MARCH-APRIL 2021 / Circulation 17,500 Monthly
www.RealtyDigestOnline.com
16452 Germain Circle, Huntington Beach, CA 92649 | Offered at $889,900 2 BR | 2.5 BA | 1,400 Asqft | Tennis Courts & Resort Style Pool/Spa | 2 Car Gar + Bonus Office 3D Tour: www.16452Germain.info Guard Gated Broadmoor is amazing… Where else can you live in a community with so much recreation right outside your front door! Stroll a few blocks to the beach to surf or sunbathe, ride your bike along the boardwalk to the HB Pier (and beyond), soak your feet in the refreshing salt water, kayak/paddle board in Huntington Harbour, or access Peter’s Landing Public Marina, Shops, & Restaurants directly from the complex. There are numerous restaurants along Pacific Coast Hwy within a few blocks! Within the development there are waterfeatures, tennis courts, and a resort style pool/spa. This unit is in a prime interior tract location with patio deck looking toward the pool, and is the popular 3 story model with garage, laundry, storage, & finished office on the bottom floor. Livingroom, kitchen, dining, and powder room on the 2nd floor. On the top floor there is a spacious en suite bedroom and a luxury master suite with retreat/ office, walk-in closet, and luxury bathroom. This model has an extra deep garage... the seller has finished the back of the garage into a combination of storage and a “Safe like” cedar lined office area with metal door (designed for a ship). The room is plumbed so buyer can use a free standing A/C unit and there is a built-in dehumidifier. Perfect place to secure collectibles, use as extra home office, zoom room, studying, video games, etc.
SCOT CAMPBELL
COLDWELL BANKER - Campbell Realtors Broker / Global Luxury Specialist 714.336.0394 Mobile / Text scot@campbellrealtors.com www.scotcampbell.com DRE #00943759
Huntington Beach Market Update
February 2021
By Scot Campbell, Realtor 3/26/21 Source: Realtor MLS
An Extraordinary Real Estate Market
The Huntington Beach residential real estate market performed remarkably well in February 2021. It was a month that had 171 new listings and 150 properties sold. A year ago, those respective numbers were 188 and 127. The Average Days on Market was 32, last year it was 38 days.
Dear Clients, Friends, & Family – At the same time Huntington Beach residents are moving back toward a more ordinary life, the real estate market is experiencing low mortgage rates, extraordinary appreciation, and a shortage of homes for sale. My pivot one year ago toward a hi-tech approach to marketing listings has paid off handsomely for my clients with record prices. Investments in 3D Tour technology allow buyers to virtually experience all of my listings on the best platform in the industry. And, the Aerial 360 Tours provide drone footage of the neighborhood from high above… remarkable! The targeted Google, Facebook, and Insta campaigns I run generate as many as 500 Virtual Tour Views per listing! If you are having thoughts of selling your home, I invite you to contact me to learn what I do differently to successfully achieve the results clients desire.
Scot Campbell, Broker Cell/Text: 714-336-0394 Scot@CampbellRealtors.com www.ScotCampbell.com DRE #00943759
If you have questions about buying or selling, I am happy to communicate by phone, text, email, zoom or in person (safely) at your home or our Covid Safe outdoor conference areas at our oceanfront real estate office.
Days-of-Supply is the best measure of the strength of the Huntington Beach Real Estate Market. Recent readings reflect the strongest seller’s market conditions witnessed in years. A reading of 60 is a “balanced market”, in recent weeks (03/18/21) we have seen as little as 21 Days of Supply… by far the strongest early Spring Seller’s market on record!
To read my complete report on the Huntington Beach Real Estate Market go to: www.HowsTheHBmarket.com
Remarkably, the List/Sold Price ratio for February 2021 closed homes was 99.9%. So, most homes are selling very close to asking price. The Average Sold Price for all Huntington Beach homes was $1,104,308, an increase of 13.66% year-over-year reflecting strong price appreciation.
Luxury Listings by Scot Campbell
16255 Tisbury, “Humboldt Island”, Huntington Harbour, CA 92649 4 BR | 4.5 BA | 4,000 Asqft | 57’On Water | Spa | Side Tie Dock
3D Tour & Details: www.16255tisbury.info Custom 2007 built Mediterranean waterfront estate on a quiet cul-de-sac, 57 feet water frontage, side-tie boat dock configured with an end cap for a Duffy. Home is an entertainer’s dream, and a great place to watch the sunset! IN ESCROW | Listed at $3,599,900
17321 Wareham Ln, Huntington Beach, CA 92649
4 BR + Office Nook | 3 BA | 2,089 Asqft | Built in Fire Pit & BBQ | Outdoor Fireplace
3D Tour: www.17321wareham.info Come join the Coastal Lifestyle Offered by this Highly Upgraded Detached Single Family Home! The Brightwater development has a unique and desirable “Beach Close” location which offers recreation right out the front door. Offered at | $1,499,900
The Coldwell Banker – Campbell Realtors Home Concierge program helps home sellers who need to prepare their property for the market in three ways:
• Fronts all costs associated with pre-sale home renovations at no interest and no fees.
• Acts as a resource to provide our expertise to prepare a home renovation plan so you can maximize the return on your investment.
• Access to our network of service providers to ensure quality, speed, and affordability.
Who is the Home Concierge Program designed to help? This program is for homesellers who understand pre-sale renovations will maximize their profits, attract more buyers, and help them sell faster, yet do not have liquid funds available to prepare their home for the market.
The Coldwell Banker – Campbell Realtors Trade Up program helps home buyers in three ways:
• Providing an all-cash offer on your behalf.
• Allowing you to move into your new home before selling your old home.
• Acting as a resource to provide our expertise to sell your old home at top dollar and maximize sales value.
Who is the Trade Up Program for? This is for homeowners who are juggling between selling their current home and locking in their dream home. With our Trade Up program, now you are able to buy your new home before you sell the old one. With our capital funds at your disposal, you can leverage our ability to make quick closing cash offers to beat out other buyers and get the best price!
Want more details on either the Home Concierge or Trade Up Program? Call, text, or email Scot Campbell and he will send you an informative online brochure. Scot Campbell, Broker Cell/Text: 714-336-0394 / Scot@CampbellRealtors.com / www.ScotCampbell.com
Luxury Listings by Scot Campbell 628 22nd Street, Downtown Huntington Beach
3 BR | 3.5 BA | 2,369 Asqft | Corner Lot | 3 fireplaces & 2 balconies | 2 Car garage
3D Tour & Details: www.62822nd.info Corner lot, lowest priced Oceanpoint home available! All the recreation you want is right outside the front door of this Downtown HB home: just a few blocks to the sand, surf, bike path, Doggie Beach, and Seacliff Country Club. Offered at | $1,399,900
516 Ashland “La Custa Racquet Club” Downtown Huntington Beach
3 BR + Bonus Room | 2 BA | Downstairs Master Bedroom | 2 Car Att. Garage | End Unit | Sunny Back Yard New Windows | Remodeled Kitchen & Baths
3D Tour & Details: www.516Ashland.info La Cuesta Racquet Club is in the Downtown Huntington Beach Area just a few blocks from Pacific City, Beach, Pier, Downtown Village, Parks, & Schools. This townhouse has a quiet location and it is move-in ready. The Downstairs Master Bedroom is a desirable feature! New to Market, Call for Price!
Effective Target Marketing Paired with an Exceptional “Virtual Tour Experience” Results in a Quick Sale at Top Dollar! 901 Huntington St, Huntington Beach: An example of excellence in real estate marketing. By Scot Campbell - March 2021 As with most things, there is a right way and a wrong way to market real estate in 2021. The property at 901 Huntington Street was listed during 2020 for 180 days, but it did not sell, so the seller turned to Scot Campbell to get the job done. The property was prepared for the market and the HDRI enhanced photography came out beautifully. A Virtual Tour was created using a high-resolution 3D camera, and an aerial 360 drone video was uploaded so buyers could see the neighborhood and proximity to schools, parks, & the beach! The home was entered into the Realtor MLS, an electronic marketing campaign was launched, and a direct mailing went out to 17,500 Huntington Beach households. Google, Facebook, & Instagram views totaled 118,474, there were 2,147 “clicks” for more information, and 14 people made direct electronic inquires on the property. The combination of marketing efforts resulted in 62 3D Tour Views over 8 days, with just three in person showings, 2 offers, and a closed escrow at 99.98% of asking price. If you have had thoughts of selling, contact Scot Campbell for a confidential conversation on your future plans and he will help you achieve your goals. Reach Scot by phone/text at 714-336-0394 or via email at Scot@CampbellRealtors.com.
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Luxury Listings by Scot Campbell
507 Pierside Circle, “Pierside Estates” Hunt. Beach
3 BR | 2.5 BA | 2,476 ASqFt | 3761 SqFt Lot | Built 1990
3D Tour & Details: www.507Pierside.info
IN ESCROW | List: $1,350,000 | Scot Representing Seller
425 22nd Street Huntington Beach
8892 Gallant, Huntington Beach 4 BR + Retreat | 3 BA | Downstairs Bdrm | 3 Car Garage
3D Tour & Details: www.8892Gallant.info CLOSED FULL PRICE | $1,175,000 | Scot Represented Seller
16760 A Bay View Dr, “Sunset Island”, Hunt. Beach
3 BR | 3.25 BA | 2,928 Asqft | 2 Car Gar | Rooftop Deck
3 BR | 3.5 BA | 2,780 Asqft | 3 Car Gar | 3 Story + Deck
www.42522nd.info
3D Tour & Details: www.16760A-Bayview.info
IN ESCROW | List: $1,795,000 | Scot Representing Seller
CLOSED | $1,975,000 | Scot Represented Seller
606 13th Street, “Downtown,” Huntington Beach
901 Huntington St., Downtown Huntington Beach
3D Tour & Details: www.60613th.info
3D Tour & Details: www.901Huntington.info
BEACH HOME WITH ELEVATOR | 3 BR | 3.5 BA | 3,106 SF
CLOSED | $2,525,000 | Scot Represented Buyer & Seller
3 BR + Bonus Rm | 4.5 BA | 2,746 Asqft | Corner Lot
CLOSED | $1,475,000 | Scot Represented Seller
My New Virtual Tour Platform allows me to do “Live Virtual Open Houses” with “in-tour audio”. It also has a “doll house” view, 2D floorplan, and annotated details about the upgrades. Example Property Tour:
www.42522nd3Dtour.info
A Game Changing Virtual Tour Platform has emerged… let me tell you about it. Before I tell you about it, I wanted to mention that I hope that you are your family are well. Also I wish to express my continued sincere appreciation for the healthcare workers in our community on the front lines fighting the COVID-19 virus. There are now countless platforms for interior home Virtual Tours. All the systems have excellent 3D images provided a quality camera is used. Some systems have tiles along the bottom to move through the house, others have circles or arrows. One of the best Virtual Tour features is the “doll house” view (made famous by Matterport). Some systems can also generate a 2D floorplan, which buyers have relied on for years. But, what these systems all lack is the detailed information about the upgrades and features of the home that many buyers would like to know as they “walk through”. And, “live” simultaneous communication with the Realtor (similar to the traditional open house experience), has not been available in the virtual tour systems.
The NEW Virtual Tour Platform I implemented for my three most recent listings has all the functionality that was missing in previous virtual tour platforms:
Buyers like to see the overall neighborhood, so I am now using Aerial 360 Tours for all my listings where drone flights are allowable. Example Aerial Tour:
www.16452GermainAerial360Tour.info
I can now annotate the upgrades in your home inside the tour giving URL links to features like your new wood flooring, built-in refrigerator, air conditioning, and anything else you want the buyer to know about.
There is also a 2D Floorplan drawing inside the platform.
Most importantly, I can now “Live Walk” the buyer though the home tour… it is like a Zoom Meeting inside of the tour platform.
Like Zoom, multiple buyers on separate devices can be on the “Live Walk” through the home. Perhaps the husband is on an iPhone watching the kids play at the park, the wife is at home on a desktop, and the grandparents were invited to participate on their tablet. Either myself, or any one of the participants can manipulate the movement through the various “3D Views” of the house. I believe Coldwell Banker - Campbell Realtors is the only real estate brokerage in Huntington Beach using these two advanced tour systems. If you are thinking about selling and want the best possible marketing experience for your home, please contact me via phone or text at 714-336-0394.
Want to see a 3DTour that generated 7 showings the First Day the home was on the Market? Take a look at www.18845Rockinghorse3Dtour.info
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California Homeowners Can Realize Significant Annual Property Tax Savings Starting April 1st 2021 Prop 19 removes location and price restrictions to allow homeowners who are 55 or older, severely disabled, or victims of wildfires or natural disasters to:
- Purchase a replacement home anywhere in California and transfer the taxable value of their current home, allowing them to realize significant annual property tax savings. - Move closer to family or medical care, purchase a home that better meets their needs, replace a firedamaged home, or retire or relocate anywhere in the state without a tax increase. - Save substantially in annual property taxes when moving to a replacement home, even if the replacement home is more expensive than the original primary residence (with an adjustment upward to their tax basis if the replacement property is of greater value). - Transfer the low property tax base of their original home to a new home up to three times. The California Assn of Realtors advise homesellers seek the advice of a qualified California real estate attorney or tax advisor if there is a question about Proposition 19.
For more INFO go to: www.CAprop19details.info
Local Postal Customers COLDWELL BANKER Campbell Realtors 1720 Pacific Coast Hwy, Suite 101 Huntington Beach, CA 92648