Guiding You Home Since 1906
For over 115 years… the Coldwell Banker brand has helped millions of homebuyers achieve their dreams. In 1906, as San Francisco began to rebuild after the devastating earthquake, Colbert Coldwell founded a real estate company with a philosophy different from others of the day: The customer’s best interest above all. In 1914, Benjamin Banker joined him to build a firm that still stands on the principals of integrity, exceptional service, and customer satisfaction. Coldwell Banker has grown to become the premier residential real estate organization in North America by helping millions achieve the “American Dream” of homeownership. In 1924, Coldwell Banker began serving Southern California with the first office in the community of Los Angeles. Today, our presence and success in the Southland is unparalleled. In 1957, Coldwell Banker-Campbell Realtors was founded by E.J. Campbell in Anaheim, California. It is now owned & managed by second generation real estate broker Scot D. Campbell with its oceanfront office located on Pacific Coast Highway in Huntington Beach. Our agents participate in regular training and are supported by a Full Time Managing Broker, Administrative Staff, and highly experienced Transaction Coordinators. Coldwell Banker provides the responsive service of a local brokerage with the stability, resources, and international connections of the leading name in real estate. Watch the YouTube video for more details:
www.CB-History.INFO
Our Core Values Define who we are and inspire everything we do. HOME is at the core of what we do every day. Not only do we understand the rational side of homeownership and how to conduct a transaction, we understand the emotional side as well. And, beyond that, we are Home to some of the greatest agents, most successful businesses, and most prominent brokers who are out there today.
AWESOMENESS is the spirit in every Coldwell Banker agent and office. It is fun, it’s happy, it’s energetic, and full of life.
INGENUITY is looking at things differently, and finding a new way of accomplishing something that is better.
EXCELLENCE is what we always strive for. We believe if you are going to do something you should be the best at it. We never settle for average.
Watch the YouTube video for more details: www.CB-OurCoreValues.INFO
“Positive Association Marketing” is a highly effective method in the advertising world, and it is a valuable tool for selling your home. In television advertising, this method ties “positive emotional feeling” to a particular brand through repetitive exposure
to commercial messages (TV Spots). It takes Big Advertising Dollars to develop the association, but it builds brand loyalty on a deep emotional level.
Coldwell Banker has associated “The Happy Homeowner Lifestyle” with our Brand in Television Advertising by creating the Top-Rated commercial in the real estate industry every year since 2012. These TV Spots have had hundreds of millions of views and represent the state-of-the-art in the advertising world. When buyers see your home is listed by Coldwell Banker, there will be an immediate subconscious positive association thanks to the Millions of Dollars spent by Coldwell Banker Real Estate Corporation… please enjoy watching some of our award winning TV spots on YouTube by clicking on the below links:
THE LEADER IN POSITIVE ASSOCIATION MARKETING Homeward Bound
Somebody to Love
www.CB-HomewardBound.INFO
www.CB-Somebody2Love.INFO
Hoops in Driveway
Home Sweet Home
www.CB-HoopInDriveway.INFO
www.CB-HomeSweetHome.INFO
Homes Best Friend
We Believe
www.CB-HomesBestFriend.INFO
www.CB-WeBelieve.INFO
Catch in the backyard
The Value of a Home
www.CB-Catch.INFO
www.CB-HomeValue.INFO
We partnered with a Private Capital Source to create programs which deliver Value and Convenience to homeowners like you! In a nutshell, our partner invests capital, then working together we contribute the expertise to simplify the home selling / buying process and increase net profits for homeowners. Coldwell Banker - Campbell Realtors is a real estate company that focuses on maximizing value and profit for home sellers. We believe that customer service innovation in the real estate industry is long overdue. We are a partner to homeowners to deliver value in new ways… Simply said, we invest in your profit. Selling a home is a big life event. We provide our own expertise, capital, and network to deliver the very best outcomes for homeowners: less hassle & more profit.
What makes our approach different? • Our objective is to be a true partner with homeowners. • Our approach is modern and flexible. • Our game-changing programs give home owners a new scale of value. • We focus on long term relations rather than transactions. • We are always innovating; we disrupt com- mon challenges in the home sales process. • We add value, profit, and convenience for homeowners. We created three programs which allow us to add value and convenience for almost any home sale: The “Trade Up” Program, “Home Concierge” Program, and the “Sold As-Is Now” Program.
Our “Trade Up” program was designed to help Sellers become successful Move-Up Buyers in three ways:
• • •
Provides an all-cash offer on your behalf for the property you would like to purchase. Allows you to move into your new home before selling your old home. Acts as a resource to provide our expertise to sell your old home at top dollar and maximize sales value.
Who is the “Trade Up” Program for? This is for homeowners who are juggling between selling their current home and locking in their dream home. With our Trade Up program, now you are able to buy your new home before you sell the old one. With our capital funds at your disposal, you can leverage our ability to make quick closing cash offers to beat out other buyers and get the best price!
Our “Home Concierge” program benefits home sellers who need to prepare their property for the market in three ways:
• • •
Fronts all costs associated with pre-sale home renovations at no interest and no fees. Acts as a resource to provide expertise to prepare a home renovation plan so you can maximize the return on your investment. Access to our network of service providers to ensure quality, speed, and affordability.
Who is the “Home Concierge” Program designed to help? This program is for home sellers who understand pre-sale renovations will maximize their profits, attract more buyers, and help them sell faster, yet do not have liquid funds or trusted contractors available to prepare their home for the market.
Our “Sold As-Is Now” program enables home sellers to get most of their equity immediately… without leaving money on the table. It is helpful in 3 ways: • • • • •
You get 90% of the current appraised value “up front” and can move immediately. You do not live at the home while it is being renovated or shown to buyers. The program is Less Hassle because you can simply pack what you need and move. No need to move furniture or clean the home… all this will be handled for you. The program offers you 65-75% profit participation as a result of: The renovation of the home, excellent marketing, and bidding wars which are commonplace for recently renovated homes. Simply said: “We help you “flip” the house!”
Who is the “Sold As-Is Now” Program designed to help? This program is for home sellers who own a home that needs substantial renovations in order to maximize profits, but would like, or need, to sell their home quickly in its “as-is condition”. The program is beneficial when liquid funds are not available and living in the home during renovations is not practical. The programs are available to Full Service Listing Clients of Coldwell Banker-Campbell Realtors on a first come, first serve basis, and is subject to eligibility, clear title, market conditions, and minimum ($200,000) & maximum ($2,000,000) value thresholds. Our Private Capital Source does not have unlimited liquid funds, so there are limits on how many clients can benefit from the program at any one time. Program details are subject to change depending on the market. Contact us for a detailed brochure on any of these programs.
The Coldwell Banker® brand has a legacy of selling some of the world’s most recognized and prestigious homes. A dominant force in the luxury real estate segment, the Coldwell Banker Global Luxury® program has offices in the world’s most affluent locations. In recent years, the Coldwell Banker Global Luxury program expanded its footprint with the debut of new office locations across the world in Greenwich, Chicago, San Antonio, Seattle, Barcelona, Paris, Biarritz, Rome, Ibiza and Thailand. The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury Program are masters at their profession. They rank among the best in the world by exceeding expectations and creating experiences for their discerning clients every day. In 2020, Coldwell Banker affiliated agents achieved tremendous results: 32,663 transaction sides of $1 million-plus homes, more than any other national real estate brand. This equates to $168.4 million in sales daily with an average sales price of $1.9 million* in this category.
* Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2020. USD$ Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.
Recent Significant Sales by Coldwell Banker Associates 3528 Ocean, Corona del Mar 25 Beach View, Dana Point 8 Breakers Isle, Dana Point 18875 Evening Breeze, Hunt. Bch 1206 Pine, Huntington Bch 2118 Pacific Cst, Huntington Bch 18851 Clearview, Huntington Bch 6472 Twilight, Huntington Bch 17 Montage, Laguna Beach 1123 Emerald Bay, Laguna Beach 56 Linda Isle, Newport Beach 4 Torry Pines, Newport Beach 2132 E Oceanfront, Newport Beach 1752 Oceanfront, Newport Beach 1813 Bay, Newport Beach
$8.35 Million $14.4 Million $8.90 Million $4.189 Million $2.90 Million $3.415Million $3.65 Million $4.50 Million $19.0 Million $8.41 Million $9.885 Million $8.00 Million $7.95 Million $19.3 Million $35.0 Million
Watch the YouTube video for more details:
5801 Seashore, Newport Beach 2278 Channel Road, Newport Beach 18 Linda Isle, Newport Beach 37 Del Mar, Newport Coast 16581 Pacific, Sunset Beach 10505 S. Morada, Orange Park Acres 20303 Fairmont, Yorba Linda 1006 Laurel Way, Beverly Hills 281 Bentley, Los Angeles The Manor, Los Angeles Chartwell Mansion, Los Angeles 2000 Grandview, Napa, CA JM Dixon House, Aspen, CO 8845 Overlake, Medina, WA Villa Montmartre, Montmartre, FR
$6.25 Million $7.80 Million $7.80 Million $25.1 Million $5.45 Million $4.80 Million $5.50 Million $35.0 Million $45.0 Million $160 Million $195 Million $18.0 Million $22.0 Million $35.0 Million $11.0 Million
www.CB-GlobalLuxury.INFO
COMPREHESIVE MARKETING STRATEGY
We have a comprehensive marketing strategy to sell your home quickly for top dollar. Property Certification Plan -
Your home is Physically Inspected, Appraised, Termite Inspected, Title Searched, and Warrantied. We manage the entire process and there is No Cost to you… we pay for all these services.
Professional Photography & 3D Tours - Your home will be photographed by a professional photographer using a Hi-Resolution still camera, 3D Camera, and Drone (where permissible). The resulting imagery will include Incredibly Clear HDR still photos, a Virtual 3D Tour, and Captivating Aerial Photography. Pricing Strategy - Correctly priced homes sell faster at a higher price… we help you price for top dollar.
Traditional Marketing - We still use the most effective Traditional Marketing Techniques including Realtor MLS, Broker Preview, Direct Mail, Yard Sign, Color Flyer/Brochure, and (CDC Compliant) Open Houses. Internet Marketing - Our Local, National, & International web presence is the best in the real estate industry. We also data share (IDX) our listings so they are visible on the websites of all the other top real estate brands. The Coldwell Banker web server distributes your home listing to over 900 partner websites including Zillow, Realtor.com, Homes. com, Trulia, and many more including most of the newspaper websites in North America. Marketing on Facebook & Instagram - Social Media Marketing is somewhat effective on an Organic local level;
however, the true power of the channel is widescale Targeted Ad Placement using Facebook algorithms. The Social Ad Engine program is designed to use Facebook & Instagram in the most effective way to get our listings in front of interested consumers.
CBx Big Data Buyer Targeting - CBx Technology Suite equips our agents with the ability to harness Big Data to predict the zip codes buyers are most likely to come from for a specific listing.
PROPERTY CERTIFICATION PLAN
Homes that are “Prepared For Sale”, rather than just “Listed For Sale”, sell faster and for more money. Pre-Marketing Property Inspection *- At our cost, we provide a professional inspection of your home by the same type of inspector the buyer is going to hire once we get into escrow. We find out what the buyer is going to learn, so you can address the items (often at a lower cost) or simply disclose them to the buyer at the time of an offer (to reduce the chance of buyer’s remorse or renegotiation during escrow). Pre-Marketing Home Appraisal *-
We will hire a local certified appraiser at our cost, who is an expert in your market area, to value the home using the best available sales comparables. The report will help you better understand “lender underwriting value” before you select your list price. And, it will help demonstrate value to buyers who do not know the area. If necessary, the information can be shared with the buyer’s appraiser (who may not be as experienced in the area).
Pre-Marketing Termite Inspection - The cost of termite treatment, repairs, and clearance can be thousands of dollars. Rather than wait for an inspection during escrow and be unhappily surprised by the cost, we will hire a reputable Structural Pest Control Contractor to provide a termite report. This report will include recommendations for treatment and required repairs. Preliminary Title Report - It is critical that you are aware of any liens or clouds on the title of your property. We will contact the Title Company and order a preliminary title report (at no cost to you), so that we can identify any title related issues and resolve them before we enter escrow. Seller Home Warranty -
At our cost, we provide a Seller Home Warranty which typically includes coverage for heating, plumbing, appliances, electrical, and more. The coverage is the same as the Buyer Warranty after close of escrow… the only difference is that you are covered before your home closes escrow ($95 deductible). Consider it protection from “Murphy’s Law”.
* The Pre-Listing Property Inspection and Pre-Marketing Home Appraisal are services offered to Full Service Listings Only, and in some circumstances may not be used. The marketing for a home with substantial deferred maintenance or an “As-Is” estate sale situation may not benefit from a Pre-Listing Inspection. If there is a lack of good sales comparables the Pre-Marketing Appraisal is of little use or marketing value, so in such circumstances the appraisal will not be ordered.
PROFESSIONAL PHOTOGRAPHY
The desirability of your home will be captured by a Professional Photographer using a High Resolution Still Camera and HDRI Technology. The resulting imagery will include amazingly clear HDRI Enhanced still photos capturing only the best angles of the interior & exterior of the property. High-dynamic-range imaging (HDRI) is a photograph enhancement technique used in photographic imaging to reproduce a greater range of luminosity than is possible with standard digital imaging or photographic techniques. All of the images for your home will be HDRI enhanced, here is more info about this amazing technology: www.HDRIenhancement.Info The still HDRI enhanced photography is uploaded to the Realtor MLS and shared with over 900 real estate websites including ColdwellBanker.com, Zillow, Realtor.com, Homes.com, Trulia, and the websites of all cooperating Realtors. Nothing is more important in the effectiveness of the digital sales process for your home than still photography. We use still imagery to create the initial interest in the mind of the buyer by presenting the best angles for the exterior and interior lighting for each room in the home… then the virtual tours draw the buyer in for a more detailed “look” at the property, finally the buyer makes an appointment to physically tour the home.
STATE-OF-THE-ART VIRTUAL TOUR TECHNOLOGY
The Virtual 3D Property Tour and 360 Aerial Tour platforms we use are highly effective in moving potential buyers from “I am interested” to “Let’s go see it”. Our “Walk-thru Style” 3D Tour Platform allows us to do “Live Virtual Open Houses” with “in-tour live audio”. It also has a “doll house” view, 2D floorplan, and we can provide detailed text (or manufacturer URLs) for upgrades, features, and finishes inside the tour. This example tour generated multiple physical showings and full price offers the first day this multi-million dollar home was in the Realtor MLS: www.WalkThru3Dtour.info We also have a “Room-to-Room” 3D Tour Platform when it is beneficial to “control” the rooms and views we want to show the prospective buyer… there are cases where less is more. Here is an example which was highly effective for the home in question which helped to generate multiple offers: www.RoomToRoom3Dtour.info Captivating 360 Aerial Tours are a fantastic way to show proximity to points of interest such as parks, schools, entertainment, beach, the waterfront, golf course, and more. This example Aerial Tour illustrates the desirable location of this home: www.360AerialTour.info Of course, these property and aerial tours are also uploaded to the Realtor MLS and shared with over 900 real estate websites just like the HDRI still photos. As has always been the case, a buyer must get through the front door if there is ever to be a sale. The HDRI still photos, Virtual 3D Tours, and Aerial 360 Tour platforms we use are state-of-the-art tools which will entice the greatest number of qualified buyers to come for a physical visit to your home. As of May 2021, it appears Coldwell Banker-Campbell Realtors is the only SoCal Brokerage Firm using all of these highly advanced technologies/platforms to market homes!
PRICING STRATEGY
Pricing Strategy – Correctly priced homes sell faster at a higher price. We help you price for top dollar. How much should you ask for your home?
The Pre-Marketing Appraisal and most recent sales comparables will help answer that question, but it is also important to remember fluctuations in financing conditions and interest rates can affect buyer ability to pay… if mortgage rates jump up, the buyer pool can be diminished. And, if competing homes come on the market, buyers may become distracted by other choices. Here is our recommended process for selecting the correct list price: • • • • •
The Listing Agreement is signed appointing Coldwell Banker as your “Brokerage”. We obtain the inspections for your home. The home is prepared for the market… and if you like, we will help coordinate the improvements you decide should be done. Together, we will review the Pre-Marketing Appraisal and a last-minute “snapshot” of comparable sales activity along with overall market conditions. Finally, you select the final list price in writing just before the property is entered into the Realtor MLS.
Buyer interest in, excitement about, and activity around your property occurs when it is first offered on the market. Other than questions about features and price, buyers always want to know: “How long has it been on the market?” Our final recommendation for list price will be guided by our observation that the best results (timely sale) occur when the asking price is No More than 3% higher than the estimated market value. We also suggest consideration be given to important “price segments” as applicable to your home in mobile home search apps such as Realtor.com, Zillow, Homes.com, etc.
Example: The correct list price is $1,000,000 rather than $1,001,000 if we want to get the maximum number of buyers seeing a home online. We will not ask you to select the “final” list price for your home until just before we enter the home into the Realtor MLS. You will have all the most up-to-date information available from all potential sources before making a decision on the asking price.
TRADITIONAL MARKETING
Traditional Marketing - In the digital age, there are many Traditional Real Estate Marketing Techniques which remain highly effective: Realtor MLS - The MLS remains the most effective marketing technique in the history of the industry. It is the “onramp” for nearly all the listings you see on real estate websites like Zillow, and thousands of Realtors use the system to email listings to their clients. Agent-to-Agent Marketing - Information about our new listings travels fast, especially through our network of
“Active Realtors”. Our long-term business relationships with hardworking fellow Realtors make an immediate marketing impact.
Direct Mail - We use mailing lists to promote the availability of our listings to home buyers in the surrounding area.
Targeted mailing lists such as tenants, luxury property owners, high-net-worth individuals, and “likely” home buying groups which “associate” with the property being listed.
Yard Sign - For Sale Signs are known to generate about 8% of the buyers who purchase homes.
Buyers love seeing a sign from a company they trust in front of a home they are considering… this is where positive association marketing helps us sell your home.
Color Flyer - The custom color brochure we create has both an electronic online PDF version and a printed version. It is a fantastic tool that encourages buyers to request a showing… especially when combined with a sign rider or flyer box on the yard sign.
Open House - Post Covid-19 the traditional Open House will eventually make a come-back, but until it does, we will continue to use the “Scheduled Appointment” Open House format limited to prequalified buyers and those who have already seen the 3D tour. This technique allows all the ”real” buyers access, and at the same time, eliminates “lookie loos” who have no interest in purchasing the home. Key Safe - The Realtor “lockbox” will eventually be used in Post Covid-19 real estate marketing, but it will more often
be used for vacant homes. We can discuss whether a Realtor lockbox is suitable for your home, but it is nice to know that the “Network Keysafe” that Realtors use today is extremely secure and reports: Who showed the home, the date, and the time.
INTERNET MARKETING
Outstanding Online Marketing – Our Local, National, and International Web presence was the best in the real estate industry again in 2020. #1 Most Visited Brand Online - In 2020, Coldwell Banker remained the #1 most-visited real estate brand online
according to Media Trends… nearly double our nearest competitor.
ColdwellBanker.com - An experience like no other… it’s more than just a website, it is really a “Digital Platform”.
It can be accessed via desktop, iPad, tablet, or smartphone. It features bold beautiful imagery, a simple search, and very intuitive features.
Mobile Marketing - The Coldwell Banker brand has long regarded mobile online marketing as the future.
Expertise in the mobile space has led to the creation of a unique suite of products designed to give us the ability to respond immediately to online leads and maintain relationships with clients who are on the go.
Favored by International Buyers - At ColdwellBanker.com, buyers can search nearly all the homes For Sale in
the United States, switch over to the Coldwell Banker Global Luxury Site and search luxury and resort properties, or jump to the International site and search for homes all over the world. Listings on ColdwellBanker.com are translated into 16 different languages.
IDX Listing Share - We share our listings, so they are visible on the websites of all the other top real estate brands
and cooperating Realtors in our market area.
Partner Websites for Listings - The Coldwell Banker web server distributes your home listing to over 900 partner websites: Zillow, Realtor.com, Homes.com, Trulia, and many more including most of the newspaper websites in North America.
MARKETING ON FACEBOOK & INSTAGRAM
Social Media Marketing is somewhat effective on an Organic local level; however, the true power of the channel is widescale Targeted Ad Placement using Facebook algorithms. Organic Social Media - The SM landscape is yet another electronic channel where your home will be put on
display and promoted.
Powered by a dedicated social content team, in 2020 the Coldwell Banker network generated 166 million impressions, 100 million video views, 4.8 million engagements, and 6.3 million clicks to property websites.
Targeted Social Media - The Social Ad Engine program is designed to use Facebook and Instagram in the most effective way to get our listings in front of interested & qualified buyers. Coldwell Banker consulted with Facebook & Instagram to understand what drives true business results. We found that very few organic posts are seen on Facebook and even fewer are seen outside the local sphere, possibly reaching no “new” targeted buyers for a listing. Facebook/Instagram designed Social Ad Engine exclusively for Realogy so that Coldwell Banker agents can create awareness of listings, more clicks to property websites, and generate “new” leads for listings. Prospective buyers are targeted based on algorithms which are highly effective in predicting who would be a likely buyer for the property being advertised. Source: Sprout Social 2020 Reporting + Media Agency 2020 Reporting, Lifetime Video Views: The total number of times the video was viewed for more than 30 seconds. Engagement: Likes, comments, and/or shares on Social Media. Link Clicks: From social to a Coldwell Banker website.
Watch the YouTube video for more details: www.CB-SocialAdEngine.INFO
CBX TECHNOLOGY SUITE
CBx Technology Suite equips our agents with the ability to harness Big Data to identify buyers for your home based on the demographics where they presently reside. As the original Silicon Valley real estate startup, Coldwell Banker Real Estate has been changing the industry and the way real estate is bought and sold since it was founded on August 27, 1906. Today, the brand remains the trusted source of innovative real estate solutions, creating exceptional experiences for all we serve. CBx is the latest example of highly effective technology tools available exclusively to Coldwell Banker agents. Sometimes it becomes clear using big data that buyers are moving from one zip code to another, and the demographics of one zip code are very similar to another. In other words, Coldwell Banker agents who use CBx are able to see the “birds that flock together” as they move from one town to another. With CBx, Coldwell Banker agents can identify the zip codes which are most likely to match a buyer to your home and then target those areas with electronic, social media, and/or direct mail advertising. Watch the YouTube video for more details: www.CB-cbx.INFO
COLDWELL BANKER PERFORMANCE & SAVINGS PROGRAMS The Coldwell Banker – Campbell Realtors marketing program is designed to sell your home faster, save you money, and… motivate us to do a great job! Performance Guarantee -
The Pre-marketing Appraisal we do as part of the Property Certification sets a “benchmark” to judge our performance. If we do not sell your home for 100% of the pre-marketing appraisal, you pay us less. For instance, if you accept a price that is only 95% of the appraisal, we will accept only 95% of our listing fee… It is that simple! Our pay depends on getting you top dollar.
Quick Sale Savings - A very quick sale should not be a quick windfall for the listing agent.
We believe that a very “quick” sale should be accompanied by a reduced fee on the listing commission. If your home sells very quickly, your commission will be less: We will discount the listing commission 10% if you accept an offer that is submitted within 7 days (and will discount 5% if the offer is presented within 8-14) days on the market.
Dual Agency Discount - If we represent the buyer on the purchase price of your home, you pay us ½ percent less
in total commission. This discount saves you money… or can help “bring together” a transaction at an acceptable “net” that would not have been possible if two agents were involved with the corresponding higher total commission rate.
Move-Up Money - If you intend to buy another property, Coldwell Banker will give you a commission rebate on the purchase! According to our recent observations in the Realtor MLS, the seller of that home will most likely be offering 2.25% to 3% commission to us as your buyer’s agent. We will rebate back in escrow all commission funds over 2% offered to us by the seller of your next home. Choosing us to be your buyer’s agent on your next home will save you thousands of dollars!
EASY EXIT LISTING AGREEMENT
It’s Easy to sign a listing contract, and it should be just as easy to take your home off the market if circumstances change. Seller beware - The COMPENSATION TO BROKER paragraph of the Standard California Association of Realtors exclusive right to sell listing agreement used by almost all brokerages reads:
“Seller agrees to pay to Broker as compensation for services irrespective of agency relation ships (s) either ____% of the listing price (or if a purchase-agreement is entered into, of the purchase price) or… If, without Broker’s prior written consent, the Property is withdrawn from sale, conveyed, leased, rented, or otherwise transferred, or made unmarketable by a voluntary act of Seller during the Listing Period, or any extension.” In plain English, this means: If you decide not to sell your home for practically any reason, you are contractually obligated to pay the listing agent a large sum of money even though your home did not sell. If that does not seem right to you, Coldwell Banker-Campbell Realtors should be your listing broker. With our brokerage, you can Withdraw your home from the market at any time – If you decide not to sell, you can take advantage of our Easy Exit Listing Agreement. We simply require reimbursement of the Property Certification, Photography Costs, and Printing (typically about $1,000 to $2,000). Our desire is to be your agent when it is the right time for you to sell, and we appreciate any referrals you can send our way. A potential for future business and referrals is compensation enough for your Coldwell Banker-Campbell Realtors agent if you decide not to sell.
SUMMARY OF CLOSING COSTS PAID BY SELLER Buyers can pay more for your home if they pay less of the closing costs. Typically, buyers are stretching to get all the money necessary for the down payment and closing costs when they purchase a home. Since buyers are unable to close the escrow without all the necessary funds, the real estate industry long ago structured the normal payment of closing costs as we see today. Title Insurance: Purchase escrows in California require a Title Insurance Company guarantee clear title to the buyer. It is customary for the seller to pay for title insurance...Title Insurance Company to guarantee a clear title to the buyer. Documentary Transfer Tax: The Grant Deed is the document which transfers title to the buyer. This deed must be recorded at the County, and there is a fee charged by the recorder’s office for this service. It is customary for the seller to pay for the Documentary Transfer Tax. Escrow Fees: Typically, the buyer and seller each pay half of the base escrow fee. The seller will pay additional fees for the loan payoff, and the buyer will pay additional fees related to the loan origination. Termite Certificate: It is customary for a Structural Pest Control Report to be issued by a State Licensed Contractor during escrow, and the lender will want to see a certification that the structure is free of an active infestation of termites & dry rot. This Section One clearance is customarily paid by the seller. Termite Repairs & Treatment: Sometimes it is necessary to treat a home for active infestation of termites either locally (spray) or the whole structure (fumigation). And, sometimes there is termite or dry rot damaged wood that must be replaced. It is customary for the seller to pay for the repairs & treatment required to obtain the Section One clearance. Home Warranty: In most transactions, the buyer will request a home warranty in the purchase offer. The base cost of the home warranty is about $550 and increases with size of home and coverage: pool/spa, roof, A/C, refrigerators, and other items. The seller usually pays for the Home Warranty. Real Estate Commissions: The brokerage commissions are customarily paid by the seller. Miscellaneous: There are occasionally unanticipated seller paid costs associated with home sales including repairs, installation of smoke & CO detectors, strapping water heater, etc. Accumulated Interest: While it is not a cost of closing, real estate mortgages are structured such that interest is paid in arrears. As such, there will be accumulated interest unless the escrow closes on the first day of the month, and the mortgage payment is paid on that same day. The accumulated interest will be deducted by the escrow company from the seller’s proceeds. Accumulated Property Taxes: In Orange County, the property tax fiscal year runs from July 1st to June 30th. Property taxes will be prorated to the closing date, and there will either be a reimbursement to the seller of prepaid taxes or a deduction from the proceeds if taxes have accumulated, but not yet paid. HOA Transfer & Document Fee: The purchase agreement calls for the seller to provide copies of the association documents, minutes, budget, and reserve study as part of the disclosure process. The HOA Management company will provide these documents; however, they charge a service fee which is typically paid by the seller when escrow is opened.
Escrow Process Flow Chart Prepare Escrow Instructions From Residential Purchase Agreement
Confirm
Order Title Search
Finance Processing
Request Beneficiary Statement
Request Or Prepare New Loan Application
Request Beneficiary Statement And Enter Statement And Enter Into File, Review Terms Of Transfer And Current Payment Status
Obtain Loan Approval Determine Correctness Of terms
Receive And Review Preliminary Title Report
Receive Demands (if any), Request Clarification Of Other Liens (if any) And Review Taxes On Reports
Request Loan Documents
Receive Demands And Enter In File
Receive File-Determine That All Conditions Have Been Met And All Documents Are Correct And Available For Signatures Forward Documents To Title Company
Request & Obtain Signature On All Remaining Documents Obtain Funds From Buyer
Request Loan Funds
Accept Wired Funds From Lender
Order Recording Prepare Statements Disburse Funds Close File Complete Closing Forward Final Documents to all Interested Parties
Flow Chart Provided By
Return Loan Documents