Health Freedom Expo Recap Report DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign
Campus Circle promoted the 2012 Health Freedom Expo. Our efforts included:
Online Marketing through CampusCircle.com including a dedicated emailing, banner advertising, editorial, a calendar listing and newsletter advertising.
Campus Circle - Print advertising ran in our free alternative newspaper for the film.
Campaign Duration: 30 days. Total Page Views through all efforts: 7,749 Total Banner Impressions - 464,770 Total Banner Clicks - 479
Campus Circle - Print Ad
Print Ad Campaign - A 1/2 page 4 color ad ran in our publication for 3 issues.
Campus Circle is an alternative newspaper distributed to over 500 retail outlets and schools in the greater Los Angeles area. In its 22th year, Campus Circle covers film, music, theatre, events and L.A. culture.
The value of print ads is $4,890.00 Circulation: 30,000 Readership: 90,000
Banner Advertising ď Ź
Banner advertising for the Health Freedom Expo appeared on our website. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 650,000 page views and 87,000 unique visitors. The banner ads had 464,770 impressions and 214 clicks.. The value of the banner ads was $4,648.00.
Dedicated Email
Campus Circle sent out a dedicated email to promote the the 2012 Health Freedom Expo.
The stats for the email were as follows: Emails sent: 28,220 Total Opens = 3,215 Total Clicks = 120 Value = $1,2,00.00
Newsletter Advertising
A listing for the Health Freedom Expo appeared in our weekly email newsletter along with a banner ad for 4 weeks.
The Campus Circle weekly email newsletter reaches 28,000+ members per week in the greater L.A. area.
Total Views for week 4 - 3,297 Total clicks for campaign - 145
The total value of the listing was $1,200.00
Newsletter Advertising - Banner Stats (145 clicks)
Calendar Listing Campus Circle listed information about the Health Freedom Expo in the calendar section of our website. ď Ź
The calendar listing had 409 page views.
Editorial - Online 1
Campus Circle created original content for our website and newspaper. The content was used as a marketing tool to promote the Health Freedom Expo..
To date, this article has been viewed 319 times. Campus Circle website traffic averages: 600,000 page views/month 85,000 unique visitors/month
Editorial - Online 2
Campus Circle created original content for our website and newspaper. The content was used as a marketing tool to promote the Health Freedom Expo..
To date, this article has been viewed 509 times. Campus Circle website traffic averages: 600,000 page views/month 85,000 unique visitors/month