THE SON MARKETING RECAP REPORT
CAMPAIGN SUMMARY
▸ Campus Circle promoted/staffed screenings for THE SON in Los Angeles and New York City. Our marketing efforts included: ▸ (1) GOFOBO - We partnered with the film division of ticktBox in order to utilize the company's ticketing platform and analytic services to promote the THE SON screenings.
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(2) CAMPUS CIRCLE - We utilized our own marketing tools to promote the screenings including hosting banners and content on our website. This strategy provided website visitors and our own subscribers the opportunity to RSVP to a screening of their choice in the Los Angeles/NY DMAs. Campus Circle's efforts alone accounted for over 300,000 banner impressions; 18,610 page views and 1,030 click-throughs.
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(3) We utilized EVENTBRITE's ticketing platform to promote the screenings which accounted for over 7,000 page views and 337 tickets . In addition, we used the free movie film screening aggregator, ADVANCE SCREENINGS.
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(4) Dedicated Emails - Email invites were launched to over 150,000 email subscribers in LA/NY. The subscribers included college students, alumni, people interested in seeing film screenings and attending cultural events.
▸ (5) Partners - Campus Circle emailed screening information to a variety of potential partners in the screening markets. Examples of connections include the French Consulate in L.A., Brits In L.A., NY Film Academy, L.A. Film School.
▸ The following pages include examples of our efforts.
PROJECT MANAGER: SEAN BELLO, (323) 823-8548, SEAN.BELLO@CAMPUSCIRCLE.NET
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The ticktBox master landing page provided all the screening information (Dates, locations and ticketing), a synopsis of the film and the film's trailer.
▸ The landing page was shared via emails and WOM to provide one destination for partner members to go to secure their tickets.
GOFOBO - MASTER SCREENING PAGE
GOFOBO - INDIVIDUAL SCREENING PAGES
GOFOBO - INDIVIDUAL SCREENING PAGES
PAGES - EVENTBRITE (TOTAL IMPRESSIONS: 7041. TOTAL TICKETS: 337)
SCREENING
DEDICATED EMAIL
Through our partners, emails were launched to over 150,000 subscribers in the Los Angeles and New York DMAs. The subscribers included students/alumni, Brits in L.A., French Consulate, UCLA School of Theatre, Film & TV), people interested in movies, free screenings (Ex. Gofobo), and film schools (Ex. NY Film Academy, Los Angeles Film School ).
EMAILS
CAMPUS CIRCLE 2 EMAILS
TOTAL CLICKS: 470)
DEDICATED
- EX.
(TOTAL OPENS: 9,311,
▸
CAMPUS CIRCLE SCREENING PAGES (TOTAL PAGE VIEWS: 1278)
CAMPUS CIRCLE ETICKETS
CAMPUS CIRCLE BANNER ADS - IMPRESSIONS (301,655) CLICKS (559)
CAMPUS CIRCLE - CONTENT (980 VIEWS), SHARED CONTENT FOR PARTNERS
MEDIA #1(CAMPUS
SOCIAL
CIRCLE)
MEDIA #2 (NEXT DOOR - LOCAL COMMUNITY OUTREACH)
SOCIAL
OF OUTREACH/PARTNERSHIPS
BRITS
MEDIA POSTS)
EXAMPLES
-
IN L.A. (NEWSLETTER/SOCIAL
EXAMPLES OF OUTREACH/PARTNERSHIPS - FRENCH CONSULATE LOS ANGELES
EXAMPLES OF OUTREACH/PARTNERSHIPS - LOS ANGELES FILM SCHOOL
EX. OF OUTREACH/PARTNERSHIP- NY FILM ACADEMY (POSTS IN STUDENT HUB/ALUMNI PORTAL)
FINAL RESULTS FOR CAMPAIGN
▸ NYC (6:45 PM at AMC Lincoln Square) - 125 seats filled out of 125
▸ L.A. (5:30 PM
AMC Sunset 5) - 73 seats filled out of 116
▸ NYC (7:00 PM
- 80 Seats
▸ L.A. (7:10 PM
- 110 Seats
out
▸ Total Seats: 497 ▸ Total Seats Filled: 388 ▸ Fill percentage: 78%
TURNOUTS
(100%)
at
(63%)
at Cinemas 123 by Angelika)
filled out 125 (64%)
at Laemmle Royal)
filled
131 (84%)