2010 Universal Studios Halloween Horror Nights Online and Print Campaign DMA: Los Angeles Project Manager: Sean Bello/Jon Bookatz sean.bello@campuscircle.net/jon.bookatz@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign •
Campus Circle promoted the 2010 Universal Studios Halloween Horror Nights by doing the following:
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Banner Advertising Film Screenings Editorial coverage Print advertising School Outreach Utilizing Campus Circle’s Social Media assets - Facebook & Twitter
Campus Circle Outreach - Print •
Campus Circle printed two full page four color ads in our publication for the month of October.
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Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA
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88% of the readership of the publication is 18 to 34.
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The value of all the print ads was $5,025.00
Campus Circle Outreach - Print September 29 - Oct. 5 / Vol. 20 / Issue 37
Campus Circle Outreach - Print October 13 - 19 / Vol. 20 / Issue 39
Campus Circle - Dedicated Email •
Campus Circle sent out a dedicated HTML email to promote the Halloween Horror Nights.
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The stats for the email were as follows:
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Emails sent: 29,916 Opens: 3,562 (12%) Clicks: 494 (1.65%)
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Value = $1,346.64
Campus Circle - Halloween Horror Trailer •
The trailer for Halloween Horror Nights appeared on campuscircle.com. The trailer has been viewed over 100 times.
Campus Circle - Banner Advertising •
Banner advertising for the 2010 Universal Studios Halloween Horror Nights appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic averages 565,801 page views and 89,143 unique visitors. The Horror Nights banners had a combined 1,132,635 impressions and 1,142 clicks. The value of the banner ads was $14,158.00.
Campus Circle - Newsletter Ads •
Banner advertising for the 2010 Universal Studios Horror Nights appeared in our weekly email newsletter for five weeks. The Campus Circle weekly email newsletter reaches 29,000 members per week in the greater Los Angeles area. The total value of the banner ads over five weeks was $3,000.00.
Campus Circle - Print Editorial •
Print Campaign
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An article for the 2010 Halloween Horror Nights appeared in the September 29 issue of Campus Circle.
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Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 20th year, Campus Circle covers film, music, events and L.A. culture.
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The value of the 1/4 page article is $658.00.
Campus Circle - Online Editorial •
The Halloween Horror Nights article that appeared in our publication also appears on our website.
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Since 9/29, the article has been viewed 661 times.
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Campus Circle website traffic averages:
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565,801 page views/month
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89,143 unique visitors/month
Campus Circle - Calendar Listing •
A listing for the Halloween Horror Nights appeared on our website in our calendar section.
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Campus Circle website traffic averages:
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565,801 page views/month
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89,143 unique visitors/month
Campus Circle - Social Media •
Campus Circle posted the Halloween Horror Nights article that appeared in our paper and online to our Social Media pages to promote the event.
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The value of the Social Media outreach was $1,500.00.
Campus Circle - Bit.ly Tracking Campus Circle set up a Bit.ly account to track all links associated with Campus Circle for the 2010 Halloween Horror Nights.