Bellator MMA Championship Print, Online and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Social Media and Sweepstakes hosting were all utilized for the film. • Campus Circle Advertising for the film appeared in Campus Circle, a free alternative newspaper in Los Angeles.
Bellator Championship Campaign Recap Banner Advertising - 104K impressions, 135 clicks • Movie Trailer – 70 Pg Views Sweepstakes – Pg Views – 505, Entries – 155 Social Media – Posts to Facebook (6,255 likes), Twitter (2,837 followers) Online Editorial – 835 Page Views • Calendar Page Views - 102 Newsletter Banner Ad – 2 wks, 26.1K+ emails, Clicks – 32
Total Page Views – 1,545 Total Clicks – 167 Campaign Duration – 14 Days
Print Ad – Campus Circle 30,000 Circulation • 90,000 Readership
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 104K. Clicks – 135.
Campus Circle Newsletter Emails – 26.1K Opens – 2,000 Bellator Clicks – 32 Newsletter – 2X
Movie Trailer Page Page Views – 70 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Calendar Page Page Views – 102 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Editorial Page Page Views – 838 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Social Media Twitter – 2,837 Facebook – 6,255 sample posts
Sweepstakes Los Angeles Entries – 155 Page Views – 508 Demographics of Entrants Age – 45% 18 to 34 Gender – 50% female Ethnicity – 58% Caucasian. 16% Hispanic Status – 33% College
Sweepstakes Stats - Age
Sweepstakes Stats - Ethnicity
Sweepstakes Stats - Gender
Sweepstakes Stats - Status