighborhood
Targeted Online Advertising Geographic targeting technology markets your property directly to local buyers online and on social media
Social Media Banner Attention-getting online promotion of your home for maximum reach
to completion, your home will be uniquely cared for and expertly marketed.
Property Brochure Beautiful, professionally printed property brochures to showcase your home
Extensive Online Exposure Your home will be displayed on the real estate industry’s most-visited websites and viewed by potential buyers all over the world