JUNE 2021 / Circulation 17,500 Monthly
www.RealtyDigestOnline.com
1200 Pacific Coast Hwy #316, “Pierhouse” Huntingting Beach, CA | Offered at $825,000 Oceanfront Condo | 3rd Floor | 1 BR | 1 BA | Resort Style Pool/Spa | 2 Parking Spaces 3D Tour & Details: www.1200PCH316.info OCEANFRONT penthouse in Pierhouse (Leased Land) Condominiums! This amazing 3rd Floor unit has a permanent 180 degree view of the beach, Catalina Island, pier, whitewater, and beautiful sunsets. The oceanview balcony is the perfect place to start your day with a cup of coffee, sunbath in the afternoon, or watch the surfers as the sunset approaches. Recreation is right outside the front door: Soft sands & world class surfing are across the street, and the Pier, Pacific City, Doggie Beach, & Main Street Village are just a short stroll along the blufftop walk-way! Want to enjoy a bike ride? Ride up the safe blufftop path to Sunset Beach or down the coast to Newport Beach. The building offers a Resort Quality Oceanview pool & spa, BBQ, poolside dining areas, recreaton room, and work out room. This unit is in mostly “Original Condition” offering the buyer the opportunity to remodel with the color, style, finishes they prefer!
SCOT CAMPBELL
COLDWELL BANKER - Campbell Realtors Broker / Global Luxury Specialist 714.336.0394 Mobile / Text scot@campbellrealtors.com www.scotcampbell.com DRE #00943759
Huntington Beach Market Update
APRIL 2021
By Scot Campbell, Realtor 5/24/21 Source: Realtor MLS
The BEST TIME of the Year to Sell has arrived! Sellers are enjoying the Most Favorable conditions I have seen in 30+ years.
The Huntington Beach residential real estate market performed remarkably well in April 2021. It was a month that had 207 new listings and 217 properties sold. A year ago, those respective numbers were 102 and 101 (reflecting the COVID-19 lockdown). The Average Days on Market was 25, last year it was 26 days.
Clients, Friends, & Family – As we move into the late spring and early summer, these are the best of times for home sellers in Huntington Beach. The demand has never been greater at a time when the inventory of homes was so low. The conditions are especially favorable for sellers we see Second Home Buyers arrive in town to find the beach home their family has been dreaming about for years. If you are thinking of taking advantage of the peak prices, you might be wondering: “How do I get started?” The Selling Process is much easier today: Step One is to call, text, or email me. Step Two will be a conversation about your goals. We will do all the Question & Answer that you need to understand the process. Step Three is the process of getting your house ready for the market. Step Four is getting on the market, in escrow, and closed. I will make sure it goes smoother than you ever thought possible, and the property will sell for top dollar to a wonderful buyer.
Scot Campbell, Broker
Cell/Text: 714-336-0394 Scot@CampbellRealtors.com www.ScotCampbell.com DRE #00943759
Remarkably, the List/Sold Price ratio for April 2021 closed homes was 101.1%. So, on average homes listed in the MLS are selling 1.1% OVER the asking price. The Average Sold Price for all Huntington Beach homes was $1,123,259, an increase of 20.36% year-over-year reflecting strong price appreciation and an appetite for luxury homes in coastal communities like Huntington Beach. If you have questions about buying or selling, I am happy to communicate by phone, text, email, zoom or in person (safely) at your home or our Covid Safe outdoor conference areas at our oceanfront real estate office.
Huntington Beach Housing Market
DAYS OF SUPPLY
Best Indicator of Relative Strength of the Market
Days-of-Supply is the best measure of the strength of the Huntington Beach Real Estate Market. Recent readings reflect the strongest seller’s market conditions witnessed in years. A reading of below 60 is traditionally a “Seller’s Market. On May 13, 2021 the Days of Supply metric hit 19 days… the best selling conditions I have ever seen for home owners in the last 30 years. This is by far the strongest Spring Seller’s market on record!
To read my complete report on the Huntington Beach Real Estate Market go to: www.HowsTheHBmarket.com
For an Instant Home Value Report for your home go to: www.HBhomeValue.com
Luxury Listings by Scot Campbell
16455 Ladona Circle, “Humboldt Island” Huntingting Harbour, CA
NEW LISTING | Split Level | 4 BR | 3.5 BA | 2,800 Asqft | 35’ X 15.5’ Dock | 2 Car Gar
3D Tour & Details: www.16455Ladona.info The floorplan is ideal for the location and features upstairs living room, gourmet island kitchen, dining area, waterview dining balcony, and luxury master bedroom suite. The bottom level features a delightful courtyard, spacious familyroom, secondary bedrooms & baths, covered waterfront patio with built-in outdoor kitchen! IN ESCROW FULL PRICE | Listed at $2,850,000
17321 Wareham Ln, Huntington Beach, CA 92649
4 BR + Office Nook | 3 BA | 2,089 Asqft | Built in Fire Pit & BBQ | Outdoor Fireplace
3D Tour & Details: www.17321wareham.info Come join the Coastal Lifestyle Offered by this Highly Upgraded Detached Single Family Home! The Brightwater development has a unique and desirable “Beach Close” location which offers recreation right out the front door. CLOSED Represented Buyer & Seller | $1,472,500
The Coldwell Banker – Campbell Realtors Home Concierge program helps home sellers who need to prepare their property for the market in three ways:
• Fronts all costs associated with pre-sale home renovations at no interest and no fees.
• Acts as a resource to provide our expertise to prepare a home renovation plan so you can maximize the return on your investment.
• Access to our network of service providers to ensure quality, speed, and affordability.
Who is the Home Concierge Program designed to help? This program is for homesellers who understand pre-sale renovations will maximize their profits, attract more buyers, and help them sell faster, yet do not have liquid funds available to prepare their home for the market.
The Coldwell Banker – Campbell Realtors Trade Up program helps home buyers in three ways:
• Providing an all-cash offer on your behalf.
• Allowing you to move into your new home before selling your old home.
• Acting as a resource to provide our expertise to sell your old home at top dollar and maximize sales value.
Who is the Trade Up Program for? This is for homeowners who are juggling between selling their current home and locking in their dream home. With our Trade Up program, now you are able to buy your new home before you sell the old one. With our capital funds at your disposal, you can leverage our ability to make quick closing cash offers to beat out other buyers and get the best price!
Want more details on either the Home Concierge or Trade Up Program? Call, text, or email Scot Campbell and he will send you an informative online brochure. Scot Campbell, Broker Cell/Text: 714-336-0394 / Scot@CampbellRealtors.com / www.ScotCampbell.com
Luxury Listings by Scot Campbell 1200 Pacific Coast Hwy #313, “Pierhouse” Downtown Huntingting Beach
2 BR | 2 BA | Resort Style Pool/Spa | Ocean View
3D Tour & Details: www.1200PCH313.info Pierhouse (Leased Land) offers Luxury Oceanfront Resort Living and the 3rd floor whitewater oceanview balcony of this unit is the perfect place to start your day with a cup of coffee or watch the surfers as the sunset approaches. NEW LISTING | Listed at $625,000
516 Ashland “La Cuesta Racquet Club” Downtown Huntington Beach
3 BR + Bonus Room | 2 BA | Downstairs Master Bedroom 2 Car Att. Garage | End Unit | Sunny Back Yard New Windows | Remodeled Kitchen & Baths
3D Tour & Details: www.516Ashland.info La Cuesta Racquet Club is in the Downtown Huntington Beach Area just a few blocks from Pacific City, Beach, Pier, Downtown Village, Parks, & Schools. This townhouse has a quiet location and it is move-in ready. The Downstairs Master Bedroom is a desirable feature! IN ESCROW Multiple Offers | Listed at $875,000
Effective Target Marketing Paired with an Exceptional “Virtual Tour Experience” Results in a Quick Sale at Top Dollar! 901 Huntington St, Huntington Beach: An example of excellence in real estate marketing. By Scot Campbell - March 2021 As with most things, there is a right way and a wrong way to market real estate in 2021. The property at 901 Huntington Street was listed during 2020 for 180 days, but it did not sell, so the seller turned to Scot Campbell to get the job done. The property was prepared for the market and the HDRI enhanced photography came out beautifully. A Virtual Tour was created using a high-resolution 3D camera, and an aerial 360 drone video was uploaded so buyers could see the neighborhood and proximity to schools, parks, & the beach! The home was entered into the Realtor MLS, an electronic marketing campaign was launched, and a direct mailing went out to 17,500 Huntington Beach households. Google, Facebook, & Instagram views totaled 118,474, there were 2,147 “clicks” for more information, and 14 people made direct electronic inquires on the property. The combination of marketing efforts resulted in 62 3D Tour Views over 8 days, with just three in person showings, 2 offers, and a closed escrow at 99.98% of asking price. If you have had thoughts of selling, contact Scot Campbell for a confidential conversation on your future plans and he will help you achieve your goals. Reach Scot by phone/text at 714-336-0394 or via email at Scot@CampbellRealtors.com.
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Luxury Listings by Scot Campbell
507 Pierside Circle, “Pierside Estates” Hunt. Beach
16452 Germain Circle, “Broadmoor” Huntington Beach
3D Tour & Details: www.507Pierside.info
3D Tour: www.16452Germain.info
3 BR | 2.5 BA | 2,476 ASqFt | 3761 SqFt Lot | Built 1990
CLOSED FULL PRICE | $1,350,000 | Scot Represented Seller
425 22nd Street Huntington Beach
2 BR | 2.5 BA | 1,400 Asqft | Pool/Spa | 2 Car Gar + Office
CLOSED | $875,000 | Scot Represented Buyer & Seller
16760 A Bay View Dr, “Sunset Island”, Hunt. Beach
3 BR | 3.25 BA | 2,928 Asqft | 2 Car Gar | Rooftop Deck
3 BR | 3.5 BA | 2,780 Asqft | 3 Car Gar | 3 Story + Deck
www.42522nd.info
3D Tour & Details: www.16760A-Bayview.info
CLOSED | $1,785,000 | Scot Represented Seller
CLOSED | $1,975,000 | Scot Represented Seller
606 13th Street, “Downtown,” Huntington Beach
901 Huntington St., Downtown Huntington Beach
3D Tour & Details: www.60613th.info
3D Tour & Details: www.901Huntington.info
BEACH HOME WITH ELEVATOR | 3 BR | 3.5 BA | 3,106 SF
CLOSED | $2,525,000 | Scot Represented Buyer & Seller
3 BR + Bonus Rm | 4.5 BA | 2,746 Asqft | Corner Lot
CLOSED | $1,475,000 | Scot Represented Seller
My New Virtual Tour Platform allows me to do “Live Virtual Open Houses” with “in-tour audio”. It also has a “doll house” view, 2D floorplan, and annotated details about the upgrades. Example Property Tour:
www.16455Ladona3Dtour.info
A Game Changing Virtual Tour Platform has emerged… let me tell you about it. Before I tell you about it, I wanted to mention that I hope that you are your family are well. Also I wish to express my continued sincere appreciation for the healthcare workers in our community on the front lines fighting the COVID-19 virus. There are now countless platforms for interior home Virtual Tours. All the systems have excellent 3D images provided a quality camera is used. Some systems have tiles along the bottom to move through the house, others have circles or arrows. One of the best Virtual Tour features is the “doll house” view (made famous by Matterport). Some systems can also generate a 2D floorplan, which buyers have relied on for years. But, what these systems all lack is the detailed information about the upgrades and features of the home that many buyers would like to know as they “walk through”. And, “live” simultaneous communication with the Realtor (similar to the traditional open house experience), has not been available in the virtual tour systems.
The NEW Virtual Tour Platform I implemented for my three most recent listings has all the functionality that was missing in previous virtual tour platforms:
Buyers like to see the overall neighborhood, so I am now using Aerial 360 Tours for all my listings where drone flights are allowable. Example Aerial Tour:
www.16452GermainAerial360Tour.info
I can now annotate the upgrades in your home inside the tour giving URL links to features like your new wood flooring, built-in refrigerator, air conditioning, and anything else you want the buyer to know about.
There is also a 2D Floorplan drawing inside the platform.
Most importantly, I can now “Live Walk” the buyer though the home tour… it is like a Zoom Meeting inside of the tour platform.
Like Zoom, multiple buyers on separate devices can be on the “Live Walk” through the home. Perhaps the husband is on an iPhone watching the kids play at the park, the wife is at home on a desktop, and the grandparents were invited to participate on their tablet. Either myself, or any one of the participants can manipulate the movement through the various “3D Views” of the house. I believe Coldwell Banker - Campbell Realtors is the only real estate brokerage in Huntington Beach using these two advanced tour systems. If you are thinking about selling and want the best possible marketing experience for your home, please contact me via phone or text at 714-336-0394.
Want to see a 3DTour that generated 7 showings the First Day the home was on the Market? Take a look at www.18845Rockinghorse3Dtour.info
Recently Closed by Scot Campbell
www.10505Morada.info
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California Homeowners Can Realize Significant Annual Property Tax Savings Starting April 1st 2021 Prop 19 removes location and price restrictions to allow homeowners who are 55 or older, severely disabled, or victims of wildfires or natural disasters to:
- Purchase a replacement home anywhere in California and transfer the taxable value of their current home, allowing them to realize significant annual property tax savings. - Move closer to family or medical care, purchase a home that better meets their needs, replace a firedamaged home, or retire or relocate anywhere in the state without a tax increase. - Save substantially in annual property taxes when moving to a replacement home, even if the replacement home is more expensive than the original primary residence (with an adjustment upward to their tax basis if the replacement property is of greater value). - Transfer the low property tax base of their original home to a new home up to three times. The California Assn of Realtors advise homesellers seek the advice of a qualified California real estate attorney or tax advisor if there is a question about Proposition 19.
For more INFO go to: www.CAprop19details.info
Local Postal Customers COLDWELL BANKER Campbell Realtors 1720 Pacific Coast Hwy, Suite 101 Huntington Beach, CA 92648
7202 W. Oceanfront, a NEW LISTING on the Sand in Newport Beach! 4 Bedrooms | 3.5 Baths | 2,790 ASqFt | 2 Car Garage + 200 SqFt Workshop | 2 Car Driveway
3D Tour & Details: www.7202oceanfront.info Custom Built Dream Home on the sand in the very private West end of Newport Beach with views of the Pacific Ocean and Catalina Island from all levels. Ideal for entertaining with large patio, inviting surf, and acres of soft sand… enjoy the feeling of being on vacation every day. Coming on the Market June 15 2021, call for your private showing!
SCOT CAMPBELL / COLDWELL BANKER-Campbell Realtors Broker / Global Luxury Specialist 714.336.0394 Mobile / scot@campbellrealtors.com / www.scotcampbell.com / DRE #00943759