BROKER MARKETING RECAP REPORT
CAMPAIGN SUMMARY
▸ Campus Circle promoted/staffed screenings for BROKER in W. Los Angeles and Burbank. Our marketing efforts included: ▸ (1) GOFOBO - We partnered with the film division of ticktBox in order to utilize the company's ticketing platform and analytic services to promote the BROKER screenings.
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(2) CAMPUS CIRCLE - We utilized our own marketing tools to promote the screenings including hosting banners and content on our website. This strategy provided website visitors and our own subscribers the opportunity to RSVP to a screening of their choice in the Los Angeles/NY DMAs.
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(3) We utilized EVENTBRITE's platform for ticketing and promotional purposes along with the free film screening aggregator, ADVANCE SCREENINGS.
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(4) Dedicated Emails - Email invites were launched to over 110,000 email subscribers in Los Angeles. The subscribers included college students, alumni, people interested in seeing film screenings and attending cultural events.
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(5) Partners - Campus Circle emailed screening information to a variety of potential partners in the screening markets. Examples of connections include the Korean Cultural Center in L.A., Cinefile Video, the Asian World Film Festival, L.A. Film School and Crazy Woke Asians .
▸ The following pages include examples of our efforts.
PROJECT MANAGER: SEAN BELLO, (323) 823-8548, SEAN.BELLO@CAMPUSCIRCLE.NET
FINAL RESULTS FOR CAMPAIGN TURNOUTS ▸ WEST L.A. (NUART THEATRE) - 168 SEATS FILLED OUT OF 168 SEATS (100%) ▸ BURBANK (AMC BURBANK 16) - 90 SEATS FILLED OUT OF 90 SEATS (100%) ▸ Total Seats: 258
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The ticktBox master landing page provided all the screening information (Dates, locations and ticketing), a synopsis of the film and the film's trailer.
▸ The landing page was shared via emails and WOM to provide one destination for partner members to go to secure their tickets.
GOFOBO - MASTER SCREENING PAGE
GOFOBO - INDIVIDUAL SCREENING PAGES
PAGES - EVENTBRITE (TOTAL IMPRESSIONS: 6731. TOTAL TICKETS: 620)
SCREENING
SCREENING
EVENT BRITE -
PAGES
ADVANCE SCREENINGS
ADVANCE SCREENINGS
DEDICATED EMAIL
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Through our partners, emails were launched to over 110,000 subscribers in the Los Angeles/ Burbank DMAs. The subscribers included students/alumni, Korean Cultural Center members, UCLA School of Theatre, Film & TV), people interested in movies, free screenings (Ex. Gofobo), and film schools (Ex. Los Angeles Film School ).
EMAILS - EX. CAMPUS CIRCLE 2 EMAILS (TOTAL OPENS: 8,916, TOTAL CLICKS: 241)
DEDICATED
CIRCLE
CAMPUS
SCREENING PAGES
CIRCLE
CAMPUS
BANNER ADS/CONTENT
MEDIA ASSETS/SCREENING
SOCIAL
INVITE FLYER
SOCIAL MEDIA #1(CAMPUS CIRCLE)
SOCIAL MEDIA #1(CAMPUS CIRCLE)
EXAMPLES OF OUTREACH/PARTNERSHIPS - LMU POST
EXAMPLES OF OUTREACH/PARTNERSHIPS - KOREAN CONSULATE LOS ANGELES
OUTREACH/PARTNERSHIPS
EXAMPLES OF
- CINEFILE VIDEO
OUTREACH/PARTNERSHIPS
EXAMPLES OF
- EPFC COLLECTIVE
EXAMPLES OF OUTREACH/PARTNERSHIPS - CINEFILE VIDEO
OUTREACH/PARTNERSHIPS
EXAMPLES OF
- CINEFILE VIDEO
EXAMPLES OF OUTREACH/PARTNERSHIPS - LOS ANGELES FILM SCHOOL
