Incubus Marketing Report

Page 1

Incubus (Epic Records) Print and Online Campaign DMA: Los Angeles Music Sales Manager: Jon Bookatz jon.bookatz@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656


Print Ad: Full page 4 color ad - Appeared in Campus Circle Circulation: 30,000 per week. Readership: 90,000 Distribution: Retail outlets and schools in Los Angeles


Banner Advertising: Appears on campuscircle.com Web-site Traffic: 50,000 unique visitors/month, 415,000 page views/month. SOV: 1/3 to 100%. Banners appear on 95% of the website.


Dedicated Emailing: Text or HTML Format Database: 112,000 Campus Circle members nationwide. Los Angeles (28,000+ members), NYC (11,000+)


Newsletter Advertising: Weekly event calendar Reaches: 28,000+ Campus Circle members in L.A. DMA Banner Ad sizes: 300 x 250, 468 x 60 or 234 x 60


Sweepstakes - Hosted on Campuscircle.com to promote band. Opt-in entries are turned over to client to seed band elist.


Stats/Demographics - Record label can track stats and demos for the band’s sweeps. Key information includes - age, gender, ethnicity, status, entries and opt-ins.


An interview with the band appears on campuscircle.com. Web-site Traffic: 50,000 unique visitors/month, 415,000 page views/month.


An interview with the band appears in Campus Circle newspaper. Circulation: 30,000 Readership: 90,000 Distribution: Retail outlets and schools in Los Angeles


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