2012 Strawberry Festival Recap Report DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign
Campus Circle worked on the marketing for the California Strawberry Festival. This report recaps our efforts including:
Online Marketing through CampusCircle.com including banner ads, newsletter ads, a sweepstakes and calendar listings.
Social Media - Campus Circle utilized its own social media channels to promote the event. We disseminated original content including a sweepstakes for the event through our facebook and twitter accounts.
Campus Circle - Print advertising for the Festival appeared in our alternative paper.
CAMPAIGN DURATION – 21 DAYS TOTAL CLICKS - 203 PAGE VIEWS OF EVENT CONTENT – 1,945
Banner Advertising ď Źâ€ˆ
Banner advertising for the 2012 Strawberry Festival appeared on our website. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 519,000 page views and 140,000 unique visitors. The banner ad had 410,139 impressions and 192 clicks. The value of the banner ad was $4,100.00.
Online Editorial
Campus Circle posted a preview of the Strawberry Festival on its website. The article was used as a social media tool to promote the event. It was viewed 580 times.
The value of the article was $1,075.00.
Calendar Listings ď Źâ€ˆ
Campus Circle listed The Spring Break Bash as a calendar event on our website. The listing generated 816 page views. The value of the listing is $75.00.
Newsletter Advertising #1
Banner advertising for the festival appeared in our weekly email newsletter for 2 weeks
The Campus Circle weekly email newsletter reaches 27,000+ members per week in the greater Los Angeles area.
The total value of the banner ads over 2 weeks was $600.00
Newsletter Advertising #2 (Calendar listing)
Banner Tracking via Bit.ly
Campus Circle - Print Ad
Print Ad Campaign – A ½ page 4 color ad for the Spring Break Bash appeared in the April 11 issue of Campus Circle.
Campus Circle is an alternative newspaper distributed to 500 retail outlets and schools in the greater Los Angeles area. In its 22th year, Campus Circle covers film, music, theatre, events and L.A. culture.
The value of print ad is $1,380.00. Circulation: 30,000 Readership: 90,000
Print editorial in Campus Circle The Strawberry Festival event was spotlighted in the calendar section of the May 10 issue of Campus Circle. Campus Circle is distributed to 500 plus retail outlets and schools in the Los Angeles area. The value of the listing was $525.00.
Campus Circle - Social Media Campus Circle utilized its own Social Media channels to promote 2012 Strawberry Festival. We disseminated information about the festival through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 6,105 Twitter followers: 2,615 Total Value = $500.00
Campus Circle - Social Media 2
Video Gallery
Campus Circle hosted a trailer for the Strawberry festival on our website. The trailer page was used as a tool to promote the festival.
The value of the sweepstakes was $100.00
Sweepstakes
Campus Circle hosted a 10 day sweepstakes on our website for the Strawberry Festival. The sweepstakes page was used as a tool to promote the event.
The sweepstakes page had 426 page views.
The demographics of entrants for the sweepstakes appear on the following pages.
The value of the sweepstakes was $750.00.
Sweepstakes Stats - Age
Sweepstakes Stats - Gender
Sweepstakes Stats – Ethnicity
Sweepstakes Stats - Status