Sanitation Dept. of Public Works Bulk Pick-up program Target – USC/UCLA Street, Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: •
•
•
•
Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings, Dedicated Emailing and Sweepstakes hosting were all utilized to promote the bulk pick-up program. Social Media Campus Circle utilized its own Social Media channels to promote the bulk pick-up program. Campus Circle We utilized our free alternative newspaper in L.A. as well as school newspapers as a marketing tool to promote the bulk pick-up program through print advertising. Event Marketing – Campus Circle utilized its street team to distribute bulk pickup program promotional items at various events.
Print Advertising – Campus Circle #1 Ads ran in multiple issues during the spring semester
Print Advertising – Campus Circle #2 Ads ran in multiple issues during the spring semester
Print Advertising – Campus Circle #3 Ads ran in multiple issues during the spring semester
Print Advertising – Daily Trojan
Print Advertising – Daily Trojan
Print Advertising – Daily Trojan
Print Advertising – Daily Bruin
Print Advertising – Daily Bruin
Print Advertising – Daily Bruin
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 760,000 page views and 438,000 unique visitors. Imp. – 4,219,217. Clicks – 1,416
Banner Advertising Banner advertising for the campaign appeared in our Mobile Feed of campuscircle.com
Campus Circle Newsletter Emails – 21,310 Opens – 2,500 Week Newsletter Campaign Total Clicks– 69 Banners ran in our newsletter for 10 weeks.
Online Content Page Views to date – 515 Website Traffic Page Views – 760,000/month Unique Visitors – 438,000/month
Dedicated Email #1 Delivered – 32,624 Opened – 1,928
Dedicated Email #1 Delivered – Campaign Stats
Dedicated Email #2 Delivered – 32,702 Opened – 2,475
Dedicated Email #2 Delivered – Campaign Stats
Dedicated Email #3 Delivered – 32,835 Opened – 2,553
Dedicated Email #3 Delivered – Campaign Stats
Sweepstakes Page Views – 1,811 Entries – 595 Website Traffic Page Views – 760,000/month Unique Visitors – 438,000/month
Sweepstakes - Age
Sweepstakes - Gender
Sweepstakes - Ethnicity
Sweepstakes - Status
IP Targeting Campaign (USC/UCLA)
IP Targeting Campaign Stats
USC Springfest #1 – 2015
USC Springfest #2 – 2015
USC Springfest #3 – 2015
USC Springfest #4 – 2015
LAT Festival of Books #1 – 2015
LAT Festival of Books #2 – 2015
LAT Festival of Books #3 – 2015
LAT Festival of Books #4 – 2015
UCLA Jazz Reggae Fest #1
UCLA Jazz Reggae Fest #2