Bring It On: The Musical at The Ahmanson Theatre Street, Retail, Online and Print Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign •
Campus Circle worked on promoting Bring It On: The Musical at The Ahmanson Theatre. This report recaps our efforts on multiple levels including:
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Retail Promotion - Numero Uno Pizza, Los Angeles Campus Circle set-up instore retail displays with 18 Numero Uno Pizza franchise locations. The promotion also included pizza box toppers featuring a “Bring It On” pizza coupon.
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Street Marketing - Hand to hand distribution of “Bring It On” flyers at USC and UCLA UCLA - Homecoming carnival, USC football game vs Stanford
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Campus Circle - We utilized our free weekly newspaper in L.A. as a marketing tool to promote Bring It On: The Musical.
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Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Trailer/Online Editorial Postings, Sweepstakes Hosting
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Social Media - Campus Circle utilized its own Social Media channels to promote the release of Beats Rhymes & Life. We disseminated original content we produced for the movie through our Facebook and Twitter pages along with various other efforts of outreach.
Campaign stats from Campus Circle’s outreach (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) (11) (12)
Banner Advertising (Roadblock) - 556K impressions, 658 clicks (Value = $6,771.00) Dedicated Email - 29,961 sent, Total Opens - 4,686, Total clicks - 1,076 ($1,302.00) Newsletter Banner Ad - 4 wks, 30,000 emails per week, 10,400 page views, 232 clicks ($1,200.00) Social Media - Campus Circle channels: Facebook 6,010; Twitter- 2,289 ($1,075.00) Sweepstakes page - 1,791 page views ($750.00) Musical Trailer on website - 309 page views Online Editorial - 826 page views Print Ad - 30k circ., 90k readership, 800 retail/40 schools, ($6,520.00) Print Editorial - 30k circ., 90k readership, 800 retail/40 schools, ($825.00) Retail Partnership - Numero Uno ($9,000.00) Street Marketing - USC/UCLA ($900.00) Calendar Listings - 438 Page Views (Value = $75.00)
Total Impressions - 556,000; Total Emails - 29,961; Total Page Views - 13,764; Total Clicks - 1,564; Total Print Circulation - 30,000 TOTAL VALUE OF CAMPAIGN = $28,418.00
Numero Uno Retail Partnership (L.A.) Campus Circle set up a retail partnership with 18 Numero Uno pizza franchises in the Los Angeles DMA. The promotion ran for 21 days and included a special “Bring It On� pizza coupon that was placed on pizza boxes. There were also Bring It On poster displays in all locations. The value of this promotion was $9,000.00.
Street Marketing - UCLA Homecoming Carnival Campus Circle hand to hand distributed Bring It On/Numero Uno coupon flyers at the UCLA Homecoming Carnival on 10/28 to promote the opening of Bring It On at the Ahmanson Theatre.
Street Marketing - USC vs Stanford Football Campus Circle hand to hand distributed Bring It On/Numero Uno coupon flyers at the USC vs Stanford football game on 10/29 to promote the opening of Bring It On at the Ahmanson Theatre.
Campus Circle - Cover Ad •
Print Campaign
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A Bring It On: The Musical strip ad appeared on the cover pf the November 2 issue of Campus Circle.
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Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 21th year, Campus Circle covers film, music, events and L.A. culture.
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The value of the cover strip ad is $2,730.00
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Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA Circulation: 30,000 Readership: 90,000
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Print ad in Campus Circle Campus Circle ran a series of 1/2 page 4 color ads in 4 issues of Campus Circle. The value of each print ad was $1,630.00. Total value = $6,520.00
Print ad in Campus Circle
Campus Circle - Print Editorial •
Print Campaign
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A review of the film appeared in the 11/2 issue of Campus Circle.
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Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 21th year, Campus Circle covers film, music, events and L.A. culture.
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The value of the 1/2 page article is $825.00.
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Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA Circulation: 30,000 Readership: 90,000
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Banner Advertising •
Banner advertising for the film appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and 80,000 unique visitors. The banner ads had a combined 555,955 impressions and 658 clicks. The value of the banner ads was 6,771.00.
Dedicated Email Campaign •
Campus Circle sent out a dedicated email to promote the release of the film.
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The stats for the email were as follows: Emails sent: 29,961 Total opened: 4,686 Total clicks: 1,076 Value = $1,300.00
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Newsletter Advertising •
Banner advertising for the film appeared in our weekly email newsletter for four weeks.
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The Campus Circle weekly email newsletter reaches 30,000 members per week in the greater Los Angeles area. The banner ads had 232 combined clicks.
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The total value of the banner ads over two weeks was $1,200.00
Bit.ly Tracking Stats •
Campus Circle used bit.ly as a third party tracking service to track click throughs for the newsletter advertising portion of our campaign:
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The total number of clicks for the newsletter ads was 232.
Bring It On trailer on website
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The trailer for Bring It On: The Musical appears on our website. To date, the trailer page has been viewed 309 times.
Bring It On: The Musical Sweepstakes •
The Bring It On sweepstakes had 903 entries in 14 days. The sweepstakes page was viewed 1,791 times.
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The value of the sweepstakes is $750.00
Bring It On: The Musical Sweepstakes Stats •
The Bring It On sweeps had the following demographics for entrants:
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46% of entrants were 18 to 34 59% of entrants were female. 39% of entrants were in school. 40% - Caucasian 16% - Hispanic 15% - Asian 07% - African American
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Campus Circle - Online Editorial •
The Bring It On article that appeared in Campus Circle newspaper also appears on our website.
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Since 10/19, the article has been viewed 826 times. Campus Circle website traffic averages: 500,000 page views/month 80,000 unique visitors/month
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Campus Circle - Online Calendar •
Campus Circle placed calendar listings for Bring It On: The Musical on our website.
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The event listing has been viewed 438 times to date.
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Campus Circle website traffic averages: 500,000 page views/month 80,000 unique visitors/month
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Campus Circle - Social Media Campus Circle utilized its own Social Media channels to promote the Bring It On: The Musical. We disseminated original content we produced for the film through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 6,010 Twitter followers: 2,289 Total Value = $1,075.00
Campus Circle - Social Media 2
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College Newspaper Ads (USC/UCLA) Campus Circle placed a series of 10� strip print ads in the USC Daily Trojan school newspaper and the UCLA Daily Bruin to promote Bring It On: The Musical. The Value of the print ads was $2,000.00