Chernobyl Diaries (Warner Bros) Online, Social Media and Print Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign •
Campus Circle worked on marketing the release of the Chernobyl Diaries in Los Angeles. This report recaps our efforts on multiple levels including:
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Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Trailer/Online Editorial Postings, Dedicated Emailing, Sweepstakes Hosting and a Film Screening
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Social Media - Campus Circle utilized its own Social Media channels to promote the release of the Chernobyl Diaries. We disseminated original content we produced for the movie through our Facebook and Twitter pages along with various other efforts of outreach.
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Campus Circle - We utilized our free weekly newspaper in L.A. as a marketing tool to promote the release of the film.
Campaign stats from Campus Circle’s outreach Banner Advertising -76,358 impressions, 143 clicks Dedicated Email - 27,648 sent, Total Opens - 3,257, Total clicks - 566 Newsletter Banner Ad - 1 wk, 28,000 emails per week, 41 clicks Calendar Listing - 171 Page Views Social Media - Campus Circle channels: Facebook - 52,505; Twitter- 2,620 Sweepstakes page - 681 page views Screening Page - 813 page views Movie Trailer on website - 104 page views Online Editorial - 164 page views Print Ad - 30k circ., 90k readership, 500 retail/40 schools
Campaign Duration - 7 Days Total Page Views - 5,190 Total Clicks - 750
Lucifers Pizza/Chenobyl Diaries Promotion •
Lucifers Pizza is a pizza joint in the Los Feliz area. It’s damned good pizza.
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Featured in the “Best of L.A.” issue of LA WEEKLY. [Fall 2011]
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Campus Circle set up a promotion with Lucifers to promote the release of Chernobyl Diaries. The promotion included pizza box toppers, poster displays and giveaways to customers.
Lucifers Pizza/Chernobyl Diaries Promo. #2
Lucifers Pizza/Chernobyl Diaries Promo. #3
Lucifers Pizza/Chernobyl Diaries Promo. #4
Banner Advertising •
Banner advertising for the film appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 519,000 page views and 140,000 unique visitors. The banner ads had a combined 75,358 impressions and 133 clicks in 8 days. The value of the banner ads was $755.00.
Newsletter Advertising •
Banner advertising for the film appeared in our weekly email newsletter for the week of release.
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The Campus Circle weekly email newsletter reaches 28,000 members per week in the greater Los Angeles area. The banner ads had 41 combined clicks.
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The total value of the banner ads over two weeks was $600.00.
Bit.ly Tracking Stats •
Campus Circle used bit.ly as a third party tracking service to track click throughs for the following online components:
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Newsletter Campaign To date, there are 41 clicks for the newsletter banner ad.
Dedicated Email Campaign •
Campus Circle sent out a dedicated email to promote the release of the film.
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The stats for the email were as follows: Emails sent: 27,648 Total Clicks: 529 Total Opens: 3,061 Value = $1,200.00
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Campus Circle - Online Editorial •
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Chernobyl Diaries content featured on CampusCircle.com has been viewed 164 times in 2 days. The article includes the film trailer and link backs to the official website and a ticket purchase page. Campus Circle website traffic averages: 519,000 page views/month 140,000 unique visitors/month
Chernobyl Diaries Calendar Listing •
The Chernobyl Diaries calendar listing had 171 page views to date.
Film Trailer on website •
The trailer for the Chernobyl Diaries appears on our website. To date, the trailer page has been viewed 104 times.
Screening Page •
The film screening page for Chernobyl Diaries had 813 page views in 7 days.
Sweepstakes •
The film sweepstakes has 467 entries in 7 days on our website. The sweepstakes page has been viewed 681 times to date.
Sweepstakes Stats - Age
Sweepstakes Stats - Gender
Sweepstakes Stats - Ethnicity
Sweepstakes Stats - Status
Campus Circle - Social Media Campus Circle utilized its own Social Media channels to promote the release of Chernobyl Diaries. We disseminated original content we produced for the film through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 52,504 Twitter followers: 2,620 Total Value = $1,075.00
Campus Circle - Social Media 2
Print ad in Campus Circle Release date ad - 5/24 issue